Author: Ajay Sahoo

A Complete Guide to Usage of Python in Application Development

Posted on by Ajay Sahoo

Python, an open-source programming language, is widely utilized in various domains such as data science, machine learning, web development, application development, Fintech, and more.

Python application development in particular, is highly sought-after for the creation of web and mobile apps.

According to StackOverflow, Python is the fastest-growing programming language and the top choice among developers.

In fact, nearly 2% of all websites on the internet utilize Python as their server-side programming language.

Python was initially developed by Guido Van Rossum in the late 80s, and since then, its popularity has continued to soar.

If you’re interested in Python, understanding its usage in web and mobile technologies is crucial.

What is Python?

Python is a versatile general-purpose programming language that goes beyond web development. Unlike HTML, CSS, and JavaScript, Python can be used for other types of software development as well.

Python finds its application in various areas, including:

  • Server-side web and mobile app development
  • Desktop app and software development
  • Processing big data and other mathematical calculation
  • Writing system scripts

Python is highly sought after for two main reasons: its ability to handle a wide range of tasks and its beginner-friendly nature. 

Python boasts a simple syntax that makes it accessible to anyone looking to learn and get started with programming.

Python application development included but not limited to web app development, mobile app development, data science, machine learning, artificial intelligence, wearable OS development, business intelligence and more.

Top 7 Python Programming Language Usage

Top 7 Python Programming Language Usage

(Source: statista.com)

  1. Application of Python in Data Science

Today’s most talked about usage in Python is in data science. It is a process of extracting information and insights from data which includes Machine Learning, Data Visualization and Data Analysis.

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Machine Learning is the application of Artificial Intelligence (AI) where machines are programmed to learn without having to program what to do. It enables computers to program themselves.

A good example of ML algorithms include the video suggestions and recommendations you get from applications such as YouTube and NetFlix.

  1. Why Python for machine learning and artificial intelligence

Why Python for machine learning and artificial intelligence

Since the inception of Python it has been used for scientific and numerical computing. Moreover, because ML is basically numerical computing, Python is extremely useful for ML.

With the introduction of technologies and frameworks like Tensorflow by Google, Python has become the de-facto language for ML applications. Pytorch – another deep learning platform started by Facebook has also gained popularity.

Python comes bundled with scikit-learn which is a simple and easy-to-use ML package enabling developers to get started on Machine Learning pretty  easily.

Additionally, Python comes with scikit-learn, a simple and easy to use ML package that can get you started very easily in Machine Learning. You can see the increase of popularity in these ML platforms in the graph below.

     3. Python for Data Visualization

Python is widely used for data visualization and data analysis. With the exponential growth of data generated on the internet (2.5 quintillion bytes daily), data analysis becomes crucial for businesses to effectively harness this vast amount of information.

Data visualization plays a vital role in helping companies make sense of large datasets.

By visually representing data, businesses and researchers can identify patterns and forecast the future impact of those patterns.

Rather than presenting raw numbers on a table, visualizations make data more meaningful and impactful. 

Libraries such as matplotlib and seaborn simplify the process of creating bar graphs, distribution maps, and heat maps, allowing users to derive valuable insights with just a few lines of code.

     4. Python for web development

Web development includes activities such as creating websites and web-based software applications.

It consists of two main components: the client-side, which runs code on the browser, and the server-side, which processes logic and interacts with databases and other servers.

While JavaScript is a popular choice for client-side development, Python shines on the server-side. 

Python web frameworks like Django and Flask enable efficient development of dynamic web applications without the need to learn a client-side language like JavaScript.

Python web frameworks, such as Django Rest Framework, significantly reduce development time by automating common web development tasks. Its ease of use makes it a preferred choice among tech enthusiasts.

     5. Python for Application Development

Python offers several advantages for application development, including reduced development time and effort. 

It is ideal for prototyping due to its robustness, scalability, speed, and versatility, making it suitable for both small-scale and enterprise-level projects.

According to a research by iDataLabs – 69% of companies that use Python are small (<$50M in revenue), 9% are medium-sized ($50M – $1000M in revenue) and 16% are large (>$1000M in revenue).

Python provides a database API that simplifies connections to databases like MySQL, Oracle, and PostgreSQL. 

Its ability to interface with languages such as C and Java allows developers to leverage functionality from other programming languages in Python applications.

Python is often likened to building blocks that can be combined to create new applications. By carefully selecting and integrating these blocks or modules, developers can create applications more efficiently. 

Additionally, Python’s open-source nature enables developers to contribute new packages to solve problems and share them with the community.

     6. Python for automation scripts

Python excels in scripting, allowing developers to write small programs that perform multiple tasks automatically. 

It is ideal for such purposes as it emphasizes quick and easy coding. Web scraping, for instance, is a popular use case of Python scripting. 

It involves parsing websites and extracting relevant data, which can then be stored in formats like CSV for further analysis using machine learning algorithms.

    7. Python in Fintech

Financial technology or Fintech, is a technology that automates and improves the delivery of financial services. 

This includes online banking, stock market trading, online transactions, and bitcoin transactions using blockchain applications.

Fintech is utilized in various finance-related sectors such as investment, portfolio management, banking, education, and fundraising.

According to a survey by HackerRank – Python is among the top three most popular languages used in financial services companies and one of the top languages in FinTech.

Python’s ease of use and modular nature makes it the perfect programming language for Fintech.

It is also an ideal choice of programming language for fintech because it can be employed for machine learning and data science libraries and capabilities.

For example, using machine learning to automatically detect fraud through payment history can save companies millions of dollars. 

That’s why top financial institutions like Stripe, Revolut, and Robinhood incorporate Python in their software development.

