Tag: Software as a Service

Why SaaS is The Best Option for Enterprise Businesses?

Posted on by Jay

In today’s evolving technological landscape, enterprise businesses are presented with an array of options to streamline their operations and drive growth. One solution that has gained remarkable traction in recent years is Software-as-a-Service (SaaS).

This innovative model has transformed the way organizations approach software deployment, offering a wide array of benefits that are particularly well-suited for enterprise-level operations.

In this blog, we’ll delve into the world of SaaS, explore its characteristics, advantages, and dispel common myths, ultimately highlighting why it’s the best option for modern enterprise businesses.

Understanding SaaS:

Understanding SaaS

(Image source: https://www.saasacademy.com/)

It is a cloud computing model in which software applications are hosted and provided to users over the internet on a subscription basis.

Unlike traditional software that needs to be installed and maintained on individual computers or servers, SaaS applications are centrally managed in the cloud, accessible from any device with an internet connection.

This convenience and flexibility have made it a game-changer for businesses of all sizes, but particularly for enterprises with complex needs.

Examples of Popular SaaS Application

Examples of Popular SaaS Application

(Image source: https://otakoyi.software/)

Customer Relationship Management (CRM):

  • Salesforce:
    A highly customizable CRM platform that helps businesses manage leads, contacts, opportunities, and customer interactions.
  • WakeUpSales:
    A user-friendly CRM system that offers contact management, email tracking, and sales automation features.

Project Management and Collaboration:

  • Orangescrum:
    A project management tool known for its visual task boards and team collaboration features, making it easy to track projects and tasks.
  • Monday.com:
    A work operating system that provides a centralized platform for planning, tracking, and managing work across teams.

Human Resources Management (HRM):

  • Workday:
    A cloud-based HRM system that covers HR, payroll, and talent management, designed to streamline workforce management.
  • BambooHR:
    An HR software that focuses on employee data management, onboarding, and performance tracking.

Enterprise Resource Planning (ERP):

  • Oracle NetSuite:
    A comprehensive cloud-based ERP solution that integrates financial management, CRM, and e-commerce functionalities.
  • SAP Business ByDesign:
    A scalable ERP system that covers various business processes like finance, supply chain, and project management.

Communication and Team Collaboration:

  • Microsoft Teams:
    A hub for teamwork in Microsoft 365, combining chat, video conferencing, file sharing, and app integration.
  • Slack: A messaging and collaboration platform that enhances communication and teamwork with channels, integrations, and file sharing.

Marketing Automation:

  • HubSpot Marketing Hub:
    An all-in-one marketing automation platform that includes tools for email marketing, social media, and analytics.
  • Marketo:
    A powerful marketing automation solution that focuses on lead generation, nurturing, and personalized campaigns.

Financial Management:

  • QuickBooks Online:
    A popular cloud-based accounting software that helps small businesses manage invoicing, expenses, and financial reports.
  • Xero:
    Another cloud-based accounting platform known for its ease of use and features like bank reconciliation and expense tracking.

E-commerce Platforms:

  • Shopify:
    A widely-used e-commerce platform that enables businesses to set up online stores, manage products, and process payments.
  • WooCommerce:
    A plugin for WordPress that turns a website into an e-commerce store, offering customization and integration options.

Customer Support and Helpdesk:

  • Zendesk:
    A customer service platform that provides ticketing, live chat, and self-service support solutions to enhance customer experience.
  • Freshdesk:
    A cloud-based helpdesk software that offers omnichannel support, ticket management, and automation features.

Document Collaboration and Storage:

  • Google Workspace (formerly G Suite):
    A suite of cloud-based productivity tools including Google Docs, Sheets, and Drive for collaboration and storage.
  • Microsoft 365 (formerly Office 365):
    A collection of applications including Word, Excel, and OneDrive for document collaboration and storage.

Video Conferencing and Communication:

  • Zoom:
    A widely-used video conferencing platform that offers online meetings, webinars, and collaboration features.
  • Microsoft Teams:
    Apart from collaboration, it also serves as a platform for video conferencing, making it a versatile choice.

A Brief History of SaaS Applications

The concept dates back to the 1960s, but it gained significant momentum in the 1990s with the advent of the internet.

Salesforce’s launch in 1999 marked a pivotal moment, showcasing the viability of delivering software as a service.

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Since then, it has evolved to cover a wide range of applications and industries, disrupting traditional software deployment models.

What are the Characteristics and Benefits of SaaS Applications?


What are the Characteristics and Benefits of SaaS Applications(Image source: https://otakoyi.software/)

Scalability and Flexibility:

  • Easily Scales:
    Applications can scale up or down seamlessly, adapting to changing user demands or business growth without requiring significant infrastructure adjustments.
  • No Hardware Upgrades:
    Eliminates the need for costly hardware upgrades or expansions, as the cloud infrastructure handles the scaling process.
  • Rapid Deployment:
    New users or features can be added quickly, allowing businesses to respond to market opportunities or changes without delay.
  • Pay-as-You-Grow:
    You pay for what you use, making it ideal for startups or enterprises looking to control costs while maintaining the ability to expand operations.
  • Resource Efficiency:
    It avoids overprovisioning and underutilization of resources, optimizing cost-effectiveness.

Cost-Efficiency and Predictable Pricing:

  • Subscription Model:
    It operates on a subscription basis, replacing upfront licensing costs with regular, predictable payments.
  • Reduced Capital Expenses:
    No need for significant upfront investments in software licenses or hardware, freeing up capital for other business priorities.
  • Lower Total Cost of Ownership (TCO):
    Maintenance, updates, and support are often included in the subscription, reducing the total cost of owning and managing software.
  • Scalability Savings:
    As your business grows, you avoid the expense of purchasing and maintaining additional hardware and software licenses.
  • Budget Predictability:
    Fixed subscription fees allow for better budgeting and financial planning, minimizing financial surprises.

Accessibility and Collaboration:

  • Anytime, Anywhere Access:
    SaaS applications are accessible via the internet, enabling users to work from anywhere and on any device.
  • Remote and Hybrid Work:
    Supports the rise of remote work, allowing teams to collaborate effectively regardless of geographical locations.
  • Real-Time Collaboration:
    Multiple users can work simultaneously on shared documents, projects, or data, enhancing teamwork and productivity.
  • Reduced Communication Barriers:
    Instant messaging, file sharing, and collaborative features facilitate smooth communication and information exchange.
  • Global Workforce Enablement:
    It breaks down geographic barriers, allowing businesses to tap into talent from around the world.

