Tag: SaaS App

What Privacy Policy Stands in SaaS Application Development?

Posted on by Jay

Recently, WhatsApp has updatedits user data privacy policy and this update creates so much hush between end-users.

Even tech giant Elon Musk also tweeted about it.

By the way, we do not want to make any comment on that nor want to make any comparisons.

But any user data of any application is a primary concern in today’s market. Service providers must satisfy their end-users by making much-required transparency of data privacy policies.

A few years back, there was only a fundamental shift in how companies do business online, and about data privacy. But after the intervention of cloud-based business strategy things have changed.

Now building credibility as a cloud-based business is harder than ever.

Let’s take the SaaS market. To make the subscription payments option available, the SaaS companies need a strong focus on keeping customer data secure and communicating that security to their users.

Just letting strengthen the privacy concerns are not enough though – the SaaS Application builders need concrete security measures in place that customers can easily understand.

Here we have put together some of the basic information and best practices on data security policies to help you get started with securing your SaaS application. Let’s dive in!

Basic things about SaaS security

SaaS security refers to the data privacy and safety of user data in subscription-based software i.e. Orangescrum, Wakeupsales, etc.

Each day, SaaS companies access, and analyze various data of customers. Even including the credit and debit card details.

As a SaaS founder, If you fail to keep those data safe, it will have a direct and lasting impact on your user retention and business growth.

With high-profile leaks like Cambridge Analytica happening more often, customers are increasingly concerned with their data privacy.

Concerning the customer data safety, different country’s regulatory bodies have issued various security guidelines like GDPR, EU-US and the Swiss-US Privacy Shield Frameworks, etc. These are mandatory to follow as a SaaS company.

And all these guidelines declares “Doing so ensures that whatever data your product has access to, it’s kept secure in a way that customers can understand—whether you’re dealing with internal or external issues.”

Also, the SaaS companies need to consider the data leakage.

As well as keeping secret your customer data you need to protect these customer data from outside attacks also. Or I can say you need to create a secure environment to run your SaaS application.

So, you need to make a dedicated strategy for your SaaS product during the development process.

The best practices to ensure data privacy and security:

Whether you’re developing a new SaaS product or rolling out a new feature, it’s important to consider how these changes will impact your SaaS Application’s security.

SaaS Secrity Layers
Image Source: Profitwell

Keep the following best practices in mind to ensure your data privacy and security.

Encrypt your data

Encrypting the internal or user data should be the top priority through every layer of your technology stack.

A proper encryption ensures that the customer data isn’t immediately out there for all to see.

And let this know to your customers that your product is always keeping all sensitive billing information safe by communicating your encryption policies.

Not to mention, there are many common encryption protocols to use, each ensuring that the data you rely on isn’t stored in plain text.

Make privacy a priority

Privacy and security statements are required by most compliance and regulatory protocols, but that’s not all they’re good for.

By creating a robust statement for your own product, it educates both your team and your customer in how to handle valuable data.

Work with your development and legal teams to define the specific information that should be included in your own privacy policy.

Educate your customers

According to Gartner research, customers will be responsible for 95% of cloud security failures by 2020.

Whenever you onboard new customers or push important updates to current ones, make sure that you’re actively reaching out to let people know how it will impact their security.

More and more SaaS companies are moving to an entirely cloud-based infrastructure and most customers don’t understand the implications of this move.

Make sure your customers know how to keep their information safe to minimize security issues.

Backup user data in several locations

Lots of businesses aren’t prepared for data breaches, which makes effective customer data management very important.

Backing up your data in several locations ensures that no single system failure will damage your security.

Many cloud platforms SaaS companies rely on will provide this functionality as a part of their product, but you need to be diligent with backups to avoid potentially disastrous losses of customer data.

Consult a cyber-security firm

Third-party security firms can provide valuable industry insight into what you need to do to keep your platform secure.

Their testing protocols ensure that your software, network, and infrastructure is kept safe at all times.

As you’re building out your product, these third-party providers can also help you create plans for if/when a breach occurs.

Require stronger passwords

Even when they understand the risk of this practice, many people still use the same password for every login.

Prevent users from making their data vulnerable by requiring strong passwords when they create accounts.

Consider setting up authentication protocols and case sensitivity guidelines.

As the subscription economy continues to mature, a focus on security will only become more important. Always evaluate your current protocols to make sure you’re staying compliant as your company grows.

