Author: Netrananda M

SEO, Content Marketing, Digital Marketing, Inbound and Growth Marketing Professional focused on SaaS product marketing and service promotion Andolasoft.

How To Improve Your Application Performance

Posted on by Netrananda M

Applications are the lifeblood of any business. They have become the driving force of the digital age. As the demand for applications has grown, so has the complexity of these apps. With ever-increasing traffic and user numbers, application performance has becoming a major issue for businesses. To keep up with this demand, businesses need to know how to improve their application performance.

What Is Application Performance?

Application performance is the number of transactions completed in a period of time. In other words, it is how fast your app is performing.

There are two types of application performance:

– First-time user experience – How easy your application is to use on the first-time visit. You want to be sure that new users find it easy to navigate and discover all the features they need without any obstacles.

– Return visitor experience – How easy your application is for return visitors after they leave. They should be able to immediately access their previous information and accomplish what they originally set out to do with no wait time or delays in functionality.

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Different Types Of Applications

Before deep dive to know how to improve your application performance, you need to understand the different types of applications.

There are five different types of applications:

  • Web apps
  • Desktop apps
  • Mobile apps
  • Back-end (server) apps
  • Cloud applications

Most Common Performance Issues

Are you struggling to improve application performance? If so, these are some of the most commonly seen performance issues.

1. High Latency

High latency can be a big problem as it causes your application to be more difficult to use and results in higher abandonment rates. It also impacts user satisfaction and experience.

2. Bandwidth Consumption

As your application’s traffic grows, so does the amount of bandwidth it consumes. If you don’t keep up with the demand, your app will slow down dramatically or even crash due to lack of resources. This could cause customers to abandon your app altogether.

3. Server Limitations

If you have no room left on your server for more incoming requests, then your website may have trouble fulfilling current requests leading to abandonment or slower response time for new visitors who come back later on.

4. Application Crashes

Application crashes are a common issue when trying to optimize an application’s performance because they affect the user experience and engagement negatively leading people to abandon or lose interest in the app altogether often resulting in high abandonment rates and low conversion rates of visitors into customers.

How To Improve Your Application’s Performance

The key to improving application performance is making sure the application is constantly being monitored. When your application is constantly being monitored, you will be able to identify bottlenecks and optimize the system accordingly.

Another important step is always maintaining an up-to-date backup of your database so that if something does go wrong with your server, you will have a safe copy of the data in case it needs to be restored. Finally, make sure your website has good uptime by implementing redundancy measures and monitoring your website during peak hours.

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To improve performance of an application we have to perform performance testing.

Performance Testing is a software testing process used for testing the speed, response time, stability, reliability, scalability and resource usage of a software application under a particular workload.

The main purpose of performance testing is to identify and eliminate the performance bottlenecks in the software application. It is a subset of performance engineering and also known as “Performance Testing”.

The focus of Performance Testing is checking a software programs

  • Speed – Determines whether the application responds quickly
  • Scalability – Determines the maximum user load the software application can handle.
  • Stability – Determines if the application is stable under varying loads

Various types of performance testing are there like, Load testing, Stress Testing, Volume testing etc.

Conclusion

Application Performance is the speed at which your application performs. It includes the speed of your website, app, and any other software or service you may be using. Whether you’re using a web application, a mobile application, or a software system, it’s important to keep in mind the impact of poor performance.

We at Andolasoft, testing applications using Jmeter tool to check their load. The objective is to identify performance bottlenecks before the software application goes live.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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When we perform stress testing involves testing an application under extreme workloads to see how it handles high traffic or data processing. The objective is to identify the breaking point of an application.

When we perform volume testing large no. of. Data is populated in a database and the overall software system’s behavior is monitored. The objective is to check software application’s performance under varying database volumes.

At Andolasoft we have experienced testing professional to do various types of performance testing in latest technology. Hire us now to improve your website and application performance and engagement.

How To Promote Your WordPress Website The Actionable Tips

Posted on by Netrananda M

Developing a WordPress website is not enough but to achieve more traffic and more revenue according to your expectation should be the prime objective. In your WordPress development, your WordPress developer has implemented all necessary latest features, use of premium theme and customization to engage with your target audience, and all the necessary plugins for smooth operation.

You get all excited with your, as you are finally fleshing out the long-held dream to run your online business. You are all ready to open your shop.

In simple terms, your WordPress website is completed and you are ready to rock the party. But you get aero customers.

Even after doing hours of hard work you are not getting customers as you except earlier. After some research and analysis you came to know that the main problem is customers are not able to found your website. Nobody know about your website and you’re offered service. In other words you can say there is lack of visibility of your website.

So, what will be the solution for that and what can you do to get your website visibility?

There are so many questions comes to mind if you will deep drive in to this. But there is one solution for all your questions and that is “Marketing”.

Marketing Strategy

Marketing the one medicine for all your pains. A well marketing plan and strategy can help you to grow your online business and get visibility on your target audiences.

Normally it’s very difficult to find your website and business in the comparative market where thousands of website and business are going live daily. In this situation marketing has great role for your services or product.

To get effective results you need to promote your website. Marketing your website is always the best result to create an audience for your brand and product.

With marketing you are conveying your message to a large group of people. But you need to follow an effective marketing strategy.

