Author: Lipsa

Why SaaS and How It Impacts on Business Growth Rate

Posted on by Lipsa

Many Industries and business owners trust SaaS (Software as a Service) as a double-edged solution.

It presents the ideal solutions to every old aged problem and re-construct the new module of maintenance, adds new challenges in security policies, and managing insightful data.

Meanwhile, some other companies are generating more revenues and profits on SaaS solutions with choosing over migrating an existing solution or building their own cloud-based applications.

But every industry views the benefits differently and figure out their unique cloud journeys.

Whereas the switching to SaaS ideas is being around it for more than 30 years, the web-based technology started the support after the 2000s.

In today’s scenario, SaaS is an alternative cost-effective IT deployment where the business owners just need to build their own infrastructure or outsource to a professional team.

And the team will configure the software application and maintain it all.

Still, it has lots of questions for business owners whether SaaS is the viable option for them or not. Like;

  • How worthful for Moving the business to SaaS?
  • What possible business advantages at SaaS Module?
  • Or, it just another Business contraction?

Well, let me explain all these above questions. Here you go,

What is SaaS:

I have given the extended classification for SaaS previously. With SaaS, a service provider multitude the application at its data center, and a consumer can access it via a well-supported device.

It also uses the flow of the internet to carry applications to its consumers. Cloud platform, or Platform as a Service (PaaS), provides the cloud components to certain software while being used mostly for applications.

Why Cloud?

10 years ago peoples think about cloud technology. And in 2008 – up to 12% of businesses were using a cloud-based application.

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But today, it’s a different story.

The recent survey shows that cloud computing strategies have been increased drastically between 2018 -19. Just because industries have been looking to move their applications to SaaS.

Statistic for Why CloudSource: Superoffice

Well,  you can say SaaS is literally taking over the cloud computing market. So, with no surprise global cloud service market is forecasted to grow in the coming years.

Who are using SaaS Modules:

Both individuals and industries have been running or using SaaS in their daily life.

Even I do use.

You must familiar with Google Drive. Everybody uses it to store the photographs online. It is a great example of using SaaS as individual users.

SaaS is applicable to both individuals and professionals. Because it does not require a supercomputer or any IT specialist to deploy either. This cloud-based module can be accessed from internet-based browsers.

With sharing my own experience, as a Web and Mobile app development company we also have developed two successful SaaS products i.e. Orangescrum – the Project Management Tool, and Wakeupsales – the Smart CRM Tool.

Orangescrum featured on Task Management, Time Tracking, Project Planning, and Collaboration to plan, track, and release projects with agility.

Whereas Wakeupsales featuring Marketing Automation, Ticketing, Lead Management, Document Storage, Email Marketing, and Light Weight Project Management Tool.

And we have customers are from different business industries and individuals like IT, Real Estate, and even freelancers have been using our SaaS modules as well.

The Benefits of Using SaaS at your Business:

1. Easy Scalability

The SaaS model can easily and quickly scale up without any extensive request and testing or without changing the mechanism structure, and installing supplementary software.

As per any additional service or storage concerns, the same process is deplorable.

So, it is exactly the reason whereas industries are moving to the SaaS model.

Easy Scalability in SaaSSource: Superoffice

It is also proven that the companies which are already moved the cloud module are experiencing how to scale quickly.

2. High Security

For every enterprise cloud computing strategies security is the biggest concern as per IT professionals.

Since the SaaS vendor is accountable for the preservation of data that a customer assigns them with, the security subject turns into extremely serious and customer data becomes marvelous confined.

3. Customization

As technology has evolved SaaS applications can integrate with other available software like Gmail, Dropbox or can be customized by the user’s demand.

In result, the customers can carry on using the software as they can usually be easily integrated with the SaaS solution.

4. Easy to Maintain

As the SaaS module runs at the cloud, the user does not need to install or upgrade any hardware which is maybe costlier and requires supervision. It means you do not need a dedicated IT staff as well.

The survey shows the enterprise found an approximate 15% reduction in IT expenses and 20% reduction in IT maintenance costs.

This will help the start-up industries to grow faster.

5. Easy Availability

A cloud-based application doesn’t have downtime. In 99.99% of cases, it doesn’t. In probably 99.99% time it doesn’t. As it is accessible to the internet, all you need is an internet connection and a web browser.

