The flexibility of E-commerce development is growing fast. So today’s entrepreneurs are looking to establish a good online presence through eCommerce business because of the massive consumer base.
eCommerce industry is also expanding and providing opportunities for success and sustainability of the business.
Now, eCommerce has become the dominant feature for all business over the world. Industries like jewelry & accessories, household goods, consumer gadgets, phone accessories, and sports & outdoors gear are generating huge profit through eCommerce.
According to the statistics, the eCommerce business is expecting to grow double like 45% compared to the present 18% in rural and semi-urban areas.
Let’s have a quick look at the statistics of the eCommerce market,
- There are expected to be 600,000 commercial drones in use by 2018, and almost half of Americans would be willing to receive deliveries by drone.
- A 2015 survey showed customers spending almost 60% of their online shopping time on their mobile devices. That translated to only 15% of purchases made on mobile.
- By 2021, it is predicted that early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.
- By 2019, B2B firms will spend more on e-commerce technology than online retailers do.
(Source: https://www.disruptiveadvertising.com/ppc/ecommerce/2018-ecommerce-statistics/)
According to the statistics, in 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021.
“By 2022, brick and mortar retail spaces will be little more than showrooms.”
– Eddie Machaalani & Mitchell Harper, CO-CEOs of BigCommerce
“M-commerce sales worldwide reached an estimated $1.357 trillion in 2017 or 58.9% of eCommerce spending overall. By 2021, m-commerce will account for 72.9% of the eCommerce market.”
If you’re looking to become a successful online entrepreneur, you may be tempted to get into e-commerce.
With the advanced technology, it’s become pretty simple to develop eCommerce website/store for your first sale.
But you need to consider some crucial planning for your success, here you go:
1. Do Market Research and Understand tout Target customer:
Market research and reaching to the target audience are the most important things to get established in the eCommerce market.
Every buyer has different choices and marketing style. You need to understand what the target audience is looking into.
With a good strategy and analysis, the buyer’s persona can help you to reach your target audience and solve their problems. This also helps you to align your messages with motivations to purchase.
2. Maximize Visibility and presence on Social Media:
Social media is putting a high impact on the eCommerce market and this has become a crucial ingredient for reaching out to your target audience.
People are embracing social media with the help of their Smartphones and getting real-life information about product and service.
So it’s time to maximize the social presence of your brand and engage with your audience.
The recent report says that more than 70% of consumers are from social media referral source and consumers are also searching the vendor information in Social Media.
It’s very necessary to maximize your potentials in various social media channels through engaging contents and collect positive customer reviews, feedback, and testimonials to boost e-commerce conversion
3. Focus on Customer Experience
Customer experience is the most vital thing in eCommerce segments and you need to represent your business in such a way for the consumers so that they can feel the value and influence to purchase.
Customer experience is a great challenge for any entrepreneur. You have to make it more user-friendly with great design, easy navigation, appropriate pricing, provide free shipping, and simplify the shopping cart.
For the sustainable eCommerce business, you need to invest in your consumers and understand their touch points before they come into your buying cycle.
For smooth and enhanced customer experience you need to integrate live chat on the website and support assistance is much required.
4. Secure and Seamless Checkout Process
Normally people are very much hesitating to provide their personal information at the time of purchase or in the checkout process.
Consumers are always looking for some secure source from where they can do the transaction securely and they have the fear to fall in unauthorized hands.
You have to make the checkout process much secure so that consumer will understand and happy to share their financial details.
The checkout process must be in few steps with quick guides for the hassle-free and seamless transaction. Effective CTA (Call to action) buttons can also take the users confidence for secure transaction.
5. Adopt SEO
Well planned SEO strategies can maximize any organization profit to 10X more. Search Engine Optimization helps to maximize the visibility of your business and customers can found that quickly.
Adoption of SEO in eCommerce business helps you bring more traffic to the website and that eventually leads to conversion.
The SEO process is very much cost effective to bring your products and services in front of the consumer.
Conclusion:
To establish yourself as a successful entrepreneur in the eCommerce market, you need to do proper research on your target market as well as the audience and their buying persona.
The demand for eCommerce is growing and you need to make your website or eCommerce store secure and implement a seamless checkout process to get users trust.
We at Andolasoft do develop eCommerce applications and stores for various brands and online business organizations. Thanks to the service of the experienced eCommerce developers, our customers are pretty happy with the services we offer.
Are you looking to develop a secure and user-friendly eCommerce application to be a successful entrepreneur in the eCommerce market?
We are here to help you. Let’s discuss.