Before discussing more about marketing let me tell you some basic things which helps your marketing to reach the goal, like choosing a web development technology, user-friendly and engaging web layout and design and SEO friendliness of website.

If we will talk about technology then, I will recommend “WordPress” for all of you. WordPress is the best CMS platform with custom plugins and best for marketing of any type of websites. Let me share in details

Also Read- Reasons Why Choose WordPress for Web Development

Why WordPress is best for Marketing?

WordPress is basically search engine friendly and that helps your website to gets more traffic.

A WordPress site gets an average of 23 billion page views each month. The number grows each passing day.

There are 75 billion websites that run on WordPress.

You can set your entire marketing strategy with the WordPress dashboard using the plugin and integration when needed.

And the best thing is you don’t have to become an expert in coding.

Also Read – How Much Does A WordPress Website Cost?

Let’s come to the main topic,

How to Market your WordPress Website?

Any marketer can develop posts, manage calendars, increase search traffic, and post the content directly into WordPress.

So, here are a few marketing tips you can follow to market your WordPress website.

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1. Develop Mobile Responsive WordPress Theme:

Now a days all the marketing activities results are completely depends upon the bid daddy Google. Google keeping eye on every websites activities and resulting those websites which has good content, layout and user centric information. Here website contents also play a great role in marketing.

Google loves mobile-friendly websites. So you need to make your WordPress site optimized with your mobile.

Go for the themes that are marked as mobile-friendly. Most of them are optimized to some level but not all of them are completely optimized.

2. Develop Quality content and never forget to Market your Content:

Good content is important for achieving success on your website. By content, it refers to both visual and textual form. If the website is a blog or magazine, then it’s obvious that the main focus will be on text.

If you have a portfolio site, then visual content should be put on the maximum level.

Quality content refers to:

  • Longform
  • Informative
  • Shareable
  • Engaging
  • Relevant to your niche and to the topic content
  • Well written
  • Competent

It is important to keep your content unique and fresh. This will create more traffic to your website.

It is also important to have a captivating image with a catchy headline along with a caption that describes the post and attracts more traffic to your website.

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When you offer your audience something valuable to read or view creates trust and a strong relationship with your audience.

How to get the most from Content Marketing?

Filling up 100 papers or flooding your page with videos and images doesn’t add any value. Content marketing needs to be properly put up and approached as any other marketing collateral strategy.

Content Marketing(Source – mekshq.com)

  • Develop a Content Calendar: A content calendar helps you to be on track by publishing daily with content pushed back to any particular goal or theme.To remain on a particular schedule, develop and follow the content calendar. Maximize the content marketing efforts by scheduling posts to share on social media.
  • Make different types of content: Don’t just stick to a particular form of content rather focus on various types of content. Always develop fresh blogs and follow the trend.

3. Develop an XML Sitemap:

Website crawling and indexing is important factor to come in the search results of major search engines. So before coming to search result your website must be crawl and index by search engine like Google. XML sitemap helps the web pages to crawl by search engines.

WordPress automatically develops the sitemap for you, but those are not optimized. One can easily and quickly optimize the sitemap with a plugin like Google XML Sitemap Generator. It is a handy tool that not only helps you to maintain your track on the index pages but it also tells Google about your update.

Whenever you post any new blog or create any changes, it notifies Google to re-crawl your website. This helps to improve the ranking of your site in the search results.

4. Customized Permalinks:

Your content can be optimized by ensuring the URLs of the blog post have relevant keywords. With WordPress you can create more permalink, but before you push it live make sure it is rich in keywords and readable.

You need to optimize these permalink that reflects the content easily to your visitors.

5. SEO

The first page of Google has become a refined and crucial part, in comparison to the second and other pages. From the second page and beyond it is considered as the dark web for some. Hence a strong SEO presence is important in the present day.

Also, you can go for the paid search campaign, but put more focus on the organic SEO.

According to a report by Business2community.com 70%-80% users don’t follow paid advertising.

How to gain more from SEO?

When someone hears about the term “SEO“, it leads them to think about the experts and the obscurities. But the only secret to success is time and consistency. It states you can do it on your own by following some best practices.

Good SEO helps to generate leads. You need to put the information in the marketing database. So you can later push the content.

  • Include image: Whenever you add an image to your content, it helps in visitor engagement and that tend to increases the search engine ranking.
  • Repurpose Content: Rather than developing new content every time, you can create some changes to the old content. Make the most from your old one, all you need to do is update and republish the last blogs. This increases visitor traffic.
  • Email Marketing: For any business, email marketing is an effective way to stay connected with prospects. You also need to address their contact and behavioral information.

To capture this information, you have to gain attention in new ways so you can get more people to website.

Rich snippets are an effective way to increase search traffic. But many times they are ignored by marketers as they require some coding to create.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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FAQ:

What is the importance of a website?

If you want to market your business online you need to have a website and a well-planned online presence strategy. A website is important as it helps to gain credibility as a business.

A website most probably provides a map and directions to your office, shops to your customers, and visitors to reach you easily.

How to market your website?

You need to market your business to gain more customers and traffic to9 your website.

  • Website SEO
  • Email Marketing
  • Quality content and Content Marketing

Why do you need to update your website?

Keeping your website up-to-date helps to gain trust between you and your customers. As many times customers rely on websites for useful information on whatever business you are in. The updated information helps to build domain authority.