Takeaways

With a strong focus on SaaS security, you build trust in your product and foster an ecosystem that customers feel comfortable using.

Andolasoft puts user data security first

At Andolasoft, we are compliant with EU and US privacy regulations, we never sell your valuable customer data, and regularly perform security audits and penetration testing.

Check out our security statement for specific information on how we keep our SaaS business secure.

As people become more well-versed in their personal security, more secure products will also be more attractive to buyers.

Want to discuss more on SaaS Application data privacy? Let’s discuss!

 

How SaaS Products Can Expand Your Dream Business

Posted on by Debanjana Ghosh

Want To Gain Huge Revenues With Less Investment?

Investing in SaaS products is a great idea if you want to grow your business quickly without spending too much money on manufacturing, operations, and IT departments.

Implementation of SaaS products in organizations serve for versatile purposes to expand your business at its optimum level.

What Is SaaS?

Software as a service is the program integrated into the cloud-based infrastructure to store data in the servers that can be accessed online.

Never miss an update from us. Join 10,000+ marketers and leaders.

Hence, the third-party vendor provides the cloud servers to store the data from where the consumers can retrieve the online data from their computer systems.

The SaaS provider distributes the software integrated to the cloud servers to the businesses purchasing the SaaS products.

Why SaaS?

SaaS Products are gaining huge attention due to low cost as compared to the traditional setup.

1. Flexible Deployment

The deployment of cloud-based software is extremely convenient as it does not require any prior hardware setup. Hence, no need to invest in workforce and maintenance charges to set up the software. A sustainable and effective solution to deploy IT software into the systems.

2. Subscription Payment Model

No need to worry about purchasing a license by paying a huge sum of money. All you need to do is subscribe to the SaaS products on a monthly or yearly basis. Hence, extremely cost-effective by paying only a nominal amount as per your requirement.

3. Customization

Cloud computing has made it possible to customize software at ease. Tweak your dashboard with the information required to be displayed. Avail the features with different levels of payment. Hence, highly customizable to meet the organization’s requirements.

4. Scalable And Reliable

The extensive data and activity reports are stored in cloud servers, hence highly scalable to handle huge volumes of data in the server.

SaaS vendors accept to protect the privacy of the client. Hence, the client’s data and information are extremely protected and confined to prevent any data leakage.

5. Trouble-Free Setup

The easy setup of the software is hassle-free and user-friendly. All you need is a good and reliable internet connection to access your data from the cloud.

6. Cost-Effective

Deployment of SaaS products gets rid of manufacturing and maintenance costs, hereby no need for technical employees to set-up software. Hence, extremely cost-effective due to low investment.

Transition To SaaS Products

In the emergence of the digital world, the evolution of SaaS products is happening at an accelerating rate. Industries across the world are demanding SaaS tools to manage and expand the businesses.

Source: BetterCloud

According to Better Cloud March 2015 poll, the average number of SaaS applications used by IT is almost double of 2015. Hence, a dramatic increase in the usage of SaaS applications was observed in 2 years.

Hence, SaaS applications are becoming the driving force to boost productivity.

According to the 2017 research report of BetterCloud, nearly 73% of companies will completely adopt SaaS-based technologies by the year 2020.

Moreover, 86% of end-users have believed that SaaS-based applications have generated higher success rates than desktop technologies.

Therefore, SaaS technologies are no longer alternative solutions for business processes. However, it has become the integral core to carry out all the business operations at its optimum level.

Hence, the potential of SaaS technologies is increasing with the evolution of digital space.

How Do SaaS Products Grow Businesses?

The prerequisites of a successful business are engaging workforce and efficient management.

A business will grow in real terms when more revenue is generated with lower investments. In other words, more clients are generating and retaining.

You have a fixed budget to set up a business, imagine if you are spending a huge proportion of the amount to the development and maintenance of the software with a skilled workforce. This leads to the investment at three levels, manufacturing, maintenance, and labor.

But if you are integrating SaaS-based technologies in your business operations, you can bypass the multi-levels of investment. Hence, a one-time investment in SaaS products saves the company’s resources.

Top SaaS Tools To Grow Business

The SaaS Products has lots of potential applications serving different purposes for different teams to effectively run the business operations.

You don’t have to be a techie expert to choose the SaaS tool for your company. Just focus on the features required to meet your company’s requirements.

Here, we are outlining the important SaaS Products to run and grow your business effectively.

Project Management

Project management tools are important to track your tasks to accomplish the projects and deliver them on time.