Automatic Updates and Maintenance:

  • Seamless Updates:
    Application service providers handle updates and maintenance, ensuring that your software is continuously updated with the latest features and security enhancements.
  • Reduced IT Burden:
    IT teams are relieved of routine maintenance tasks, allowing them to focus on strategic initiatives and innovation.
  • Improved Security:
    Regular updates include security patches, reducing vulnerabilities and enhancing protection against cyber threats.
  • Minimized Downtime:
    Updates are often performed without disrupting users, minimizing downtime and ensuring continuous operation.
  • Access to Innovation:
    Automatic updates provide access to new functionalities and capabilities without the need for manual installations.

Integration and Interoperability:

  • Built-in Integrations:
    Many applications offer Application Programming Interfaces (APIs) and integrations with other popular software and services.
  • Unified Data Flow:
    Integrations facilitate data sharing and synchronization across different systems, reducing data silos and improving data accuracy.
  • Streamlined Workflows:
    Automated data transfer between applications reduces manual data entry and improves efficiency.
  • Enhanced Decision-Making:
    Unified data and insights from integrated systems enable better-informed decisions across departments.
  • Customized Ecosystem:
    Organizations can create tailored ecosystems by combining applications that suit their specific needs, ensuring a cohesive software environment.

What is the Difference Between SaaS (Software-as-a-Service) vs. On-Premise Applications

What is the Difference Between SaaS (Software-as-a-Service) vs. On-Premise Applications

(Image source: https://www.alibabacloud.com/knowledge/what-is-saas)

 

SaaS (Software-as-a-Service)

On-Premise Application

Definition

SaaS applications are cloud-based software solutions delivered over the internet on a subscription basis. Users access the software remotely through web browsers without needing to install or maintain it locally.

On-premise applications are traditional software solutions that are installed and run on local servers or computers within an organization’s physical infrastructure. These applications are managed, maintained, and updated by the organization’s IT department.

Deployment

Deployed on the provider’s servers and accessed remotely via the internet. No installation is required on users’ devices.

Installed and maintained on the organization’s own servers, requiring manual installations and updates on each user’s device.

Cost Structure

 Follows a subscription-based pricing model, with predictable recurring costs that cover software access, maintenance, updates, and support. Involves upfront costs for software licenses and hardware, with potential additional costs for ongoing maintenance, updates, and support.

Accessibility

Accessible from anywhere with an internet connection, fostering collaboration among distributed teams and enabling remote work.

Accessible only within the organization’s network, limiting remote access and collaboration.

Scalability

Scales easily to accommodate increased users, data, or transactions, with the provider managing the underlying infrastructure

Requires manual adjustments and potential hardware upgrades to scale, often leading to higher costs and longer implementation times.

Maintenance and Updates

Providers handle maintenance, updates, and security, ensuring that users always have access to the latest features and security patches.

Organizations are responsible for maintaining, updating, and patching the software, which can be time-consuming and resource-intensive.

Customization

Customization options can be limited, as the software is standardized to cater to a broader user base.

Offers greater customization possibilities, allowing organizations to tailor the software to their specific needs.

Data Security

Data security relies on the provider’s measures. Organizations must trust the provider’s security practices and compliance with data protection regulations.

Provides more control over data security, but requires organizations to implement and maintain their own security measures.

Integration

Offers built-in APIs and integrations with other software, facilitating seamless data flow across systems.

Integrations often require manual development and maintenance, potentially leading to longer integration times.
Vendor Control

Organizations rely on the SaaS provider for software management, updates, and security, which can lead to concerns about vendor dependency.

Organizations have full control over software management, updates, and security, but this also requires dedicated IT resources.

Debunking Common Software-As-A-Service Myths

  1. Myth: SaaS is Less Secure than On-Premise Software:

Reality: Security is a top priority for providers. Reputable providers invest heavily in advanced security measures, encryption, data backup, and compliance with industry standards. These platforms often offer robust security features that match or even surpass those of on-premise solutions.

  1. Myth: It Is Only for Small Businesses:

Reality: It is suitable for businesses of all sizes, from startups to large enterprises. In fact, many enterprises leverage software-as-a-service to streamline operations, reduce IT complexity, and stay agile in a rapidly changing business landscape.

  1. Myth: Software-As-A-Service Applications Lack Customization:

Reality: While these applications are standardized to cater to a broader user base, many providers offer customization options. Businesses can often configure settings, integrate with other tools, and adapt workflows to align the software with their specific needs.

  1. Myth: Applications Always Have Hidden Costs:

Reality: While subscriptions involve ongoing costs, they typically include maintenance, updates, and support. Compared to on-premise solutions, where hidden costs like hardware upgrades and maintenance can accumulate, It provides greater transparency and predictability in total costs.

  1. Myth: You Lose Control Over Your Data:

Reality: Software service providers prioritize data security and compliance. While data is stored off-site, reputable providers implement strict access controls, encryption, and adhere to data protection regulations. Businesses retain ownership of their data and can access, export, and delete it as needed.

What Future Holds For SaaS Application?

What Future Holds For SaaS Application

(Image source: https://financesonline.com/)

  • SaaS is a cloud-based application platform; according to statistics the global market for cloud related software services will surpass $520 Billion in 2023.
  • According to a recent study, nearly 1/3rd of the companies invested in cloud computing.
  • In the year 2022 the hybrid cloud market was $54.34 Billion which is expected to reach $ 201 Billion in 2032.
  • Nearly 90% of the active companies around the world have adopted cloud technology.
  • Amazon cloud service or AWS is the leading SaaS solution provider. It owns 32% of shares around the world.

Conclusion

Software-as-a-Service has revolutionized the way enterprises approach software adoption and usage.

Its accessibility, scalability, and cost-efficiency make it the best option for modern enterprise businesses.

By harnessing the power of SaaS, enterprises can drive innovation, enhance collaboration, and stay agile in an ever-changing business landscape.

