How To Improve Your Application Performance

Applications are the lifeblood of any business. They have become the driving force of the digital age. As the demand for applications has grown, so has the complexity of these apps. With ever-increasing traffic and user numbers, application performance has becoming a major issue for businesses. To keep up with this demand, businesses need to know how to improve their application performance.

What Is Application Performance?

Application performance is the number of transactions completed in a period of time. In other words, it is how fast your app is performing.

There are two types of application performance:

– First-time user experience – How easy your application is to use on the first-time visit. You want to be sure that new users find it easy to navigate and discover all the features they need without any obstacles.

– Return visitor experience – How easy your application is for return visitors after they leave. They should be able to immediately access their previous information and accomplish what they originally set out to do with no wait time or delays in functionality.

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Different Types Of Applications

Before deep dive to know how to improve your application performance, you need to understand the different types of applications.

There are five different types of applications:

  • Web apps
  • Desktop apps
  • Mobile apps
  • Back-end (server) apps
  • Cloud applications

Most Common Performance Issues

Are you struggling to improve application performance? If so, these are some of the most commonly seen performance issues.

1. High Latency

High latency can be a big problem as it causes your application to be more difficult to use and results in higher abandonment rates. It also impacts user satisfaction and experience.

2. Bandwidth Consumption

As your application’s traffic grows, so does the amount of bandwidth it consumes. If you don’t keep up with the demand, your app will slow down dramatically or even crash due to lack of resources. This could cause customers to abandon your app altogether.

3. Server Limitations

If you have no room left on your server for more incoming requests, then your website may have trouble fulfilling current requests leading to abandonment or slower response time for new visitors who come back later on.

4. Application Crashes

Application crashes are a common issue when trying to optimize an application’s performance because they affect the user experience and engagement negatively leading people to abandon or lose interest in the app altogether often resulting in high abandonment rates and low conversion rates of visitors into customers.

How To Improve Your Application’s Performance

The key to improving application performance is making sure the application is constantly being monitored. When your application is constantly being monitored, you will be able to identify bottlenecks and optimize the system accordingly.

Another important step is always maintaining an up-to-date backup of your database so that if something does go wrong with your server, you will have a safe copy of the data in case it needs to be restored. Finally, make sure your website has good uptime by implementing redundancy measures and monitoring your website during peak hours.

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To improve performance of an application we have to perform performance testing.

Performance Testing is a software testing process used for testing the speed, response time, stability, reliability, scalability and resource usage of a software application under a particular workload.

The main purpose of performance testing is to identify and eliminate the performance bottlenecks in the software application. It is a subset of performance engineering and also known as “Performance Testing”.

The focus of Performance Testing is checking a software programs

  • Speed – Determines whether the application responds quickly
  • Scalability – Determines the maximum user load the software application can handle.
  • Stability – Determines if the application is stable under varying loads

Various types of performance testing are there like, Load testing, Stress Testing, Volume testing etc.

Conclusion

Application Performance is the speed at which your application performs. It includes the speed of your website, app, and any other software or service you may be using. Whether you’re using a web application, a mobile application, or a software system, it’s important to keep in mind the impact of poor performance.

We at Andolasoft, testing applications using Jmeter tool to check their load. The objective is to identify performance bottlenecks before the software application goes live.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

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Salesforce, Houston, Texas

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When we perform stress testing involves testing an application under extreme workloads to see how it handles high traffic or data processing. The objective is to identify the breaking point of an application.

When we perform volume testing large no. of. Data is populated in a database and the overall software system’s behavior is monitored. The objective is to check software application’s performance under varying database volumes.

At Andolasoft we have experienced testing professional to do various types of performance testing in latest technology. Hire us now to improve your website and application performance and engagement.

How To Use Transaction In Database Operation In CakePHP 2.X

Sometimes we need to use the database transaction for saving the data in the tables for a complex application. Like booking online tickets for any show, movies, bus and planes.