6. Cost-Effective & No Huge Investment

The SaaS module operates on pay-as-your requirement with no huge upfront fees rather than just monthly or yearly subscription fees.

This option actually suites mid sized companies as they are more careful about their investments.

However, SaaS adoption is a lower cost option after all when you compare it into sums of account you need to pay out on buying the required hardware, as well as hiring and managing resources to maintain it all.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Conclusion:

The benefits of the SaaS module are many.

Industries around the globe are showing interest in developing their own SaaS program and many are renting the service to deploy on their work desk.

Nonetheless, companies are starting to realize the value and cost-benefits of spending in a SaaS.

From greater flexibility to better security, the choice seems obvious. Just stay one step ahead in contrast to your opponents.

Planning to develop your SaaS? Talk to our Expert!

Why Angular is So Popular in Modern Application Development

Posted on by Lipsa

Angular is the platform that makes it easy to develop robust web applications. It unites the declarative templates, dependency injection, the end to end tooling and integrated the top perform to resolve the development challenges of developers. Angular authorizes developers to develop applications that could live on the web and mobile respectively.

The framework, written in pure JavaScript, was intended to decouple an application’s logic from DOM manipulation, and aimed at dynamic page updates.

The historical track record tracks back to 2009 when the Miško Hevery and Adam Abrons did publish the project called <angular>. It was aimed to help both developers and designers to build web applications by simply using the HTML tag. And it was officially released in 2010 by Google engineers.

In 2010, this framework’s main benefit was, it let you turn HTML-based documents into dynamic content. It can synchronize data automatically with models and views. So, developing with Angular became easier and faster like never before.

Thereafter Google has released various versions of Angular framework with the respective time frame. Currently, we have the Angular 7 and version 8 is in the pipeline.

Let’s have look at the released versions of Angular and the Key Dates;

Angular Released Dates

The next targeted release dates for upcoming versions

Upcoming Angular Releasing DateList & Image Source: Angular.io

By presenting the high level of abstraction, Angular makes the application development process simple for developers. However this framework does handle DOM, AJAX glues code and puts them in a well-defined structure. It helps to hold the overall puzzle of building the client-side web application as well.

Angular is, mostly used for developing single-page applications. With the wide support of Google and ideas from its sheer community forum, this framework is being always kept up to date. So, it is incorporated with the latest development trends in the competitive market.

Now let’s find out the features and architecture of Angular (7).

Features of Angular Framework:

Every developer says “This is a powerful JavaScript-based development framework” that is used in developing Web Applications. So let’s see, what makes this framework powerful.

  • Cross-Platform Features

    • Progressive Web Apps: The developers can use this modern platform to deliver app-like experiences with zero-step installation and high-quality performance.
    • Build Native: It is easy to build native mobile apps with strategies from Ionic, Cordova, or NativeScript.
    • Desktop App: By using native OS APIs, the developers can create Desktop-Installed apps for Windows, Mac, and Linux.

  • Speed & Performance

    • Code Generation: Angular helps to turn the templates into code that’s highly optimized with today’s JavaScript virtual machines.
    • Universal: Angular framework provides the first view of your application on Node.js®, .NET, PHP for near-instant rendering in just HTML and CSS. It also covers the way for sites that could optimize for SEO.
    • Code Splitting: The Angular apps load faster with the new Component Router, which brings instant code-splitting.

  • Productivity

    • Templates: The Angular framework creates UI views with easy and powerful template syntax.
    • Angular CLI: Know as a command-line tool. This tool starts building fast, add components and tests, and then instantly deploy.
    • IDEs: Angular also helps to get intellectual code completion, instant errors, and some other feedback in editors and IDEs.

  • Full Development Support

    • Animation: By using intuitive API the developers can create high-performance animation timelines with very little code of Angular.
    • Accessibility: Angular framework helps to create accessible applications with ARIA-enabled mechanism and developer guides.

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The Architecture of Angular:

The framework follows popular MVC architecture.

The architecture of AngularThe Architecture of Angular

  • The Controller stands for the layer that has the business logic. User events activate the functions which are stored inside your controller. Whereas the user events are an element of the controller.
  • Views are used to symbolize the arrangement layer which is made available to the end-users.
  • And the models are used to represent your data. The data in your model can be as simple as just having past development declarations.

These were the technical perspective of the Angular framework. Now let’s see, what are the benefits of using this framework on web app development?

