Anurag Pattnaik, Author at Web and Mobile App Development | Custom Application Development Company

Things To Check Before And After Launching A Website

Posted on January 21, 2019August 7, 2025 by Anurag Pattnaik

Shaping with the right launching plan, gathering successes, and retaining users for a long-term basis is the ultimate objective of developing a web application. Multi-step and multi-variety procedure directly determines the effects of a web application.

I can understand, it is always exciting to launch a new application that has been on your mind for a while. But launching is always an important process for each business owners. It’s just like crossing the deep ocean with a proper plan. Actually, it’s the start of a new journey.

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Sometime you may feel like at some points you did fail to notice on various crucial modules of development. So, make sure before, during, and after launching your web app run well through your pre-diagrammed map. Never forget to prepare the checklist of each module and make sure you have covered all the basics as well.

So, what is next? Should you just wait and see? Or is there any further work to do?

Yes, there are many things to do.

While a lot of tools are there to keep track and cover your product or application but still, there are certain big observations that you need which will help to guide and reach at your real objectives through the web application.

Therefore, strong web application management strategies are much required to make your app successful and make you able to go on the right path. Let’s see, what you can do.

Double Check The Functional

Checking the application functionality part is very much important and this is the first thing you need to perform. After lots of hard work by the web developer and the tester might have skipped some unavoidable functions at the time of the app launch. Just like;

Loading Speed:

Customers always like to visit fast-running apps. Users may shy away from your application if the loading time is higher than as usual. So, double-check your web app loading duration in real-time. You may use some third-party tools to check your web app speed and could work on the suggestions accordingly.

Content And Images:

Double-check the contents that you have used on the web app. You may check the image dimensions and sizes and make sure all these are fitting to the application. Also, make sure that all the images are optimized, to help increase the loading speed.

Device Compatibility:

This is the common issue faced by every developer on web apps. An application that works on the desktop seamlessly might face many issues on other mobile devices. You can check the app’s performance on multiple devices which are varying in screen sizes and operating systems as well. Mobile compatibility is much required to reach more users.

Form Validation:

If the web app contains the contact, sign-up, feedback, and any other forms, then these must be tested well to make sure that they are functioning as required and the validations also.

It was all about the functional part, and now it times to increase the awareness of your application. So, you can draw visitors and turn them to your customer. For that, you need to prepare proper planning and strategy.

Social Media:

Social media platforms like Twitter, Facebook, LinkedIn, and Instagram can help you to build a community of followers for your web app. These platforms can carry new visitors to the app and boost conversions.

Content Marketing:

You should follow a content marketing strategy to reach more users and attract them. You can implement the strategies through e-Books, Blogs, infographics, Guest Blogs, and reviews.

E-mail Marketing:

By gathering the e-mail addresses of visitors, you can offer values and updates about your services. So, you can make the conversion and attract them to visit your app.

Search Engine Optimization:

Implementing the SEO strategy may help you to rank higher on various search engines like; Google Bing etc. When a user searches a niche keyword related to your service, then your app would appear in the search result. The more visibility of your web app can bring more traffic to your web service.

Submit The Sitemap And Request Indexing:

After launching a website, it is important to show up in the search results. To ensure your website appears on the search engine, log in to the Google Search console and submit the new sitemap.xml

To submit a sitemap to the search console, you need to log in and go to your site dashboard. On the left hand side, click on the sitemaps, from there you have to enter the URL of the sitemap.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

After you submit the sitemap you’ll see it at the bottom of your web page. Under status it will appear as “pending”. Once Google indexed your site, the pending will turn into success along with the date that is indexed.

Security And Maintenance:

You need to follow the right maintenance plans and security practices to prevent your web app from any type of security licks. You must keep updating your web app framework (if any) to match every current trend as well.

Keep Optimizing The Audience Values:

It’s always an important point to analyze the app’s performances and the feelings of your every single user. The resulting stats could bring you the most decisive presentation on your web app for the users. Always take as granted for every suggestion made by users and optimize them accordingly. By analyzing the user behavior, update the user interface, functionality, and the features to retain your customers.

Conclusion:

Launching website is not a simple task. It requires dedicated and tedious work. You can prepare a website checklist that includes all the above given points to help streamline the process and ensures you don’t miss any point.

