Tag: eCommerce store

WooCommerce vs Shopify: Which is Better For Your Online Store?

Posted on by Jay

Are you thinking about starting your own ecommerce store or want to upgrade your existing ecommerce to a newer more dynamic platform then WooCommerce or Shopify are the two best options you have at your disposal.

WooCommerce and Shopify are the two most popular and biggest ecommerce platforms existing today. Together they enjoy nearly 80% of all ecommerce stores in the world.

As per market share WooCommerce is the most popular and the easiest-to-use ecommerce platform but Shopify is not to be ignored as it provides many features that are on-par or in some areas surpass WooCommerce.

Today, in this blog we are going to weigh WooCommerce vs Shopify, listing out their offerings across various categories so that you can make an informed choice when opting for an ecommerce platform for your next website.

WooCommerce vs Shopify – Side-by-Side Comparison

WooCommerce Shopify
Number of users 6.5 million users 4.4 million users
Market share 64.39% in ecommerce platforms 15.60% in ecommerce platforms
Number of Themes 5562 free and paid themes 133 free and paid themes
Plugins and extensions 700+ WooCommerce extensions 8000+ applications for Shopify store
Cost WooCommerce is free to use but customers pay for hosting, domain name, and extensions. Three pricing plans – Basic ($39/mo); Shopify ($105/mo); Advanced ($399/mo)
Free Trial Length WooCommerce is a free and open-source software 14 days free trial, no credit card required
Hosting Hosting is not included Hosting is included
Blog Best in class blog content creation Limited blogging features
Mobile Version Depends on the theme Yes
Email Newsletter Yes, but using a plugin Yes
Help and Support An active community publishes help content on forums and blogs. Support from theme and plugin editors Support over phone, chat, email, documentation, forum
Sales Commissions No From 0.5% to 2%
Storage Space Depends on Server size Unlimited

An Overview (WooCommerce vs Shopify)

WooCommerce

WooCommerce is an open-source platform which is a plugin for WordPress to turn any WordPress site into an ecommerce store.

It was launched in 2011 where WooCommerce quickly gained popularity in the eCommerce industry and has since then become world’s most popular eCommerce solution with over 6 million users and counting.

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The CMS (Content Management System) provides easy-to-use content addition features to store owners. This open-source platform comes with tons of advanced features and unlimited customization options; making it a great option for first-time store owners who want to set-up their online store with-in a budget and want to be able to scale-up or down when needed.

Shopify

Unlike WooCommerce, Shopify is not an open-source platform but provides tons of powerful features to meet various needs such as payment gateways, dropshipping, blogging, website security, SEO optimization, marketplace connection and more.

Shopify charges a monthly fee to set-up its store: Basic ($39/mo); Shopify ($105/mo); Advanced ($399/mo). Compared to WooCommerce, Shopify is much easier to set-up and is easier for beginners to build an online store from scratch.

Note: Both Shopify and WooCommerce feature easy store setup and don’t require coding skills. New users can easily set-up a basic store but for store customization you would need to hire WooCommerce development company or Shopify development agency.

Ease of Use

WooCommerce (4/5)

WooCommerce has a steeper learning curve; creating a basic ecommerce site is not biggie but to develop a professional looking online site with all its bells and whistles you will need the help of a professional.

Because WooCommerce is an open-source platform a number of editors from around the world develop WooCommerce plugins and extensions for the store which can be cumbersome if you are new to WooCommerce.

Shopify (4.5/5)

Shopify is the easiest-to-use of the two ecommerce platforms. Once you become familiar with the ecommerce platform it becomes fairly easier for new users to get things around in Shopify.

Moreover, Shopify is a hosted ecommerce platform which means it takes care of a ton of technicalities for you. A few aspects of ecommerce hosting such as domain name, hosting, and security (SSL) certificates are taken care of by Shopify.

With Shopify you don’t have to install, manage or update any software so there is no worry about security and backups.

Store Build Time & Themes

WooCommerce (3.5/5)

If you start from scratch or build on your own, WooCommerce can be challenging to set-up. Its basic store set-up has an amateur storefront which may not be everyone’s cup of tea.

To create a truly stunning online store you would need to buy themes, integrate SEO plugins, payment gateways, and other additional functional modules to improve your site features and capabilities.

Although it’s easier to begin with, getting a fully-functional eCommerce store on your own using WooCommerce is rather difficult. But store owners have a ton of creative control when using WooCommerce.