Why is website promotion important?

Websites are an important medium for customer communication. A website helps to generate more customers. With the internet, it has become easier to get feedback/opinions from customers on newly updated products and services. Promoting a website helps to get maximum attention from your targeted customers.

Conclusion:

Marketing is a creative job and you can do a lot with your WordPress website if you prepare the right marketing strategy and use the right marketing tools. With the WordPress dashboard you can handle any kind of task that is essential for marketing with the help of plugins within a very less time like SEO, image optimization, Social Media sharing, and many more.

More and more businesses are moving towards digitized mode of business, and you are still following the old method of business. Noting gone away now. This is the right time to start new things.

Let Andolasoft help you in your WordPress website development and online promotion of your business.

Andolasoft is one of the trusted web and mobile app development company has long expertise in all technology like WordPress and digital promotion of product and services. We have helped many businesses on their tech development and business growth. Our case studies will tell more about this.

Contact us have a free consultation about your business ideas or issues and hire our dedicated developers and marketing experts to take your business to next level.

Top 10 Best Marketing Automation Tools For Your Business Growth

Posted on by Netrananda M

Most businesses look for a Marketing Automation tool to effectively handle their Marketing team. Marketing Automation is an important step to improve your marketing operation.

If you are looking for the right Marketing Automation Software for your business, then it is going to be quite difficult.

Therefore to help you with this, here I have listed the top 10 automation tools that will help you choose the right Marketing Automation Tools.

The marketing automation industry has reached a $500m market and it is expected to reach $64bn by 2024. According to a report by Salesforce’s state of marketing report, 67% of marketing leaders are using the marketing automation platform and 21% are planning to use one.

63% of companies using marketing automation systems have beat down their competitors.

What are Marketing Automation Tools?

Marketing Automation tool handles routine marketing tasks. Common Marketing automation workflows includes behavioral targeting, email marketing and personalized advertising.

Marketing Growth(Source: Animemania.com)

80% of businesses have generated more leads in their business by using the Marketing automation software.

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Top Marketing Automation Tools:

1. Marketo:

It is known as the best marketing Automation software and includes many best features. It has a full suite feature that doesn’t only help the marketing manager to handle the email campaigns but it also helps the sales team with their sales process. It also has a marketplace, known as launch point and has lots of integrations.

In the below image you can see the dashboard of Marketo automation tools that highlights the engagement rate, unsubscribed users, total members and other important details.

Marketo

Who uses it

Marketo is the tool used by organizations who want advanced features automation software.

2. Customer.io:

The main reason to use Customer.io is it’s very much flexible. It is a lightweight UI with fast and personal customer support.

Customer.io was developed recently but has become more popular because it is easy to use and provides lots of features. It is used to trigger mails based on page views and events.

Customerio

As shown in the below image, with Customer.io you can easily track and send your emails and take necessary actions to get more leads and convert them into your loyal customers.

Who uses it

Companies who are looking for marketing automation and want a lightweight UI, then this is the perfect tool for them.

Also the companies who are in search of the automation tools with advanced features, and provide more flexibility and customization, then it’s the right tools.

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3. Hubspot:

Hubspot offers a free version of their software; it doesn’t include any kind of marketing automation features. If you want to use Hubspot for marketing automation then you need to spend a large amount. It is inbound marketing software.

With Hubspot Automation tools you can easily get a graphical representation of the lead generation and other important parts as given below.

Hubspot

Who uses it

It is best for small business owners. It also provides additional marketing features beyond email marketing.

4. Convertkit:

It is a simple marketing automation tool, which is designed primarily for content creators and bloggers. Beginners who are in search of the best marketing automation tools.

With Convertkit you can get  a quick look on the visual automation such as what’s happening in your sales funnel as shown in the above given imageConverkit

Who uses it

It is one of the best marketing automation software for the beginners and the content based industries.

5. Omnisend:

Omnisend Marketing Automation platform is a completely new tool in the marketing automation field. It provides many innovative features, including integrations like Facebook messenger and Whatsapp.

It has helped many large e-commerce marketers to market across several channels.
With Omnisend, you can easily get a detailed report on the sales performances and other reports as given in the above image.Omnisend

Who uses it

It is used by many leading E-commerce businesses. Many small and big E-commerce industries also use these tools for better marketing.

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6. ExactTarget:

It stood out from other automation tools because of the system’s ability to target communications through multiple channels.

Many marketing automation software focus on email, with ExactTarget lets you target on the mobile application notification and shows messages that appears directly on the dashboard.

ExactTarget

In the above given image it has represented the distribution of companies who are using ExactTarget according to their revenue. This shows that every form of business is using these tools.

Who uses it

It is a tool for the company that desires to go above and beyond marketing automation. Companies who are looking for a future in marketing automation and wants to connect with the customers in various channels.

7. Active Campaign:

This tool is used by many small businesses. It is one of the best marketing automation platforms, and the first tool that provides visual automation sequence builder.

Companies can develop strong and complex automation sequences without the need of learning about the features.

Active Campaign

With Active Campaign you can easily handle all the marketing details. As shown in the above image you can easily manage your emails with all necessary details.

Who uses it

Many small sized businesses run these marketing automation tools as it is completely affordable and holds all the latest features.

