Author: Lipsa

Andolasoft Is Recognized Again As The Best Mobile Application Development Company Globally

Posted on by Lipsa

Mobile apps not only allow you to reach your targeted audience in a synchronized manner, but it also enables you to expand your user base and your business horizon.

Mobile devices have become an important part of our life. On average two-thirds of the world’s population is connected to mobile devices. There are more than 5 billion unique mobile subscribers. They depend on mobile applications for everything starting from shopping, playing, scheduling appointments, ordering food, getting a ride, and many more. Therefore, mobile application development has become an important sector in the technical industry.

At AndolaSoft Inc., we help our clients to monetize their business ideas through interactive mobile apps and be a cut above the rest of their competitors.

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Our profound work ethics have propelled us to develop path-breaking mobile apps that TopDevelopers.co in their recent “press release about the leading mobile app development companies“ have acknowledged our work and included us in the list of leading mobile app development companies.

TopDevelopers.co is a reputed research and review platform for B2B IT Service providers.

Mobile apps have become an indispensable part of our daily life over the past few decades. Thus, organizations around the world are looking to cash on this opportunity and are exceedingly going digital in their business approach.

Why do we Get Involved in Mobile App Development?

We started with the invention and innovation of developing mobile applications as mobile applications for business are important for growth. Therefore, we plan to develop a mobile application development business with adequate strategy, cost, effort, and the right marketing campaigns.

 However, here are some major points that inspired us in developing a mobile application business:

  • The persuasion of designing something new and fresh
  • With the opportunity to become relevant in the way, mobile technology was used.
  • App developers can work even from a remote place, all they require is strong access to an internet connection and a good SDK.

Why We Rank Well?

At Andolasoft, we deliver scalable and robust mobile app development solutions that create value for your product and help your business to win the trust of your targeted audience easily.

Our mobile application development company has successfully delivered their application with excellence in the app stores, as we spend a huge amount on building the application that fulfills all the demands, requirements, and all the client’s demands to deliver the desired results.

Our astute qualities are the reason why we are rated highly as one of the top mobile app development companies around the world.

Our expertise apart from mobile app development includes Web and Software Development, Cloud Computing, and UI/X Designing.

Our Ecommerce solutions are backed by extensive research and analysis to help our clients in providing enhanced customer experience to their users.

A few months back Andolasoft has announced as a Top E-commerce Development Company by the same review platform.

This quality of Andolasoft has reserved a place among the efficient eCommerce developers in the industry.

Andolasoft Inc. began working in the year 2009 and in the last 13 years, we have provided our services to companies hailing from different industry backgrounds such as healthcare and life science, IT, business services, real estate, utilities, and many more.

Our focuses are on bridging the gap between technology and the business to bring in the transformation that helps our clients with increased ROI.

Our portfolio is the right place to analyze how efficient are we in solving our clients’ complex business issues through technology.

We always concentrate on satisfying our clients to the core and that’s where we stand out from the rest.

Our team of experts is well-versed in analyzing the trend and offering solutions that make a remarkable change in the business growth of the clients who approached us.

Mobile App DevelopmentWe work hard to bring that smile of satisfaction to the faces of our clients and never hesitate to go that extra mile to bring extra value to the product that we develop.

And this has always been helping in making our name among the reliable firms with ever-increasing customer retention rates.

A few of our remarkable solutions:

Orangescrum

One of our brighter products Orangescrum helps our clients in strengthening their project management practices. Our SaaS-based management software enhances the task execution ability and the productivity of the team.

Orangescrum

In addition to it, Organgesrum is highly-secured software as it is cloud-based and easy to use for higher authorities like project managers even on a global level.

Moreover, it can be easily integrated with Google Drive, Dropbox, etc. so that the work can be saved in a single place and the process of communication can be done in a better way.

UserPanda

Our other product UserPanda. Be it performance tracking, or keeping reports understanding the needs of your users, UserPanda can act as a one-stop destination and allows the business organization to work smoothly without any kerfuffle.

Since business organizations can understand their customers in a better way, they can render more user-centric products and increase their customer engagement.

UserPanda helps you analyze the journey and the buying preferences of the customers by helping you make a more personalized marketing strategy.

This will not only help you expand your user base but at the same time will increase the customer retention rate.