In this case there will be some probability that the data will not be saved in the database due to a reason, like network failure, database inconsistency or table integrity etc.

There might be a case where data is saved partially in some tables and will create data inconsistency. The best example we can take here is ATM. i.e. you got a message that the amount has deducted from your account but you did not receive the money from the ATM.

To handle situations like this the CakePHP 2.x provides a feature transaction. Using transactions we cannot avoid the situation but can protect the harm it causes.

To perform a transaction, a model’s table must be of a data source and type which supports transactions.

All transaction methods must be performed on a model’s Data Source object. To get a model’s Data Source from within the model use:

[code language=”css”]
$dataSource = $this->getDataSource();
[/code]

You can then use the data source to start, commit, or roll back transactions.

[code language=”css”]</pre>
//Below code is responsible for begin the transaction
$dataSource->begin();

// Perform some tasks
if (/*all’s well*/) {
//This will commit the transaction on successful operation
$dataSource->commit();
} else {
//This will rollback the above operation in failure
$dataSource->rollback();
}
[/code]

Ex.

Let’s say we have a situation where we want to create a lead from the contact and send email to a customer after the contact gets saved in the database successfully.

Look at the below code to handle this situation.

So in CakePHP we have a model for tables. So for the contacts table we have “Contact.php” inside the model folder. Inside the “Contact.php” model, write the below code to handle transactions.

[code language=”css”]
//Transaction example
public function saveContactAndSendEmail()
{
$dataSource = $this->getDataSource();
try{
$dataSource->begin();
$aar[‘first_name’] = ‘John’;
$aar[‘last_name’] = ‘Doe’;
$aar[’email’] = ‘john.doe@gmail.com’;
if(!$this->save($aar)){
throw new Exception(__(‘Failed to save contacts data.’));
}else{
//Write the code to create a lead
$leadArr[‘lead_first_name’] = ‘John’;
$leadArr[‘lead_last_name’] = ‘Doe’;
$leadArr[‘lead_email’] = ‘john.doe@gmail.com’;
$Lead = ClassRegistry::init(‘Lead’);
if(!$Lead->save($leadArr)){
throw new Exception(__(‘Failed to save lead detail.’));
}else{
//send email that lead is created
}
}
$dataSource->commit();
}catch(Exception $e) {
//echo $e->getMessage();
$dataSource->rollback();
}
}
[/code]

Conclusion:

To perform a transaction, a model’s table must be of a data source and type which supports transactions. All transaction methods must be performed on a model’s data source object.

At Andolasoft we are very much experienced in handling the transmission issues in database. Consult now to solve your issues relating to same and other challenges in CakePHP. We have a team of experienced and dedicated CakePHP developers to help you. Hire us now!

How To Promote Your WordPress Website The Actionable Tips

Developing a WordPress website is not enough but to achieve more traffic and more revenue according to your expectation should be the prime objective. In your WordPress development, your WordPress developer has implemented all necessary latest features, use of premium theme and customization to engage with your target audience, and all the necessary plugins for smooth operation.

You get all excited with your, as you are finally fleshing out the long-held dream to run your online business. You are all ready to open your shop.

In simple terms, your WordPress website is completed and you are ready to rock the party. But you get aero customers.

Even after doing hours of hard work you are not getting customers as you except earlier. After some research and analysis you came to know that the main problem is customers are not able to found your website. Nobody know about your website and you’re offered service. In other words you can say there is lack of visibility of your website.

So, what will be the solution for that and what can you do to get your website visibility?

There are so many questions comes to mind if you will deep drive in to this. But there is one solution for all your questions and that is “Marketing”.

Marketing Strategy

Marketing the one medicine for all your pains. A well marketing plan and strategy can help you to grow your online business and get visibility on your target audiences.

Normally it’s very difficult to find your website and business in the comparative market where thousands of website and business are going live daily. In this situation marketing has great role for your services or product.