FAQs

Q1 – Who Owns SaaS Product Data?

Answer – The ownership of data in a SaaS product typically rests with the customer or the organization that subscribes to the service. Software service providers act as custodians of the data and are responsible for its storage and security. It’s important to review the terms of service and data usage policies provided by the vendor to understand the specifics of data ownership and usage rights.

Q2 – What If My Software-As-a-Service Provider Goes Out Of Business?

Answer – If your software service provider goes out of business, it can create challenges for your organization. It’s crucial to have a contingency plan in place. Ideally, before subscribing to their service, ensure that the contract includes provisions for data retrieval and transition in case the vendor becomes non-operational. Backup your data regularly and maintain awareness of the financial stability and reputation of the software-as-a-service developers.

Q3 – Can Applications be Customized to Fit Enterprise-Specific Needs?

Answer – Yes, many software service applications offer customization options. While these solutions are standardized to cater to a broad audience, they often provide configuration settings, integration capabilities, and extensions that allow businesses to adapt the software to their specific needs. However, the extent of customization may vary depending on the provider and the nature of the application.

Q4 – Is It Secure For Enterprise-Level Data?

Answer – Reputable software service providers prioritize data security and invest in robust measures to protect enterprise-level data. These measures can include encryption, access controls, regular security audits, compliance with industry regulations, and data backup strategies. While security concerns are valid, many applications provide a high level of security that can often match or surpass on-premise solutions, provided you choose a reliable and trusted vendor.

7 Powerful SaaS Marketing Strategy: A Step By Step Guide

Posted on by Jay

In the era of digitalization, the world of business has seen a drastic change. The internet has made it possible for businesses to expand their reach and target a worldwide market. However, this comes with its fair share of challenges. With the abundance of merchandise available, it’s difficult to stand out and make an impact. A marketing strategy is the key to success in the digital world. For a SaaS company, it’s important to have a solid marketing strategy. This will not only help you gain traction, but also drive your sales and monetize your business efficiently.

With the global SaaS revenue hitting $105 billion this year and then expected to cross $141 billion by 2022, it’s tempting to join the bandwagon and develop your own SaaS business.

However, the SaaS business model is quite complex and that’s why your execution needs to be on point from the very beginning.

The pandemic has hugely impacted our lives, with several business sectors barely surviving to stay afloat.

The rate of cloud adoption globally, has grown significantly this year, as many companies that were not in the cloud already, were compelled to migrate to it by enforced remote work.

In fact, the new world order has seen Software as a Service (SaaS) gaining prominence like never before.

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With limited budgets and accelerated digital growth, SaaS has become the ultimate choice for enterprise IT investments – whether big or small.

So, what makes a strong SaaS business? Here are 7 powerful SaaS marketing strategy: a step by step guide that will help you start off on the right foot from the new year.

Offer A Solution For A Problem

The first thing you need to do is ensure that you are addressing a certain problem and you are offering an effective solution for that problem.

Start by identifying a problem you’ve struggled with and think about how you can solve it in the best possible way.

Another option is to think about how you can solve a certain problem better, cheaper, or faster than your competition.

Having industry experience can also be very helpful as you will be able to identify a void that you can fill.

The bottom line is, if you don’t solve a problem, you don’t have a business.

Write A Plan

Writing a plan is the best way to put your idea onto paper.

This doesn’t mean you have to write 100 pages; you can start with a single page pitch that roughly covers the following:

Strategy section which will contain a short description of your SaaS business and your UVP, the problem you are solving, as well as your solution to that problem (i.e. your product).

This section should also identify your target audience and your competitors and say what makes you different from them.

Your tactics, i.e. the channels you will be using to sell your product, as well as the marketing strategies that you will be employing in order to attract customers.

Include a list of your core team members, as well as the resources you’re going to need.

A SaaS business model. This section will state how your SaaS business will make money. At this stage, include only your key expenses and primary revenue sources.

Once you’ve validated your idea, you’ll be able to revisit your business model and create a detailed cash flow forecast, sales forecast, and expense budget.

Make Some Market Research

Now you have your plan but at this point, it’s just a list of assumptions. In order to determine whether your assumptions are right, you need to validate your idea.

In other words, you need to find out whether your idea can be turned into a viable business that actually makes money.

The best way to do this is by talking to your prospective customers. You can get the necessary feedback by running search ads, launching a coming soon site, or launching a Kickstarter.

You can even go door to door or talk to people face-to-face to find out if they would like a product like yours.

Based on the feedback you collect, you’ll be able to revisit your idea and adjust or refine it.

Or, you might determine that there is no market for your idea and come up with an entirely different one.

Another way to validate your idea is by researching your competitors to see what solutions they’re offering for the same problem.

Is there anything that customers want but don’t get at the moment? What could you do differently and/or better than your competitors?

Get The Pricing Models Right

When it comes to your pricing models, you need to test and be ready to make changes in order for your pricing to fit what your customers are prepared to pay.

And having in mind that the competition in the industry is fierce, this might mean offering your product for less than you believe it’s worth, at least at the beginning.

Performing a thorough check on your competitors is a good place to start.

Determining their average, lowest, and highest prices will help you determine how much you should charge for your software.

Brand To Set Yourself Apart

As we mentioned earlier, the competition in the SaaS industry is fierce, so you need to figure out how to brand and set yourself apart from the others.

This means developing your own tone of voice and investing in design. You can leverage tools like Canva to workshop brand colors, logos, and designs even if you have no design knowledge.

You should also ensure that your messaging is consistent and that your partners, vendors, and clients understand who you are, what your vision is, and how you serve.

Finally, don’t forget to pay attention to your domain.

No matter how insignificant it might seem, choosing a good domain is a key part of your branding strategy, as it will give you credibility and an advantage over the competitors.

If possible, stick with a .com domain name that is short, memorable, and easy to spell.

Prepare A Solid Marketing Strategy:

Content marketing is especially important for SaaS businesses. Getting started with content marketing isn’t hard; all you need is a company blog where you will create content that will help your prospects solve their problems and share your expertise on certain topics to establish yourself as an authority.