Wakeupsales – Smart CRM Tool

We developed Wakeupsales CRM to eliminate all the sales-related drawbacks and discrepancies in the sales processes and help the businesses to concentrate on reaching their goals real quick and as planned.

Wakeupsales CRM

The features and functionality that we have developed are specially added to help businesses to deal with modern-day challenges effortlessly.

The sole aim of the solution is to offer businesses improved conversion rates, increased sales, hassle-free service or product delivery processes, and better lead management.

It is a complete solution that will fulfill all the sales-related expectations.

TopDevelopers.co provides us with a platform wherein we can provide a quick and synchronized overview of our work. Visit Andolasoft’s profile on TopDevelopers.co to understand more about our organization and how impressive our works are.

Who Is TopDevelopers.co?

TopDevelopers.co is a widely respected directory and review platform for B2B IT service providers. They take a neutral approach to analyzing the companies.

The team of analysts at TopDevelopers.co vets the companies through stringent parameters which ensure that only the most competitive firms, businesses, enterprises, and entrepreneurs are filtered through their process.

This helps the service seekers in getting a ready-to-use pool of companies from which they can choose the appropriate firm according to their needs.

Conclusion:

As more and more people are depending on mobile devices, these are expected to reach 4 billion by 2022. The increasing number of mobile device users is more than PCs. Around 70% of the total population use mobile applications and 80% of them do online booking, payments, and purchases from mobile application, irrespective of any type of industry, mobile applications for business helps in the growth and reach out to your targeted customers.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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And our developers keep these above things in mind and develop the application. As a leading mobile application development company, we have lots of experience in creating and designing mobile applications, which makes us one of the best mobile app development company.

If you are planning for your mobile app development, contact our experts. They will help you by developing your desired mobile application.

7 Powerful SaaS Marketing Strategy: A Step By Step Guide

Posted on by Lipsa

In the era of digitalization, the world of business has seen a drastic change. The internet has made it possible for businesses to expand their reach and target a worldwide market. However, this comes with its fair share of challenges. With the abundance of merchandise available, it’s difficult to stand out and make an impact. A marketing strategy is the key to success in the digital world. For a SaaS company, it’s important to have a solid marketing strategy. This will not only help you gain traction, but also drive your sales and monetize your business efficiently.

With the global SaaS revenue hitting $105 billion this year and then expected to cross $141 billion by 2022, it’s tempting to join the bandwagon and develop your own SaaS business.

However, the SaaS business model is quite complex and that’s why your execution needs to be on point from the very beginning.

The pandemic has hugely impacted our lives, with several business sectors barely surviving to stay afloat.

The rate of cloud adoption globally, has grown significantly this year, as many companies that were not in the cloud already, were compelled to migrate to it by enforced remote work.

In fact, the new world order has seen Software as a Service (SaaS) gaining prominence like never before.

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With limited budgets and accelerated digital growth, SaaS has become the ultimate choice for enterprise IT investments – whether big or small.

So, what makes a strong SaaS business? Here are 7 powerful SaaS marketing strategy: a step by step guide that will help you start off on the right foot from the new year.

Offer A Solution For A Problem

The first thing you need to do is ensure that you are addressing a certain problem and you are offering an effective solution for that problem.

Start by identifying a problem you’ve struggled with and think about how you can solve it in the best possible way.

Another option is to think about how you can solve a certain problem better, cheaper, or faster than your competition.

Having industry experience can also be very helpful as you will be able to identify a void that you can fill.

The bottom line is, if you don’t solve a problem, you don’t have a business.

Write A Plan

Writing a plan is the best way to put your idea onto paper.

This doesn’t mean you have to write 100 pages; you can start with a single page pitch that roughly covers the following:

Strategy section which will contain a short description of your SaaS business and your UVP, the problem you are solving, as well as your solution to that problem (i.e. your product).

This section should also identify your target audience and your competitors and say what makes you different from them.

Your tactics, i.e. the channels you will be using to sell your product, as well as the marketing strategies that you will be employing in order to attract customers.

Include a list of your core team members, as well as the resources you’re going to need.

A SaaS business model. This section will state how your SaaS business will make money. At this stage, include only your key expenses and primary revenue sources.

Once you’ve validated your idea, you’ll be able to revisit your business model and create a detailed cash flow forecast, sales forecast, and expense budget.