To get effective results you need to promote your website. Marketing your website is always the best result to create an audience for your brand and product.

With marketing you are conveying your message to a large group of people. But you need to follow an effective marketing strategy.

Before discussing more about marketing let me tell you some basic things which helps your marketing to reach the goal, like choosing a web development technology, user-friendly and engaging web layout and design and SEO friendliness of website.

If we will talk about technology then, I will recommend “WordPress” for all of you. WordPress is the best CMS platform with custom plugins and best for marketing of any type of websites. Let me share in details

Also Read- Reasons Why Choose WordPress for Web Development

Why WordPress is best for Marketing?

WordPress is basically search engine friendly and that helps your website to gets more traffic.

A WordPress site gets an average of 23 billion page views each month. The number grows each passing day.

There are 75 billion websites that run on WordPress.

You can set your entire marketing strategy with the WordPress dashboard using the plugin and integration when needed.

And the best thing is you don’t have to become an expert in coding.

Also Read – How Much Does A WordPress Website Cost?

Let’s come to the main topic,

How to Market your WordPress Website?

Any marketer can develop posts, manage calendars, increase search traffic, and post the content directly into WordPress.

So, here are a few marketing tips you can follow to market your WordPress website.

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1. Develop Mobile Responsive WordPress Theme:

Now a days all the marketing activities results are completely depends upon the bid daddy Google. Google keeping eye on every websites activities and resulting those websites which has good content, layout and user centric information. Here website contents also play a great role in marketing.

Google loves mobile-friendly websites. So you need to make your WordPress site optimized with your mobile.

Go for the themes that are marked as mobile-friendly. Most of them are optimized to some level but not all of them are completely optimized.

2. Develop Quality content and never forget to Market your Content:

Good content is important for achieving success on your website. By content, it refers to both visual and textual form. If the website is a blog or magazine, then it’s obvious that the main focus will be on text.

If you have a portfolio site, then visual content should be put on the maximum level.

Quality content refers to:

  • Longform
  • Informative
  • Shareable
  • Engaging
  • Relevant to your niche and to the topic content
  • Well written
  • Competent

It is important to keep your content unique and fresh. This will create more traffic to your website.

It is also important to have a captivating image with a catchy headline along with a caption that describes the post and attracts more traffic to your website.

Do you want a WordPress website but don’t know how to create one? We will install and setup WordPress for you, absolutely free of cost!

When you offer your audience something valuable to read or view creates trust and a strong relationship with your audience.

How to get the most from Content Marketing?

Filling up 100 papers or flooding your page with videos and images doesn’t add any value. Content marketing needs to be properly put up and approached as any other marketing collateral strategy.

Content Marketing(Source – mekshq.com)

  • Develop a Content Calendar: A content calendar helps you to be on track by publishing daily with content pushed back to any particular goal or theme.To remain on a particular schedule, develop and follow the content calendar. Maximize the content marketing efforts by scheduling posts to share on social media.
  • Make different types of content: Don’t just stick to a particular form of content rather focus on various types of content. Always develop fresh blogs and follow the trend.

3. Develop an XML Sitemap:

Website crawling and indexing is important factor to come in the search results of major search engines. So before coming to search result your website must be crawl and index by search engine like Google. XML sitemap helps the web pages to crawl by search engines.

WordPress automatically develops the sitemap for you, but those are not optimized. One can easily and quickly optimize the sitemap with a plugin like Google XML Sitemap Generator. It is a handy tool that not only helps you to maintain your track on the index pages but it also tells Google about your update.

Whenever you post any new blog or create any changes, it notifies Google to re-crawl your website. This helps to improve the ranking of your site in the search results.

4. Customized Permalinks:

Your content can be optimized by ensuring the URLs of the blog post have relevant keywords. With WordPress you can create more permalink, but before you push it live make sure it is rich in keywords and readable.