Furthermore, Python finds application not only in Fintech but also in other industries such as game development, GUI application development, networking, testing, robotics, and embedded applications.

Advantages of Python Programming Language

  • Easy to Learn and Write:

Python is a high-level programming language with a syntax that resembles natural language. This makes Python easier to read and understand, requiring fewer lines of code compared to other languages like C/C++ and Java.

  • Improved Productivity:

The simplicity of Python allows developers to focus more on problem-solving rather than spending time understanding complex syntax. This leads to writing less code and achieving higher productivity, as well as faster debugging.

  • Interpreted Language:

Python is an interpreted language, executing the code line by line. It stops execution and reports errors if any are encountered. Debugging becomes easier as Python provides feedback on the first encountered error, even if multiple errors exist.

  • Typed Dynamically:

Python doesn’t know the type of variable until the code is run. It automatically assigns the data type during execution. Python application developers don’t need to worry about declaring variables and their data types.

  • Free and Open-Source:

Python is free to use and distribute due to its open-source license. Users can modify the source code and distribute their own versions of the Python programming language.

  • Vast Libraries:

The Python library is huge where you can find almost all the functions you need to perform coding tasks. Python application developers don’t have to depend on external libraries.

If you intend to use an external library you can use Python package manager (pip) which makes it easier to import other packages from Python package index (PyPi) which consists of over 2 million packages.

  • Portability:

In other languages such as C and C++, you need to change the code each time you run on different platforms but with Python you can write it once and run it anywhere.

Disadvantages of Python Programming Language

  • Slower Speed:

As mentioned above, Python’s nature as an interpreted language means that it executes each line of code sequentially, resulting in slower execution.

The dynamic nature of Python is also responsible for the slow speed of Python because it has to do extra work while executing the code.

  • Python is not Memory Efficient:

Python’s usage of memory for storage and execution is significantly higher than that of other programming languages, which renders it unsuitable for constructing applications that require memory optimization.

  • Inefficient Mobile Computing:

Python is typically used in server-side programming. Because Python is not memory efficient and has a slow processing power it is not the most suitable application development technology for mobile app development.

  • Database Access:

Python application development is stress-free but interacting with databases is slower because Python databases are still slower and somewhat outdated compared to other popular technologies.

What Makes Python Suitable for Mobile Application Development?

As mentioned above, developers can use Python to create mobile applications as well. In this section we will explore the possibility of using Python for mobile app development.

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Python was not commonly employed for mobile app development because iOS and Android do not support interpreter languages.

But today, with the emergence of several frameworks such as Python GUI frameworks Python can be used to develop apps for Android and iOS devices.

Types of Apps You Can Develop Using Python

  • Audio-Video Apps:

Using Python libraries such as OpenCV and PyDub Python app developers can create music and video-playback and streaming applications for mobile phones.

  • Game App Development:

Using Pygame python app development companies can quickly create game prototypes and test them in real-time. Some of the most popular games such as “Battlefield 2”, “EVE Online” and “World of Tanks” are developed using Python programming language.

  • Blockchain Application:

Since the inception of blockchain it has become one of the most widely used technology trends. It is difficult for developers to create blockchain applications but Python makes it easier.

Python developers use frameworks such as Flask to create endpoints for various features of blockchain.

  • Machine learning apps:

Machine learning is yet another technology that has emerged in the past decade. It is an algorithmic technology which provides data for intelligent decision making. Python offers free libraries such as Pandas and Scikit to develop ML apps with ease.

Wrapping Up!

Python has emerged as a versatile programming language; its ease-of-follow syntax and wide range of applications has made it one of the most sought after programming languages by developers.

Python today has numerous resources and tools which makes python app development even more developer-friendly.

If you are planning to develop mobile apps using Python you can leverage its ease-of-use, diversity and flexibility for various mobile and web app development faster than any other programming languages.

FAQ:

  • Can Python be used for mobile app development?

Yes, Python can be used for mobile app development. Platforms like Kivy, BeeWare, and Pygame enable cross-platform mobile app development. Python’s ease of use and rich library support make it a viable choice for mobile applications.

  • What role does Python play in data-driven applications and machine learning development?

Python plays a crucial role in data-driven applications and machine learning development. Its extensive libraries like Pandas, NumPy, and scikit-learn enable data manipulation, analysis, and building machine learning models, making it a preferred language for data scientists and AI developers.

  • Can Python be used for developing enterprise-level applications with high scalability and performance?

Python is suitable for developing enterprise-level applications with high scalability and performance. Frameworks like Django and Flask provide robust web development capabilities. Python’s asynchronous programming features in libraries like asyncio enhance application performance.

  • Are there any specific industries or sectors where Python is particularly prevalent in application development?

Python’s versatility and ease of use have made it prevalent in various industries and sectors. It is commonly used in web development, scientific research, data analysis, artificial intelligence, finance, and automation, among others.

  • How does Python facilitate rapid prototyping and agile development practices?

Python’s concise syntax and extensive libraries accelerate the development process, making it ideal for rapid prototyping and agile development. Its readable codebase and shorter development cycles allow developers to iterate quickly, adapt to changes, and deliver projects efficiently.

WooCommerce vs Shopify: Which is Better For Your Online Store?

Posted on by Ajay Sahoo

Are you thinking about starting your own ecommerce store or want to upgrade your existing ecommerce to a newer more dynamic platform then WooCommerce or Shopify are the two best options you have at your disposal.

WooCommerce and Shopify are the two most popular and biggest ecommerce platforms existing today. Together they enjoy nearly 80% of all ecommerce stores in the world.