WooCommerce’s entry theme is fully responsive on mobile devices but to make your online store truly stand-out you need to put in hours of coding for customization.

Shopify (4.5/5)

Shopify is the best option for store owners who want to make their ecommerce store live faster and quicker.

Unlike setting up a store with WordPress the process is not manual and there is no dependency on external agencies like hosting providers, and data servers to manage your store.

In a nutshell Shopify will let you get your store live quicker than WooCommerce. When you have limited technical skills, Shopify is the best option.

Shopify theme stores have over 100+ free and paid themes to choose from. Moreover, Shopify themes are very polished – created with the latest design trends in mind.

Plugins & Integrations

WooCommerce (4.5/5)

Installing apps and plugins enables you to add more features to your store. On both platforms you can install apps to add extra functionality such as payment integration, SEO optimization, marketing metrics, social media and more.

Being an open-source platform WooCommerce relies on plugins to improve store features and there are over 50,000+ different plugins across various categories to choose from.

This enables you to build a bespoke website without any limitation. And if you hire a professional WooCommerce development agency you can bring your wildest ecommerce ideas to reality.

Shopify (3.5/5)

Shopify is a paid platform which suggests the brand has its own set of guidelines for plugins which is why there are only 1200+ free and paid apps in contrast to WooCommerce’s 50,000+ different plugins.

With Shopify, you can integrate marketing features such as email marketing, social media integrations, store locator features, drop shipping, analytics, and marketing plugins.

Payment & Transactions

WooCommerce (4.5/5)

When it comes to payment integration WooCommerce offers the best support hands-down. It has support for over 50 extensions in payment processors and gateways such as Stripe, PayPal, Authorize.Net, Cryptoniq, and more.

WooCommerce supports all popular payment methods such as credit cards, bank transfer, Apple Pay etc.

Shopify (4/5)

Shopify supports major payment methods such as Shopify Payments, PayPal, Stripe, Authorize.Net, Opayo, Verifone, WorldPay, Klarna, Square etc.

SEO Optimization

WooCommerce (4.5/5)

SEO or Search Engine Optimization is the key to attracting new customers and is a must needed feature in any ecommerce platform. When it comes to WooCommerce it offers the most comprehensive SEO optimization capabilities than Shopify.

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With WooCommerce you can install plugins to optimize store URLs, optimise meta titles and descriptions, enable breadcrumbs, add product descriptions, images, tags and more.

Shopify (4/5)

Shopify offers multiple SEO optimization features but not to the extent WooCommerce provides. With Shopify you can optimize store links, remove duplicate URLs, set-up store blog, and page redirects.

Data Security

WooCommerce (3.5/5)

Providing high-level security to your customers is an important aspect of being a trust-worthy eCommerce store as you will not only be processing customer’s money but also holding their personal information.

When it comes to security Shopify offers better security features with built in SSL certificate and PCI-DSS compliance.

WooCommerce is not automatically PCI-DSS compliant and doesn’t have its own SSL.

Shopify (4.5/5)

It takes care of store security for you because it’s a hosted platform. Shopify has built-in SSL (Secure Socket Layer) providing security when processing customer’s payment and personal information.

It is also PCI-DSS (Payment Card Industry Data Security Standard) compliant and there is no additional effort required from store owners to set up any other security features.

Pricing

WooCommerce (4.8/5)

WooCommerce is free to use where store owners have to pay only for hosting and other plugins and themes they install to improve website performance.

Because WooCommerce is free to use it offers a wider scope of store customization options.

Shopify (4/5)

Shopify offers only a 3-day trial and three pricing plans.

  • Basic ($39/mo) – $1/month for the first 3 months
  • Shopify ($105/mo) – $1/month for the first 3 months
  • Advanced ($399/mo) – $1/month for the first 3 months
  • Get 10% discount on annual plans

Final Thoughts

When we weigh in all the features they both stack-up close to one another. So, which eCommerce platform really is the best option for? The answer is it depends!

If you want a ton of customization options and can cough out thousands of dollars WooCommerce is the best solution for you. The platform itself is free to begin with but to avail advanced store features you need to hire a professional WooCommerce development agency. Who can set-up a powerful eCommerce store and can customize it as per your business requirement.

On the other hand, Shopify doesn’t provide much customization option but you can set-up a trend-setting ecommerce store in a few clicks. Shopify provides built-in hosting, and payment gateway integration which makes it easier for store-owners, who don’t have coding skills, to set-up and make their online store go live in a few days if not hours.

