How To Overcome From B2B SaaS Marketing Challenges

B2B SaaS marketing is always tougher than customer marketing. And we are not saying that marketing to consumers is easy, but it is more traditional.

Anyone who works in the B2B segment knows that the industry creates its own sets of constant challenges. However, in the B2C industry, the marketing takes place with the customer, the sales cycle is smaller whereas in the B2B SaaS marketing, the sales cycle is quite prolonged. Mostly if you target smaller groups with higher priced products.

The list of challenges for SaaS marketing is much longer and pretty complicated. You need to understand not only about your product and services but also about your customer industries. It is important to create a good rapport and empathy with your customers, without these two factors your business can surely fail.

Whether you’re racing to market with a brand new offering, gaining a foothold and trying to scale, or firmly established and trying to improve performance, there’s no shortage of challenges SaaS businesses inevitably face.

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Still, not selling a physical product already possesses its own challenge and this is not familiar to many people as well. Not to mention, SaaS marketing can be very demanding, where not only growth but also it is more required for a successful business.

What Is SaaS Marketing:

Let’s start with the theory of SaaS first. SaaS or Software as a Service provides users the ability to connect and use the cloud-based application via the internet.

Basically, users or business customers hire this kind of application for their business.

On the other hand, you can hire this kind of application for your business, so your user can get connected over the internet.

And SaaS marketing is simply the process to market this kind of application.

If your company offers software as a service to other businesses, there are several targeted marketing strategies you can use to achieve the highest conversion rates possible.

If you are a SaaS vendor, you must adopt the latest marketing strategies to archive more customers and high conversions.

So how do you get started with SaaS marketing?

Still, before getting started the SaaS Marketing process you may face several challenges.

Challenges Of SaaS Marketing:

SaaS is a logical product. And the mindset of its customers is always different than other targeted customers.

The decision of purchasing a SaaS product would be more logical than emotional, pricing and compatibility like factor must take some part as well.

And the purchasing decision does not lie on a single person.

So, having these facts the challenges become more complicated when it comes to SaaS marketing.

Logically, marketers may have dealt with many physical products but in SaaS is not having any physical presence.

Other Major Challenges In SaaS Marketing:

Demand and SaaS offerings are always changing. The constant update and release of new features can make your marketing strategies chaotic before your previous strategy would make any significant impact.

  • Customers are not aware of the use of your SaaS product. So, your marketing strategy and content needs to detail educational
  • You need to bring together the SaaS B2B customers and your sales cycle.
  • Standing Out from the Crowd
  • Build a loyal customer Database
  • Targeting your audience
  • Dealing with constant changes

SaaS Marketing Strategy:

Statista data shows – “the total size of the SaaS market has increased to $116 billion in 2019 from $105 billion in just one year. And it is expected to cross $135 billion in 2020.”

So, as a SaaS vendor, you must take a deep dive into marketing.

Before jumping into SaaS marketing, you need to learn about the customer journey first. And can prepare your marketing strategy by following the respected journey stages.

The customer journey may consist of the following stages:

  • Awareness
  • Consideration
  • Decision
  • Retention
  • Advocacy
SaaS Customer JourneyImage Source: Singlegrain[.]com

Actually, there are countless marketing strategies available to produce maximum results. With a mixed knowledge, I have listed some (would be) impactful SaaS marketing results.

  • Define Your Goals

The countless effort without the right directions is totally meaningless. To define a clear and achievable goal is the first step to do for successful SaaS marketing.

    • The goals must be specific and tractable by assigning KPIs and key metrics.
    • Figure your overall business
    • Figure how marketing and sales team can align to achieve the goals

The goal must be realistic. The bigger goal is always hard to achieve. So break down the bigger goals to smaller with realistic milestones.

  • Inbound Marketing

The inbound marketing methodology has four phases;

    • Backup your step
    • Evaluate how to create an inbound strategy
    • Define your buyers’ personas
    • Illustrating key traits of the buyers

And the very next step is to create content for them and address their issues and help them by solving those problems.

  • Content Marketing

Content marketing is an important strategy for any business including SaaS marketing as well. You may look at some of the biggest players of the SaaS market; strong content marketing is their key factor.