Participate In Online Communities

Another way to establish yourself as an expert is to participate in relevant online discussions and comment on other people’s blog posts.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Figure out where your potential customers like hanging out online and try to get coverage in those locations. It can also be useful to get listed on all the big SaaS directories in order to get initial feedback about your product.

Final Thoughts

The most important thing you should do as a SaaS business is to get your product out there. As long as you have a working plan and a willingness to make changes, your business will stand a chance against the competitors.

How To Make Your SaaS Development Idea Successful

Posted on by Jay

With many SaaS companies in the market these days, it’s becoming harder for everyone to stand out from the crowd. That’s why it’s important for any SaaS business to have a well-thought-out development road-map. If you don’t, you’ll do yourself a serious disservice, because a successful SaaS business is built on solid, tested software solutions. Even so, there’s a lot of competition out there. That’s why you have to be extra cautious when thinking about your SaaS development strategy.

The statistics say SaaS has been wiping out the dependency of an enterprise’s old, outdated software to pursue its operations. And the reasons are:

  • Software-as-a-Service has the on-demand usage model with the minimum entry point. Unlike on-premise apps, as z huge upfront costs need to be showered at the time of software updates, customization & other IT-infrastructure related requirements.
  • On SaaS, the end-users don’t have to invest in the total IT-infrastructure setup, as the entire hosting, customer support, and hardware & software implementation process are taken care of by the SaaS vendors itself.
  • The elements inside these cloud offerings can be easily scaled up & down by doing changes with few clicks or adjustments from the data centers and with certain cost allocation, whereas if the investments are done on the on-premise infrastructure, the cost & load would be comparatively heavy.

By the end of this year , 80%-90% of businesses will run their core operations over the Software-as-a-service model. It’s because this software helps to continue with complicated tasks without putting a load on hardware memory, run from anywhere via an internet connection, purchased on a subscription basis, leaves the technical glitches & upgrades part with the providers only.

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That means software-as-service is here to stay and those who are on a lookout to become a SaaS application development provider, they need to be mindful of the pitfalls of software-as-a-service development and come up with practices & measures that can help them stay afloat & reap home the desired revenue figures.

Don’t know these pitfalls or measures that can help you become a top-notch SaaS app development services provider?

Worry not, the following has all the answers that Infoxen believes will be of sheer help to you.

1. Know Your Client-Base First

Knowing the target audience is very important before starting the software-as-a-service-based development business – as based on that only you will prepare your acquisition & pricing strategy.

A complete list covering buyer persona in terms of his behavior, business type, profession, motivation, passion, demographics will help you march towards the path where you can easily identify “type of product or service they are looking for”.

Know Your Client-Base First

By interviewing such elements or your potential clients, you can plan to create an MVP (Minimum Viable Product) first, as such products will always have scope for further enhancements & will always invite users to put-in their thoughts & functionalities within it.

You can develop as many product packages based on every different buyer persona to gain a competitive edge.

2. Choosing A Pricing Model That Compliments Your End-Users Requirement

On a broader level, there are 3 types of pricing models for extending software-as-a-service solutions that you can choose from-Usage-based pricing, flat-rate pricing & Tiered pricing. Let’s extend these terms to get their better understanding:

  • Usage-Based Pricing:

It’s the most common pricing model where users pay the fees each time they use storage, data or make transactions. As a development company, you can opt for this type of pricing model for your clients who have a small startup or financial base and cannot afford to pay extensively at one go.

  • Flat-Rate Pricing:

It’s the basic pricing model where only a single software-as-a-service product, with a particular set of features under one pay, is made available to the end-users. Here a predetermined subscription fee is charged from the client’s pocket. As a SaaS application development service provider, you can go ahead with this model if your end-users are comfortable at paying hassle-free all at once rather than after utilizing the services.

  • Tiered Pricing:

Here a variety of software-as-service packages at different cost plans, features & functionalities are circulated for different clients’ requirements. This model is great to have on-board if your company wants to target buyers of multiple personas & requirements single-handedly.

You can choose any of the above pricing models based on your client behavior, buying pattern & growth opportunities.

3. Keep User-Experience & Customer Satisfaction Mainstreamed

To start on a good note as a SaaS development company, make sure the user-experience & customer satisfaction you deliver to your clients is top-notch. Be precise & careful while developing your first software, choose the UX elements carefully.

Keep User-Experience & Customer Satisfaction Mainstreamed

Here is how you can add on to your Customer Satisfaction:

  • Be transparent with your customers, timely update them with every module, and ask them for necessary suggestions to ensure project success. Along with it, find the best solutions to treat lacking areas before final deployment. Since every development will be parsed through agile methodology, it will be easy to iterate fast & make the fixes asap.
  • To give your clients the hang of your developed software, draft some welcome emails, tutorial guides, or allot a personal assistant to guide through the functionality of developed products from your end.
  • There is no such thing as over-communication. You can strengthen your bond with your clients by always keeping them in the loop, questioning their requirements, gathering their feedback to foster a better product development environment & customer experiences.

4. Deploying SaaS-Specific Marketing Practices

Software-as-a-service solutions since they have no physical traces and changes constantly need special attention when it comes to their marketing. Although, if SaaS products are carefully architected & render top-notch services, there lies no need for marketing tactics, much.

But if the product has just started on hit & trial methods and demands huge penetration in the market on the initial levels, these all things for you as SaaS application development providers can do to gain better traction with your prospects:

  • Give your customers free trials to let them vibe with the product & get the better tuning with it until they don’t start paying for it.
  • Shoot a series of blog posts in the software-as-a-service community, defining your business stories and how you craft products suiting to every project requirement.
  • Reward a customer if he/she suggests you or refer your SaaS app development services by inundating some reward programs.

5. Preparing For Third-Party Integrations Way Before The Software Development

Since SaaS applications work on a cloud network, their integration with data centers & other third-party platforms has to be secure, effortless & quick. A SaaS development company here has to be well-equipped with third-party integration strategies way before they commence with the development phase. Here is how you can go ahead:

  • SaaS applications must have great data synchronization with different third-party channels. For instance, if the app targets the travel tech industry, the integration with accommodation options like Airbnb could be considered.
  • Consider developing a platform that makes your end-users life easier by enabling them to work with PDF files, ZIP files archives to streamline data import.
  • Create a browser extension of your product to let users have your product in hand all the time. For instance, popular app Grammarly has a web extension that allows users to integrate it with already in use applications.
  • Decide the payment integration option that users prefer and are safest in all accord.
  • To achieve great user coverage, integrate your product or software with SDK tools of framework like Microsoft (as it’s vastly used for enterprise suites).