Andolasoft is a leading WooCommerce development agency providing custom ecommerce development solutions to global customers. If you are looking for an ecommerce development partner we can collaborate to bring your ideas to reality using the latest open-source technology.

How to Start an eCommerce Store for Your Brick and Mortar Shop?

Posted on by Jay

Running a brick and mortar shop is challenging enough; operating a physical store requires in-person customer interaction, staff management, security expenses, online store maintenance, and vulnerability to sales loss during a pandemic. Which gives you all the more reasons to start an ecommerce online store.

Expand profits by taking your brick-and-mortar business online and targeting local customers. Setting up and managing an online store is cost-effective; reaching your target customers is easy; running marketing campaigns, accepting payments and managing your inventory is more effortless than it was for running a physical store.

In this article you will learn how to set up your own ecommerce store and our suggestions on the top ecommerce platforms and technologies to choose. I will explain in detail the steps to follow while taking your business online.

How To Start Your eCommerce Business?How To Start Your eCommerce Business

We have written this blog assuming that you have a brick-and-mortar store and are well aware of your target customers. This blog help you to take your business online using industry best practices that many successful business owners followed.

  • Step 1: Determine the products you want to sell
  • Step 2: Run a competitor research to know what you’re up against
  • Step 3: Register a domain and choose an ecommerce development platform
  • Step 4: Upload and publish the products you want to sell online
  • Step 5: Create a maintenance plan for your online store

Determine the Products You Want to Sell Online

If you have a brick and mortar store you are already clear about what you will be selling online on your ecommerce store. But ecommerce is a vast space where your competitors will be selling a lot more variations of the products you are selling. Moreover you have to look into the possibility that selling the products you want to sell online is a viable option?

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For example: if you sell low-cost items, you have to attract customers who will purchase in bulk so that you can reduce the shipping charges; otherwise it will become an unprofitable business.

Another example: if you want to sell ceramic items, which are expensive and fragile, you will have to find logistic partners who can guarantee secure shipping of your products without mishandling the items.

Which is why it becomes essential that you determine the products you want to sell online and ensure that you can fulfill your customers’ orders without fail.

Run a Competitor Research to Know What You’re Up Against

When you have already figured-out the products you will be selling online, the next step would be to run a thorough competitor analysis and find out ways they run their online store.

Starting from your local businesses to global stores, you can derive a ton of insights into how they run their online business.

Here are a few pointers to look into when researching your competitors:

  • What products they are selling online
  • Learn about their shipping partners and how they fulfill their orders
  • Payment gateways they employ to accept payments
  • Technologies your competitors are using to run their store
  • Figure-out their marketing strategies and ways they engage with their competitors
  • Most importantly, find out your unique selling point and how you can compete in the market to win

You may already know how to run a brick-and-mortar store; however, running an ecommerce store is a completely different business model. Researching your competitors’ business will guide you into figuring out the right approach you can follow to make your ecommerce business a success.

Register a Domain and Choose an eCommerce Development Platform

At this stage you need a hosting provider who can host your website as well as store and manage your online store data. There are over 300,000 hosting providers in the world to choose from but there are some hosting services who are ecommerce friendly.

Here are top 5 ecommerce hosting providers:

  • GoDaddy Hosting
  • DreamHost
  • SiteGround
  • Hostinger
  • InMotion
  • Bluehost

Top Factors to consider when choosing your hosting provider

  • Scalability

Ensure that your ecommerce hosting provider offers a higher scalability option so that you can keep your store up and running 24/7 with little to no downtime. You don’t want your store to crash during peak shopping seasons!

  • Data security

On top of server scalability you will also need rock-solid security on your store. You will be handling thousands if not millions of customer data and payment details which you need to ensure never gets stolen. Opt for PCI compliant hosting providers who follow industry best practices to store and process customer credit cards data.

  • Faster page loading

eCommerce stores typically have a heavy font-end where a single page contains hundreds of images and integrated apps that need to load faster. This makes it essential for ecommerce stores to opt for hosting providers that can facilitate faster page loading.

The next step is to hire the right ecommerce development company, who can guide you to choose the best ecommerce platform for your online store.

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We suggest opting for CMS (content management systems) platforms which enables store owners to create their online store without having any coding skills, they can use their content management systems to upload product items and publish their store in 24 hours, literally!