Proofhub is an easy to use project management software integrated with collaboration chat, organized files, and feedback platforms to facilitate a simplified and coordinated work approach.

Human Resource Management

HR management software is predominantly used in all organizations to hire the right talent and manage employees’ requirements.

BambooHR provides a user-friendly dashboard displaying insight reports on employee’s activities. The effective tool to manage employees starting from hiring the right talent, on-boarding, fulfilling compensation, and promoting friendly culture.

Team Collaboration

Setting up meetings and to get ready for video chat, communication with your team and manager is critical to gain better clarity on work progress and to discuss the solutions to challenges elaborately and effectively.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Zoom is the perfect tool to communicate with remote teams. Zoom allows video conferencing along with the options to share screen, file share, and messaging.

Employee Monitoring Management

When it comes to managing employees, employee monitoring tools are important to track your employees’ daily productivity.

WorkTrak is an effective SaaS tool that generates insight reports of employee’s daily productivity. Get acquainted with your employees’ performance, attendance, idle and active times and protect your company’s valuable data from insider theft. The best part is the tool comes with a load of premium features at extremely competitive prices.

Conclusion

The broad spectrum of SaaS products available can grow your business at an accelerating rate with less investment. Beat your competitors by integrating the SaaS tools into your daily operations.

Make The Best Use Of SaaS Development Services

Posted on by Jay

Let’s start with What is Software as a Service (SaaS)?

Gartner describes “Software as a service (SaaS) is software that is owned, delivered and managed remotely by one or more providers. The provider delivers software based on one set of common code and data definitions that is consumed in a one-to-many model by all contracted customers at anytime on a pay-for-use basis or as a subscription based on use metrics.”.

In other words, the application that you can use to deliver and managed remotely, and you can access it via your web browser (and mobile device).

All verified end users can connect to it over the internet at any point in time on a subscription basis or pay as you go basis.

As these Cloud-based SaaS solution which can be accessed from various devices like laptop, tablets, and smartphones. It is more important for workers as they can work from anywhere and at any time. Particularly, on this Covid19 Pandemic situation.

What is SaaS Development

Source: Cleveroad.com

SaaS platforms are ever showing smug with their current growth arrow or customer churn rates, even they are the peak of their performance.

Never miss an update from us. Join 10,000+ marketers and leaders.

In 2022, you need to take a deep dive to assess the productiveness of your SaaS marketing and engagement strategies to find prospective adoptions.

“52% of SaaS companies increased their spending on customer retention last year.”

“55% of SAAS companies rate Customer Retention Cost as the key metric to measure. (Totango)”

Chris Lean – 310creative.com

SaaS And Andolasoft

SaaS application models are only continuing to grow in popularity, thanks to their scalability, flexibility, license cost reduction, and automatic updates.

Yet while it offers many advantages over on-premise solutions, SaaS also present certain unique challenges that companies need to keep in mind.

This infographic shares the core benefits for adapting the SaaS Solution and how Andolasoft can make your development journey clean and clear.

Let’s get started:

Make the Best Use of SaaS Development Services

Conclusion

By choosing the right approach, you will obtain the ability to maintain, distribute, license your product in the most convenient ways.

But while switching to the SaaS model, you must consider your business strategy that will vastly increase your odds of long-term success.

So, do not hesitate to ask your question and seek clarification from our technical gurus. Let’s talk!

Key Steps To Developing A Successful SaaS MVP

Posted on by Jay

In times past, you bought something once and it was yours forever.

A few years back, you bought something once and it was yours forever. But today, you pay for the regular access.

Especially, when it comes to the use of software, vehicle, and even clothes.

But this comes with distinct advantages for both the vendor and the customer.

As the demand increases, the software and its platforms are constantly developed and improved. If you turn around you can see several well-equipped solutions that have all the mechanisms to deliver the best solution. But they are still adding more wings on it.

Never miss an update from us. Join 10,000+ marketers and leaders.

As a new player, it will be a difficult journey for you to figure out what should be in your Software As A Service MVP (Minimum Viable Product). The questions like;

  • What feature to focus on?
  • What to Include?
  • Is it worth the cost?

may be speculating on your mind.

Let’s have a deep dive into it and build a SaaS MVP that customers will buy, use, and recommend as well.

SaaS Product, What Is It?

Software as a service (also known as subscribeware or rentware) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted by a company.

SaaS applications are also known as Web-based software, on-demand software, and hosted software.