8. Pardot:

It is the marketing automation tools that fulfill all the needs of B2B marketers. It supports all the necessary things like B2B analytics and account based marketing solutions.

By using Pardot automation tools you can use lots of features such as integration with the sales force, track the visitor’s activity in your website, engagement, custom landing page and many other features as given in the below image.

PardotWho uses it

All the B2B marketers prefer using Pardot as it is one of the best marketing automation tools with all the necessary requirements for a B2B market.

9. Rejoiner:

It is a managed marketing automation platform. Unlike other automation tools, where a user pays for the subscription fee and then figures out about the tool used, rejoiner share this accountability with everyone.

It is an intuitive and well tailored platform for many SaaS and eCommerce businesses. Its incremental improvement will help in major growth in revenue.

As rejoiner Automation Tools  is a best tool for Email marketing, that shows a representational data of the total marketing overview as given in the below image.

RejoinerWho uses it

Most SaaS business and Ecommerce business use this automated marketing solution for better outcome and revenue generation.

10. UserFox:

It is a new marketing automation tool. However, it provides a lightweight interface and is designed to trigger emails based on events.

With UserFox Automation tools you can easily get more customers, get demographic representation on your marketing process and other necessary data as shown in the above image.

UserFoxWho uses it

It is a top marketing automation platform for tech companies as it provides lightweight interfaces that are mostly needed by the tech companies.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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FAQ:

1. What are the necessary features of a Marketing Automation Tools?

A marketing automation tool helps to :

  • Manage lead
  • Get real time alerts
  • Organized workflow
  • Trigger responses from customers
  • Personalized messaging

 2. How does marketing automation help?

Marketing automation software provides lots of benefits:

  • You can analyze the data of your marketing activity and get the insight of all the activities that are done by you and your prospect customers.
  • The tools make follow-up and generate leads more easily.
  • It allows us to track the visitors and their activities right from the beginning.

3. How do you make the best use of marketing Automation Tools?

With the Marketing Automation Tools you can lead your customers to create a path in which they get more engaged with your brands. You can use the marketing automation tools to send mass emails, utilize the psycho graphic data, used to deliver emails for optimal times.

4. Why should I use Marketing Automation Tools?

As in the process of automation lies several steps in the marketing and sales that gives your team more time to focus on the overall strategy and nurture the leads.

It means more prospects and more customers. Marketing Automation provides a richer and more detailed view on your customers’ behavior.

Conclusion:

Choosing the right automated marketing solution for your team can become quite difficult, but by considering the right things will help you to choose the right tools.

Looking for the right integrations, reporting strength, testing functions and other important factors will help you to choose the right marketing automation system for our business.

However, with this blog we can guide you with the automation tools. If you want to create your own automation tools for your business or other purposes, Andolasoft dedicated developers will help you with it. Contact us, for detailed discussions.

How WordPress Support And Maintenance Services Help Your Business

Posted on by Netrananda M

The Present world focuses more on the digital presence. Therefore your organization’s web presence is as important as its physical presence. Your WordPress website is the main showcase of your business and that should be available all time to engage with users.

So, now the question arises, why do you need website support and Maintenance Services?

Normally user-friendly, quick loading and bug free websites help to generate more revenue compared to buggy websites.

Developing a Website is not enough. You need to keep that active and bug free for smooth online presence and transaction.

WordPress Maintenance Services(Source – wpaos.com)

WordPress maintenance and support services help to reduce the time spent on maintaining your websites. You can handle issues such as bugs, spam, and hacks. Maintenance and support services are much needed for a static as well as ecommerce website.

The maintenance services will take care of the mundane tasks that need to be done. Such as theme updates, plugins, website backups, and security checks. All the important tasks that are necessary for a successful online business.

What do WordPress Maintenance and Support services do?

Most of the time the website owners do not focus on maintenance. Maintenance is an important factor for your business website.

If you do not maintain your website you get exposed to many potential problems such as increasing the chances to get hacked, page loading slowness, and reducing the search engine ranking.

As WordPress is a popular website, it is a common target for hackers, bots, and viruses.

According to a report by ZDNet, WordPress accounted for roughly 90% to get hacked among all Content Management systems.

Imagine you found your website contains malware and is unsafe or you found some part of your website disappearing fully.

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Sometimes the hackers take your website under their control. They steal your important information and damage your brand and reputation.

However, you can protect your website from these problems by keeping your website updated.

Keeping the Website Current is the first line of defence:

Your WordPress website should receive several routinely updates and new release each month. This improves the security and performance of your website. To make your website more secure, you need to maintain its core code and the used plugins.

Having a routine update to your WordPress website and all plugins are important. It ensures that your site has the latest security patches. This will significantly reduce the vulnerability to any attacks.

Health and Security of Your WordPress Website:

When you keep your website healthy, you are keeping your attackers away from your website. It also ensures that your site is performing at its highest level.

WordPress Website Maintenance(Source – valet.io)

Tools like Google Analytics, Google webmaster tools provide you with comprehensive website metrics. It gives an idea of the areas where your site is performing well and which are not.

You can check the stats of your website regularly. This helps you to avoid the problem before it turns bigger.

Some of the common website health problems are excessive site downtime, broken links, and slow-loading pages. Periodical monitoring of these metrics helps to identify the issue before it become bigger.