Here are a few eCommerce platforms to choose from:

  • BigCommerce
  • WooCommerce
  • Drupal
  • Joomla
  • Magneto
  • Shopify
  • Wix

Upload and Publish the Products You Want to Sell Online

After selecting the ecommerce development platform for your online store, you can upload and publish your products with ease using the content management system.

At this phase you will need to opt for a professional eCommerce development company who can upload, populate and publish your products to make your ecommerce site live.

An ecommerce development agency can prepare upload files with all product details which can be employed to bulk upload products.

Create a Maintenance Plan for Your Online Store

To keep your online store running smoothly, create a maintenance plan now that it’s up and running. Stay current with market trends to thrive in eCommerce.

A maintenance plan for your online store is to ensure that you stay ahead in the market and your customers derive a better shopping experience:

The benefit of site maintenance includes:

  • Update store security features to keep it secure from trespassers
  • Give your customers a better user experience
  • Update store UI and UX to give your customers a better shopping experience.
  • Make your online store search engine friendly

Top ways to maintain your eCommerce site:

  • Update CMS version and themes
  • Update site plugins
  • Back up your store regularly
  • Monitor store analytics to find ways to improve customer experience
  • Maintain site security
  • Monitor server performance to prevent server downtime
  • Optimize website speed
  • Update and optimize store contents
  • Update product SKUs and descriptions
  • Keep and follow a maintenance schedule

Wrapping Up!

Setting up an online store is basically the same everywhere in the world. You have to stock-up your inventory, buy a domain name, choose a hosting provider, choose an ecommerce platform, upload product details and publish.
To accomplish all the above actions efficiently you should hire an eCommerce development agency who can set-it-up for you at a fraction of the cost.

If you can do all that as well as manage to sell your products, your ecommerce store business will take care of its own; you only have to take care of maintaining the site and implementing marketing strategies to keep your store going.

Ecommerce Platforms for Small Businesses

Posted on by Maricar Morga

When you start your small eCommerce business, you want to reach a wide range of audiences that can make your business a success. To do this, you need to invest in your platform and make sure that you are using the best but reliable avenue to sell your product or run your business.

Decades ago, you would need to invest a considerable run of money for your brick and mortar store as it requires a distinct property and building to come to life. In this digital era, the take where to place your business has shifted dramatically.

Technology continues to evolve, which creates much impact on many industries and can make your business grow.

What is the eCommerce Platform?

The age of the internet has dawned upon businesses of all sizes. Many are now moving to the internet to sell their products, offer their services, and build a business empire.

Ecommerce

Ecommerce is a type of business model that has emerged from the evolution of the digital age that allows individuals and enterprises to buy and sell over the internet.

It has helped many businesses reach a broader market but through a cheaper and more efficient option than the traditional brick-and-store.

E-commerce platforms provide you with a lot of benefits like an open store for 24 hours a day and seven days a week, making your online business readily available for any person who wishes to check your company any time of the day.

With the influx of eCommerce platforms these days, deciding which platform to use is the trickiest part when moving or starting your online business.

Depending on your needs like the type of product you have or services you offer, the number of your products, your budget, and the control you want over your e-commerce business, you need to choose the best platform that will help your business grow.

In this article, you’ll find some of the best e-commerce platforms today for small businesses.

Ecommerce Platforms You Use For Your Small Business

1. Shopify

Many business experts and thought leaders in the eCommerce industry regard Shopify as one of the best eCommerce website builders for small businesses.

It is also one of the biggest and most widely-known platforms for online businesses of all sizes. Shopify is straightforward to use and has a user interface that does not require you to stock knowledge with IT or coding skills to build your online store.

Shopify

Shopify is among the top choices for small businesses as well as large and established enterprises. One of the reasons is that Shopify allows you to build customizable online stores even if you have zero knowledge in coding and design.

Should your business grow more prominent, you do not have to think about switching to other platforms. Instead, you can upgrade for plants that can cater to your growing business.

Because of the growing competition online, building a business over the internet is not easy. Aside from your product or services being available online, your store should also be pleasing aesthetically.

Shopify made it easy for you, as you can choose a hundred themes that fit your business. It even has a responsive design that allows your online store to adapt to whatever device your customer uses.

2. BigCommerce

Another one of the most popular eCommerce platforms these days is BigCommerce. True to its name, BigCommerce is also the biggest in the industry as it caters to small and large businesses to build an eCommerce website.