The content marketing methodology has encompassed two things:

    • Letting your audience know the use of your product
    • Establish your position at the related industry

You can extend your approach to social media platforms to provide the same information as well.

Existence, trust, and credibility are an important part of assets in the SaaS niche. And you can prove your existence by spreading the voluble information through content marketing.

  • Communicate Value Differentiators Of Their Product 

With the rise in the internet, the size of the market has enlarged. Many new and unique SaaS products were emerging daily, with at least ten competitors, who are launching similar products. This gives the customers a variety of options to choose, while purchasing any kind of products or services.

Therefore you need to demonstrate your product and marketise how your product is different from your customers.

You can handle this sales challenge by showing how your product is different and unique. The key is by doing some research on your customer’s industry and addressing their pain points of the future upgrades will be pretty much helpful for you. You need to communicate and concise about your product and how it will help the customers in solving their major issue.

  • Giving Users Free Trial

To encourage new customers and let them experience the actual benefits of your SaaS products, a free giving period is the best tactic to focus on.

And alternatively, it can be used for the lead generation as well!

This doesn’t mean you should go blindly without any strategy here;

Optimizing the conversion rate within the free-trial period should be the focus of any SaaS marketer, and this will also mean one other thing: your product must be good.

Through the free trial period, you would have the chance to showcase your customer service excellence.

Standing Out From The Crowd:

The shift from On-premises software to a cloud based SaaS took some additional time to get recognised in the market. B2b customers are pretty much apprehensive about their data security, location and many other things.

 Things might have taken some turn, however the last few years have noticed a significant development among various SaaS solutions.

However, the global cloud revenue is predicted to reach $ 474 billion by 2022, the ongoing pandemic has increased the demand for digital services and made the cloud a centerpiece for many new digital experiences.

  • User Engagement

And the last not the least Customer engagement is a goal that must stretch across teams and metrics.

It can be performed at a high level, as the knowledge and tap points of a customer for your product, company, or brand.

It is the relationship between your company and your customers and is closely related to customer loyalty and retention.

The better user experience can make a bold relationship between your SaaS product and customers and closely related to the customer success stories and retention.

Many biggest SaaS companies follow the strategy of building a loyal database for their customers. Under the SaaS subscription model, the costs are recovered along with time when the customers continue to renew the subscription.

New customer acquisition has become the top priority for many SaaS business.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Customer retention becomes a key point in increasing profit for SaaS business. According to Salesforce desk, with 5% increase in the customer retention will drive profits up-to 125%

SaaS Product(Source: Unboundb2b)

The customer experience can be broken down into different stages and can be developed, and implemented separately. Like;

    • Short Signup process
    • Send the users through an onboarding sequence
    • In-App Chat Feature
    • Offer Free Training or Free Demo
    • Develop and link tutorial Videos to engage
    • Get Feedback for improvement

Warping Words

SaaS marketing is different from other product marketing. If you follow the right path and strategies then you can easily gain success for your SaaS product in a short period.

 For every business, becoming successful starts with attracting the right customers. It might take some longer for the SaaS company to grow, but it is achievable by following the right SaaS marketing strategy.

The strategy discussed above will work effectively in successfully growing your SaaS business.

And must make it a point to find regular feedback from your loyal customers and instantly try to improve the customer service.

Also, throughout the marketing methodology focus on retaining the customers as this can be a game-changer in your overall profits.

Thinking of building a SaaS product, let Andolasoft help you. Our Dedicated developers will build excellent SaaS products for your business, by following all the security major and latest features to grow your business.

Happy SaaS marketing!

Planning to launch your own SaaS product? Let’s discuss!

How Technology is Empowering eCommerce Business?

eCommerce has been developing at the speed of light in the recent decade. Thousands of researchers, analysts, and marketers have been studying the holy grail of information – that’s a customer with a smartphone – and defining the strategies for more targeted and personalized marketing and products.

Today, many eCommerce businesses have tons of customer data needed to advance in the online marketplace. With data, as well as data analysis and intelligence tools and platforms, being readily available

They know exactly what their target customers need and want. For example, Amazon’s product recommendation engine generates 35 percent of the company’s net income of $10.07 billion.

In fact, those who have mastered customer research not only know your needs and preferences but also what you’ll need in the future.