The other factor that affects website health is website security. Your website size and security precaution will determine your course of action. Many website owners go for various plugin options. Such as

With a well-protected website, you avoid any kind of unnecessary issue that can lead to hacking or poor security.

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Maintaining and optimising your database:

If you are running a busy site that has lots of traffic, regular content updates. Then you need to look after your database.

By regularly maintaining your database cleans your website cobwebs. This helps to improve the loading speeds and decreases the frequency of database errors.

WordPress Plugin that helps to simplify the entire process and this is the simpler way to keep your database clean and update.

FAQ:

Why do you need WordPress Website maintenance?

A WordPress Website needs regular maintenance in various aspects like core plugin updates, WordPress updates, website updates, theme updates, uptime monitoring, security, and more. This helps the website to remain secure, stable, and in good working order like other software.

What do WordPress maintenance and Support service provide?

The WordPress maintenance and support service provides the following functions:

  • WordPress themes, & plugins updates
  • WordPress core
  • Compatibility support
  • Website backup
  • Database and performance optimization
  • WordPress support and many more

How can I get WordPress Maintenance service?

There are several WordPress agencies, who are providing WordPress maintenance and support services with proper process and cost effective price. They have various types of service plans that includes the basic features and activities to make your website smoother and secure. You can choose your plan according to your needs.

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Why should I work with you?

  • High Quality Coding Standards
  • Experience with Diverse Verticals
  • In-time Delivery within Budget
  • Cost Effective Pricing
  • Transparency in Billing
  • One Stop Shop
  • 24/7 support

Conclusion:

With regular maintenance of your WordPress Website helps to run smoother and maximises the user engagement. But it’s not an easy task to do. Experienced and dedicated WordPress developers are required to manage all the issues to provide a smoother user experience.

WordPress Development agency like Andolasoft has dedicated and part time WordPress developers to make your work easy. It offers not only website maintenance and support Services but you can also develop new websites for your business.

Are you looking to hire a WordPress developer for your website maintenance service! Contact US

How To Develop Your WordPress Website In 2021?

Posted on by Netrananda M

The Covid-19 Pandemic has led many businesses to switch to digitalization, including websites. With a business website, you can reach more people and keep your business running in the event of any future pandemics.

Few years back it was nice to have stuff but it has become a must have feature for every business.

So, here is the suggestion for every business to build a website to pitch your business on the World Wide Web and just won’t fall behind in the competition.

Why Choose WordPress?

Everyone knows it is open source, easy to customize and simple to maintain. We have published the top reasons for using the WordPress framework previously.

It provides you complete control over your website. WordPress web application provides great advantages like plugins, free tools, and themes with full media support.

However, to make a website live, you need to go through a process.

Developing a website can be daunting, especially when you’re not a programmer. But, this is not a concerning point anymore.

As you can build a website using the WordPress CMS framework by following a few simple steps.

Let’s start;

Make Website Guide(Source: WpBeginner)

What are the necessary things to do to develop your website in WordPress?

Here is a list that needs to be included.

  1. Purchase a domain: The price starts from $15 per year
  2. Hosting acquisition: The price begins at a low price of $8 per year
  3. WordPress Theme: It depends on the level of customization and the features you want to include in your website. You can choose a theme that comes free forever. On another note, some enterprises choose some highly engaging themes to build their website. It costs based on the theme and its features.
  4. WordPress Plugin: Most of the plug-ins are free, but if you want to have advanced options. You need to upgrade to a particular plan.

It signifies that a simple website starts on the basic annual plan. If you want any advanced features the price increases accordingly.

Website Construction(Source: Organic themes)

Choose the Domain Name:

The domain name may be the name of your business or product. Names are a powerful element of your business.

You need to choose the name of your website wisely. If you are finding it difficult to choose the name, you can use tools it helps you out.

Tricks and Tips to choose a website name: As you want to give a name to your new website. The name should hold meaning and importance.

The name needs to be unique and easy to remember. It shouldn’t give any weird meaning in English or other popular languages, if you want your business to go international.

List of Relevant Keywords:

You need to list relevant keywords for the product or business. You need to think about the users, how they will feel after they use the services or product.

You can use a tool like Namelix or Novanym, this helps to generate domain name ideas.

Understand the meaning:

As you found your domain name, check out the meaning. Google it and then go for the Google images and understand how it matched.

You might find a singer or some artist related to that name. This will provide you with a brief understanding of the domain name you choose.

  • You can also search for the domain name on Facebook or LinkedIn. Check if there are any business names with it.
  • Check if any website domain name is available for sale. Many websites prefer “.com”. It is a top-level domain, followed by “.org”, “.net”, or “.in”.
  • Purchase your domain name. You can purchase it through a domain registrar like GoDaddy or a hosting provider.

Choose a Web Hosting

Every website is hosted from a server. It states that you need to acquire web hosting from a hosting provider.

As you start creating a WordPress website, you need to choose a hosting plan using WordPress.com. You can also choose from a third-party hosting provider.

But before you proceed, you need to know that there is WordPress.com, which helps you to host and build a website.

The other one is WordPress.org, which helps to acquire plug-ins and themes for your website. You can choose you’re hosting from a third –party.