For example;

Orangescrum (The Project Collaboration Tool) is a SaaS product that is hosted on the company servers and customers pay a monthly or yearly fee to access it.

And of course, you can find variations in this model.

Some companies allow their customers to deploy the on-premise model as well but still charge a regular fee.

As per Gartner Forecast; “The saas industry is expected to reach $85.1 billion by the end of 2019. This is only slated to grow as more companies use saas products regularly. An average organization uses 16 saas apps as part of its regular workflow.”Granter Forecast

Tech & Marketing giant Hubspot believes;

“for a successful launch of an MVP for a saas product, it is important to have strong support for media and specialized platforms and confirm demand for your product. The first aspect will give you a stream of constant leads and the second will give you an understanding of what you can invest in media while remaining profitable.”

Yes, it sounds like there is lots of potential in SaaS Development but there is lots of competition as well.

So, there are many factors to consider for developing a SaaS MVP that could springboard you to success.

Let’s have a look at how to confirm the demand for your idea before you start to build a saas MVP.

Get A Deep Understanding Of The Audiences Pain, Wants, And Needs

Many entrepreneurs come with an idea, they do the basic market research, through a website and start developing the features that will go into their SaaS MVP.

But this is complete wrongdoing process, reasons are:

This is a mistake for several reasons such as:

  • There’s no feature prioritization
  • Product demand is uncertain
  • Don’t have a clear customer persona
  • Not addressing a well-defined pain point

And the list goes on.

An efficient route would be talking to the people who you think as your target customer. And you should engage on this before launching your website, before the first lines of code, and even before you solidify your idea.

Why?

Why?

Because practically the market’s demand could be completely different from your imagination. If the market does not want this (your idea) then they are not going to buy it.

Let’s take the example from Buffer – the popular social media scheduling app.

When the founder got his idea, he didn’t start development right away. Instead, he tested demand by creating a landing page and a simple checkout flow that didn’t work. Instead, he collected email addresses and started conversations with the people who tried to sign up.

When the founder got his idea, he didn’t just directly jump to the development. He tested demands by creating a simple and engaging landing page with a checkout flow that did not work (deliberately). Then he collected the email Address and started the conversation with those users who tried to sign up previously.

His objective was to understand the aspect of the product, and what features they needed to make it work for their business.

After engaging with several peoples, the founder had a clear vision of the features for his SaaS product development. Then we started building the product and the rest is history. Buffer is making 10 million dollars in a year.

Another approach could identify your potential customers, reach out to them, and hold interviews. Through the open-ended questions, you could able to understand the problems and their needed solutions.

Prioritize Your Product Roadmap

After finishing the customer interview, you will have a clear view of what solution your market is looking for and how to reach a valuable proposition. It is completely up to you to decide which feature will be the best for fulfilling the market needs.

For example, if your users want to get more leads and uncover insights about their audience, there are many ways to go about it. You could create a survey tool, quiz software, popups that also ask questions, etc.

The interviews would’ve given you insights into how important aspects of the solution were. Maybe people want to generate leads the most and segmenting those leads was secondary. Maybe they need to be able to send those leads to their CRM.

A product roadmap will help you organize the features or aspects of your saas MVP. Some of them will make it into the initial version and others will be pushed back because they’re not as important.

The major benefit of a product roadmap is the clarity it gives you. You and your team know exactly where you are and what’s left to be done at any given point. If something becomes more important based on user feedback or changing priorities, you can update your product roadmap in a few moments.

Build The Single Most Important Core Feature

Feature creep is real.

It robs your product of its simplicity.

It destroys your focus.

Deadlines get shattered.

It turns your elegant solution into a slow unwieldy hulk.

Needless to say, feature creep should be avoided at all costs. The benefits of adding a marginally useful feature are outweighed by the downsides.

There are several simple ways to avoid feature creep in your MVP and the final product.

Consider Each Feature Carefully

Many organizations think up great features and start implementing them. This can work in some cases but most of the time it doesn’t. If there isn’t a demand from existing customers or it’s not part of the original product vision then think long and hard before adding it.

Consider setting up a feature approval process. Every new feature has to meet specific criteria such as:

  • It’s been requested a certain number of times
  • It’s part of the original product vision (use this if the feature hasn’t been requested too often)
  • The feature will have a tangible impact on revenue or product usage

The criteria used to evaluate new features will be peculiar to your business but the most important thing is to have an approval process. You can improve it over time.