So, this kind of smaller consideration can help you to gain giant leaps but the evaluation time might un-predicted. Think significantly and productively to come out with concrete ideas and plans to better grow your app.

Need a website programmer, don’t hesitate to contact us. At Andolasoft, you can get dedicated developers who are well acquainted with all the necessary measures of developing a website.

Looking to grow the usability and visibility of your web app? Let’s Discuss!

Top 9 Tips Before You Go For Mobile App Development

Posted on May 25, 2018August 7, 2025 by Anurag Pattnaik

The mobile app has a significant amount of opportunity to communicate, engage with users and customers.

It’s always good to hear that, you are planning a mobile app for your business.

No doubt you have great ideas but how are you going to build it? What important factors you will consider while developing an app?

These always matters for you to stand out from the crowd.

Developing a mobile app is not just like getting things done from your mobile app developer.

It must be organized; feature full and well designed to meet the end-users requirements.

Otherwise, your app may get unnoticed among the huge numbers of competitive apps.

So, it will be more productive for you to note down all your ideas and sketch all in a paper. Before jumping with your decisions, please make sure to consider few aspects which are much needed.

Here in this article, I’ve put together this list of things that you need to think about before you start mobile app development.

Here you go,

1. Purpose of App Development

It’s very important for you to know the real reason or purpose of your app development and how it will help your business.

You must have a clear vision of your app and this must be aligned with your business objective.

The mobile world is growing fast and people prefer more towards comparing to the desktop.

More than 4.9 Billion global mobile users are using their mobile phone in browsing and it is likely to reach 5.07 billion by 2019.

So the chances of reaching more users and generating revenue are much high through mobile apps.

Coming to the mobile usages report of the top global market like USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia from comScore, mobile users are consuming 2x minutes comparing to the desktop.

(Source: smartinsights.com)

2. Deep Market Research

Market research is the first and foremost thing before developing app relating to your product and service.

In-depth market research of competitors gives clear insights about your competitor’s strengths and weakness. You need to research on some points like,

Who are your competitors?
What is their business strategy?
What are their strengths and weaknesses?
What are their customers saying in the reviews and on social media?
What is their unique selling point?

Through your research, you can outline your business objective and you can avoid repeating the mistakes your competitors made.

3. Know Your Target Audience

Market research of your business not only helps you collecting information about your competitors but also helps in understanding your target audiences. Knowing target audience and their behaviour is not an easy task but the deep analysis can make it possible. Ask yourself the below questions, to get know your targeted audience.

What will be the key functionality of app?
Which functionality are people using more?
Which functionalities giving pain to users?
Which business goals will it help you achieve?
What audience will benefit from it?

4. Ways to Generate Revenue from App

Mobile App plays a different role in generating revenue for your business. Some app directly generates revenue where others are serving as a resource for users.

There are strategies like private advertisement inside your application to start earning on pay per click or pay per view basis.

Once your application will get 1000 installation naturally, you will avail the free banner ad service and include your advertisement code to your application through affiliate advertisement.

Make your app Freemium which is free for download but certain features are locked and they can only be accessed through purchase.

You can also make your app premium where the user needs to purchase the app from the store to earn direct money.

5. Platform to Select

Choosing the right platform for an app is completely depend open the features and users. Whether you choose iOS or Android to build your app but you need to consider your business model, user demographics, and the market you are targeting.

According to Statista the global market share held by the leading Smartphone operating systems in sales to end users from 1st quarter 2009 to 2nd quarter 2017 is,

(Source: Statista)

If you look at the Statista report of ComScore, Android is leading Smartphone operating system in the United States

(Source: Statista)

Both operating systems are getting used by a sizable audience. Choosing the right platform completely depends on your business requirement, budget, and timeframe to complete.

It is good that you should analyze your target audience usages before development.

6. Rich Features

There is a simple mantra, “If you are doing something, do it with 100% efficiency and accuracy, else just don’t do it.

“It’s always true that best features always keep users with you. So now the question comes – how you will know which features are best for your business and end users?

To get the solution for the above you need to ask yourself about,

What features your target users are looking for?
Does your planned feature provide great value to your business and users?
Will the audience use it?
How app can be more user-friendly?

You need to focus on features that will deliver biggest impact rather adding unused features.

7. Usability for End users

Usability is the process of identifying user’s need and providing a good environment to achieve a specific goal effectively.