There are three major hosting services: VPS, managed to host, and shared hosting. In the first situation, the server resources were split with more sites. When the sites grow, you might come across performance issues.

Also, you might realize the need for a VPS service or a managed hosting plan.

You need to understand the business goals while choosing the hosting provider. As you go with VPS hosting, the resources need to be shared, but you will gain some control over it.

Also, you can observe improvement in security and performance.

With a website, things can become more complicated, but proper planning will help you with a successful website for your business.

While you analyse your plan take a look at them:

  • Storage
  • Pricing
  • Performance
  • Support

Also, many hosting providers have extra features provided like domain offering (ex: Namecheap), website builder (ex: Go Daddy), e-commerce options, etc.

Also, you have observed many websites using “HTTP” or “HTTPS”. So what are those?

HTTP is a modern web. This connects the browser and servers. It functions on a request-response basis

However, the extra “s” on the “HTTPS” means the connection with the website is encrypted and the data that is shared in the website remains secure.

In technical terms, we called it SSL certification.

Suppose a user makes any kind of transaction on your website or gets logged in to your account. The information provided by the user will remain private; it is safe from getting hacked.

It takes place through SSL technology. The SSL stands for “Secure Sockets Layer”. Consumers see “HTTPS” as a signal of trust. It helps to protect privacy and data. This means you need to acquire an SSL certificate.

Also, make sure the connection plan has this as well:

This time you get a hosting plan and set up the login details. The only thing missing is WordPress itself.

Many hosting providers allow you to install WordPress through the wizard/dashboard. It’s pretty intuitive.

Logging into the website is also easy. You need to type the website address and add it on the “/WP-admin”.

Choose your WordPress Theme:

Next, you have to decide the theme for your WordPress website. There are many themes available. These themes are available for free and some are paid.

As you select your theme, try to ensure that the theme creates sense with the topic of your website. Also, it engages with the layout and the content you publish.

Theme Directory(Source: WP Engine)

The WordPress premium choices provide a set of ready-made options for several topics. It includes services, business, fashion, beauty, photography, education, food, and others.

Each of them will provide an excellent base to your site that you have always dreamed of.

Configure the Plugins:

A WordPress Plug-in is defined as a program written in the PHP script language. It adds a specific set of features or services to the WordPress website.

Wordpress Plugin(Source: Dreamhost)

A WordPress plug-in offers a great deal of flexibility and customization to your WordPress site. It adds value and features to your visitors.

At first, you don’t begin with a ton of plug-ins. But as you grow with WordPress applications, you get to use more Plug-in that benefits the site.

Some of the popular Plug-in are Yoast SEO and JetPack.

Complete the Administrative Page:

The important page in your website is the about page, contact page, privacy, and the disclaimer page. You need to focus on it, before adding content to your site.

It is easy to add now and then later. Once you have done the publishing, you can add other exciting stuff. These pages also serve to protect your site visitors and you.

Post Your Content, Rinse and Repeat:

Once you get the important administrative pages published, it’s time to start adding interesting content. Whatever the niche is, you need to make sure it has plenty of quality content for the readers.

It increases the page’s visibility. This gives a rich look to your page. Keep it a priority to add new content daily, monthly, or weekly. Keep a content calendar that helps you to remain on the right track.

Never forget marketing:

Marketing your website is an important step. It helps to get more traffic. There is an availability of SEO optimization but make sure the page has relevant keywords in the description, title, and body.

Promote your sites in every possible way. Also, there are many free options available to use the Social Media sites, emailing a regular newsletter and forums.

You also need to consider guest posting, comment on the blogs, communities, and forums to develop social connection and link popularity.

WordPress Development(Source: PC Mag)

Backup your site:

As content is an important asset, it is important to have a backup of your site. You need to have a backup of your content in case of a crash. So, you don’t have to begin from scratch.

If you don’t back up all the posts, affiliate links, and plug-ins, it will take a while to get back on your feet. So you need to have a regular backup, the web host should offer an alternative.

FAQ:

Is WordPress Free For Websites?

WordPress.org is completely free. You can download and use it in any way you like. It can also be customized, redistributed or extended. You can even sell it until you have the GPL License.

How to create a website on WordPress?

You can create your Website on WordPress by following these steps:

  • Signup to WordPress.com
  • Confirm your Email and activate your Blog
  • Setup the blog
  • Select and customize your WordPress theme
  • Connect with Twitter and Facebook
  • End the process
  • Visit your new website

Does WordPress require Coding?

No, you don’t need to have HTML knowledge or other programming languages for a website.

Many WordPress users don’t have any programming or coding skills and they have been using WordPress for many years.

Can I develop a WordPress Website without hosting?

Yes, you can develop a website with WordPress without hosting. The basic version of WordPress is free and it allows you to create a website without any hosting.

You can also develop a WordPress Website without a domain name.

Conclusion:

So, here is a small view of the ways to prepare your website using WordPress.

A website is a key to your business growth. It follows several steps such as choosing the domain name, Plug-in, WordPress theme, and several other features.

Also, after developing the website, you need to update and maintain it with regular updates.

In case of any difficulty in developing your site, Andolasoft WordPress developers are happy to help you. Contact to Andolasoft.com and develop your successful business website.