Make Some Market Research

Now you have your plan but at this point, it’s just a list of assumptions. In order to determine whether your assumptions are right, you need to validate your idea.

In other words, you need to find out whether your idea can be turned into a viable business that actually makes money.

The best way to do this is by talking to your prospective customers. You can get the necessary feedback by running search ads, launching a coming soon site, or launching a Kickstarter.

You can even go door to door or talk to people face-to-face to find out if they would like a product like yours.

Based on the feedback you collect, you’ll be able to revisit your idea and adjust or refine it.

Or, you might determine that there is no market for your idea and come up with an entirely different one.

Another way to validate your idea is by researching your competitors to see what solutions they’re offering for the same problem.

Is there anything that customers want but don’t get at the moment? What could you do differently and/or better than your competitors?

Get The Pricing Models Right

When it comes to your pricing models, you need to test and be ready to make changes in order for your pricing to fit what your customers are prepared to pay.

And having in mind that the competition in the industry is fierce, this might mean offering your product for less than you believe it’s worth, at least at the beginning.

Performing a thorough check on your competitors is a good place to start.

Determining their average, lowest, and highest prices will help you determine how much you should charge for your software.

Brand To Set Yourself Apart

As we mentioned earlier, the competition in the SaaS industry is fierce, so you need to figure out how to brand and set yourself apart from the others.

This means developing your own tone of voice and investing in design. You can leverage tools like Canva to workshop brand colors, logos, and designs even if you have no design knowledge.

You should also ensure that your messaging is consistent and that your partners, vendors, and clients understand who you are, what your vision is, and how you serve.

Finally, don’t forget to pay attention to your domain.

No matter how insignificant it might seem, choosing a good domain is a key part of your branding strategy, as it will give you credibility and an advantage over the competitors.

If possible, stick with a .com domain name that is short, memorable, and easy to spell.

Prepare A Solid Marketing Strategy:

Content marketing is especially important for SaaS businesses. Getting started with content marketing isn’t hard; all you need is a company blog where you will create content that will help your prospects solve their problems and share your expertise on certain topics to establish yourself as an authority.

Participate In Online Communities

Another way to establish yourself as an expert is to participate in relevant online discussions and comment on other people’s blog posts.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Figure out where your potential customers like hanging out online and try to get coverage in those locations. It can also be useful to get listed on all the big SaaS directories in order to get initial feedback about your product.

Final Thoughts

The most important thing you should do as a SaaS business is to get your product out there. As long as you have a working plan and a willingness to make changes, your business will stand a chance against the competitors.

The Most Common Challenges Faced By Small eCommerce Businesses

Posted on by Lipsa

For a small eCommerce business, the eCommerce store is the primary retail growth engine for their business. The fast growth of eCommerce witnessed over the last 10 years. And it is expected to claim 17% of the industry by the end of the year 2022.

The pandemic has led to major growth in e-commerce business. Many offline businesses have shifted towards the E-commerce platform after observing a major downfall in the offline business.

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Back in the early days, you could easily sell anything and earn lots of money. The competition was very less, technology was not affordable at that time. But now everything has changed. 

(Source: Sales layer blog)

Amazon has become an important competitor for everyone. As China is expanding its business, that makes technology easily accessible for everyone.

This growth has also risen several eCommerce challenges as well. With this meteoric growth and demand for online business, running eCommerce is not easy, especially for small businesses.

It was estimated that 95% of business transactions is likely to be taking place online. So this is the right time for most retailers to overcome the barriers of ecommerce. 

As per the survey of NetSolution, 81% of the majority of shoppers begin their shopping journey with a normal online search. So, it is essential to make your online marketplace highly responsive to please the customers’ shopping experience.

Until 2020, the TTV (Total Transaction Value) in the digital eCommerce segment has been reported with a worth of 3.7M USD. And it is expected to hit 5M USD in 2023.

Total Transaction Value

Source: Net Solution

However, to make a stand out in this crowded marketplace, the eCommerce startups must address the core challenges of these niche businesses.

What is the biggest challenges for most e-commerce business?

Entrepreneurs across the globe face a lot of challenges of eCommerce while adapting to the digital commerce business. Here I have listed the most common eCommerce issues and their solutions while working towards building a successful eCommerce business.