6. Render Software With Possible Offline Mode Support

Downtime of the app or unstable Wi-Fi can take a toll on anyone, especially when the important task is in process.

International Data Corporation compiled a stat that “for the fortune 1000 companies, the average cost they had to bear after their unplanned application downtime was ranging between $1.25 – $2.5 per year”.

No matter the enterprises operate via software-as-a-service applications, one downtime or poor-connectivity can lead to unsubscription of such software.

Extend support of offline accessibility as a SaaS application development services provider:

  • Make provision for the information or data to store even in the offline mode, as soon as the connectivity restores, data should be able to sync well.
  • Make a feature of “download files” (to let users download important files) when situations like downtime come unannounced.
  • Make an automated/manual update function to help with the syncing of data or documents when a proper connection is available.

7. Bring Aboard A “Customer Success Management” Department

“Customer success is not about support or being reactive – it’s always about being proactive.”

Having a customer success management department will act as a link between “where the sales happen” & the “product’s functionality” – which will help to evaluate your customer’s actual health by using mixes of usage data, contextual inputs, marketing, sales & customer support strategies.

The advent of such will evoke the users to share their true stories behind the usage of such software or product, which will eventually help to drive more cross-sells.

This is how you can funnel your CSM or Customer Success, and Management team:

  • Customer success management (CSM) team should be collaborative with the other organizational teams be it sales, product or marketing as it will help in sketching & resolving customer issues from all ground levels.
  • “Users love when they are served beyond their expectations”, the job role of your CSM team shouldn’t restrict to just delivering what users are expecting but it should race beyond the delivered promises as well. Your team can go the extra mile by preparing product based on different users & their traits, arrange some webinars or seminars to educate your product scope, or shoot a support mail even after delivering the product maybe with a message “Hey, how are you doing with the software we developed for you”.
  • Be on tips with the consumer metrics, these metrics can be in terms of – when & how soon the user is willing to upgrade to high-subscription plans, or how much they are liking the product/software that they are ready to prefer it to a friend or inside their circle.

8. Keep Your Analytics Handy To Measure The Key Metrics

It’s important to keep the analytics handy to determine the progressing growth of SaaS development services company, as such businesses are prone to suffer losses in the early years of their operation. Losses occur because acquisition costs exceed, sometimes customers pay only after utilizing the product/services, which is why actual revenue comes very late.

Thereby, it becomes immense for such software development businesses to know & understand the key metrics in advance – to know whether their business is scaling up or is turning towards major pitfall.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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To know when to put the breaks on time or know if your company is viable in proceeding ahead, consider the following metrics to measure success:

  • Consider billing date over the booking date to evaluate your revenue flow, as on billing date you get the actual sum flowing into your bank account – this will help you access the true financial health of your company.
  • Evaluate the reason behind the churn rate. Churn rate is a situation where users stop subscribing to a particular service (here it’s SaaS). Calculate the number of churn rates & possible reasons that triggered its advent.
  • Balancing the Customer Acquisition Cost is the cost spent on customers to persuade to buy the product/service. LTV or Lifetime Value is a predicted net profit that is expected from the future relationship with customers. The LTV figures should be 3 times greater than CAC, even if it’s the other way, that should not be continued for a long time as higher CAC value depicts that the company is putting a lot of cost on retaining customers than actually gaining from them.

These were the few metrics that can help to evaluate your business drive & allow you to put in the breaks before you are close to any downhill.

Winding Up!

These were the few ways demonstrating how you can go big with your software-as-service specific development business, the success & profitability of establishing such business lies in how well you are staying in competition and treating your customers with the best possible product ever.

Go the extra mile, beyond delivered promises, know what your customer’s persona is, find what pricing strategy is keeping LTV in action, create your metrics that are visible in your customers’ success, and chalk out several other your side of strategies to funnel your business.

To get basic to extreme support in the preparation of your SaaS-based business model, reach out to Andolasoft Inc, a SaaS application development company, where we consult, develop & deploy the high selling SaaS-based products by following the aforementioned points & hundreds of others (which you will find out on consulting us).

Have a cloud-based app development project to finish? Request for a callback!!!

Top Reasons To Choose Amazon Web Services To Grow Your Business

Posted on by Jay

With an ultimate record of $2.53bn in Q2 in 2018, Amazon Web Services (AWS) doesn’t stop to amaze people and businesses. Despite the recent growth of Google Cloud and Microsoft Azure, AWS still commands nearly 40 percent of the cloud computing market share.

The dominance of AWS in the IT industry as well as in growing demand for profitable cloud computing services has remained enormous from the very first day.

For the first-timers, Amazon Web Services (AWS) is a cloud computing platform that is not only comprehensive but also very much scalable and flexible to the world by the leading e-commerce giant, Amazon. AWS offers a blend of Infrastructure as a Service (laaS), packaged software as a service (SaaS) and platform as a service (PaaS) offerings.

In 2006, the official launch year of AWS, Amazon.com has build AWS from the internal infrastructure in order to handle its online retail operations.

Amazon Web Services can be simply described as a highly demanding cloud computing platform offering a broad set of global compute, storage, database, analytics, application, and deployment services that help organizations to move faster, lower their IT costs, and scale applications.

 In addition to providing greater speed, agility, scalability, security, availability, reliability, and flexibility, AWS enables you to save on the total cost of ownership of your IT infrastructure. Join us to learn about the tools and best practices that many customers use to optimize their AWS environment and reduce costs. Some of these include Amazon EC2 right-sizing, scheduling Amazon EC2 and Amazon RDS, storage optimization, reserved instances, tagging, and cost visualization.

Peter Shi, Commercial Architect, Amazon Web Services

(Source: aws.amazon.com)

So, now you might think how AWS will help you in your business growth? Over a year, more than a million customers are using and AWS is offering more than 70 wide-ranging services to meet nearly every business needs. Let’s have a look at the top reasons to choose AWS for your business.