Well, Angular has many advantages and benefits itself. Here are like;

  • Security:

Security is always a topmost concern when it comes to the point of enterprise development or transformation of the new leading technology framework. In the Angular framework, it is more focused on data security all related data distribution of the business.

  • Declarative User Interface:

Defining the app’s user interface, Angular is the more declarative, intuitive, and fewer complex language.  For App UI, angular uses HTML. So, the developer could spend less time on program flows.

  • Integration:

In the Angular framework, it is easy to integrate third-party features like Telerik’s Kendo UI, Ionic, Famo.us, Wijmo, etc. These are pre-built into this framework. However, this is one of the most important factors to influence Angular development.

  • Less Coding:

While carrying out DOM management, a lot of JavaScript code needed to be written to design the application. But through Angular, you just can manipulate all these stuff with a lesser amount of codes.

So, the coders spend less time in the coding process as an Angular framework requires less coding.

Let’s go through a quick look where it asks for fewer codes:

  • The data model is simple and the coder doesn’t need to call the getter or setter functions.
  • The date binding feature helps developers to stop giving data manually into the view.
  • “HTML for view” feature makes it more specific.
  • The feature like Filter allows developers to manipulate the data on the view level without changing its controller.
  • The framework has a built-in dependency injection subsystem which is useful for developers developing applications in an easier way.

App Development Benefits with Angular Framework

When you have a big project in your mind, you need to think about so many perspectives like scalability, durability, less loading time, security and eye-catching as well.

On a big project, scalability is the bigger concern for its representation. By making use of MVC structure developers can increase the scalability of the project.

As I have mentioned earlier, Angular has the ability to analyze DOM and it can bind the element attributes, JavaScript, and jQuery to use in inner HTML. In a result, the web applications load faster comparing to jQuery or any other frameworks.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Also, organizing the files is a key element while developing a web application. And Angular provides the best process for routing and organizing the web application files.

Okay, now we all have done with features, architecture, and advantages of this framework. And all these sound good (technically). But is there any popular website exists that using this framework?

Yes! There are many. Like: Freelancer.com, Netflix.com, Upwork.com, AngularJS.org, Paypal.com, and The Guardian, etc. And the popular social applications like Microsoft support, LinkedIn are running on the Angular framework.

And let’s see what Andolasoft have on its basket in Angular framework:

Angular Portfolio Andolasoft

So, it shows the Angular framework is way popular, dynamic, and most adaptable by the enterprises as well. The overall popular reason is, it is fast, time-saving and it’s adaptability to technological advancements. At some in-state, you need a good developer to ensure all these features on your project.

In the fast-growing market, Andolasoft is also developing dynamic web and mobile applications by deploying the Angular framework and helping the customer to monetize. With expertise and experience in Angular, Andolasoft stands as one of the best “Angular Development Companies” in the USA.

Are you looking for a robust and scalable solution in Angular? Talk to our Experts!

How Odoo Can Deliver The Business Requirements That I Need?

Posted on by Lipsa

With the rising online marketplace, entrepreneurs are open to trying out with newly budding solutions. As a result, the “One Stuff Dominates” scenario is no more. In such a shift, Odoo has been seen as the favorite for an all-in-one business app suite.

As Odoo is a better enterprise management applications that helps to streamline and unify the aspects of business that includes project management, customer servicing, warehouse management distribution and accounting

enterprise management applications

(Source: erpsolutions.medium.com)

Market leaders like SalesForce and Zoho also have switched onto this business apps procession even though all of them started in one business area.

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Odoo has had significant growth in the past few years, especially at the European and Asian markets and the credit mainly goes to the product itself.

It is a digital backbone to successful online business. At Andolasoft we use and endorse Odoo as it is a high quality digital solution that is flexible and easy to use while delivering high quality outcomes.

Through this blog, I have outlined a few basics and have explained whether, why you should adopt Odoo for your business.

Why Odoo?

Odoo is an all-in-one open source management software that suggests a variety of business applications that can form an absolute set of the enterprise management application.

Odoo incorporates Website/e-Commerce, CRM, accounting, billing, manufacturing, warehouse- and project management, inventory, and many other apps.

The Odoo framework is unique due to its strong technical basics. The open-source module provides high standard usability that scales across all apps.