1. Capitalization Of Data

The expansion of the eCommerce function to become a part of the holistic brand solution is the first and crucial eCommerce challenge.

To facilitate this, businesses are working hard to build efficient data-enabled eCommerce solutions that help them right from shipping to store management, new Key Performance Integrals (KPIs), beyond conversion rates, and the Average Order Values (AOV).

It is better to capture the systematic data rather than experimenting based on assumed market trends. The entrepreneurs who have realized the impact of the data on their day to day performance is a long-term business decision.

2. Customers’ Exploding Expectations

Retailers all over the world are continuously trying to build their reputation and a sharp brand image with the promise of a great experience.

In an era where experience matters the most and tech giants like Amazon are taking the online buying process to the proverbial ‘next level’ with anticipatory shipping methods, it is very difficult to meet customer expectations.

Thus, competing with these giant eCommerce Companies and fulfilling the never-ending customer demands is a huge challenge in today’s eCommerce business.

3. Agility Challenge

Agility is the capability of a business to introduce eCommerce development, advancements, and deploy digital content, react to seasonal changes, etc. rapidly.

Agility drives immediate digital eCommerce fulfillment and development. It is identified as one of the most important initiatives to adopt in the modern eCommerce business.

The agile eCommerce transformation is at the heart of the digital business, and scaling is essential for making it successful.

A large number of companies including startup businesses find it difficult to move or change quickly as per the needs of customers and seasonal demand.

It is usually because they can’t integrate new eCommerce technologies efficiently with their existing eCommerce applications. As end result penetration into the market gets harder.

4. Personalization Approach

eCommerce personalization is one of the key factors for a good customer shopping experience. Through personalization, retailers provide the customers with a personalized experience without noticing it.

In this procedure, retailers need to develop a one-to-one relationship with the customers. And it turns into a major challenge in front of eCommerce developers.

eCommerce business leaders must focus on developing a one-on-one relationship with their customers. And it needed to strengthen its developing tools and capabilities for a better, reach, and visibility amongst the consumers.

It only can be made possible with the integration of the latest eCommerce technologies, smart coding into current e-commerce frameworks to automate the entire customer journey.

Additionally, the AI eCommerce tool, machine learning approach, cross-platform data sharing also can harness the purpose of services.

5. Being Consistent

Consistency is the most critical element for a successful omnichannel shopping experience.

Customers use multiple platforms to search for items before making a decision which bounds businesses to provide seamless purchasing encounters through every product or service offered by them.

But analyzing and understanding customer interactions across all touchpoints and using it to build a consistent and seamless customer experience is one of the major eCommerce challenges for retailers.

6. Facing Competition

The internet offers everyone an equal platform and hence an equal opportunity. This makes the environment extremely competitive, with possibly hundreds of other businesses offering the same products or services as you and to the same target audience.

Even the most niche brands have to fight hard to carve a place for themselves. And every segment in the eCommerce space is set to get increasingly congested and competitive over the years.

A homegrown startup has to keep pace with a multinational giant and vice-versa. And every enterprise is continuously experimenting to come up with an innovative eCommerce business solution to gain an edge.

7. Data Security

The uptake of eCommerce also brings along associated eCommerce challenges – security threat being one of the most critical of them.

There is a looming threat of hackers and fraudsters attacking the host server and not just stealing confidential data but also infecting with viruses. Breach of credit and debit card details has become common news, and such lapses directly affect the trust of a consumer.

Phishing is yet another threat where hackers pose as businesses and ask for sensitive information from their customers.

Several users are increasingly concerned about the eCommerce websites’ capability to effectively shield their personal identity as well as the security of the transaction details.

8. Technology Partnerships

Technological partnerships are becoming increasingly popular in the eCommerce domain. When businesses join hands with a company to bring their idea to life, there is a lot at stake.

The end product can turn out to be a success not by focusing merely on the tech or processes but also giving precedence to trust, transparency, and communication between the partners.

Many businesses gravitate towards choosing a partner based on costs without setting the right expectations or understanding their work scope.

These gaps lead to a disastrous collaboration and eventually, the end product. With access to an enormous pool of talent and technology, outsourcing eCommerce development in itself can prove to be extremely beneficial if done right.

9. Customer Retention

Even some of the biggest players in the eCommerce segment struggle to retain their customer base.