As per market share WooCommerce is the most popular and the easiest-to-use ecommerce platform but Shopify is not to be ignored as it provides many features that are on-par or in some areas surpass WooCommerce.

Today, in this blog we are going to weigh WooCommerce vs Shopify, listing out their offerings across various categories so that you can make an informed choice when opting for an ecommerce platform for your next website.

WooCommerce vs Shopify – Side-by-Side Comparison

WooCommerce Shopify
Number of users 6.5 million users 4.4 million users
Market share 64.39% in ecommerce platforms 15.60% in ecommerce platforms
Number of Themes 5562 free and paid themes 133 free and paid themes
Plugins and extensions 700+ WooCommerce extensions 8000+ applications for Shopify store
Cost WooCommerce is free to use but customers pay for hosting, domain name, and extensions. Three pricing plans – Basic ($39/mo); Shopify ($105/mo); Advanced ($399/mo)
Free Trial Length WooCommerce is a free and open-source software 14 days free trial, no credit card required
Hosting Hosting is not included Hosting is included
Blog Best in class blog content creation Limited blogging features
Mobile Version Depends on the theme Yes
Email Newsletter Yes, but using a plugin Yes
Help and Support An active community publishes help content on forums and blogs. Support from theme and plugin editors Support over phone, chat, email, documentation, forum
Sales Commissions No From 0.5% to 2%
Storage Space Depends on Server size Unlimited

An Overview (WooCommerce vs Shopify)

WooCommerce

WooCommerce is an open-source platform which is a plugin for WordPress to turn any WordPress site into an ecommerce store.

It was launched in 2011 where WooCommerce quickly gained popularity in the eCommerce industry and has since then become world’s most popular eCommerce solution with over 6 million users and counting.

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The CMS (Content Management System) provides easy-to-use content addition features to store owners. This open-source platform comes with tons of advanced features and unlimited customization options; making it a great option for first-time store owners who want to set-up their online store with-in a budget and want to be able to scale-up or down when needed.

Shopify

Unlike WooCommerce, Shopify is not an open-source platform but provides tons of powerful features to meet various needs such as payment gateways, dropshipping, blogging, website security, SEO optimization, marketplace connection and more.

Shopify charges a monthly fee to set-up its store: Basic ($39/mo); Shopify ($105/mo); Advanced ($399/mo). Compared to WooCommerce, Shopify is much easier to set-up and is easier for beginners to build an online store from scratch.

Note: Both Shopify and WooCommerce feature easy store setup and don’t require coding skills. New users can easily set-up a basic store but for store customization you would need to hire WooCommerce development company or Shopify development agency.

Ease of Use

WooCommerce (4/5)

WooCommerce has a steeper learning curve; creating a basic ecommerce site is not biggie but to develop a professional looking online site with all its bells and whistles you will need the help of a professional.

Because WooCommerce is an open-source platform a number of editors from around the world develop WooCommerce plugins and extensions for the store which can be cumbersome if you are new to WooCommerce.

Shopify (4.5/5)

Shopify is the easiest-to-use of the two ecommerce platforms. Once you become familiar with the ecommerce platform it becomes fairly easier for new users to get things around in Shopify.

Moreover, Shopify is a hosted ecommerce platform which means it takes care of a ton of technicalities for you. A few aspects of ecommerce hosting such as domain name, hosting, and security (SSL) certificates are taken care of by Shopify.

With Shopify you don’t have to install, manage or update any software so there is no worry about security and backups.

Store Build Time & Themes

WooCommerce (3.5/5)

If you start from scratch or build on your own, WooCommerce can be challenging to set-up. Its basic store set-up has an amateur storefront which may not be everyone’s cup of tea.

To create a truly stunning online store you would need to buy themes, integrate SEO plugins, payment gateways, and other additional functional modules to improve your site features and capabilities.

Although it’s easier to begin with, getting a fully-functional eCommerce store on your own using WooCommerce is rather difficult. But store owners have a ton of creative control when using WooCommerce.

WooCommerce’s entry theme is fully responsive on mobile devices but to make your online store truly stand-out you need to put in hours of coding for customization.

Shopify (4.5/5)

Shopify is the best option for store owners who want to make their ecommerce store live faster and quicker.

Unlike setting up a store with WordPress the process is not manual and there is no dependency on external agencies like hosting providers, and data servers to manage your store.

In a nutshell Shopify will let you get your store live quicker than WooCommerce. When you have limited technical skills, Shopify is the best option.

Shopify theme stores have over 100+ free and paid themes to choose from. Moreover, Shopify themes are very polished – created with the latest design trends in mind.

Plugins & Integrations

WooCommerce (4.5/5)

Installing apps and plugins enables you to add more features to your store. On both platforms you can install apps to add extra functionality such as payment integration, SEO optimization, marketing metrics, social media and more.

Being an open-source platform WooCommerce relies on plugins to improve store features and there are over 50,000+ different plugins across various categories to choose from.

This enables you to build a bespoke website without any limitation. And if you hire a professional WooCommerce development agency you can bring your wildest ecommerce ideas to reality.

Shopify (3.5/5)

Shopify is a paid platform which suggests the brand has its own set of guidelines for plugins which is why there are only 1200+ free and paid apps in contrast to WooCommerce’s 50,000+ different plugins.

With Shopify, you can integrate marketing features such as email marketing, social media integrations, store locator features, drop shipping, analytics, and marketing plugins.

Payment & Transactions

WooCommerce (4.5/5)

When it comes to payment integration WooCommerce offers the best support hands-down. It has support for over 50 extensions in payment processors and gateways such as Stripe, PayPal, Authorize.Net, Cryptoniq, and more.