Odoo has allowed us to influence numbers of developers and business experts to build anonymous apps in a very short time.

Odoo Framework

(Source: aspiresoftware.in)

Here I have listed the features that can we get benefited through the Odoo Application module.

  • The Best Ever User-Interface
  • Comprehensive Pro-like Features
  • A Unique Modular Platform
  • Flexibility
  • No-Vender Lock-in
  • Instant Updates and Easy Upgrade
  • A Cost-Effective Solution

How Odoo Is Compatible For Your Business?

Odoo took Enterprise resource planning (ERP) one step further with its group of applications considered for managing business processes with effortlessness.

Odoo prime feature is its cost, any startup that goes for the ERP spends a minor share in their investment. The use of the Odoo ERP solution easily helps to avoid the wastage of money by efficient planning. Work environment and employee management that helps to save lots of money.

This is an all in one running software solution which is customized to enterprise necessities in mind. So, your business whether it is a small-scale or large can install Odoo right away without any trouble.

As we have roofed above, Odoo comes with a set of features that clearly differentiate it from every other ERP.

The existence of pre-defined components helps to make out changes without putting any efforts with the codes. In a result, it can settle you into the development and scale of the process of your business.

Odoo provides better user-friendly solutions. By handling your business with odoo, users can easily coordinate with the business from any part.

The employees will easily handle the software solution and the technical team will provide training and support to get acquainted with the ERP solution.

Undoubtedly, Odoo fits in with the descriptions of ultimate ERP software.

If your industry requires incorporation in Human Resource to compact with your resources or across other applications such as point-Of-Sale (POS) or storehouse Management, Odoo can make simpler the process and keep you all in control.

Odoo has been a modular ERP that enables users to choose one and more modules that are suitable to run the business. However, if a business needs more features and modules in future they can easily integrate the modules that enhance more software systems. 

Odoo enables integration of other applications. It is used to manage websites, direct marketing and social media opportunities.

With an insightful user interface, cutting-edge technology and a drop in overall expenses also make different the Odoo.

The affordable pricing allocates you to explore by selecting singular modules and finding out whether it receives the benefits planned and tackle your needs.

Odoo as a broad ERP solution, you don’t need to think over whether your business fits in with Odoo’s structure.

Odoo can easily cast in with your requirements and enfold it in the frameworks and procedure that you can utilize it at your business to robust without ever modifying anything.

Gaining A Competitive Edge In Business Process :

As Odoo is an open-source solution and can be downloaded easily by selecting the best compatible module as per the business requirement.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Along with that, as every module is open source which proposes an additional customization is available for each module.

You could gain a pack of the option through Odoo customizations. Here I have given some best results;

  • Addition of fields on every Module
  • Addition and Customization Layouts
  • Workflows and business processes Customization
  • New module development
  • Reports Customizations

Conclusion:

The most notable characteristics of Odoo is, there are 500+ modules are available to choose your business and all these modules are 100% customizable according to your business.

I will come back again with a real-world example that would help you to see how Odoo can be used to solve real-world business solutions.

At Andolasoft, we’re having the 13+ years of experienced OpenERP/Odoo developers. We entirely do the GAP analysis of your requirements, prioritize, initiate with the customization.

Are you looking for to Develop Odoo Application for your Business? Let’s Discuss!

Features Available With New Magento 2.3

Posted on by Lipsa

Finally, the latest Magento 2.3.0 is now officially released! It combines with many new tools that improve both merchant, developer experience, as well as enhance its performance.

So, what exactly does this latest platform version have in store?

In a nutshell: Performance, security, and innovation. The features of Magento 2.3.0 have been elevated to a whole new level, building upon their already robust capabilities.

According to the official release notes of Magento 2.3, this update introduces a multitude of functional fixes, supercharges performance, and bolsters security through numerous updates.

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The enhancements in Magento 2.3.0 are set to transform the way we approach e-commerce, opening up exciting possibilities for merchants and developers alike.

Let’s dive into the key features and benefits that await, and witness the future of online business unfold!

Core Features Based On:

  • Tools to personalize content and add local preferences.
  • Build and manage all channels and experiences via a single code base, one deployment and app.
  • Intuitive user experience with innovative commerce and CMS theme.
  • Module component architecture to help drive opportunities for extension providers.
  • Purpose-built developer tools for fast prototyping, helpful debugging, rich feedback, and increased productivity

(Source: magento.com)

New Magento 2.3

Improved Experience

The new release has features to increase the performance level be delivering the resources faster by lessening the burden on the server.