This incredible opportunity, along with many other ones, was, of course, enabled by state-of-the-art eCommerce solutions that companies only dreamed about 10 years ago.

So what exactly drives eCommerce businesses’ obsession with data? What are the technologies that give them the competitive advantage they need to stand out in a multi-billion online marketplace?

  • Machine Learning Algorithms to Generate Personalized Product or Service Recommendations

The vast majority of online shoppers – 87 percent – start product searches online. Chances are you’re a part of this, too, if you rely on your smartphone to find new products. It makes perfect sense, as the experience of others can help to make a good choice.

Function of Beauty, an American fashion brand offering personalized hair-care, wants to take product research one step further. A customer looking for hair products such as shampoos and conditioners for their specific hair type doesn’t need to browse numerous websites and menu categories.

Instead, they can take a quiz on a brand’s website and receive a personalized recommendation.

Function of BeautySource: Screenshot, Functionofbeauty(.)com

This was made possible by a machine learning algorithm. A customer can choose their hair type, scent, size of a bottle, and provide other preferences.

The results provided by a quiz taker are fed into the algorithm that pulls from hundreds of ingredients to generate a truly unique set of hair care products. In fact, it’s able to offer up to 12 million custom combinations.

Inc. reports that the quiz has been already taken by more than 1.5 million times. This is truly a great example of how machine learning can help to increase the personalization and relevance of products as well as advanced customer relationships.

Algorithms like these can be used to generate custom products, services, and recommendations, and therefore, will continue to drive eCommerce businesses’ effort to maximize relevancy for customers.

  • Chatbots to Improve the Overall Online Shopping Experience

Chatbots are one of the hottest topics in eCommerce right now.

These apps can mimic human online behavior such as conversations with pre-written questions and answers, so they have a lot of applications in the area.

In fact, here’s what eCommerce businesses expect from using them, as described in the 2018 State of Chatbots report.

ChatBot ReportSource: The 2018 State of Chatbots report

Already, a countless number of businesses have developed their own chatbots to help customers.

The range of their applications, as you can see, is pretty impressive, so it’s safe to claim that any eCommerce business can benefit from using one.

Let’s consider an example of a chatbot making a difference. A well-known U.S. electronics retailer Best Buy, for example, has an impressive Messenger chatbot that helps customers with:

    • Finding products based on such criteria as price range, manufacturer, OS type, laptop type, and common applications (gaming, studying, etc.)
    • Connecting to a customer support operator from an appropriate service department (this is determined by the answers given by the customer to the chatbot)
    • Locating stores across the U.S., Canada, and Mexico
    • Getting support like in-home consultations and other service-related inquiries.

Impressive, right? And all of this is available in one place. But the best thing that a lot of customers really appreciate is that they can get almost instant replies to their requests thanks to the chatbot technology.

ChatBot

Chatbots like Best Buy’s can really improve the overall customer experience by increasing personalization and relevance of communication with brands.

Perhaps unsurprisingly, more and more people feel comfortable using them; in fact, one U.S. study found that 62 percent of online shoppers said they liked using a chatbot to communicate with a brand.

  • Hybrid eCommerce App Development

Apps continue to be a significant sales channel for eCommerce businesses around the world. In recent years, many companies have chosen to build hybrid apps, which combine the elements of web applications and native apps.

This means they’re built on CSS, HTML, or JavaScript, but use a device’s browser engine to render the HTML or JavaScript code locally.

This allows for more functions that aren’t accessible in native apps, such as local storage and accelerometer. Moreover, making an app hybrid also means that it:

    • Gets downloaded to a device
    • Functions regardless if the device is connected to the Internet
    • Integrates with the devices’ file system to allow local storage
    • Provides better access to dynamic online content
    • Integrates with web services.

The first obvious advantage of hybrid apps that many customers appreciate is offline availability. If made possible by the developers, all of their features can work without an Internet connection.

For businesses looking to build an app, these advantages of hybrid mobile app development should be considered:

    • Your app will work both online and offline
    • Launching updates and patches will be easier for your web development team
    • You’ll build the app faster, so if time to market is a priority, hybrid apps are a great choice
    • You’ll reduce the costs because there’s no need to build multiple versions of a native app for different platforms (Android and iOS, etc.)
  • Innovative Experiences with 3D Imaging, Augmented Reality (AR), and Virtual Reality (VR)

Attracting customers to product pages is one of the biggest goals in eCommerce. Product imagery and video play a deciding role in conversions; in fact, the State of Video Marketing 2019 report found that up to 96 percent of online shoppers say they’ve watched an explainer video to learn more about a product or service. 