Usability is the combination of good user interface, easy to use, memorable, unique and better looks for user satisfaction and error-free interface.

If the app will not provide better usability to the end users then the success rate will ultimately suffers.

Mobile App should be in such a way that user can be able to use the features without any assistance.

8. App Marketing and Store Optimization

Marketing highly affects the success of your mobile app. App branding, pre lunch and post lunch efforts maximized the web presence.

Before developing an app you need to plan about the logo, content and colour combinations to stay ahead of competitor’s app and consistency should be maintained in all places.

You need to find out the channels where you will get your target users and plan according to that to reach them through content, images, and videos.

Reach the influences in your niche and approach them personally to put your app in front of your audiences.

App store optimization helps users to find your app in stores. So plan a suitable name and prepare a unique title and descriptions with character limits for your app.

Plan to create some high-resolution screenshot images of your app and videos to add to the app store for aware users about your app.

9. App Development Cost

The app development cost completely depends upon the features you want to implement and the man-hour needs to spend on it.

It’s not an easy task for you and me to tell how much it really costs to develop a mobile app.

To some extent, an app developer can tell you and estimate the cost based on your requirements. You need to be careful while developer does the estimate.

If you are planning to hire a developer, you must ask some valid questions to him/her.

Conclusion

Development of mobile app is little expensive and time consuming process to be successful in the market.

If you will keep the above points in your mind before development, then the app development process will be easier and you can jump the distance easily.

A right mobile app developer or agency can guide you in proper way and you will get benefited.

Andolasoft is one of the recognized mobile app development company help you in all your queries. It’s not late yet, plan well, we’d love to assist.

Proven Ways To Increase Sales Of SaaS Products

Posted on March 15, 2018August 7, 2025 by Anurag Pattnaik

SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue.

If you are working for a Software as a Service (SaaS) product, then there are chances that you’ve heard about “SaaS products sell themselves”.

However, this idea acts as a form of disservice to the hard work of SaaS sales and for the marketing teams.

Also, developing a Sales team and creating a foolproof sales strategy for the team to follow are one of the most important things that any SaaS company will do to ensure the growth and success.

(Source: solutelabs.com)

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

But before proceeding, let’s have a look at

What Is SaaS?

There are days, when old on-premises systems ask for much valuable storage space on the server, with the development of SaaS based systems, much advancement in the technology field was observed.

SaaS technology introduced the concepts of securing, remotely hosting, and managing the software.

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SaaS Technology plays an important part in everything that we do in our day today life, from how we listen to music to how we communicate.

In such a way, Software as A Service plays an important role in the growing subscription economy, delivering the software directly to the computer in a way that other subscription services are delivered with physical goods to your doorsteps.

It is expected, the Global SaaS market will reach $400 billion by 2025. In a scenario the Indian SaaS companies will fulfil 19% of the global SaaS demand.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?”

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream

I’m really excited about Facebook and Twitter Ads because:

People spend a ridiculous amount of time on social media.
It’s cheaper to advertise on social media than on search.
I can promote my best content and generate trials for my product.

Ben Sardella – Co-founder & CRO at Datanyze

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:

Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.
Market-share data – we have valuable data that we give to researchers.
Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.

Tom Gorski – Founder at SaaSGenius

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product.

The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative.

This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

Tips To Increase Sales Of SaaS Product

1. Reduce Churn Rates:

One of the crucial metrics that you need to track as a SaaS company is churn rate. It expresses the percentage of customers that decided to leave your product during a specific period.

Churned Customers / Total Customers

With reduced Churn Rate Shows that the products are really valuable and that the lifetime value is more high. While discussing sales performance, you should not take the churn lightly and measure it according to the time that suits best.

Churn has become a major challenge that is faced by SaaS companies, and you need to address it, you have to benchmark the best rate of your business and implement the important tactics to attain it.

2. Allow Users To Use Free Trial Period:

Free trail is the standard way of selling SaaS Products. After launching, keep your sign up free and provide free trial period without keeping any restriction on the functionalities. People are spending more dollars latter after using the product as trial. But make sure to keep your trial period short, say 15 to 30 days.