The reason for customer-centric eCommerce challenges can be attributed to many factors such as :

  • the evolving expectation of the consumer
  • the presence of several similar options
  • failure to provide a pleasant shopping experience
  • and sometimes even the offers
  • discounts on the other platforms.

Customer loyalty is indeed a determining aspect in a business’s success, and even a minor glitch from the retailer can entirely ruin the brand reputation for a consumer.

Many businesses fail to understand that trying to retain a user is about investing in building a steady and rewarding relationship with them over time and employing every channel of communication to materialize it.

10. Relevant Leads

For eCommerce businesses, drawing good traffic may be achievable through promotions and other marketing efforts, but getting the relevant leads remains a huge challenge. No wonder the average eCommerce conversion rates are often minimal.

A report points out how only 2.57 percent of eCommerce website visits have been converted into purchases in the US.

The efforts invested in qualifying the visitor into a user can be futile if the right audience is not accessing the website. Several times brands fail to communicate the right message about their product or service and hence are unable to engage the interested audience.

11. Getting the right customers:

The online shoppers don’t shop in the same way as they were doing earlier. They use amazon to get their products, not only through google. They check lots of recommendations from social media. 

By using the smartphones, they easily get product reviews unlike in the stores and then buy it using all the available payment methods. Many things have changed including the way they accept the content and hold the communication through online. One major challenge of e-commerce is that consumers get distracted through social media and other technology.

The retailer needs to focus on their audience and how to attract them efficiently without hampering the marketing budget.

 Most businesses when going online face some of these challenges but with a strong marketing strategy and advanced technology, will help you to build a long lasting business with your customers.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

 You can get lots of opportunities of e-commerce business, where your business can easily reach out to your customers all through online methods.

Final Thoughts

To overcome these eCommerce challenges, businesses should operate as modern omnichannel retailers. They should focus on turning data into insights, knowledge, and ways for market leadership.

Inspiring shoppers and driving loyalty with personalization at scale can work in their favor and can help support their brand, business model, and international expansion.

In this highly competitive world, entrepreneurs need to use smart digital retail practices to address the eCommerce challenges facing online businesses with the right set of tools.

Finally, all of this must be backed up by strong digital leadership, providing clarity and support with the right resources to help you become a market leader.

On the edge of developing your eCommerce Application? Talk to our expert!

Andolasoft Has Been Announced As A Top E-commerce Development Company

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We are proud to declare that our name has been featured as one of the most prominent companies in a recent press release about the efficient E-commerce development Companies by TopDevelopers.co.

As an IT service provider we know that E-commerce is the future, and our team of expert e-commerce developers believes in staying ahead of the curve by learning new technologies as and when they are introduced. Through sheer dedication and hard work, we have been successful in establishing ourselves as one of the trusted e-commerce developers in the world.

What started as a small company of 10-15 PHP developers more than a decade ago, has now transformed into a full service IT solutions provider catering to a global clientele.

Andolasoft has worked with more than 550 clients worldwide in these 11 successful years completing more than 500 projects in the process.

At Andolasoft, we understand the importance of smart-phones in e-commerce, hence we have developed a special e-commerce SDK for mobile e-commerce.

Our e-commerce SDK is 100% customizable according to the client’s requirements.

Too much hassle in paying for the merchandise can prove to be a huge deal breaker for your mobile commerce app. All the major payment gateways are compatible with our mobile e-commerce SDK. This saves you the hassle of integrating the payment gateways with your SDK.

Our mobile e-commerce SDK provides a high level of customization. You can easily alter the UI of the app according to your choice.

The SDK also allows your app to sync easily with the web. We also provide web e-commerce solutions so that you can provide your customers with a seamless experience.

The push notifications feature is already integrated so that you can solve issues like cart abandonment and increase the engagement level of your app with the customers.

We have used technologies like Android Studio v3.0 (ADT), mindSdk v19,API Level25,  Xcode v8 or above, iOS 10 or above, payment gateway is PayPal.

With our mobile e-commerce SDK, you can personalize the experience of your brand without fussing too much on the coding part.

We at Andolasoft believe in making the lives of our clients easy. For achieving this, we have built state of the art project management tool like Orangescrum. The product has proven its worth as an efficient tool for small businesses and enterprises in providing high level of efficiency by promoting collaboration at all levels.