Benefits of Using Amazon Web Service for Business

1. Global Presence:

Amazon has targeted the entire global audience. AWS has grown to be a worldwide leader in cloud computing. Now it’s operating in 44 zones and 16 geographic regions around the world. Thus it enables you to deploy your web application in multiple regions and helps to lower the latency with a better web experience for your targeted audience at a minimal cost.

2. Pay-As-You-Go Pricing:

AWS is a server-based service and flexible cloud-computing platform which allow users to automate routine tasks and quickly scale capacity up or down as needed. The most important point is Amazon is extremely flexible and offers pay-as-you-go approach with the flexible pricing structure.

Thus business owner can stop and start the instances as needed for the growth of the business bottom line. AWS easily adjust the server storage and infrastructure during the slow time. Small and mid-level organizations can also influence its services as you have to pay for only the resources consumed with pay per hour facility.

3. Security:

Since data storage and data security are significantly important to businesses, when switching to a cloud provider or service storage provider, it makes sense that security would be a highly sought-after feature.

AWS’s security is robust enough to tackle every possible challenge coming upfront whether you are the one-man startup or an enterprise-level AWS provides the same level of world-class security.

The data center maintains a high level of security resources like IAM (Identity and Access Management) which manage dozens of infrastructure compliance to keep secure the real-time instances on suspicious activity.

4. Scalability:

AWS is very much fit and healthy for all size of businesses. Because of its flexibility system, AWS has become the most demandable cloud computing infrastructure.

All the services communicate with your application automatically and handle the situations accordingly. With powerful API it manages the server instances in quick time and shut down the instances when they are no longer needed. Businesses will get more traffic in the first phase.

Amazon Web Services will also start supporting your business and in return, offer you flexibility, scalable e-commerce and storage solutions.

5. Customizable:

Amazon Web Services will allow you to choose the programming language, database, operating system, and other assets as per your knowledge and choice. This is to aid you in creating a solution that works not just best but outstanding for your team.

This platform allows a high level of customizations to meet the business requirement like cost tracking, organization security, and automation.

6. Free Tier:

Most of the IT professionals are little bit worry about the use of EC2 because if its cost factor. They have very less knowledge on AWS because EC2 is not like the traditional hosting solutions and it has designed to bring the server online and offline quickly as needed.

The free tier provides credit to run an EC2 micro instance. It comes with S3 storage, EC2 compute hours, Elastic Load Balancer time, and much more. This gives developers a chance to try out AWS’s API in their software, which not only enhances their software but also ties them to AWS, which benefits Amazon in the long run.

Andolasoft has the excellence on AWS is remarkable throughout and can assure growth in online sales through exclusive Amazon Web Services.

How Andolasoft Plans for Your Business Success with Premium AWS?  

Andolasoft the web and mobile application Development Company USA is well-known in providing comprehensive AWS Management Services. We have a team of experienced and highly knowledge-holders to work on the collection of remote computing services that together make up a cloud computing platform powered by Amazon.

Andolasoft is the consulting partner of Amazon Web Services and expertise in IT infrastructure management services like Elastic Block Store (EBS), Elastic Compute Cloud (EC2), Elastic Load Balancing (ELB), Simple Storage Service (S3), Relational Database Service (RDS), DynamoDB, Auto Scaling, CloudFront, Route53, CloudWatch, Elastic MapReduce (EMR) and ElastiCache.

We have helped to reduce the It infrastructure cost of our customer PRIMP.

PRIMP

Let’s have a look at how we are helping others in managing their business,

  • We are the recognized AWS Managed Services Provider.
  • Reduced Risk using experienced consultants.
  • We have an experienced and skilled team of AWS experts.
  • Deployment and Operations mentoring.
  • Years of experience in support and maintenance to demanding enterprise customers.
  • Focus on where we provide the most value.
  • We are having expertise in application migration.
  • Effective post-implementation support.
  • Our cloud services are available to create cross-over solutions that combine AWS with private clouds, dedicated servers, and collected equipment.

We rank the top flutter developers by Designrush.

Conclusion:

Amazon Web Services is one of the best cloud computing services for IT infrastructure management. As your business grows you may need big data application for the smooth operation of the business and AWS helps the quick scale of any big data and you can access many resources according to your requirements.

Top Reasons Why The Future Is SaaS Subscription

Posted on by Netrananda M

The software industry has gone through many changes in the last few years. Software as a Service (SaaS) is booming in this internet age.

SaaS has become an important aspect of  running a business in the internet era. However, SaaS technology refers to an application that is hosted by a provider on the server’s side and accessed by clients through a secure internet connection.

With SaaS technology , there is always a growth in the  Monthly Recurring Revenue (MRR) and Customer Lifetime Value (CLV) which helps to lower the Customer Acquisition Cost (CAC).

“In the future of SaaS will largely depend on buyer and consumer choice.  Businesses are taking note of buyer behavior and switching to subscription-based business models.

From a company perspective, the goal is to provide many different applications to satisfy consumer needs and buying behaviours.

The future will also depend on creating an ecosystem that will allow businesses to integrate into a partnership-driven community.

The integrator will be the winner.”

                                                                             – Grant Goodwin, President, AllRoads

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The model of the SaaS industry largely depends on retention and you can keep your customers paying month over month for a longer period of service.

Retention depends on customer engagement and both are the lifelines of every SaaS business.

Along with faster and more reliable internet, including lower barriers to entry in the multiple markets, this has paved the way to a new generation SaaS tools. The audience that needs these new solutions reaches out to these SaaS companies.  

According to SaaS benchmarking survey, let’s have a look at the difference between new customer acquisition cost (CAC) and the cost of upselling to existing customers (per $1 of New Annual Contract Value),

SaaS Benchmarking Survey

In SaaS upsells, it’s all about the value. If the customer can see the value of the upsell compared to his or her current subscription or purchase level, then they will understand why they need to buy.

Neil Patel, Co-Founder of Crazy Egg

Market Estimations

According to Forbes by 2018, 27.8% of the worldwide enterprise applications market will be SaaS-based, generating $50.8B in revenue up from $22.6B or 16.6% of the market in 2013. From IDC study data, you will find

You can refer to the below image of the SaaS success achieved by these largest SaaS companies  of 2021 and 2022 by delivering SaaS tools..