WooCommerce supports all popular payment methods such as credit cards, bank transfer, Apple Pay etc.

Shopify (4/5)

Shopify supports major payment methods such as Shopify Payments, PayPal, Stripe, Authorize.Net, Opayo, Verifone, WorldPay, Klarna, Square etc.

SEO Optimization

WooCommerce (4.5/5)

SEO or Search Engine Optimization is the key to attracting new customers and is a must needed feature in any ecommerce platform. When it comes to WooCommerce it offers the most comprehensive SEO optimization capabilities than Shopify.

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With WooCommerce you can install plugins to optimize store URLs, optimise meta titles and descriptions, enable breadcrumbs, add product descriptions, images, tags and more.

Shopify (4/5)

Shopify offers multiple SEO optimization features but not to the extent WooCommerce provides. With Shopify you can optimize store links, remove duplicate URLs, set-up store blog, and page redirects.

Data Security

WooCommerce (3.5/5)

Providing high-level security to your customers is an important aspect of being a trust-worthy eCommerce store as you will not only be processing customer’s money but also holding their personal information.

When it comes to security Shopify offers better security features with built in SSL certificate and PCI-DSS compliance.

WooCommerce is not automatically PCI-DSS compliant and doesn’t have its own SSL.

Shopify (4.5/5)

It takes care of store security for you because it’s a hosted platform. Shopify has built-in SSL (Secure Socket Layer) providing security when processing customer’s payment and personal information.

It is also PCI-DSS (Payment Card Industry Data Security Standard) compliant and there is no additional effort required from store owners to set up any other security features.

Pricing

WooCommerce (4.8/5)

WooCommerce is free to use where store owners have to pay only for hosting and other plugins and themes they install to improve website performance.

Because WooCommerce is free to use it offers a wider scope of store customization options.

Shopify (4/5)

Shopify offers only a 3-day trial and three pricing plans.

  • Basic ($39/mo) – $1/month for the first 3 months
  • Shopify ($105/mo) – $1/month for the first 3 months
  • Advanced ($399/mo) – $1/month for the first 3 months
  • Get 10% discount on annual plans

Final Thoughts

When we weigh in all the features they both stack-up close to one another. So, which eCommerce platform really is the best option for? The answer is it depends!

If you want a ton of customization options and can cough out thousands of dollars WooCommerce is the best solution for you. The platform itself is free to begin with but to avail advanced store features you need to hire a professional WooCommerce development agency. Who can set-up a powerful eCommerce store and can customize it as per your business requirement.

On the other hand, Shopify doesn’t provide much customization option but you can set-up a trend-setting ecommerce store in a few clicks. Shopify provides built-in hosting, and payment gateway integration which makes it easier for store-owners, who don’t have coding skills, to set-up and make their online store go live in a few days if not hours.

Andolasoft is a leading WooCommerce development agency providing custom ecommerce development solutions to global customers. If you are looking for an ecommerce development partner we can collaborate to bring your ideas to reality using the latest open-source technology.

What is the Role of Volume in Forex Trading?

Posted on by Ajay Sahoo

what is volume in forex

When the volume is high, there are lots of traders opening positions and thus creating momentum. In case volume declines while the trend continues, this trend is probably set for a reversal. If the market reaches a new peak on lower volume compared to the prior peak, a trader will usually look for an opportunity to go short. In case the market reaches a new dividend etfs to buy and watch for 2021 bottom and volume marks a new high, it is likely that the market may test again or surpass that bottom.

The eventual breakout from the trading range occurs, accompanied by a massive increase in volume, as losing traders are in a hurry to exit. If the breakout occurs on low volume, this signifies that traders show little emotional commitment to the new trend, while the market is likely to return into the range. When price moves in a market, it is often because it rides the waves of higher trading volumes. Sometimes, those waves are part of a larger tide pushing the price into a trend. Other times, a swirl in the ocean of volume causes somewhat erratic price movements.

This suggests that the price movement is more likely to be sustainable and not just driven by a few market participants. On the other hand, when there is low volume during price movements, it suggests that there is a lack of enthusiasm and conviction among traders. When there is a price breakout during a current trend, and the volume decreases, it indicates a higher probability of a false breakout and signals traders to hold onto their trades. The real breakout occurs when the currency pair prices break above or below their current prices with an increasing volume. This indicates traders to place orders along with the market and increasing volume.

what is volume in forex

I had a few hundred British pounds saved up (I grew up in England), with which I was able to open a small account with some help from my Dad. I started my trading journey by buying UK equities that I had read about in the business sections of newspapers. I was fortunate enough in my early twenties to have a friend that recommended a Technical Analysis course run by a British trader who emphasized raw chart analysis without indicators. Having this first-principles approach to charts influences how I trade to this day. Remember, volume alone should not be used as the sole basis for trading decisions. It is essential to consider other technical and fundamental factors alongside volume analysis to gain a comprehensive understanding of the market.

Importance of Volume in Forex Trading

Some trading platforms provide volume indicators that can be added to charts. These indicators calculate volume based on the number of ticks or the number of contracts traded. However, it is important to note that these volume indicators may not be as accurate as in the stock market due to the decentralized nature of the forex market. Consider the EUR/USD currency pair, which has been in a downtrend. A trader notices that the volume increases substantially as the price approaches a significant support level.

Understanding the Significance of Volume

You hold onto the position as long as the currency pair price is trending higher than the resistance level. In case the currency pair volume stops increasing during the current trend, there is a chance of potential reversal. To confirm this, traders can use the 20-period moving average trendline along with the OBV indicator. When the currency pair prices are continuously rising, they depict a strong upward trend which also means that there is a strong buying interest for the currency pair. This, in turn, leads to an increased volume being traded from the buyer’s side and signals market continuation. On the other hand, when the markets are choppy and are not following a particular trend, it depicts that the volume being traded is low, and the markets can fxopen introduces stp accounts potentially reverse.