Differentiate Between Nice-To-Have & Must-To-Have Features

Every product has essential features that make it what it is. In a list building software, popups are an essential feature.
There are also headline features. These are the features that you can put on a landing page and people will look for but they’re not necessarily used often. In our product, one of the headline features is A/B testing but a small fraction of users take advantage of it.

Nice to have features are what they sound like. They’re interesting and may help with conversions but they’re far from necessary. When you differentiate your features in this way, it makes it easier to understand what you need to focus your energy on.

Keep An Eye On Usability

If people can’t use your software then they won’t. Usability should be at the top of the list for a saas MVP. The more features you add, the more screens, clicks, and buttons you’ll need to add. It reduces usability.

Always consider how difficult or easy a new feature will be to take advantage of. If it has a marked impact on a customer’s ability to get the most out of your software then it may be better to leave it off.

Launch It And Stop Developing

This is where many founders have issues. They launch a product and don’t get a lot of traction. They think it’s because their product isn’t ready yet. It may not be the best in the world but if you’ve built a great core feature, you can sell it.

That is why it’s an MVP.

There’s a temptation to start writing more code because the next feature will turn everything around.
It won’t.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

If you have a stable product, have launched it, and it has gotten at least one customer then stop focusing on development.

Instead, focus on getting more customers through sales or marketing. There are countless ways to go about this and many books, blog posts, and courses have been dedicated to the subject.

Here are a few methods to build awareness and acquire your first customers:

  • Host a podcast or become a guest on a podcast
  • Start blogging to build traffic
  • Focus on a single social media channel to generate leads
  • Reach out to your target customers
  • Tap your immediate network
  • Develop strategic partnerships
  • Use Quora connect with your audience and establish authority
  • Submit to startup aggregators like BetaList or Product hunt

These are just a few ideas and there are countless more. You were creative enough to start a business so I’m confident that you’ll be creative enough to get a few customers.

Conclusion

A SaaS MVP, when done right, can be the first step to building a successful company. When done incorrectly, it’s the beginning of a long road that may not yield much return.

There are multiple steps you can take to increase your odds of success.

  • Talk to your potential customers
  • Prioritize the right features with your product roadmap
  • Build the most important feature first
  • Launch and focus on getting new customers before you continue development

Do you have a SaaS Idea? Let’s Discuss. We will Monetize it!

How To Make Your SaaS Development Idea Successful

Posted on by Jay

With many SaaS companies in the market these days, it’s becoming harder for everyone to stand out from the crowd. That’s why it’s important for any SaaS business to have a well-thought-out development road-map. If you don’t, you’ll do yourself a serious disservice, because a successful SaaS business is built on solid, tested software solutions. Even so, there’s a lot of competition out there. That’s why you have to be extra cautious when thinking about your SaaS development strategy.

The statistics say SaaS has been wiping out the dependency of an enterprise’s old, outdated software to pursue its operations. And the reasons are:

  • Software-as-a-Service has the on-demand usage model with the minimum entry point. Unlike on-premise apps, as z huge upfront costs need to be showered at the time of software updates, customization & other IT-infrastructure related requirements.
  • On SaaS, the end-users don’t have to invest in the total IT-infrastructure setup, as the entire hosting, customer support, and hardware & software implementation process are taken care of by the SaaS vendors itself.
  • The elements inside these cloud offerings can be easily scaled up & down by doing changes with few clicks or adjustments from the data centers and with certain cost allocation, whereas if the investments are done on the on-premise infrastructure, the cost & load would be comparatively heavy.

By the end of this year , 80%-90% of businesses will run their core operations over the Software-as-a-service model. It’s because this software helps to continue with complicated tasks without putting a load on hardware memory, run from anywhere via an internet connection, purchased on a subscription basis, leaves the technical glitches & upgrades part with the providers only.

Never miss an update from us. Join 10,000+ marketers and leaders.

That means software-as-service is here to stay and those who are on a lookout to become a SaaS application development provider, they need to be mindful of the pitfalls of software-as-a-service development and come up with practices & measures that can help them stay afloat & reap home the desired revenue figures.

Don’t know these pitfalls or measures that can help you become a top-notch SaaS app development services provider?

Worry not, the following has all the answers that Infoxen believes will be of sheer help to you.

1. Know Your Client-Base First

Knowing the target audience is very important before starting the software-as-a-service-based development business – as based on that only you will prepare your acquisition & pricing strategy.