Remember; never force your visitors to sign up free with credit card details. Remove credit card info from the sign up form. The chances of losing signup and conversion are high because visitors are not interested to share card info at the initial stage. Let’s have a look the comparison stata,

3. Focus More on Design And User Engagement:

Professional, simple looking and soothing colored UIs are preferable by visitors, otherwise visitors don’t find the site to the interesting and they leave. Ultimately, they abandon the cart.

So, give a simple look to your product and adopt three click rules. Three click rules are basically making things easier for visitors to reach right place with three clicks. Use more relevant and high resolution images for easy understanding and clear visibility.

Create some killer and catchy headings; Use different attention grabbing personal CTAs.

Make your product fully responsive, because more than 60% of online users are using Smartphone. Use multilingual feature, to be familiar with different regions target audience which you are focusing.

Make your page loading faster in terms of few second to have good visitor engagement and thereby increase in revenue.

Sites with 3 seconds loading time get 22% fewer page views, 22% lower conversions and a 50% higher bounce rate than sites with 1 second load times.

And sites with 5 or more seconds of loading time are worse. They get 35% less page views, 35% less conversions and 105% higher bounce rate.

Further research even shows that reducing page load time from 8 to 2 seconds can boost conversions by 74%. So always try to minimize the loading time as much as you can.

(Source: blog.omniconvert.com)

4. Get Connected With Emails:

Email is the most powerful gun to hit your target audiences in direct marketing. This also helps in generating high sales compared to organic search. So make an email list of your potential users/customers and send triggered emails to encourage subscription. Try to maximize your contact list and go for smart and personalized sales calls and do timely follow ups.

5. Adopt SEO And SMO:

Search engine optimization (SEO) plays a vital role in bringing visitors and prospective leads through keywords. So after the completion of design and development of the product, make that search engine friendly with suitable keywords and on page SEO. Your site needs to appear in organic search with your keywords.

Social Media Optimization (SMO) is the real viral marketing to reach millions of users on the web. Give some time in social engagement in top social media sites and participate in groups, forums and discussion to create a branding of your product. Paid social media advertising is expensive but also can boost sales.

6. A/B Testing Your Key Pages:

A/B testing is the conversion oriented analysis for rapid growth of your sales in your product’s existing traffic. You need to do regular testing of your major pages/ high traffic pages in Google Analytics to check your existing and new users’ activity. Go for setting funnels and try to find out the leak points of your page to modify accordingly.

It’s always easy to gather a huge amount of traffic through paid promotions and marketing but these are too expensive. Go for regular testing and analysis of pages to maximize your sales

7. Content Marketing:

Content marketing is the art of creating online content like blog, video, Infographic, eBooks, social postings and share them for user/reader awareness.

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Quality content always educates your reader, reach more users, aware them about your product and create a brand name.

(Source: illuminationconsulting.com)

Blog, video and tutorial contents help in maximizing your sales. Through content marketing you can reach product influencers and earn their trust.

8. User Customer Testimonial And Online Reviews:

People may think negative or wonder when you talk about your products, but get convinced when they see testimonials. Testimonials are the feedback from the real users and this helps winning the trust of your potential customer.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
– Mark Zuckerberg

You need to be very very careful on choosing the right one, because it should match your demographic, the occupation and the position of user and industry as well.

According to brightlocal consumer review in the year 2017, 97% of consumers read online reviews for local businesses and 85% of consumers trust online reviews as personal recommendations.

So, don’t forget to include testimonial and reviews on your product page.

9. Effective Communication And Excellent Customer Support Are Top Priorities

Communication is the key factor to represent your thoughts with others. Use the right words at the right time while you talk to the prospects to keep them engaged before any financial discussion. Be open in discussion with confidence and handle the queries thrown by your prospect and never forget to suggest the correct one.

Customer service is the lifeline of your online business. According to helpscout.net, 78% of consumers fail to purchase because of poor service. This is very bad, despite having a good product.

Most of the SaaS Companies focus towards the revenue from new prospects, rather than focusing on their existing users. But the truth is only 5-25% revenue can be generated from new and more than 80% revenue comes from renewals and up-sales.

So you need to give priorities to your customer support like free upgrade, product onsite training, quick response of queries and sharing support documents through which users can understand the details quickly.

10. Use Secured Hosting:

As all web hosting’s are developed equally and hosting vulnerabilities will create chances of getting your WordPress websites being hacked easily.