  • Magento 2.3 now supports the newest version of PHP 7.2. In result, you will get higher security, better performance, and a lot of many new development features at your Magento resource.
  • The all-new encryption and decryption will now be handled by the sodium library in it which will remove the PHP encryption module ‘mcrypt’ and migrate to Libsodium for password hashing.
  • The GraphQL API is now available on Magento 2.3.  This API makes available an alternative to REST and SOAP web APIs for custom frontend development, as well as headless storefronts and PWAs. You can take this advantage in getting more refined data with fewer API requests.
  • Asynchronous Web APIs feature will allow any previous Magento REST APIs to be called asynchronously. This community-contributed element includes separate status APIs that have been formed to check the position of each request. Developers can now use the asynchronous APIs in combination with queues that have also been migrating to Magento App Development.
  • Both Magento commerce, Message Queue are now available in Magento 2.3.0. It’s available as “limited only” before . It allows asynchronous communication between systems. In short, it simplifies the strain on the application band enhances the performance of your Magento store.
  • Another features have been included to the New Release is Declarative Database Schema. It would simplify the installation and upgrading procedure for Magento and the extensions. The Declarative schema reduces the need for many database scripts, eliminating the need to retain these scripts. This feature also supports split and shared database structures and database structure confirmation.

Substantial Security Enhancement

The new release brought over 30 securities fixes to core Magento code including the two-factor authentication features.

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In addition, it also has the Google Authenticator, Duo Security, U2F Devices features now support this service.

Magento 2 Factor AuthenticationImage Source: CloudWays.com

  • The Two Factor Authentication or CAPTCHA protects the Admin panel against stolen passwords and affects stores against bots.

Magento CaptchaImage Source: Dropified.com

  • The security features also include Cache flush ACL, which grant granular access to cache management settings to avoid accidental modification that may potentially affect system performance. This ACL also lets merchants control which administrative users can clear site caches.

Bundled Extension Enhancement

The Core extension like Amazon Payments, Dotmailer, Klarna Payments, Magento Shipping, Vertex is now supporting on Magento 2.3.0.

Other Helpful Improvements

  • Inventory management/ MSI is available on Magento 2.3.0. This feature would help to control over order and shipment options and will give the full control over the stock store directly from the admin panel.
  • The New Updated version has the PWA Studio feature. It is a set of tools that support the development, deployment, and maintenance of progressive web applications.
  • Through Page Builder features, a merchant can easily customize the look and fill their store by drag and drop visual content editing tool. You can also integrate third party contents such as YouTube, Vimeo videos, and Google Maps.

Conclusion

Unlock the full potential of e-commerce with Andolasoft‘s specialized Magento app development company. Our team of skilled developers possesses in-depth expertise in harnessing the capabilities of Magento to create extraordinary online shopping experiences.

Whether you need tailor-made theme customization, powerful extensions, or seamless third-party integrations, we have you covered.

With our reliable and cost-effective solutions, your business will soar to new heights, captivating customers and driving exceptional growth. Hire our magento developer to transform your e-commerce venture and stay ahead in the dynamic digital landscape.

What Does It Take to Develop a Smart Mobile App for a Health Research Institute

Posted on by Lipsa

It is always a needful thing to collect data from participants for a research institute to continue their research. In this technology world, smart mobile apps are playing an active role to collect the required information.

MyCircadianClock is one of the user-friendly research mobile app developed by Andolasoft in both native iOS and Android platform.  It tracks and logs all your daily activity like eating, sleeping, exercise, and all other details.

After gathering a minimum of 10 days of user data, it starts providing feedback on your daily activities.

A user can also keep the record of weight, blood glucose, and blood pressure periodically and health parameter can be tracked.

This app shows the advance research on biological rhythms with the real world and also helping people understand their body’s rhythms.

It’s always interesting to know and realize that the human body is like a clock and this can be smartly managed with mobile apps.

According to Dr. Satchin Panda, the circadian biologist at the Salk Institute for Biological Studies, “Everything cannot happen at once, we cannot fall asleep and wake up at the same time, nor sleep and do heavy-duty digesting. The body needs time to rest and repair, and so it works on a set clock”

(Source: https://www.theverge.com/2018/6/12/17453398/sleep-circadian-code-satchin-panda-clock-health-science)

It’s not simple to develop such type of app where HIPPA compliance is a must needed to keep your  participant data safe and secure for your research.