You need to optimize these permalink that reflects the content easily to your visitors.

5. SEO

The first page of Google has become a refined and crucial part, in comparison to the second and other pages. From the second page and beyond it is considered as the dark web for some. Hence a strong SEO presence is important in the present day.

Also, you can go for the paid search campaign, but put more focus on the organic SEO.

According to a report by Business2community.com 70%-80% users don’t follow paid advertising.

How to gain more from SEO?

When someone hears about the term “SEO“, it leads them to think about the experts and the obscurities. But the only secret to success is time and consistency. It states you can do it on your own by following some best practices.

Good SEO helps to generate leads. You need to put the information in the marketing database. So you can later push the content.

  • Include image: Whenever you add an image to your content, it helps in visitor engagement and that tend to increases the search engine ranking.
  • Repurpose Content: Rather than developing new content every time, you can create some changes to the old content. Make the most from your old one, all you need to do is update and republish the last blogs. This increases visitor traffic.
  • Email Marketing: For any business, email marketing is an effective way to stay connected with prospects. You also need to address their contact and behavioral information.

To capture this information, you have to gain attention in new ways so you can get more people to website.

Rich snippets are an effective way to increase search traffic. But many times they are ignored by marketers as they require some coding to create.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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FAQ:

What is the importance of a website?

If you want to market your business online you need to have a website and a well-planned online presence strategy. A website is important as it helps to gain credibility as a business.

A website most probably provides a map and directions to your office, shops to your customers, and visitors to reach you easily.

How to market your website?

You need to market your business to gain more customers and traffic to9 your website.

  • Website SEO
  • Email Marketing
  • Quality content and Content Marketing

Why do you need to update your website?

Keeping your website up-to-date helps to gain trust between you and your customers. As many times customers rely on websites for useful information on whatever business you are in. The updated information helps to build domain authority.

Why is website promotion important?

Websites are an important medium for customer communication. A website helps to generate more customers. With the internet, it has become easier to get feedback/opinions from customers on newly updated products and services. Promoting a website helps to get maximum attention from your targeted customers.

Conclusion:

Marketing is a creative job and you can do a lot with your WordPress website if you prepare the right marketing strategy and use the right marketing tools. With the WordPress dashboard you can handle any kind of task that is essential for marketing with the help of plugins within a very less time like SEO, image optimization, Social Media sharing, and many more.

More and more businesses are moving towards digitized mode of business, and you are still following the old method of business. Noting gone away now. This is the right time to start new things.

Let Andolasoft help you in your WordPress website development and online promotion of your business.

Andolasoft is one of the trusted web and mobile app development company has long expertise in all technology like WordPress and digital promotion of product and services. We have helped many businesses on their tech development and business growth. Our case studies will tell more about this.

Contact us have a free consultation about your business ideas or issues and hire our dedicated developers and marketing experts to take your business to next level.

How To Use JavaScript Promises and Fetch API

As an interpreted language, JavaScript executes code line by line. However, it does not wait for the dependent code to execute before executing the next line.

To achieve this feature JavaScript introduces the callback function. Basically this is associated with the asynchronous operations in JavaScript.

But the issue with the callback function is if we have more than one asynchronous operation running at the same time. So it became hell to manage the code using the callback functions.

The problems are

  • Hard to understand the codes because the code becomes lengthier and nested structure.
  • Hard to manage the codes, because it is not clear which callbacks are called when and also there are so many callbacks to write to perform a particular task.
  • Also need not satisfy all the requirements

Here JavaScript introduces the concept of Promises.

JavaScript promises represent the eventual completion or failure of asynchronous operations. Promises are either resolved or rejected. Hence, when it resolves or rejects multiple asynchronous operations, it returns either success or an error.

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Chaining Promises is provided to handle multiple asynchronous operations. So the code here is manageable and easy to understand. For your understanding, here are some examples of callbacks and promises.