No surprise a lot of eCommerce brands have been learning how to improve product imagery and product pages as a whole.

Technology is the answer here, too, as it can help to advance customer experience with product pages with innovative imagery and video delivered by AR and VR.

Yes, we as customers were once quite happy with conventional product images. We’re not anymore, so businesses have to use technology to win over us. 

Using the above-mentioned technologies is indeed a great way to create an immersive, 360-degree shopping experience for online shoppers.

For example, a U.S.-based travel bags and accessories seller Samsonite is one of the companies leading the revolution of product imagery with 3D visualizations to improve customer experience.

3D ProductSource: Samsonite 3D Product Viewer, Samsonite(.)com

It is important for our customers to have the opportunity to examine the goods in detail, and 3D visualization allows us to bridge the gap between online shopping and brick-and-mortar stores,” Business Wire quoted Jay Nigreli, VP of eCommerce at Samsonite, as saying. 

Indeed, customers visiting eCommerce websites that offer this experience have a great chance to get a better sense of a product’s materials, shape, and dimensions.

The technologies could be especially relevant for companies selling small products like jewelry, so we expect them to adopt 3D, AR, and VR in the future. 

Exciting Times Ahead

Without a doubt, the next several years will be transformational for eCommerce technology. As technology continues to redefine the rules of customer engagement, many new approaches, as well as exciting possibilities, emerge to help businesses stand out from the ever-increasing competition.

The points you’ve just read are among the biggest technology trends impacting eCommerce at the moment, and it’s clear that they will become more widely adopted, as more and more businesses are looking for opportunities to gain competitive advantage.

Know How SaaS Marketing Enhances The User Experience

One of the biggest issues that SaaS marketing face is keeping customers engaged for the long-term. To ensure that your users don’t have to drop off after their first visit to your website, you need to optimize the SaaS user experience.

Let’s see what is achievable with a good user experience.

A good UX has:

  • Nothing more than the basic essentials. Most websites and apps that have good UX, follow minimalism. If you don’t think something needs to be there, it probably shouldn’t.
  • Personalized design and content. Any interface that appears to know its users, wins hearts.
  • The more memorable your UX is, the more likely you are to keep your visitors. There are several opportunities in UX design that allow for the expression of personality.

Over the past 50 years, technology and communication channels have changed significantly. This advancement in technology and communication methods have changed not only the SaaS product type but also the process of how those products can be marketed.

The foundations for SaaS were laid in the 1960s, and SaaS products began to emerge during the 1980s.

Since the ’80s, technology has changed the way consumers approach purchasing decisions and changed what customers expect to gain from the products. To cope with this, SaaS marketing had to evolve as well.

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Those early marketers understood who was good for their product and how they can be benefited from their products.

Guido Bartolacci, New Breed’s Head of Demand Generation Marketing says, “Years ago, it was almost exclusively outbound, and then inbound started to take over and there was a back and forth between the two. But there’s a place for both inbound and outbound methods, which has helped a lot of companies move toward the ‘all bound’ approach to growing your business and that is SaaS“.

So, wondering how you can improve product UX? Here are 5 ways-

1. Make An Impression With Onboarding:

People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou

Onboarding is vital because here, your customers decide whether or not they will stick with you. Don’t be fooled. A poor onboarding experience can kill your business and its growth.  

If used correctly, onboarding can help you with;

  • Making the first impression great
  • Setting a positive tone for your relationship with clients
  • Eliminating churn and defeating out the competition

That’s why it’s important to ensure that your customer onboarding strategy isn’t confusing and overwhelming. It should seamlessly integrate into your client’s work lives.

2. Establish Support Systems Across Platforms:

The entire customer or user experience-from raising awareness, to buying a product/ taking action, to getting customer support is going digital.” – Colleen Jones

User Experience (UX) and Customer Experience (CX) are different concepts. But it’s important for both CX and UX to meet together where client interactions with your product or tool require extra support.