A complete list covering buyer persona in terms of his behavior, business type, profession, motivation, passion, demographics will help you march towards the path where you can easily identify “type of product or service they are looking for”.

Know Your Client-Base First

By interviewing such elements or your potential clients, you can plan to create an MVP (Minimum Viable Product) first, as such products will always have scope for further enhancements & will always invite users to put-in their thoughts & functionalities within it.

You can develop as many product packages based on every different buyer persona to gain a competitive edge.

2. Choosing A Pricing Model That Compliments Your End-Users Requirement

On a broader level, there are 3 types of pricing models for extending software-as-a-service solutions that you can choose from-Usage-based pricing, flat-rate pricing & Tiered pricing. Let’s extend these terms to get their better understanding:

  • Usage-Based Pricing:

It’s the most common pricing model where users pay the fees each time they use storage, data or make transactions. As a development company, you can opt for this type of pricing model for your clients who have a small startup or financial base and cannot afford to pay extensively at one go.

  • Flat-Rate Pricing:

It’s the basic pricing model where only a single software-as-a-service product, with a particular set of features under one pay, is made available to the end-users. Here a predetermined subscription fee is charged from the client’s pocket. As a SaaS application development service provider, you can go ahead with this model if your end-users are comfortable at paying hassle-free all at once rather than after utilizing the services.

  • Tiered Pricing:

Here a variety of software-as-service packages at different cost plans, features & functionalities are circulated for different clients’ requirements. This model is great to have on-board if your company wants to target buyers of multiple personas & requirements single-handedly.

You can choose any of the above pricing models based on your client behavior, buying pattern & growth opportunities.

3. Keep User-Experience & Customer Satisfaction Mainstreamed

To start on a good note as a SaaS development company, make sure the user-experience & customer satisfaction you deliver to your clients is top-notch. Be precise & careful while developing your first software, choose the UX elements carefully.

Keep User-Experience & Customer Satisfaction Mainstreamed

Here is how you can add on to your Customer Satisfaction:

  • Be transparent with your customers, timely update them with every module, and ask them for necessary suggestions to ensure project success. Along with it, find the best solutions to treat lacking areas before final deployment. Since every development will be parsed through agile methodology, it will be easy to iterate fast & make the fixes asap.
  • To give your clients the hang of your developed software, draft some welcome emails, tutorial guides, or allot a personal assistant to guide through the functionality of developed products from your end.
  • There is no such thing as over-communication. You can strengthen your bond with your clients by always keeping them in the loop, questioning their requirements, gathering their feedback to foster a better product development environment & customer experiences.

4. Deploying SaaS-Specific Marketing Practices

Software-as-a-service solutions since they have no physical traces and changes constantly need special attention when it comes to their marketing. Although, if SaaS products are carefully architected & render top-notch services, there lies no need for marketing tactics, much.

But if the product has just started on hit & trial methods and demands huge penetration in the market on the initial levels, these all things for you as SaaS application development providers can do to gain better traction with your prospects:

  • Give your customers free trials to let them vibe with the product & get the better tuning with it until they don’t start paying for it.
  • Shoot a series of blog posts in the software-as-a-service community, defining your business stories and how you craft products suiting to every project requirement.
  • Reward a customer if he/she suggests you or refer your SaaS app development services by inundating some reward programs.

5. Preparing For Third-Party Integrations Way Before The Software Development

Since SaaS applications work on a cloud network, their integration with data centers & other third-party platforms has to be secure, effortless & quick. A SaaS development company here has to be well-equipped with third-party integration strategies way before they commence with the development phase. Here is how you can go ahead:

  • SaaS applications must have great data synchronization with different third-party channels. For instance, if the app targets the travel tech industry, the integration with accommodation options like Airbnb could be considered.
  • Consider developing a platform that makes your end-users life easier by enabling them to work with PDF files, ZIP files archives to streamline data import.
  • Create a browser extension of your product to let users have your product in hand all the time. For instance, popular app Grammarly has a web extension that allows users to integrate it with already in use applications.
  • Decide the payment integration option that users prefer and are safest in all accord.
  • To achieve great user coverage, integrate your product or software with SDK tools of framework like Microsoft (as it’s vastly used for enterprise suites).

6. Render Software With Possible Offline Mode Support

Downtime of the app or unstable Wi-Fi can take a toll on anyone, especially when the important task is in process.

International Data Corporation compiled a stat that “for the fortune 1000 companies, the average cost they had to bear after their unplanned application downtime was ranging between $1.25 – $2.5 per year”.