We have three editions in Orangescrum.

The SaaS edition is the edition in which we provide a 100% cloud based software that is secure and easy to use.

In the open source edition we have a lightweight project management software that helps your team in managing a project easily. The tool provided by us has a minimalistic design which shortens the learning curve of the tool and makes it easy to use.

Our enterprise edition Orangescrum software has the following features

  • Install on-premise
  • Enterprise-grade security
  • Open for customization
  • 100% data ownership,
  • Premium project management features

Always believing in delivering the best solutions to our clientele, we have garnered a reputation of being one of the most respected e-commerce application developers.

Michael Trio, a Singapore based online jewelry brand approached us to develop their e-commerce website. Our team invested time into understanding the requirement of the customer and completed the website within the stipulated time period. The website developed by us depicted the collection of jewels effectively, driving the sales and the revenue of the company.

Our exclusivity in crafting fruitful solutions is well known and more such success stories can be explored by visiting our portfolio.

Client satisfaction has always been our top priority.

 “I got a recommendation on Andolasoft. They are more than half the cost, they have a can-do attitude, and they are responsive, timely, and easy to work with.”

Caroline Van Sickle from Pretty in my Pocket

We never fail to make every client of us feel contented when the project is launched, this we keep as our ultimate goal to be a trusted name in the industry.

Upon visiting  Andolasoft’s profile  on TopDevelopers.co, you will find that we have our client feedback, our costs, our service categories, our focus areas, and many more mentioned aptly to inform our profile visitors.

Technology Stack for Your Web Development Project

Posted on by Lipsa

Innovation is the best way to survive in this competitive world. And putting innovation at the core of your application is the key to success when it comes to web application development.

By making use of emerging technologies, web and mobile application development services helps to reinvent enterprise apps to meet the business needs.

“Innovation is the disruptor while technology stack is the fuel to drive change” – ResearchGate

However, developing a web product is not just about interface and design. Making it robust, secure, and stable will help to win your customer’s trust and somewhere to scale your business too.

So, it is always important to pick the right technology stack before putting any step into web development. The success and failure of the web application is relay on the selection of right set of technologies.

The perfect selection of the technologies will help to meet your development requirements and budgetary intimidation.

And having a basic understanding of different technologies will give you a better insight to make the right decision.

By using emerging technologies, Andolasoft has become a master in integrating technology with different business industries and has technical knowledge of how to meet the end result. Better and faster.

Technology Stack for Your Web Development Project

Our Products

orangescrum

Wakeupsales

We transform your ideas into engaging Web and Mobile Apps

andolasoft

It is also important to understand what your business application needs to take into account all the important features you want to implement in order to select suitable technologies.

Want to discuss more? Let’s talk!

How To Implement B2B Customer Retention Strategies In SaaS

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B2B software companies have to spend time and money on customer retention strategy. It is not easy to retain your existing customers and get new ones as well. However, it is essential to stay in the game. If your company’s software is not getting traction with customers, you will soon lose them and see a gradual decline in business. SaaS companies have a much easier time with retention strategy than B2B software companies.

Wondering what strategies are working out best for SaaS companies? Read on for 10 of the best strategies for B2B customer retention. But first:

Why Do SaaS Businesses Need A B2B Customer Retention Strategy?

Customer churn has the power to rip a hole in any business. In fact, a recent CallMiner study found that avoidable customer churn costs companies $136 billion a year.

Unfortunately, that effect is amplified when your customers are businesses because chances are, they’ll replace your product with one of your competitors’. That can be devastating if you’re running a SaaS company that relies on customer loyalty or long-term subscriptions to turn a profit.

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Still, the best B2B customer retention strategies aren’t just about playing defense. A mediocre customer retention strategy will keep clients from leaving, but a stellar strategy will excite your customer base, fortify customer loyalty, and inspire clients to recommend your product to everyone they know.

Here are 10 strategies to take your B2B customer retention to the next level:

1. Give B2B Clients Engaging Resources

Especially in the SaaS world, customers will have questions about your product. When problems pop up, they want to solve them right away—while they’re experiencing them.

If you want to increase customer retention, give them the resources to solve problems on their own. Start by crafting quality inbound content that answers their potential questions, and give them access to it 24/7.