For example, Kevin Hale, a partner at Y Combinator, has shared that his team spent 30% of their development time building support systems within their tool, Wufoo. Rather than forcing users to rely on documentation for support, Wufoo creates an in-app notification of updates, helping users to quickly overcome their knowledge gap each time they log in.

Today, several SaaS tools have in-app videos that explain basic navigation and functions. Many SaaS businesses have also begun to adopt chat support solutions, like Orangescrum’s In-App chat, for continuous and convenient support for users.

3. Deliver Clear Product Description:

If your marketing contents and messages don’t represent the product well, then you might lose customer trust. Your packaging shouldn’t oversell your product. Add transparency to your content and product description.

That can help you to create a great customer experience.

One way to enhance transparency is by taking the focus away from the look or how efficiently your UX is focused on functionality. Sometimes, the best UX isn’t what looks the best, it’s what;

    • Gets out of the way and lets users accomplish their goals
    • Saves users time and other resources
    • Enables users to perform tasks

4. Use Intuitive Hints While Releasing Updates:

With the growing market trends and techniques, it’s important to level up your product as per the user’s requirements.

This is the reason why new players enter and take over the market as they come up with the latest updates. There’s always a short overview that helps users to be more comfortable with any software.  

When introducing updates, it’s vital to do so in a way that your users can adapt easily, without being annoyed by the new features or updates. You can do this by-

  • Providing a feature update blog that shows what are the new things and how they can enhance your productivity before the most inventive features are released first. Plan your updates in such a way that users can easily figure them out.

For example, if you want your users to click on a certain button, you could make it vibrate or draw attention to it with different colors or prominent positions.

  • Using hints inside the tool, and releasing the required information needed. Show things in such a way that it will make fun and rewarding.

For example, the task management tool, Orangescrum uses hints and notifications to notify users regarding the new updates.

Orangescrum SaaS Tool

As you can see, Orangescrum is notifying its new Google Calendar Integration with this notification box and when you click on ‘OK, GOT IT‘, it will allow you to take a tour in the new update.

5. Taking User Feedback Personally:

Your most unhappy customers are your greatest source of learning.” – Bill Gates

Developing a usable product is an ongoing process. Try to build the best product based on your ability, but it’s difficult to get success on the first try. So you need to take the user’s feedback and communicate with your team to develop a product.

SaaS companies should create such an atmosphere that team members feel motivated and work together with an aim to create an amazing user experience.

Accept feedback from users, whether positive or negative so that you can get a clear picture where you are lacking. Because unfiltered and unbiased feedback’s are always good.

Thus, taking feedback’s on a regular basis will improve your product and SaaS user experience.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Wrap Up:

All of these strategies within SaaS marketing have moved toward a common goal: prioritizing your customer.

When marketing your product, keep these things in mind and try to continuously delight your users through the communications you have with them, the experience guiding them into your product, and the adoption and usage of the product itself.

We have been featured as the “Top Fintech Software Development Companies” on  SoftwareDevelopmentCompany.co.

Many SaaS Marketing Strategies are there which can help you in improving business productivity and user experience.

Want to know more about SaaS Marketing Strategies? Talk to Our expert!

Benefits Of Ruby On Rails Application Development

Ruby on rails has been one of the tops most popular and advanced server-side web frameworks for a few years.

But still, some investors ask why we suggest Ruby on rails to develop their web application since all other frameworks and languages are available.

And obviously, they do not have any clue about it, it’s sure.

When you think a bit about it, it does seem there right is to ask as he/she the person who is investing to build the object and is going to use it as well.

So before I embark on the discussion of the benefits of using Ruby on Rails, let me explain first what Ruby on Rails actually is.

What is Ruby on Rails:

Ruby is a dynamic; fully object-oriented scripting language created back in 1995. Using HTML, JavaScript, and CSS developers can build an architecturally clean, and high-quality web application.

During the building of Basecamp in 2005, David Heinemeier Hansson (DHH) envisioned a controlling library over the Ruby programming language, thus originating the rails framework.

Later he made it extensible and flexible and uprooted with the open-source market.

And the framework was further improved and makes the breakthrough for web application development.

The Key principle of RoR development is “Convention over Configuration”.

It means the developer does not need to spend much time to configure the files in order to set up where are Rails comes with a set of convection that helps to speed up the development process.