No matter the enterprises operate via software-as-a-service applications, one downtime or poor-connectivity can lead to unsubscription of such software.

Extend support of offline accessibility as a SaaS application development services provider:

  • Make provision for the information or data to store even in the offline mode, as soon as the connectivity restores, data should be able to sync well.
  • Make a feature of “download files” (to let users download important files) when situations like downtime come unannounced.
  • Make an automated/manual update function to help with the syncing of data or documents when a proper connection is available.

7. Bring Aboard A “Customer Success Management” Department

“Customer success is not about support or being reactive – it’s always about being proactive.”

Having a customer success management department will act as a link between “where the sales happen” & the “product’s functionality” – which will help to evaluate your customer’s actual health by using mixes of usage data, contextual inputs, marketing, sales & customer support strategies.

The advent of such will evoke the users to share their true stories behind the usage of such software or product, which will eventually help to drive more cross-sells.

This is how you can funnel your CSM or Customer Success, and Management team:

  • Customer success management (CSM) team should be collaborative with the other organizational teams be it sales, product or marketing as it will help in sketching & resolving customer issues from all ground levels.
  • “Users love when they are served beyond their expectations”, the job role of your CSM team shouldn’t restrict to just delivering what users are expecting but it should race beyond the delivered promises as well. Your team can go the extra mile by preparing product based on different users & their traits, arrange some webinars or seminars to educate your product scope, or shoot a support mail even after delivering the product maybe with a message “Hey, how are you doing with the software we developed for you”.
  • Be on tips with the consumer metrics, these metrics can be in terms of – when & how soon the user is willing to upgrade to high-subscription plans, or how much they are liking the product/software that they are ready to prefer it to a friend or inside their circle.

8. Keep Your Analytics Handy To Measure The Key Metrics

It’s important to keep the analytics handy to determine the progressing growth of SaaS development services company, as such businesses are prone to suffer losses in the early years of their operation. Losses occur because acquisition costs exceed, sometimes customers pay only after utilizing the product/services, which is why actual revenue comes very late.

Thereby, it becomes immense for such software development businesses to know & understand the key metrics in advance – to know whether their business is scaling up or is turning towards major pitfall.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

To know when to put the breaks on time or know if your company is viable in proceeding ahead, consider the following metrics to measure success:

  • Consider billing date over the booking date to evaluate your revenue flow, as on billing date you get the actual sum flowing into your bank account – this will help you access the true financial health of your company.
  • Evaluate the reason behind the churn rate. Churn rate is a situation where users stop subscribing to a particular service (here it’s SaaS). Calculate the number of churn rates & possible reasons that triggered its advent.
  • Balancing the Customer Acquisition Cost is the cost spent on customers to persuade to buy the product/service. LTV or Lifetime Value is a predicted net profit that is expected from the future relationship with customers. The LTV figures should be 3 times greater than CAC, even if it’s the other way, that should not be continued for a long time as higher CAC value depicts that the company is putting a lot of cost on retaining customers than actually gaining from them.

These were the few metrics that can help to evaluate your business drive & allow you to put in the breaks before you are close to any downhill.

Winding Up!

These were the few ways demonstrating how you can go big with your software-as-service specific development business, the success & profitability of establishing such business lies in how well you are staying in competition and treating your customers with the best possible product ever.

Go the extra mile, beyond delivered promises, know what your customer’s persona is, find what pricing strategy is keeping LTV in action, create your metrics that are visible in your customers’ success, and chalk out several other your side of strategies to funnel your business.

To get basic to extreme support in the preparation of your SaaS-based business model, reach out to Andolasoft Inc, a SaaS application development company, where we consult, develop & deploy the high selling SaaS-based products by following the aforementioned points & hundreds of others (which you will find out on consulting us).

Have a cloud-based app development project to finish? Request for a callback!!!

How To Sell SaaS Product To More Customers With Less Time

Posted on by Hermit Chawla

Running a SaaS company is a big task for any CEO. Ideally, you’ve assembled the correct group around you, yet when you are merely beginning, your group may be extended flimsy, taking on different jobs.

If you don’t have a new business coming in all the time, at that point, before you know it, you’ll be out of income, and your SaaS will be dead in the water.

So how would you ensure you can keep everything running smoothly, while as yet acquiring a new business?

Here are top SaaS solutions on how to sell SaaS product to more customers with less time

1. Comprehend The Value Of Your Product

You ought to have the option to persuade your possibility of the genuine estimation of your product.