It offers an extensive set of tools that would help you work your way around your online business.

BigCommerce allows you to create storefronts on other popular sites like eBay and Amazon. This move can be a great way to grow your business and expand your reach without creating multiple accounts.

Selling your products through other mediums can be an easy way to branch out while creating a consistent branding for your business.

BigCommerceYour social media can also become part of your eCommerce store as BigCommerce allows you to integrate your social media into your online store. You can also sell your products through these avenues, thus growing your reach.

3. WooCommerce

WooCommerce is a WordPress plugin that you can use to turn your WordPress website into an eCommerce site for your small business.

WordPress is usually used to power up a blogging website, but with WooCommerce, it can function as your online store.

WooCommerceUtilizing WooCommerce will allow you to bring in eCommerce functionalities to your website. It is an open-source eCommerce plugin that can fully customize your site, depending on your eCommerce needs. It is also a user-friendly plugin.

That is why it is very popular with small business owners around the planet.

WooCommerce can make it easy for people to view your product and even purchase them. By getting this plugin for your WordPress website, you can quickly turn your existing website that leverages WordPress to an online platform that can help your business grow.

4. Squarespace

Squarespace is another great option, especially for those who are keen on keeping track of inventories. As an eCommerce store, it is essential to keep track of the product’s quantity, so you will know which of the items are running low.

Leveraging on Squarespace, you will have the chance to use their inventory management system.

Squarespace

This website builder is suitable for small businesses that want a sophisticated and straightforward option for their eCommerce store.

It also has a wide range of store themes that you can choose. When using Squarespace, you will get to control some aspect of your like managing your email list, shipping configuration, and coupon offers.

5. Wix eCommerce

Not all online businesses offer a wide array of products. Some have even less than 50 items to sell online. If your eCommerce store has only an offering of 50 or less than products, you can opt for Wix eCommerce.

Wix eCommerce is an easy and straightforward way to create a reliable website for your online store. It is even set up with a drag and drag them where you can add and remove features based on your business needs.

This feature makes it easier for you to create a storefront that suits your business’s needs and your desired audience preferences.

WixeCommerce

Like Shopify, you do not need any adequate knowledge of coding and design to build a great website. It even offers many eye-catching themes that can make your eCommerce business stand out among the competition.

6. Andolasoft

A one-stop-shop for all your business needs, Andolasoft, is another top choice you can consider to help your small business.

Andolasoft can take your business to the next level with its renowned mobile-friendly eCommerce solutions.

Being mobile-friendly means your eCommerce website should be able to adapt to any screen size your customers are using.

Andolasoft

Andolasoft’s development services work and integrate with all the significant and popular eCommerce platforms in the market like Shopify, WooCommerce, Magento, and more.

It can make your website stand out with its key features such as Advanced Search, Wishlist, multiple themes, and dedicated blog on your eCommerce site.

Aside from an eCommerce solution, Andolasoft offers other services like mobile app development, open-source development, cloud management, support, and maintenance, making it easier for you to fulfill your small business’ needs.

With over 200 plus dedicated professionals, the company already has 11 years’ worth of experience in the eCommerce market. Andolasoft has a wide array of clients in about 35 countries worldwide, making them one of the top choices for any technological development requirement.

Final Thoughts

People are now online, not only to browse for any information but also to purchase any product or service they need.

Getting your eCommerce website is a must to make sure you take advantage of technology and the internet. However, just owning and building one is not enough. Aside from its aesthetics and beautiful design, your eCommerce site should be functional and user-friendly.

It should also be responsive and adaptive to any screen size your customer is using. To help you achieve this, take note of the eCommerce platforms mentioned in this article that you can consider in building your small business’ store online.

How to Grow Your eCommerce Company With Localization?

Posted on by Erica Sunarjo

The eCommerce market has become highly competitive. The idea of an online store has inspired many to become entrepreneurs.

However, this means that if you want to grow your company you need to stand out from the crowd. Besides uniqueness, devotion to marketing, and product quality, there is something else that can help you out – localization.

As the eCommerce market is growing, you can use the assistance of international customers to improve your company’s success.

This is your opportunity to reach a wider audience and spread awareness about your company. Not to mention that you’ll evoke trust in potential customers by providing them product descriptions in their own language.

So, if you are ready to take your eCommerce store to the next level, this is what you need to know.

What is Localization?

If this term seems somewhat familiar to you but you aren’t sure what it is really about, let’s clarify it.