When you assemble a knowledge base full of webinars, blogs, e-books, white papers, and other useful content, your customers will be able to answer questions on their own time. As they learn more about your product, their bond to your brand will solidify.

2. Educate Customers Right Away

As a SaaS marketer, you know a customer’s experience doesn’t stop at the sale. If your customer starts using your product without knowing how to use it, that’s a recipe for frustration and churn. That’s why education during the on-boarding process is at the heart of B2B customer retention.

Give customers video tutorials, shower them with welcome emails, and send out newsletters to keep them engaged. These little educational guides will show them how to get the most out of your product. In turn, they’ll reward you with their loyalty.

3. Use Customer Feedback To Improve

It’s easy to get defensive when customers give constructive feedback, but feedback is invaluable if you want to retain customers. Treat it like gold.

Use Customer Feedback To Improve

Of course, you should learn everything you can from feedback and use it to improve your efforts, but don’t stop there. Be sure to let your customers know their voices are being heard, and show them how you’re using their suggestions. Showcasing this give-and-take relationship will strengthen your partnership and encourage them to keep working with you.

4. Keep Your Finger On Your Customer’s Pulse

Customer churn doesn’t have to be a surprise. And if you watch for red flags, you can address issues before customers go quietly into the night. Here are some things to watch out for:

  • They haven’t logged on to your platform in a while.
  • They’re searching your website for cancellation info.
  • They’re less engaged or using your product less.

When a customer throws up a red flag, reach out and see how your company can help. A simple follow-up call or email could be enough to pull them back in.

5. Make Business Personal

More and more, customers want to build a connection with the brands they use. And the more they interact with your brand, the more loyal they’ll become.

Make Business Personal

That’s why excellent customer retention strategies rely on personalized content. Set up loyalty programs, send personalized emails, and keep B2B clients engaged with content that answers their questions. It all adds value to their experience and makes them want to stick with you.

6. Treat Loyal Customers To A Surprise

Especially in B2B relationships, emotions are on high alert. Nobody wants their business to fail, so owners naturally have high expectations for the companies they work with. That’s what makes pleasant surprises so powerful.

Every business relationship is a chance to delight, impress, and deliver outstanding service. By surprising loyal customers with a simple thank you card, small gift, or free upgrade, you’ll remind them how much you value their patronage. They’ll reward you with their ongoing business.

7. Communicate Non-Stop

Communication is the glue that bonds B2B relationships. And a proactive communication strategy can solidify your customer retention plans. Even if your customers are perfectly happy, it’s smart to carve out space on your calendar to connect.

Beyond setting regular meetings, you can beef up communication by sending out newsletters or launching a full-on automated email marketing campaign. All the while, keep track of customer engagement and reach out to them when communication drops off.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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For SaaS companies, uninterrupted communication doesn’t just lift retention. It creates new up-sell and cross-sell opportunities that feed your business’s bottom line.

8. Build Trust With Social Proof

Trust is at the center of any relationship—and that goes for B2B partnerships as well. That’s why some of the best SaaS customer retention strategies out there rely on social proof.

By sharing testimonials, case studies, and customer stories with your clients, you can show them new ways your product can help them. At the same time, don’t hesitate to reach out to happy clients for a quote or interview about their experience with your company. This will remind them of everything you’re doing for them, and it will help them see that they’re an asset to your team.

9. Wring Out Everything You Can From Exit Interviews

It can be heart-wrenching when a customer ultimately cuts the cord, but that’s no reason to skimp on exit interviews. Exit interviews are a chance to crawl into the head of a dissatisfied customer and find those little nuggets of information that will improve your marketing efforts. By learning everything you can from those customers that churn, you can make little tweaks to boost retention.

10. Elevate Experiences With Better Customer Service And UX

B2B customers can’t afford to muddle through poor experiences. If they can’t find a product or solution to their problems right away, there’s a good chance they’ll look somewhere else. In fact, one Accenture survey found poor experiences caused nearly one in two customers to give up on a company’s website and conduct business elsewhere.

That’s why it pays to invest in customer service and your website’s user experience (UX). The more seamless a client’s experience is, the more likely they’ll be to stick with you for the long run.

These retention strategies should help you keep your B2B customers for the long haul, but when it comes to SaaS marketing, they’re just the tip of the iceberg.

Want to make your SaaS product invincible? Let’s Discuss!