What are the advantages to your possibility, and by what method will your product assist them with accomplishing their objectives?

Never miss an update from us. Join 10,000+ marketers and leaders.

On the off chance that you are experiencing difficulty articulating any of this to a possibility with certainty, you may need to return and invest some energy working it out.

2. Contract A Sales Team

Try not to be modest while enlisting your sales group; a high sales rep will pay for themselves, and that’s only the tip of the iceberg.

Yet, that doesn’t mean you should employ just anyone. Be particular; somebody who might make a decent remote helper (VA) doesn’t have the right stuff necessary to bring a deal to a close.

On the off chance that you redistribute your sales to an inappropriate people, your bet is accomplishing more damage to your business than great.

3. Make Your Email Campaigns More Personal

Individuals’ inboxes are pummeled with messages each day, so, significantly, you can stick out and offer worth — mainly if they are possibilities trialing your product just because.

Have a go at making your correspondences with your clients progressively close to home. Utilize genuine names in your email addresses instead of “Sales@yoursaas.com” or “admin@yoursaas.com.”

It might appear to be a little detail, yet it’s the seemingly insignificant details that can have a significant effect while associating with your clients.

4. Email Tracking Strategy

Messages ought to go out in various circumstances, for example, upon joining, on the off chance that they visit the record crossing out page, or if their preliminary is reaching a conclusion.

It additionally shows that you care about how they are utilizing your software and that you effectively see approaches to improve their client experience.

5. Call Your Customers

Not every one of your possibilities will need to jump on the telephone, yet addressing individuals straightforwardly can massively affect changing over an opportunity into a paying client.

The phone is an extraordinary method to qualify or exclude somebody rapidly, or for you to react to any protests on the spot.

6. Always Give Demo Of Your Product

Concentrate on demonstrating a possibility of how your product is going to assist them with being progressively fruitful.

Keep the demo short; on the off chance that you can’t get the estimation of your product across in under 15 minutes, at that point, you are accomplishing something incorrectly.

You either don’t have the foggiest idea about your product, your possibility, or the worth you are giving.

Now and again, the SaaS sales rep completes the demo by saying thank you and never requesting the deal while the lead is hot.

Your demo is a sales apparatus, so toward the finish of the demo, clarify what the subsequent stages are for them to pay for your software.

The best time to request the deal is the point at which your possibility has your product front-of-mind.

7. SaaS Development

The cash is in the development. It would help if you got either a reasonable yes or no. A perhaps is undoubtedly not a no until it’s a no.

So ensure you or your group follow up until your possibility offers you a response somehow.

Utilize a client/customer relationship with the board framework (also called a CRM) to deal with this, or you can set up mechanization in your auto-responder to do this.

Set a few principles, so on the off chance that they don’t react to or open the messages, you get told to catch up physically either by email or telephone.

8. Nail Our On-boarding Process

You have to ensure that when your clients pay for your product, they are utilizing it.

How often have you pursued the rec center, just to quit pursuing a month or two?

What occurs straightaway?

You drop your participation following a half year since you aren’t utilizing it and are simply squandering your cash.

This is the reason it’s critical to have an onboarding procedure. Onboarding is the way you ensure your clients are taking advantage of it, so they don’t alter their perspective and drop.

The unpredictability of your product will decide how included you or your group should be while onboarding.

Bomb this, be that as it may, and your clients will stir quicker than a child experiences diapers.

9. Increment Your Prices

While prevailing over your rivals on cost may appear to be a decent method to get a head start in your industry, selling your product also efficiently may reverse discharge, making numerous possibilities question in the event that you can convey on your guarantees.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

It costs a similar measure of exertion to procure one $10 client as it does one $50 client, so is there any good reason why you wouldn’t have any desire to get 100 $50 clients rather than 100 $10 clients?

10. Sell Prepaid Annual Plans

One approach to decrease your beat and to get clients to submit long haul is to sell prepaid yearly evaluating plans.

While month to month repeating income (MRR) is better when it’s coming in routinely, everything necessary is several bombed installments, and out of nowhere, you’ve lost a client.

Take a stab at offering your possibilities limited rates if they purchase a prepaid yearly arrangement, and give them what the rebate resembles from month to month.

Know that annual estimating implies you get all the cash in advance, so if you spend everything promptly, you’ll be sitting tight an entire year for the following part of income to come in, instead of the next month, which influences your month to month income.