Callbacks

[code language=”css”]
function validateMoney(money){

var interest = 100;

if(money){

return money+interest;

}else{

return money;

}

}

function getInterestMoney(money, callback) {

if (typeof money !== ‘number’) {

return callback(‘money is not a number’);

} else {

return callback(money)

}

}

const money = getInterestMoney(1200, validateMoney);

console.log(money);
[/code]

Promises:

[code language=”css”]
function getInterestMoney(money) {

return new Promise((resolve, reject) =&amp;gt; {

if (typeof money !== ‘number’) {

reject(new Error(‘money is not a number’))

} else {

var interest = 100;

money = money+interest;

resolve(money);

}

})

}

getInterestMoney(1200)

.then((money) =&amp;gt; {

console.log(money);

}).catch((error) =&amp;gt; {

console.error(error);

});
[/code]

Fetch API:

Fetch() allows you to make network requests similar to XMLHttpRequest (XHR). The main difference is that the Fetch API uses Promises, which enables a simpler and cleaner API, avoiding callback hell and having to remember the complex API of XMLHttpRequest.

Here is an example of the fetch api

[code language=”css”]
fetch(‘./api/some.json’)

.then(

function(response) {

if (response.status !== 200) {

console.log(‘Looks like there was a problem. Status Code: ‘ +

response.status);

return;

}

// Examine the text in the response

response.json().then(function(data) {

console.log(data);

});
[/code]

Chaining Promises

One of the great features of promises is the ability to chain them together. For fetch, this allows you to share logic across fetch requests.

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If you are working with a JSON API, you’ll need to check the status and parse the JSON for each response. You can simplify your code by defining the status and JSON parsing in separate functions which return promises, freeing you to only worry about handling the final data and the error case.

[code language=”css”]
function status(response) {

if (response.status &amp;gt;= 200 &amp;amp;&amp;amp; response.status &amp;lt; 300) {

return Promise.resolve(response)

} else {

return Promise.reject(new Error(response.statusText))

}

}

function json(response) {

return response.json()

}

fetch(‘users.json’)

.then(status)

.then(json)

.then(function(data) {

console.log(‘Request succeeded with JSON response’, data);

}).catch(function(error) {

console.log(‘Request failed’, error);

});
[/code]

Hope the aforementioned guidelines will assist you in effectively utilizing JavaScript Promises and the Fetch API. For further insights and detailed information, recommend referring to the resources available on Google Developers.

If you require expert assistance with JavaScript development, you may consider engaging the services of Andolasoft’s experienced JavaScript developers

Let’s discuss.

How To Use Service Oriented Architecture In IOS Swift

Talking about software and application architecture is always fascinating. In order to run smoothly, everyone needs to follow certain processes and principles. It’s always good to have clean, reusable, and bug-free code, and Service Oriented Architecture plays a crucial role in implementing that.

Service-oriented architecture makes our life easier by structuring the interaction between the high-level and lower-level implementations while keeping our code reusable and structured.

So now the question arises, what exactly service oriented architecture (SOA) is?

What is Service Oriented Architecture?

Service Oriented Architecture is an architecture pattern that consolidates functionalities and business logic in such a way that services can be injected into view controllers for use. This process easily and cleanly separates the front end user interface and the back end programming and business logic.

Service Oriented Architecture(Source – orientsoftware.com)

Why Service Oriented Architecture

Let’s take a look at a few benefits of Service-Oriented Architecture. The most important benefit is managing business changes quickly and supporting newer channels of customer interaction,

  • Improvement in the flow of information.
  • Flexibility in the functionalities.
  • Reduced cost in the developmental cycle.
  • Easy to manage.
  • Improvement in data confidentiality and hence more reliability.
  • Quicker system upgrades.
  • Testing has improved.
  • Re-usability of codes.
  • A standard form of communication is established.
  • Allowing scalability to meet the needs of clients.