SaaS companies

 (Source: BMC.com)

  • Salesforce, Intuit and Oracle controlled 35% of the worldwide SaaS market in 2013; this could continue to decline as other companies have now established a strong foothold in the market.
  • The worldwide SaaS operations and manufacturing applications market will reach $5.8B by 2018 – In 2013 7.3% of all applications were SaaS based and this is set to increase to 10.30%
  • Cloud applications will account for 90% of all worldwide traffic data by 2019 an almost 10% hike seen from usage stats at the end of 2014.

(Source: drip.com)

“Organizations are advancing their timelines on digital business initiatives and moving rapidly to the cloud in an effort to modernize environments, improve system reliability, support hybrid work models and address other new realities compelled by the pandemic,” said Brandon Medford, senior principal analyst at Gartner

It’s the right time, to go for SaaS application for a rocking business as the future being bright.

Coming to betterbuys SaaS Report 64% of small and medium businesses today rely on cloud-based technology to drive growth and boost workflow efficiency and 78% percent of businesses indicate that they plan to expand the number of SaaS platforms.

SaaS Expenditures

Research analysts forecast a growth to $12 billion in 2016, a jump to $16 billion in 2017, and a continued growth year over year to a whopping $55 billion by 2026.

The subscription models now account for more than 50% of new software implementations over traditional on-premise licenses.

It’s estimated that by 2020, about a quarter of organizations in emerging regions will be running their core CRM systems via SaaS, a 10 percent increase over 2012.

Top Companies in SaaS

More than 1,400 SaaS companies were founded in the last five years.

Among every industry, marketing comprised nearly 4 in 10 of these relatively recent SaaS startups.

Market Segments of SaaS

Application pricing is always a hot debate and customers or users are looking more and more convenience regarding this.

Usually subscription and transactional models are used by the SaaS vendors.

In subscription model a periodic (monthly, yearly, or seasonal) payment to gain access to products or services where in transactional model you pay as you use the products and services.

The subscription-based pricing model works for services that deliver true value to users, now and in the future.

Why SaaS Subscription Is The Future

1. Provides Regular And Sustainable Income

SaaS subscription model gives regular and predictable revenues to the SaaS vendor though for a specific period of time.

As a vendor, you can track your monthly revenue to get your estimated income rather projection.

The subscription price can be easily paid by users and customer as it is cost effective and broken into smaller payments.

Wakeupsales CRM Tool Pricing Model

Wakeupsales CRM Tool Pricing Model

2. Scalable And flexible Pricing Model

SaaS subscription pricing model is scalable and flexible in nature with a long-term plan. Traditional pricing model may create problems in the competitive and fluctuating market.

SaaS provides a balanced and adjustable pricing which can be easier for buyers and users to afford. The regular billing cycle also helps users a lot.

Orangescrum Project Management tool Pricing Model

Orangescrum Project Management tool Pricing Model

3. SaaS More Focuses On Towards Retention Of Existing Customers

A business owner always relied on new customers but in SaaS relief the burden of focusing more towards new leads and prospects.

Serving better to existing customers with high-quality support and update them to the paid membership is the basic rule of SaaS.

Quality service to existing users is the key reason for its popularity. It is secure, solve wide ranges of business problems and improve your profit margin.

SaaS

4.SaaS Provides Data And System Security: 

As any subscription billing service handles a large amount of information of their customers, information such as credit card details, address and sometimes even bank account and their social security numbers. And the cybercriminals always look for chances to exploit any weakness. 

Hence, to resolve this issue the providers are always equipped with all the latest in network and data security that includes up-to-date encryption protocols and strong defense against the known hacking techniques.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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 It is not only applicable for the actual billing servers, but it is also for the security of the connection from the customers.

5. Subscription Billing Integration:

The major factor that implements growth of Saas companies for the future is when the clients can smoothly integrate the subscription billing service in their operations. With a quality subscriptions billing provider, makes it easy for it’s clients to customise the appearance and feel of the billing application that fits perfectly in what they are going through. It provides customizable billing portals which can be easily embedded in the existing website’s of the client

Conclusion:

No doubt software as a service has bright future and it is grabbing the attention of both consumers and vendors.

The subscription-based pricing model is more effective than the traditional. It is delivering true results to the end users with cost-effective price.

Are you planning to switch your old app to SaaS! Let’s Discuss

We have the experience and expertise for SaaS application development and deliver with high quality & support services too.

You can also depend on our service for your SaaS application development, our experts will hear out your preferences and develop your desired application accordingly

Our two products Orangescrum and Wakeupsales are the best examples of our work. Check our product pricing models and try these now.

Proven Ways To Increase Sales Of SaaS Products

Posted on by Jay

SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue.

If you are working for a Software as a Service (SaaS) product, then there are chances that you’ve heard about “SaaS products sell themselves”.

However, this idea acts as a form of disservice to the hard work of SaaS sales and for the marketing teams. 

Also, developing a Sales team and creating a foolproof sales strategy for the team to follow are one of the most important things that any SaaS company will do to ensure the growth and success.

SaaS Products(Source: solutelabs.com)

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

But before proceeding, let’s have a look at 

What Is SaaS?

There are days, when old on-premises systems ask for much valuable storage space on the server, with the development of SaaS based systems, much advancement in the technology field was observed.

SaaS technology introduced the concepts of securing, remotely hosting, and managing the software.

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SaaS Technology plays an important part in everything that we do in our day today life, from how we listen to music to how we communicate. 

In such a way, Software as A Service plays an important role in the growing subscription economy, delivering the software directly to the computer in a way that other subscription services are delivered  with physical goods to your doorsteps.

It is expected, the Global SaaS market will reach $400 billion by 2025. In a scenario the Indian SaaS companies will fulfil 19% of the global SaaS demand.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?”

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream
Larry-kim

I’m really excited about Facebook and Twitter Ads because:

  1. People spend a ridiculous amount of time on social media.
  2. It’s cheaper to advertise on social media than on search.
  3. I can promote my best content and generate trials for my product.
Ben Sardella – Co-founder & CRO at Datanyze
Ben Sardella

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:

  1. Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.
  2. Market-share data – we have valuable data that we give to researchers.
  3. Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.
Tom Gorski – Founder at SaaSGenius
Tom-Gorski

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product.