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Why Use WordPress? 11 Good Reasons For Your Website

Posted on by Netrananda M

WordPress is a free and powerful software to develop websites. It’s a CMS (Content Management System) for managing content without getting involved in the complexities of the web architecture. It is very simple and easy to use, even for beginners.

41.4% of the top 10 million websites & 60% of all CMS are powered by WordPress. These impressive stats continue to dominate the web-development industry.

In 2003, it started as a blogging tool, now it has become the platform to build any kind of website.

Everyone is talking about WordPress these days. Its many effective features have made it the favorite among many big brands.

This platform is leading the market. The popular brands like Bloomberg, TechCrunch, BBC America, are using this CMS as their core web platform

Agencies are also recommending this for business websites, because they are well aware of the wordpress cms development services.

But why is there so much demand around this platform?

Here you go.

What is WordPress?

“WordPress.com is the only service of its kind that not only lets you export your data, but gives you an open source package you can run on pretty much any web host out there to run your own instance of the software. So the freedom is really in your hands.”

– Matt Mullenweg, CEO of Automattic Inc.

WordPress is a CMS or a Content Management System that developers use as a framework o create web applications/portals.

This simple CMS can be used by anyone, you can modify and make the necessary changes. To use it you don’t need any technical knowledge.

This framework is not only used to develop websites but it is the best blogging platform.

It is also a Marketing tool. So this helps to easily get noticed among your customers and rank in search engines.

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Why use WordPress Website?

Everyone wants to have a place in this ever-growing digital world. Gone are the days when one must know how to code to put their website online by building everything from scratch. WordPress theme services makes it too easy to start building a site with just a few clicks.

WordPress is not only used to build web pages faster but also to manage the content effectively. Whether it’s a one-page blog or an eCommerce marketplace, WordPress is the one-stop solution for everything.

“At present there are more than 74 million websites that are developed using WordPress. This website uses WordPress to post new content every hour.”  – The ThemeForest

Also, the use of WordPress highly depends on it’s easy to use features. Including this WordPress provides many effective features which make this framework more and more popular.

“Using WordPress is a no-brainer. There’s a reason 34% of the web uses it.” by Kinsta

Everything from big platforms like Squarespace to Wix are some of the wonderful tools. But here we will describe why use WordPress over these tools to develop your website.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!
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  1. Use it for free
  2. Easy to use
  3. It rules the CMS market
  4. Google friendly
  5. Adaptability
  6. Safe and secure
  7. Multi- user Ability
  8. Big Brands use WordPress
  9. Supports Multimedia

WordPress(Source: Webster Digital Marketing)

1. Free to use

Yes, WordPress doesn’t cost a penny to try. Whether you are creating a commercial site or a personal blog, with this it doesn’t cost you a penny.

Download and install it locally on your system and start using it straight away. Understanding the dashboard and various ways to edit & publish content is what WordPress is all about.

There is a huge collection of per-build themes and plugins to test out.

It is one of the reasons why people use it more.

Once you get to know the workflow, it’s time to go online by just buying a domain name and a hosting service depending on the scale of the website.

WordPress(Source: Wpbeginner)

As WordPress framework is an open-source, you can alter or develop the source code the way you like, customize the website functionality and the overall look.

Although it is free, you need to spend some amount for other features. However, the premium paid ones provide numerous features to your websites.

2. Easy to use

Most businesses suggest the use of WordPress because it’s easy to use. It comes with easy to install templates that are available with complete customizable code.

It has an editing interface that requires no HTML experience for any changes, to alter the layout and more features to create any changes into your WordPress website.

You can update your company information, product information, or modify content on your website using this, by following some easy steps.

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3. It rules the CMS market

It is not just a popular CMS, it creates more competition.

WordPress Platform(Source: quicksprout.com)

According to the usage statistics from W3Techs more than 59.5% of all websites that choose Content Management Systems use WordPress.

It has a huge percentage of market share. Along with the market share the large number of supportive tools help this framework to become more efficient and effective.

4. Google Friendly

As this is a CMS based framework, Google and other search engines crawl into these websites that help to rank. Most businesses developed their website using this framework, to take this advantage of WordPress.

To get ranked in Google is the main motto of every website. With this website you can easily enjoy this advantage of WordPress.

Some of the experts say, using the WordPress framework can boost your ranking.

There are plugins that optimize the pages to drive more traffic. If you don’t know anything about SEO, just install the recommended powerful SEO plugins with few basic settings and WordPress will take care of its own.

5. Adaptability

It is also flexible to customize. You can accommodate your website using the extensions and Plug-in.

Whether you are using WordPress for your personal use or for creating a small business website or for a large business website doesn’t matter.

By using this framework you can customize and add extensions to your website according to your choice.

You get total control on the coding. So it can be easily customized to any per-made themes and design.

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6. Safe and Secure

Security is given first priority when it comes to WordPress development and rightly so. No matter how easy it is to build anything, it is unacceptable for any platform to compromise with security. WordPress implements every security measure to prevent any possible breach of information and stay protected.

WordPress Security

The popularity of WordPress website design has gained the interest of hackers.

So, to control this issue the core team of WordPress software has strengthened the security measures.

According to a Q3 2017 study by Sucuri, a multi-platform security company,

“WordPress continues to lead the infected websites they worked on at 83%. This is up from 74% in 2016.”