Why Service Oriented Architecture(Source – orientsoftware.com)

There are many patterns which can be used on the iOS development like MVC, MVVM, MVP, or VIPER. These architectural patterns handle only the higher level (UI) of our application. But soon after, we also need to implement the network managers, API clients, data sources, persistence containers, and so on.

In the following folder structure and piece of code we can view, how to implement a service-oriented architecture (SOA) in our iOS app development.

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Folder Structure

  • Classes
    • DataAccessLayer
    • PresentationLayer
    • WebAccessLayer
    • BusinessLayer
  1. The DataAccessLayer folder contains the persistence layer folders
    1. DBHelper
    2. CoreDataManager
    3. CoreDataObject
  2. PresentationLayer folder contains the user interface layer folders
    1. ViewControllers
    2. CustomCells
    3. CustomViews
  3. WebAccessLayer folder contains the
    1. APIManager
  4. BusinessLayer folder contains the business logic
    1. BusinessLogic
    2. BusinessObj

Sample Code

1. DBHelper

[code language=”css”]
func insertSportsToLocalDB(arrSports:NSMutableArray) -&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Void {
}
[/code]

2. CoreDataManager

[code language=”css”]
funcfetchPrivacySettingData() -&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Array&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;Any&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; {
do {
# fetch result from local db
} catchlet error asNSError {
# handle the sql exception
}
return results!
}
[/code]

3. CoreDataObject

[code language=”css”]
extensionCourts {

@nonobjc public class funcfetchRequest() -&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;NSFetchRequest&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;Courts&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; {
returnNSFetchRequest&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;Courts&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;(entityName: "Courts");
}

@NSManaged public varvenue_id: String?


}
[/code]

4. ViewControllers

[code language=”css”]
funcserviceCallToSaveGame() -&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Void {
#show activity indicator
#prepare the service call request
letparams = ["user_id" : UserDefaults.standard.object(forKey: STRING_CONSTANT.KEY_USERID)]
#call the api manager web service call method
APIManager.sharedInstance.serviceCallRelatedToVenue(url: _API_PATH.kCreatePOI
param: params)(
#hide the indicator

}
}
[/code]

5. CustomCells

[code language=”css”]
a. CustomCells contains listview of user interface
[/code]

6. CustomViews

[code language=”css”]
funcdesignCustomListPopUp(withDataarrLists: Array&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;Any&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;) -&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Void {

}
[/code]

7. APIManager

[code language=”css”]
funcserviceCallToGetProfile(withPathpath:String, withDataparam:[String:Any], withCompletionHandler completion:@escaping (AnyObject?) -&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Void){

Alamofire.request(requestURL, method: .post, parameters: param, encoding: URLEncoding.methodDependent, headers: nil).responseJSON { (responseJson) in
}

}
[/code]

Advantages of Service-Oriented Architecture (SOA)

1. Reliability

With small and independent services in the SOA, it becomes easier to test and debug the applications instead of debugging the massive code chunks, which makes this highly reliable.

2. Location Independence

Services are located through the service registry and can be accessed through Uniform Resource Locator (URL), therefore they can change their location over time without interrupting consumer experience on the system while making SOA location independent.

3. Scalability

As SOA enables services to run across multiple platforms, programming languages and services, that is, services of the service-oriented architecture operate on different servers within an environment, which increases its scalability.

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4. Platform Independence

Service-Oriented Architecture permits the development of the complex application by integrating different services opted from different sources that make it independent of the platform.

5. Loosely Coupled

The loose coupling concept in SOA is inspired by the object-oriented design paradigm that reduces coupling between classes to cherish an environment where classes can be changed without breaking the existing relationship. SOA highly encourages the development of independent services to enhance the efficiency of the software application.

6. Re-usability

An application based on SOA is developed by accumulating small, self-contained and loosely coupled functionality services. It allows the re-usability of the services in multiple applications independently without interacting with other services.