First, you need to understand that localization is not the same as translation.

The translation is converting the text from one language to another.

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While localization does include translation in its process, it also demands that you use cultural context to convey the message. Meaning, that with localization you adapt the content to the culture it is intended for.

So, when you localize your website, you will translate the landing page, product description, image descriptions, and every other aspect of your website but you’ll also adapt it to the targeted culture.

The reason why localization is more valuable for sales growth is that you appeal to the new customers’ habits, traditions, and beliefs rather than just translating content word by word.

Common Sense Advisory did a study on 2,430 online consumers that spread across eight countries and the results showed that 72.4% of potential customers are more likely to buy a product if they can find the information in their native language.

Start by looking at your website’s analytics with the help of Google Analytics and find out where is your traffic coming from. This will help you define which languages and countries you should aim for.

Google AnalyticsImage Source: Google Analytics

Machine Translation or Human Translation?

While using machine translation can be faster and therefore, more tempting, you should be aware that it can never provide you with the quality that human translation can.

Localization is an especially tricky task because you need more than just transforming the content from source to target language. You also need to adapt the translation to the targeted culture. 

Instead of hiring a translator, you should think about working with a localization expert who has experience in this field. He or she can give you pointers on what you need to pay attention to on your website if you want to appeal to the target audience. 

If you feature some holiday discounts/sales on your website, keep in mind that countries celebrate different holidays. Talk with your localization expert about this aspect of localization and make sure to adapt it to the targeted country. 

Improve Customer Service

Responding to customers’ inquiries is a highly impact aspect of the eCommerce business. If you don’t deal with questions that your potential customers have about your products, you won’t be able to earn their trust.

For that reason, as a part of your localization process, you should provide customer service in multiple languages. 

There are several options depending on your plans and your budget:

  • Hire a customer service team that can address customers’ inquiries in their native language.
  • Hire a professional translator to translate FAQ to cover the most important questions.
  • Use machine translation just for the FAQ to cover the most important questions.

Adapt the Website’s Look 

Depending on target audience differences, you might need to think about adapting your website as well. 

There is more to localization than just translating the content based on the target culture. You should also think about the visuals that will be most effective.

Take Amazon as an example. While Amazon’s websites for the UK and Germany don’t differ, there is a clear difference between the European Amazon website and the Chinese Amazon website.

Adapt the Website's Look Image Source: Amazon UK

Amazon GermanyImage Source: Amazon Germany

Amazon ChinaImage Source: Amazon China

This global company is aware of differences between its target audiences so they adapted the visuals.

While the European audience has a similar taste, the Chinese audience prefers a more vivid, bright, and colorful visual effect which is evident in Amazon’s choice of design. 

Choose an Appropriate Platform

Before you start with localizing, you need to make sure that your current eCommerce platform is adequate for localization.

For example, it should offer order management integration, international shipping, multi-currency options, and be tailored for translation to different languages. 

To ensure the security is on point, check with your provider if the platform supports the rule of the global Payment Card Industry Data Security Standard (PCI).

Localized SEO

Optimizing an eCommerce website is very important for a company that aims at growth. If you don’t optimize the website, the customers won’t be able to find your products, and therefore you’ll fall short in organic traffic.

The thing with localization is that you need to adapt to the website’s SEO as well. 

Why?

Well, different countries have different preferences when it comes to online searches. For example, even though Google is the most popular search engine in the world, other search engines are used as well.

Users in China use Baidu (68.78%), users in Russia prefer Yandex (51.6%), and some Japanese users prefer Yahoo (23.09%). 

Depending on the search engine, you need to adapt the SEO efforts accordingly. 

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Also, pay close attention to keywords. They shouldn’t just be translated word for word. There might be some variations that will influence the keywords.

If you run a US website and you want to adapt it for the UK market, keeping the word “sweater” as a keyword will hurt your SEO because the UK audience will rather use the word “jumper” in their search. 

Even such simple changes can make a huge difference. 

Some Final Thoughts

Localization can be one of the key moves you need to expand your global reach.

Unless you explore international markets, you’ll never know how the global audience will respond to your products or services.

With localization, you can affect the purchase decisions, build trust, and personalize the shopping experience. 

The above-mentioned guidelines will give you all the information you need to execute the localization perfectly. Through the whole process, just keep in mind that user-friendliness is what you need to aim for.

Localization can provide the customers with a positive shopping experience and get them to fall in love with your eCommerce store.