Therefore, forex volume should be used as a relative measure rather than an absolute one. The OBV trendline strategy makes use of price trendlines to determine if there is an increasing volume in the market or a decreasing volume. Traders can compare the volume being traded today to the volume that was traded for a currency pair over the last one to five years.

Forex Trading Strategy Based on Analyzing Multiple Time Frames

Both are useful metrics for traders and typically they have a high positive correlation of up to about 90%. Studying stock volume is the best place to start if you want to learn more about volumes. For any market, in case volume is 25% and more higher than the average volume during the past two weeks, it is referred to as “high volume”. In case volume is 25% and more lower than the average volume during the past two weeks, it is referred to as “low volume”.

  1. Equally, a high volume of sellers relates to the price going down.
  2. I identify the bullish or bearish setup using price action with the trading volume as a confirming factor in all my examples.
  3. VO measures currency pair volume by determining the relationship between a slow-moving and fast-moving average.
  4. With this strategy, you can limit the total amount of contribution in the forex market compared to the overall average daily volume traded, which helps in minimising risks.

Using volume to confirm a breakout

When volume starts to decrease while the price continues to rise, it may indicate a weakening uptrend. This divergence between volume and price can be a warning sign of a possible trend reversal. Similarly, when volume starts to decrease while the price continues to fall, it may suggest a weakening downtrend. Traders can use this information to anticipate potential trend reversals and adjust their trading strategies accordingly. The forex market is the largest and most liquid financial market in the world, with trillions of dollars being traded daily.

what is volume in forex

Forex trading is a decentralized market where currencies are bought and sold. It is known for its high liquidity and constant price fluctuations, making it an attractive market for traders around the world. When it how to become a web development consultant comes to analyzing the forex market, there are several tools and indicators that traders use to make informed decisions.

The more recent the data being compared, the higher the chance of future volume prediction being correct. When the big players start opening positions, something called ‘directional bias’ begins, the price continues to move towards desired levels and tick volumes increase. Just remember, when a big player makes a move, it can have a huge effect on price and trend. Three, tick volume represents the number of price changes during a specific period of time, for instance 1 hour. I trade the major Forex pairs, some Futures contracts, and I rely entirely on Technical Analysis to place my trades. I began trading the markets in the early 1990s, at the age of sixteen.

The role of volume in Forex trading, then, in a sense, is to be able to follow the institutions, and leverage what you know for profit. Volume during reactions against the underlying trend also needs to be examined. When a bull trend is followed by a drop, volume usually increases, as market players are anxious to take profits. When the drop in prices continues, but volume also drops, this is an indication that buyers are no longer active or selling pressure is spent. When volume plays out, this shows that market reaction is almost over and the bull trend is poised for resumption. When trading is in a range, volume usually remains low, because traders seem to be indecisive about market direction.

Top 10 Best Marketing Automation Tools For Your Business Growth

Posted on by Ajay Sahoo

Most businesses look for a Marketing Automation tool to effectively handle their Marketing team. Marketing Automation is an important step to improve your marketing operation.

If you are looking for the right Marketing Automation Software for your business, then it is going to be quite difficult.

Therefore to help you with this, here I have listed the top 10 automation tools that will help you choose the right Marketing Automation Tools.

The marketing automation industry has reached a $500m market and it is expected to reach $64bn by 2024. According to a report by Salesforce’s state of marketing report, 67% of marketing leaders are using the marketing automation platform and 21% are planning to use one.

63% of companies using marketing automation systems have beat down their competitors.

What are Marketing Automation Tools?

Marketing Automation tool handles routine marketing tasks. Common Marketing automation workflows includes behavioral targeting, email marketing and personalized advertising.

Marketing Growth(Source: Animemania.com)

80% of businesses have generated more leads in their business by using the Marketing automation software.

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Top Marketing Automation Tools:

1. Marketo:

It is known as the best marketing Automation software and includes many best features. It has a full suite feature that doesn’t only help the marketing manager to handle the email campaigns but it also helps the sales team with their sales process. It also has a marketplace, known as launch point and has lots of integrations.

In the below image you can see the dashboard of Marketo automation tools that highlights the engagement rate, unsubscribed users, total members and other important details.

Marketo

Who uses it

Marketo is the tool used by organizations who want advanced features automation software.

2. Customer.io:

The main reason to use Customer.io is it’s very much flexible. It is a lightweight UI with fast and personal customer support.

Customer.io was developed recently but has become more popular because it is easy to use and provides lots of features. It is used to trigger mails based on page views and events.

Customerio

As shown in the below image, with Customer.io you can easily track and send your emails and take necessary actions to get more leads and convert them into your loyal customers.

Who uses it

Companies who are looking for marketing automation and want a lightweight UI, then this is the perfect tool for them.

Also the companies who are in search of the automation tools with advanced features, and provide more flexibility and customization, then it’s the right tools.

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3. Hubspot:

Hubspot offers a free version of their software; it doesn’t include any kind of marketing automation features. If you want to use Hubspot for marketing automation then you need to spend a large amount. It is inbound marketing software.

With Hubspot Automation tools you can easily get a graphical representation of the lead generation and other important parts as given below.

Hubspot

Who uses it

It is best for small business owners. It also provides additional marketing features beyond email marketing.