Now you might be wondering what a HIPPA compliance is, here you go,

The terms stand for ‘Health Insurance Portability and Accountability Act (HIPAA)’ sets the standard for sensitive patient data protection.

Companies that deal with protected health information (PHI) must have physical, network, and process security measures in place and follow them to ensure HIPAA Compliance.

Covered entities (anyone providing treatment, payment, and operations in healthcare) and business associates (anyone who has access to patient information and provides support in treatment, payment, or operations) must meet HIPAA Compliance.

Other entities, such as subcontractors and any other related business associates must also be in compliance.

(Source: https://digitalguardian.com/blog/what-hipaa-compliance)

With HIPPA Compliance it is also necessary to securely transmit data from your app to the back-end server.

We developed the MyCircadianClock mobile app to encrypt the user data into a separate identity and stores the data to secure research database.

The real-world data helps the researcher in their analysis to find out the perfect way of healthy living.

MyCircadianClock Mobile App

HIPPA encrypts the regular readable text to encoded text by means of the algorithm and people with proper encryption key would be able to decrypt, or translate, the text into its original, comprehensible version.

MyCircadianClock mobile app user can share and store the daily timing of health behaviors and data which can help in the research study.

User data are purely secure under HIPAA (Health Insurance Portability and Accountability Act of 1996) compliance.

With HIPAA compliance, mobile apps are providing secure and improvised clinical communication with users.

Like MyCircadianClock app, Andolasoft has also developed other mobile apps which are currently used for research and development centers.

We have long experience in developing such types of native mobile apps in both iOS and Android platforms. Besides the research mobile app, we have also different domain experience.

Our portfolio will tell you more about these. We have a team of experienced mobile app developers who can turn your ideas to mobile apps best suited for you.

Want to develop your unique research mobile app? Consult with Us!

Ecommerce Trends To Watch In The Mid Of 2018

Posted on by Lipsa

With the hasty growth in eCommerce, online shopping has also changed a lot. The growth of global eCommerce is mind-boggling. There are lots of changes and development has come out in the eCommerce sector in the last couple of years.

The year 2017 had great for eCommerce and in 2018 it is also proceeding with a great level. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021. In the USA it’s growing 15% more each year compared to retail sales.

Worldwide Ecommerce Sales

(Source: shopify.in)

Now a day’s shoppers are no longer wants to go to the nearest store; they grab the nearest digital device. The online retail ecosystem is fast evolving. It’s not the purchasing habit they are doing digitally but the retail experience has changed a lot.

Before buying any product buyers are reviewing these products online at their home and eCommerce store are plying as a personal assistant for them.

If you will do some research on global eCommerce markets, China is coming on the top with the highest billion USD. Let’s have a look at the top global eCommerce market

Largest Ecommerce Market

(Source: shopify.in)

The global eCommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The industry is booming and there is no sign of any fall in the near future. E-commerce stores with excellent digital eCommerce facility can reach your target customers.

According to the market demand you need to reach your target customer to generate more revenue. To make these things easier here I am going to share the top eCommerce trends which are dominating the market in the mid of 2018.

1. Augmented Reality and Virtual Reality

With AR and VR, buyers are able to visually testing out products before purchase. AR and VR are also helping companies to keep their buyers in website and apps more than the longer time.

Consumers are also going to buy from companies that allow them the option of visually testing out products before purchase.

According to Ross Beyeler, founder of eCommerce consultancy Growth Spark,

“We’ll see AR and VR become not just part of the in-store experience for customers, but part of the packaging experience with QR codes triggering ‘enhanced experiences’ of products, and even packaging itself being repurposed as a throw-away AR ‘device’,” he argues. “These sorts of experiences could particularly expand on the ‘try before you buy’ viewing of products in-home.”

2. Automation

Automation has become the most effective way to catch online consumers to sell product and maximize revenue. According to Rachel Jacobs “Why to spend precious time on manual tasks that deliver no tangible ROI, when you could use an automation tool to take care of it for you?” She says “As more and more eCommerce merchants turn to social media to drive traffic and sales, it makes sense to automate the process as much as possible.”