This CMS has taken strong security measures to preserve its user’s trust. For high-level security, it is recommended to install security plugins and keep updating it with the latest updates. Security plugins automatically generate cryptic passwords and implement Two-Factor Authentication (2FA) which are too hard for hackers to crack.

This CMS has taken strong security measures to preserve its user’s trust.

However, the users need to be more careful while downloading the WordPress plug-ins from any trusted source.

7. Multi-User Ability

It works best for multi-users. If your team size is large or has multiple teams, freelancers, agencies who are working on your websites and you need to give access to them.

With this you get total control over those who get access to your Business website. You can develop new accounts, by giving specific permissions to the accessibility of user’s and keep them out of the area that is required.

The permissions include:

  1. Admin
  2. Super Admin
  3. Author
  4. Editor
  5. Subscriber
  6. Contributor

8. Big Brands Use WordPress

It has power to more than 35% of all websites. There are around 1.7 billion sites using WordPress.

Every hour there are thousands and more content that are delivered to the site visitors by using this.

It has not remained limited to only small to medium-sized businesses. Many popular brands suggest the use of WordPress for their websites.

Some of the big brands are- Etsy Journal, TechCrunch, Microsoft News, TED Blog, PlayStation, BBC America, Walt Disney Company, Skype, Star Wars Blog, yelp and more.

Andolasoft has also developed its Blog site through WordPress.

9. Supports Multimedia

Adding media files to your websites has become a necessity now-a-days. With media files attached, it creates more traffic.

With the uses of blogs and various content, you can add various types of multimedia. Any type of media files can be added such as Audio, Images, Documents, and Video.

You need to add high quality images and videos to your websites for better engagement and google ranking. 

10. Bloggers paradise

Initially built as a blogging platform, WordPress still holds firm to its roots. It leads the race to be the most preferred blogging platform.

Bloggers Paradise(Source: wordpress.org)

Because it is literally painless to create, edit, publish and manage blogs using the set of tools inside the popular blog editor. The drag-and-drop interface makes it easy to handle media contents too.

The blog owner can set different permissions for different user roles.

Finally, WordPress has a feature called taxonomies, that lets the blog creator add categories and tags to a content, which helps the reader to navigate to contents that are similar and inter-linked.

11. Responsive flawless experience

More than 60% of web content is viewed on phones. So, it’s very important to create websites that are device friendly. WordPress automatically detects the types of device and renders the content accordingly.

WordPress Responsive

Google says,

“Mobile-friendly sites show up higher in search results and if your site isn’t mobile-friendly, visitors are 5 times more likely to leave.”

Responsive Web Design (RWD) is one of the most important considerations for developers in web development. WordPress has in-build options to simultaneously design web pages of different screen sizes whether it is a desktop, a laptop, a tablet, or a mobile phone.

What Ways do you need to follow to Use WordPress?

WordPress means you can create any type of business website.

Starting from a simple website to an eCommerce marketplace or for the personal blog, for any purposes, this framework helps you with this.

Here are some examples of different websites you can create with this:

  • Online Store
  • Blogging
  • Membership Website
  • Online Courses
  • Online Marketplace Websites
  •  Podcast Website
  •  Dropshipping Website
  •  Coupon Website
  •  Affiliate Website
  • Online Forum Websites
  •  Social Networking Websites

So, these are some of the websites that you can create using this framework.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

FAQ:

What is WordPress?

This is a Content Management System that is used to develop websites. It is also available in Open source and .com. So anyone can develop any kind of website.

How to build a WordPress website?

With this you can develop a business website and use it as a blogging platform. You need to follow these steps:

  • Sign up for a web Hosting
  • Choose a domain name for your website
  • Install free WordPress software
  • Select a WordPress theme
  • Develop your first page
  • Install all the essential plugins to your WordPress website
  • And then start marketing your website

What is WordPress used for?

With this you can develop your own website. WordPress custom theme works by combining various core files. Files are added, installed and database. It provides dashboards that let you manage the entire work.

Is WordPress easy for Beginners?

It is a simple to use tool. Even beginners can use it very easily.  It is easy to set up and run. Several web hosts come with what are called as one-click auto-installers. It is simple to use, unlike Microsoft.

Is WordPress Free to use?

This core software is free to use. You can download it for free and use it for any way you want to. You can customize it, extend it, redistribute it or it can also be sold until you use it as GPL License.

Conclusion:

WordPress framework is a powerful content management system. It is strongly followed globally to develop many amazing websites.

It provides you with complete control over your website. This web application provides great advantages like plugins, free tools, and themes with full media support.

With more content, demands more maintenance and scaling it is as simple as a new WordPress website. It is advisable to frequently back-up your entire website in case of any unfortunate accidental loss of data. It also supports 169 languages worldwide.

Automattic, the company behind WordPress has even bigger plans in future. It has come a long way since its inception and has experienced exponential growth. Since then it has created a world of its own. We have concluded that, with WordPress, possibilities are endless.

The best way to experience these features is by using them. Let us help you build your website.

So you can enjoy your business and develop your website using Andolasoft.

Your current host might charge you extra cost and time, get it back with Andolasoft.

Well professional wordpress developers will help you develop your own websites according to your preferences at an affordable range.

Want to develop your own business websites, contact us to hire our developers to design your professional websites.

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