4. Convertkit:

It is a simple marketing automation tool, which is designed primarily for content creators and bloggers. Beginners who are in search of the best marketing automation tools.

With Convertkit you can get  a quick look on the visual automation such as what’s happening in your sales funnel as shown in the above given imageConverkit

Who uses it

It is one of the best marketing automation software for the beginners and the content based industries.

5. Omnisend:

Omnisend Marketing Automation platform is a completely new tool in the marketing automation field. It provides many innovative features, including integrations like Facebook messenger and Whatsapp.

It has helped many large e-commerce marketers to market across several channels.
With Omnisend, you can easily get a detailed report on the sales performances and other reports as given in the above image.Omnisend

Who uses it

It is used by many leading E-commerce businesses. Many small and big E-commerce industries also use these tools for better marketing.

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6. ExactTarget:

It stood out from other automation tools because of the system’s ability to target communications through multiple channels.

Many marketing automation software focus on email, with ExactTarget lets you target on the mobile application notification and shows messages that appears directly on the dashboard.

ExactTarget

In the above given image it has represented the distribution of companies who are using ExactTarget according to their revenue. This shows that every form of business is using these tools.

Who uses it

It is a tool for the company that desires to go above and beyond marketing automation. Companies who are looking for a future in marketing automation and wants to connect with the customers in various channels.

7. Active Campaign:

This tool is used by many small businesses. It is one of the best marketing automation platforms, and the first tool that provides visual automation sequence builder.

Companies can develop strong and complex automation sequences without the need of learning about the features.

Active Campaign

With Active Campaign you can easily handle all the marketing details. As shown in the above image you can easily manage your emails with all necessary details.

Who uses it

Many small sized businesses run these marketing automation tools as it is completely affordable and holds all the latest features.

8. Pardot:

It is the marketing automation tools that fulfill all the needs of B2B marketers. It supports all the necessary things like B2B analytics and account based marketing solutions.

By using Pardot automation tools you can use lots of features such as integration with the sales force, track the visitor’s activity in your website, engagement, custom landing page and many other features as given in the below image.

PardotWho uses it

All the B2B marketers prefer using Pardot as it is one of the best marketing automation tools with all the necessary requirements for a B2B market.

9. Rejoiner:

It is a managed marketing automation platform. Unlike other automation tools, where a user pays for the subscription fee and then figures out about the tool used, rejoiner share this accountability with everyone.

It is an intuitive and well tailored platform for many SaaS and eCommerce businesses. Its incremental improvement will help in major growth in revenue.

As rejoiner Automation Tools  is a best tool for Email marketing, that shows a representational data of the total marketing overview as given in the below image.

RejoinerWho uses it

Most SaaS business and Ecommerce business use this automated marketing solution for better outcome and revenue generation.

10. UserFox:

It is a new marketing automation tool. However, it provides a lightweight interface and is designed to trigger emails based on events.

With UserFox Automation tools you can easily get more customers, get demographic representation on your marketing process and other necessary data as shown in the above image.

UserFoxWho uses it

It is a top marketing automation platform for tech companies as it provides lightweight interfaces that are mostly needed by the tech companies.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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FAQ:

1. What are the necessary features of a Marketing Automation Tools?

A marketing automation tool helps to :

  • Manage lead
  • Get real time alerts
  • Organized workflow
  • Trigger responses from customers
  • Personalized messaging

 2. How does marketing automation help?

Marketing automation software provides lots of benefits:

  • You can analyze the data of your marketing activity and get the insight of all the activities that are done by you and your prospect customers.
  • The tools make follow-up and generate leads more easily.
  • It allows us to track the visitors and their activities right from the beginning.

3. How do you make the best use of marketing Automation Tools?

With the Marketing Automation Tools you can lead your customers to create a path in which they get more engaged with your brands. You can use the marketing automation tools to send mass emails, utilize the psycho graphic data, used to deliver emails for optimal times.

4. Why should I use Marketing Automation Tools?

As in the process of automation lies several steps in the marketing and sales that gives your team more time to focus on the overall strategy and nurture the leads.

It means more prospects and more customers. Marketing Automation provides a richer and more detailed view on your customers’ behavior.

Conclusion:

Choosing the right automated marketing solution for your team can become quite difficult, but by considering the right things will help you to choose the right tools.

Looking for the right integrations, reporting strength, testing functions and other important factors will help you to choose the right marketing automation system for our business.

However, with this blog we can guide you with the automation tools. If you want to create your own automation tools for your business or other purposes, Andolasoft dedicated developers will help you with it. Contact us, for detailed discussions.

How To Customize WordPress Website Theme

Posted on by Ajay Sahoo

It’s always great to have a website for your business and if that is with WordPress, then you are one step ahead of your competitors. Because the CMS WordPress offers easy customization options with outstanding features and plugins to make your website user-friendly and search engine friendly.

After successful installation of WordPress theme, if you find it’s not the right fit for your business and needs customization for an engaging website. I’m sure it’s not annoying, as there are several options available for you to customize your WordPress themes.

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Here are some facts and figures of WordPress below,

  1. WordPress commands 39.6% of the internet in 2021, it was 35% in 2020. Thus the growth of nearly 5%, which is also 1% better than the previous year.
  1. If you count only CMS-build sites, 64.1% of them are powered by WordPress – a 4% increase from 2020 (60%)
  1. Over 60 million websites are hosted on the Custom WordPress Development Services platform.
  1. The website base of WordPress increased by nearly 3.2% between 2019 and 2021.
  1. Some of the popular WordPress plugins such as WooCommerce get as many as a million installations per week.
  1. Over 14% of the top 100 websites on the internet are powered by WordPress.
  1. As of 2021, WordPress.org has more than 54,000 plugins and over 7,000 themes.
  1. Over 13% of all WordPress websites use the WooCommerce plugin. The plugin has been downloaded over 60 million times and installed by 3 million websites worldwide.
  1. WordPress is preferred and recommended by over 50% of CMS users and web designers.