The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative.

This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

 

Tips To Increase Sales Of SaaS Product

1. Reduce Churn Rates:

One of the crucial metrics that you need to track as a SaaS company is churn rate. It expresses the percentage of customers that decided to leave your product during a specific period.

Churned Customers / Total Customers

With reduced Churn Rate Shows that the products are really valuable and that the lifetime value is more high. While discussing sales performance, you should not take the churn lightly and measure it according to the time that suits best. 

Churn has become a major challenge that is faced by SaaS companies, and you need to address it, you have to benchmark the best rate of your business and implement the important tactics to attain it.

2. Allow Users To Use Free Trial Period:

Free trail is the standard way of selling SaaS Products. After launching, keep your sign up free and provide free trial period without keeping any restriction on the functionalities. People are spending more dollars latter after using the product as trial. But make sure to keep your trial period short, say 15 to 30 days.

Remember; never force your visitors to sign up free with credit card details. Remove credit card info from the sign up form. The chances of losing signup and conversion are high because visitors are not interested to share card info at the initial stage. Let’s have a look the comparison stata,

Conversion Comparision

3. Focus More on Design And User Engagement:

Professional, simple looking and soothing colored UIs are preferable by visitors, otherwise visitors don’t find the site to the interesting and they leave. Ultimately, they abandon the cart.

So, give a simple look to your product and adopt three click rules. Three click rules are basically making things easier for visitors to reach right place with three clicks. Use more relevant and high resolution images for easy understanding and clear visibility.

Visitor

Create some killer and catchy headings; Use different attention grabbing personal CTAs.

Make your product fully responsive, because more than 60% of online users are using Smartphone. Use multilingual feature, to be familiar with different regions target audience which you are focusing.

Make your page loading faster in terms of few second to have good visitor engagement and thereby increase in revenue.

Page Speed

Sites with 3 seconds loading time get 22% fewer page views, 22% lower conversions and a 50% higher bounce rate than sites with 1 second load times.

And sites with 5 or more seconds of loading time are worse. They get 35% less page views, 35% less conversions and 105% higher bounce rate.

Further research even shows that reducing page load time from 8 to 2 seconds can boost conversions by 74%. So always try to minimize the loading time as much as you can.

(Source: blog.omniconvert.com)

4. Get Connected With Emails:

Email is the most powerful gun to hit your target audiences in direct marketing. This also helps in generating high sales compared to organic search. So make an email list of your potential users/customers and send triggered emails to encourage subscription. Try to maximize your contact list and go for smart and personalized sales calls and do timely follow ups.

5. Adopt SEO And SMO:

Search engine optimization (SEO) plays a vital role in bringing visitors and prospective leads through keywords. So after the completion of design and development of the product, make that search engine friendly with suitable keywords and on page SEO. Your site needs to appear in organic search with your keywords.

Social Media Optimization (SMO) is the real viral marketing to reach millions of users on the web. Give some time in social engagement in top social media sites and participate in groups, forums and discussion to create a branding of your product. Paid social media advertising is expensive but also can boost sales.

6. A/B Testing Your Key Pages:

A/B testing is the conversion oriented analysis for rapid growth of your sales in your product’s existing traffic. You need to do regular testing of your major pages/ high traffic pages in Google Analytics to check your existing and new users’ activity. Go for setting funnels and try to find out the leak points of your page to modify accordingly.

It’s always easy to gather a huge amount of traffic through paid promotions and marketing but these are too expensive. Go for regular testing and analysis of pages to maximize your sales

7. Content Marketing:

Content marketing is the art of creating online content like blog, video, Infographic, eBooks, social postings and share them for user/reader awareness.

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Quality content always educates your reader, reach more users, aware them about your product and create a brand name.

Why Content

(Source: illuminationconsulting.com)

Blog, video and tutorial contents help in maximizing your sales. Through content marketing you can reach product influencers and earn their trust.

8. User Customer Testimonial And Online Reviews:

People may think negative or wonder when you talk about your products, but get convinced when they see testimonials. Testimonials are the feedback from the real users and this helps winning the trust of your potential customer.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
                                                                                                 – Mark Zuckerberg

You need to be very very careful on choosing the right one, because it should match your demographic, the occupation and the position of user and industry as well.

According to brightlocal consumer review in the year 2017, 97% of consumers read online reviews for local businesses and 85% of consumers trust online reviews as personal recommendations.

So, don’t forget to include testimonial and reviews on your product page.

9. Effective Communication And Excellent Customer Support Are Top Priorities

Communication is the key factor to represent your thoughts with others. Use the right words at the right time while you talk to the prospects to keep them engaged before any financial discussion. Be open in discussion with confidence and handle the queries thrown by your prospect and never forget to suggest the correct one.

Customer service is the lifeline of your online business. According to helpscout.net, 78% of consumers fail to purchase because of poor service. This is very bad, despite having a good product.

Most of the SaaS Companies focus towards the revenue from new prospects, rather than focusing on their existing users. But the truth is only 5-25% revenue can be generated from new and more than 80% revenue comes from renewals and up-sales.

So you need to give priorities to your customer support like free upgrade, product onsite training, quick response of queries and sharing support documents through which users can understand the details quickly.

10. Use Secured Hosting:

As all web hosting’s are developed equally and hosting vulnerabilities will create chances of getting your WordPress websites being hacked easily.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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When choosing the web hosting provider, you don’t go for the cheapest one that you find. Go for research and make sure to use a well established company with a good tracking record for strong security measures.

Related Blog : 6 Basic & Easy Tips For Never Losing Your SaaS Customers

Conclusion:

These are the most necessary tips to improve the sales of your SaaS product. Besides these you need to do regular optimization, analysis of your product and also analyse your competitor’s activities with keeping in mind your target users.

As a SaaS product development company, Andolasoft has two award winning products like Orangescrum– Project Management application and Wakeupsales– a CRM tool, why don’t try these now?

However, if you want to develop your SaaS tools you can contact us, at Andolasoft our expert developers will help you in developing your SaaS based product.

Are you interested to discuss more about your SaaS Product? Consult now