7. Agility

Instead of rewriting and reintegrating each new development project, developers are able to build applications from reusable components or services, increasing SOA’s agility as a result of the ability to quickly respond to new business requirements.

8. Easy Maintenance

The above process should give you a good idea of how to implement a Service Oriented Architecture in iOS Swift. Service Oriented Architectures handle business processes easily and make software code more reusable and bug-free.

Conclusion:

Service Oriented Architecture handles the business process easily and makes the software codes clean, reusable and bug free.  SOA implementation in iOS Swift is interesting. I hope the above process must help you to get a clear picture of implementation.

At Andolasoft we have a team dedicated iOS app developer who has long expertise in implementation of SOA. Our developers can help you in all your mobile app development issues. So don’t hesitate to communicate with them. Book a free consultation to access them directly.

Top 10 Best Marketing Automation Tools For Your Business Growth

Most businesses look for a Marketing Automation tool to effectively handle their Marketing team. Marketing Automation is an important step to improve your marketing operation.

If you are looking for the right Marketing Automation Software for your business, then it is going to be quite difficult.

Therefore to help you with this, here I have listed the top 10 automation tools that will help you choose the right Marketing Automation Tools.

The marketing automation industry has reached a $500m market and it is expected to reach $64bn by 2024. According to a report by Salesforce’s state of marketing report, 67% of marketing leaders are using the marketing automation platform and 21% are planning to use one.

63% of companies using marketing automation systems have beat down their competitors.

What are Marketing Automation Tools?

Marketing Automation tool handles routine marketing tasks. Common Marketing automation workflows includes behavioral targeting, email marketing and personalized advertising.

Marketing Growth(Source: Animemania.com)

80% of businesses have generated more leads in their business by using the Marketing automation software.

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Top Marketing Automation Tools:

1. Marketo:

It is known as the best marketing Automation software and includes many best features. It has a full suite feature that doesn’t only help the marketing manager to handle the email campaigns but it also helps the sales team with their sales process. It also has a marketplace, known as launch point and has lots of integrations.

In the below image you can see the dashboard of Marketo automation tools that highlights the engagement rate, unsubscribed users, total members and other important details.

Marketo

Who uses it

Marketo is the tool used by organizations who want advanced features automation software.

2. Customer.io:

The main reason to use Customer.io is it’s very much flexible. It is a lightweight UI with fast and personal customer support.

Customer.io was developed recently but has become more popular because it is easy to use and provides lots of features. It is used to trigger mails based on page views and events.

Customerio

As shown in the below image, with Customer.io you can easily track and send your emails and take necessary actions to get more leads and convert them into your loyal customers.

Who uses it

Companies who are looking for marketing automation and want a lightweight UI, then this is the perfect tool for them.

Also the companies who are in search of the automation tools with advanced features, and provide more flexibility and customization, then it’s the right tools.

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3. Hubspot:

Hubspot offers a free version of their software; it doesn’t include any kind of marketing automation features. If you want to use Hubspot for marketing automation then you need to spend a large amount. It is inbound marketing software.

With Hubspot Automation tools you can easily get a graphical representation of the lead generation and other important parts as given below.

Hubspot

Who uses it

It is best for small business owners. It also provides additional marketing features beyond email marketing.

4. Convertkit:

It is a simple marketing automation tool, which is designed primarily for content creators and bloggers. Beginners who are in search of the best marketing automation tools.

With Convertkit you can get  a quick look on the visual automation such as what’s happening in your sales funnel as shown in the above given imageConverkit

Who uses it

It is one of the best marketing automation software for the beginners and the content based industries.

5. Omnisend:

Omnisend Marketing Automation platform is a completely new tool in the marketing automation field. It provides many innovative features, including integrations like Facebook messenger and Whatsapp.

It has helped many large e-commerce marketers to market across several channels.
With Omnisend, you can easily get a detailed report on the sales performances and other reports as given in the above image.Omnisend

Who uses it

It is used by many leading E-commerce businesses. Many small and big E-commerce industries also use these tools for better marketing.