(Source – blog.sagipl.com)

But the major challenge is finding the most right way.

So here are several options that you need to follow for the customization of your WordPress theme. This article definitely helps you to identify the right one for you.

Options To Customize Your WordPress Theme:

Before diving in and start making changes to your theme, you need to know the best options that are available for customizing of your WordPress themes.

Here you go,

  • If you want to add functionality to your WordPress theme, install WordPress Plugin.
  • Use the customizer to your WordPress admin screens for customizer fonts, colors, and layouts, depending on the theme you choose.
  • If you work on a page builder theme, use its feature for customizing the design of your WordPress website.
  • When you install a framework theme, you can use a child theme that is available to customize your site.
  • As your theme is specific to your site and you are comfortable with it. You can edit the theme’s code directly.
  • As you want to edit the code of the third-party theme, you can go with the child theme.

If you want you can edit the code, there are a number of options available to you. You can go with the block editor, to the customizer, all you need to do is some editing.

Why Do You Need To Customize Your WordPress Theme?

With a customized WordPress theme you can change the website appearance completely. It is a great form of promoting your own unique style. It will help you to stand away from the crowd.

Most of the top brands make sure to have distinct designs of their website. Their unique touch helps them emerge as a unique brand. With WordPress themes, you are not only adding design and features to your websites but it is also a way of promoting your business.

Also, sometimes you come across many themes that have poor design layout, poor build, bad color combination, and are not well optimized. All these factors may impact website’s performance.

No single theme available which can be 100% perfect to fulfill all the requirements. However, customization helps here.

How To Customize WordPress Themes?

There are many ways, you can customize your WordPress theme but the only effective method is the one on which you are comfortable with. Some of the common methods are:

  • Default WordPress Customizer
  • Customization with codes
  • Customizing WordPress theme with a page builder tool

By default, WordPress provides an inbuilt WordPress customization feature that helps the website admins to customize some part of the website easily. But if you have WordPress developer who is good enough with coding, then you can do endless modification according to your need.

Premium WordPress themes are also allowing to do customization.

But before you move into customizing your WordPress themes and start using codes. It is better to develop a child theme first and do changes whatever you want rather than creating any kind of mess by editing the parent theme file.

Create A Child Theme And Make Your Changes To It:

It is the best solution to avoid any kind of data loss to your WordPress theme customization or update to develop a child theme. It is one of the best ways to have custom codes or snippets and avoid them from being erased.

The child theme has all the same functions and features as that of a parent theme. But the WordPress theme will read the archive.php file from the child theme and not from the parent theme.

Also if you don’t want to mess with any theme files and codes, you can start the customization of your WordPress theme by using the default customizer.

How To Customize Your WordPress Theme With A Default Customizer?

Instead of getting into the coding and all, you can use the theme customization tools. All you need to do is, first visit your WordPress Theme repository and select a theme that you will use for installation and customization.

Then go back to the WordPress dashboard, go to the Appearance menu section to get more options on the left side of your dashboard menu.

Theme Customization(Source: Stack Overflow)

Taskbar, Appearance > Themes> Select Theme> Install > Customize

Some common features that you can customize in the WordPress theme by using WordPress customizers are:

Add Identity To Your WordPress Website:

Adding an icon, title, and logo to your WordPress website will help in promoting and developing a brand with a tagline that will highlight the motto of your brand.

Customize Your WordPress Theme Color:

There are some WordPress premium themes available that don’t allow the users to customize the theme. They may ask extra money for the customization. It completely depends on the theme you are choosing.

If your theme allows you can easily get colors and dark mode options available in the WordPress customizer panel.

Lots of customization you can do with your personal and business website. Some themes allow you to add widgets while some other allows homepage settings. With WordPress any type of customization you can do based on your requirements.

FAQ:

How To Create A Custom WordPress Theme?

To create a custom WordPress theme

  • Go to WordPress Admin Panel
  • Then go to pages
  • Click on Add New.

You can see the new custom page template that is listed on the right side. There you can create a new page and set the template in the page with outside bar. Once you are done, publish it.

How Can You Change Your WordPress Theme Without Losing Your Content?

To change your WordPress theme without losing your content by following the simple steps:

  • You need to set a staging copy of your website
  • Install the new theme and preview it.
  • You can activate the new theme
  • Solve the issue and replace the missing elements
  • Push the staging website into live.

Can You Customize Your WordPress Theme?

Yes, WordPress themes can be customized in many ways. It depends on the extent to which you want to change your theme look and feel.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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You can develop powerful theme customization settings that are built right into the WordPress customizer, to add WordPress plugins and have real-time CSS Editors such as Site Origin CSS

Conclusion:

One of the best parts of building a website with WordPress is you can take control over the way you are developing it and this will let you know how much customization is required.

A theme is an important part of your website. Also, many users stick with the same WordPress theme for a very long period. Minimal things like breadcrumbs and schema markup can do a lot more to your WordPress Website’s Dedicated wordpress app developer and rankings.

There are lots of things to customize in your WordPress website.

You can customize your WordPress on your own, but if you feel difficulty in doing so, we are here to help you. With Andolasoft dedicate WordPress developers, you can customize as per your business requirement.

Are you looking to customize your WordPress theme or want more information on WordPress website customization! Book a free consultation with Andolasoft experts.

How Much Does A WordPress Website Cost?