3. Voice Search

Now a day’s voice search has become the best-preferred alternative of search. More than 40% of millennials are already using voice search before any online purchase. Voice search has become 3X time more local for users. So it’s very necessary to list your business on Google to come in the local search.

“Voice will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become commonplace,” predicts Mari Corella- a fashion and beauty eCommerce specialist.

4. Mobile First

The percentages of mobile users are growing day by day and the mobile purchase is also growing. So it’s important to create your eCommerce website and app 100% mobile friendly to grab more visitors.

Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. That is an incredibly high number, and it shows just how great the opportunity is for companies to capitalize on consumer conversion just by creating mobile responsive and user-friendly websites.

Let’s have a quick look on the eCommerce Mobile Stats,

  • 125 Million U.S. consumers own smartphones
  • 50 million U.S. Consumers own tablets
  • 62% of Smartphone users have made a purchase online using their mobile device in the last 6 months
  • One-third of all eCommerce purchases during the 2015 holiday season was made on a Smartphone.
  • ECommerce dollars now comprise 10% of ALL retail revenue
  • 80% of shoppers used a mobile phone inside a physical store to look up product reviews, compare prices or find alternative store locations
  • An estimated 10 Billion Mobile Connected Devices are currently in use

Ignoring these trends in mobile eCommerce evolution means potentially missing out on more and more profit as these trends continue.

(Source: outerboxdesign.com)

5. High-Quality Product Images and Videos:

Your eCommerce website can be more user-friendly with high-quality content, images, and videos. 360-degree images of product models can give clear information to visitors and helps to keep visitors more time on your website.

High-quality videos showcase your products real context, features and motivate users to buy. More than 80% of online users are converting to consumers through videos.

6. Machine Learning

Machine learning another big trend in eCommerce and it is similar to automation. With machine learning, you will not only save your time in automation but also you can take better decision to convert more visitors to the customer.

According to Jason Stokes, CEO of Eastside Co, “E-commerce traffic is still dictated by search, but that the ways we can search are changing — another opportunity for automation and machine learning.

7. SaaS eCommerce Platforms

SaaS eCommerce platforms are continuously updating their products and adding new features to keep their consumers or subscribers much productive in the competitive market. SaaS maintain speed and stable cloud on-premise system. So be hurry to make a move if you are not using any SaaS eCommerce platform for your business because the benefit of SaaS is more productive for the business.

8. Easier Checkout

Now the current payment options like Android Pay, Apple Pay, PayPal, and others are providing quality and quick transactional checkout comparing to the traditional payment options. So make your website more compatible with web and mobile user-friendly and make sure to minimize the checkout process for the quick transaction.

9. Web Performance

E-commerce website performance or user experience is the most important factor to stay ahead of the competition. The performance of the website always matter for users because a website with high performance can bring more customers but few milliseconds issues can lose customers for your competitors.

Various performance checking and improvement tools for websites are available in the market you can take the help of these to know and maximize the web performance.

10. Social Shopping

All we know that social media plays a great role to reach your target market and social shopping has a massive impact on eCommerce business in this present time.

Social media platform like Pinterest and Instagram are two highly visual platforms where merchants can bring their products in front of the huge number of the customer. In 2018, social media has become the perfect landscape in which retailers can create a buying scenario by showcasing their products on apps that customers spend most of their time with.

11. B2B E-commerce

B2B eCommerce is the fast-growing e-commerce trend and firms are spending more on technology comparing to online retails. According to the source, by 2019, B2B firms will spend more on eCommerce technology than online retailers do. The US B2B e-commerce market could reach $1.1T and account for 12.1% of all B2B sales by 2020, and over $6 Trillion worldwide. The average age of a B2B buyer/researcher is now under 35 years old. 89% of buyers search online in a B2B purchase process, with 74% doing so for more than 50% of their purchases.

(Source: datorama.com)

Over To You

Over the years eCommerce trends are continuously gearing up for better user engagement and retention. As an eCommerce business owner, you need to update your business according to the new market trends to stay ahead of the competition. Hope these trends will help you in the development of your business in the mid of 2018. Appreciate if you share your thoughts with comments.

From the last ten years, Andolasoft is consistently providing eCommerce solutions and we have a good name and reputation in the eCommerce world. Let’s discuss more of our service according to your requirements.

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