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6. ExactTarget:

It stood out from other automation tools because of the system’s ability to target communications through multiple channels.

Many marketing automation software focus on email, with ExactTarget lets you target on the mobile application notification and shows messages that appears directly on the dashboard.

ExactTarget

In the above given image it has represented the distribution of companies who are using ExactTarget according to their revenue. This shows that every form of business is using these tools.

Who uses it

It is a tool for the company that desires to go above and beyond marketing automation. Companies who are looking for a future in marketing automation and wants to connect with the customers in various channels.

7. Active Campaign:

This tool is used by many small businesses. It is one of the best marketing automation platforms, and the first tool that provides visual automation sequence builder.

Companies can develop strong and complex automation sequences without the need of learning about the features.

Active Campaign

With Active Campaign you can easily handle all the marketing details. As shown in the above image you can easily manage your emails with all necessary details.

Who uses it

Many small sized businesses run these marketing automation tools as it is completely affordable and holds all the latest features.

8. Pardot:

It is the marketing automation tools that fulfill all the needs of B2B marketers. It supports all the necessary things like B2B analytics and account based marketing solutions.

By using Pardot automation tools you can use lots of features such as integration with the sales force, track the visitor’s activity in your website, engagement, custom landing page and many other features as given in the below image.

PardotWho uses it

All the B2B marketers prefer using Pardot as it is one of the best marketing automation tools with all the necessary requirements for a B2B market.

9. Rejoiner:

It is a managed marketing automation platform. Unlike other automation tools, where a user pays for the subscription fee and then figures out about the tool used, rejoiner share this accountability with everyone.

It is an intuitive and well tailored platform for many SaaS and eCommerce businesses. Its incremental improvement will help in major growth in revenue.

As rejoiner Automation Tools  is a best tool for Email marketing, that shows a representational data of the total marketing overview as given in the below image.

RejoinerWho uses it

Most SaaS business and Ecommerce business use this automated marketing solution for better outcome and revenue generation.

10. UserFox:

It is a new marketing automation tool. However, it provides a lightweight interface and is designed to trigger emails based on events.

With UserFox Automation tools you can easily get more customers, get demographic representation on your marketing process and other necessary data as shown in the above image.

UserFoxWho uses it

It is a top marketing automation platform for tech companies as it provides lightweight interfaces that are mostly needed by the tech companies.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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FAQ:

1. What are the necessary features of a Marketing Automation Tools?

A marketing automation tool helps to :

  • Manage lead
  • Get real time alerts
  • Organized workflow
  • Trigger responses from customers
  • Personalized messaging

 2. How does marketing automation help?

Marketing automation software provides lots of benefits:

  • You can analyze the data of your marketing activity and get the insight of all the activities that are done by you and your prospect customers.
  • The tools make follow-up and generate leads more easily.
  • It allows us to track the visitors and their activities right from the beginning.

3. How do you make the best use of marketing Automation Tools?

With the Marketing Automation Tools you can lead your customers to create a path in which they get more engaged with your brands. You can use the marketing automation tools to send mass emails, utilize the psycho graphic data, used to deliver emails for optimal times.

4. Why should I use Marketing Automation Tools?

As in the process of automation lies several steps in the marketing and sales that gives your team more time to focus on the overall strategy and nurture the leads.

It means more prospects and more customers. Marketing Automation provides a richer and more detailed view on your customers’ behavior.

Conclusion:

Choosing the right automated marketing solution for your team can become quite difficult, but by considering the right things will help you to choose the right tools.

Looking for the right integrations, reporting strength, testing functions and other important factors will help you to choose the right marketing automation system for our business.

However, with this blog we can guide you with the automation tools. If you want to create your own automation tools for your business or other purposes, Andolasoft dedicated developers will help you with it. Contact us, for detailed discussions.