Posted on by Ajay Sahoo

WordPress being an open source software is affordable and really value for money.

Are you planning to develop a website for your business?

If yes, this blog will help you to decide on the best option available.

Here I’m sharing the details regarding the WordPress website development cost.

Also you can get an idea of how to develop a WordPress Website with a minimal cost and avoid overspending.

Since it is free being an Open-Source Software, it gives you the freedom to install it for any kind of website.

Then the question arises, from where does the cost arise?

Here you go, the cost for a WordPress site includes,

  • Buying a Domain
  • Spend for WordPress Hosting
  • Buy Plugins and Extension (Apps), if any
  • Buy ready-made theme/customize designs

The WordPress website can start with as low as $75.

What is required to develop a Website?

For developing a website you need a domain name, a hosting plan, themes and other basic criteria that will help you to develop a better website.

The first thing you need is a domain name. It will be your website address on the internet. This is what your users will enter in the browser to visit your website.

The standard cost of a domain is pretty much affordable. The cost starts as low as $12 for each year for a typical .net, .com, .org and many more.

Next, if you’re planning to develop a self-hosted WordPress website, you need to buy a web hosting plan, which helps you to store your files.

There are various hosting plans available for every kind of website. You need to choose the one that suits best of your requirements and fits to your budget.

In WordPress, you get a wide range of ready-made templates that you can choose for your website.

However, if you want to customize you can purchase a template and deploy a developer to do the customization or go for a Custom WordPress development Company.

There are more than 58k+ free plugins available for WordPress, which provides features like contact form, gallery, etc.

So, it depends on you, whether you want to build a website by just hosting, the domain cost will add up accordingly. But you might need to pay for extra tools and services. It confuses people to find the real cost to develop a WordPress site.

WordPress Website Cost(Source – Sag IPL)

Design and Themes:

WordPress provides various themes available for every user. For some themes you have to pay. These themes are best for beginners, but these themes don’t provide all the necessary features for serious business owners.

WordPress provides a massive library for themes. You need to browse to find what you are looking for. You can make the changes later using the WordPress Plugin. It helps you to find a theme that fits your website.

You need to decide whether you want your website to be a simple one or a professional one.

Also you can filter the search results using these features, layout, and subject related to the vision.

But it is not compulsory to use WordPress’s premade templates. If you want to use another template you can get it from different websites like Template monster.

Also, while choosing a WordPress theme for your website, make sure it’s a mobile-friendly theme.

Most users go for premium themes to get maximum features. Some premium themes come with membership packages that are purchased either annually or for a lifetime that come with a minimum of $57. Some themes have pro upgrade features that start from $54.

However, you can buy themes from a third-party SaaS company like ThemeForest, elegant, etc. It doesn’t integrate automatically with the native plug-in that you want for your website.

The WordPress professionals usually charge depending on the specific task and the work your website needs. For example, a 5 page website (that consists of home, about, contact, blog, pricing) will charge you at a minimum cost of $100 as a one-time price you pay for a basic set-up and design.

Also, if you are adding any custom work to your websites the cost increases. For customization in your website you need to hire WordPress developer.

Sometimes the user doesn’t get satisfied with any of these themes. In such cases, you can take the service of a WordPress Web Developer like Andolasoft to develop your customized theme.

Plugins and Extension:

The WordPress Plugin is the smallest bit of coding that you apply to develop your business website. Some extensions or plugins are free. The premium extensions can run from anywhere and it starts from $100.

By using a plugin to your WordPress your website becomes successful. But you need to install the plugin that is important for your business. The less number of plugins you install the faster your website will run.

How much does a WordPress Website maintenance cost?

A WordPress website maintenance cost depends on the service you chose for your maintenance.

If you are choosing in-house website maintenance, it starts from $25. But if you are choosing freelance website maintenance then it will start from $45.

WordPress Website Maintenance Cost(Source: FixRunner)

Final Calculation:

In the end, the total cost you spend ranges at a minimum cost of $ 25.  The price depends on the things you want to add for your business website. Your website cost depends on the traffic and the speed you want for your website.

WordPress is capable of handling traffic, opt-ins, leads, conversations, and customers. You need to use the right theme and the right plug-ins.

If you want to know how your WordPress website is built, then follow our latest blog: How to develop your WordPress website in 2021?

FAQ:

How much does a WordPress website cost?

The cost of WordPress website depends on the types of features you are adding to your website. However a website will start at a minimum range of $11.

How much time will it take to create a WordPress website?

If you are planning to build a typical brochure website without any advanced function. Then it takes six various page templates. For an advanced custom web design.

Most probably it takes around 25 hours to develop a website with basic features from a dedicated WordPress Developer. You can also develop your WordPress web Application from a professional WordPress Web Application Developer.

Is WordPress premium worth getting?

A lot of advantages are available when you upgrade to WordPress premium. The price tag comes with many additional features.

These features are helpful and with WordPress website development, your website becomes more easy and convenient to use. With Premium you get more support, a lot of themes and more security is available.

What is the difference between WordPress personal and premium?

The WordPress Premium plan also includes hosting. The only difference between the Premium and Personal plan when it comes to hosting, is the Premium plan provides 13 GB space and the personal plan offers only 512mb of storage.

Conclusion

Most top brands use WordPress. By spending some amount will help you build a perfect business website. You can get more traffic and customers.

Choosing a dedicated WordPress development agency is important. A good WordPress development company will definitely guide you in developing the best WordPress website for your business at an affordable price.

With Andolasoft you can develop your own website. Being a WordPress outsourcing service we provide professional developers that help you build your website the way you want it. Contact us to hire dedicated WordPress Developer.