From the management point of view, Ruby on rails community supports an iterative development method knows as Agile Development.

This Method encourages a collaborative and flexible approach which well appropriate for the web app development with fast-changing necessities.

Ruby on Rails Latest VersionsSource: Rubygems[.]org

Over the years Ruby on Rails has been upgrading its version (Currently: 6.0.0.beta3 – March 13, 2019) and gained a huge following.

I think this is enough for the introduction. Now Let’s see the advantages of using this framework on web application development.

Advantages of using RoR:

The RoR framework follows the 3 major designing ethics which endorse the simplicity in building a complex system.

  • MVC (Model View Controller) Architecture
  • Conventions over Configurations Model
  • DRY (Don’t Repeat Yourself)

Along with, other benefits of ruby on rails are:

Simplicity:

With simple and readable syntax helps ruby programmers to execute more in less code. So, both developers and investors can view each development and quick learning progresses on the project.

The framework has the inbuilt solutions to the variety of problems that a web developer commonly faced. In case of any customized function that you need to employ, there is a gem available in the RubyGems.

If not, still the developer can find an expert from the Ruby community who can come up with the solution.

The set rules and prototypes of RoR facilitate further web application development. So, the developer does not need to waste his/her time on searching the appropriate structure for the application.

Faster development:

The experts quote Ruby on Rails minimize 20-40% website development time as compared to the other popular frameworks.

And it can be made possible due to the object-oriented nature of Ruby such as the bend code base, modular design, wide-ranging open-source code developed by the Rails community, and a wide range of pre-built plugin solutions for feature development.

Also, the developer can access the various pre-built modules which can take standard and non-standard components from a “garage’ and integrate them into the product.

The same components can be reused as well.

Moreover, the framework offers an option of integrated testing in the process of the coding which saves both time and efforts of the developer.

Easy to maintain and update:

Well, RoR is known for its predictability and stability. The programmer can modify or change the existing codes and can add new functionality with ease.

It means, if you want to upgrade your existing application, the rails convection will help to make it possible in lesser time without any complexity. This is more valuable for bigger projects.  

Also, the substitution of the development team would not be an issue if you use RoR for your application.

Cost-effective:

For investors, Ruby on Rails is the perfect saving prospects. As I already have mentioned above, the development process is up to 20-40% lesser developed under the Ruby platform. As a result, it will cut your cost.

As it is an open-source platform, it can be used by any individual or corporation. And supports open-source Linux and many free web servers. So, you do not need to buy any license.

And seeing as the entire development procedure and code updates are executed faster, investors lean to spend fewer budgets on the development of their web applications.

Quality product:

By the help of high-quality libraries, the developer built a hassle-free web application instead of writing boilerplate code each time.

It leads to concentrate on determining the application development and building a better product for you.

Same time, RoR also endorses testing automation, which helps to deliver better-performing software.

Being friendly to web designers in terms of structuring, RoR also facilitates web apps and sites more appealing.

Fit to every Industry:

From the years, the community of Ruby has been focusing on web development.

However, the use of RoR for various purposes has grown like e-commerce, content management system, mobile application backend, Fintech, market place social networks, etc.

Industries are using RoR platform.Source: Valuecoders Image

While the framework is flexible and can easily configure to any form of business and products, the demand for use of RoR has also has been increased among business owners. You might be thinking about how you can hire a Ruby on Rail developer and how much it may cost.

Industries can use these benefits at most:

Ruby on Rails is the best option to choose for the long term and dynamic projects. If you plan to build a general-purpose app or you need a business-critical solution, Ruby programming is the better option for you too.

Here I have mentioned some other industries that can get the most benefit out of Ruby on Rails:

  •     Social Media and Networking
  •     Beauty & Fashion Website Design
  •     Blogs & Widgets
  •     eCommerce Application Development
  •     Real Estate
  •     Healthcare
  •     Sports & Fitness
  •     Retail
  •     CRM

Conclusion

The overall conclusion is, it is excellent over time and performance which can absorb the changes, easy to collaborate, and can produce the best quality product for you.

As a web development company, Andolasoft has been working on Ruby on Rails framework from the last 11+ years and more than 250+ Rails projects have been delivered successfully.

Want to build your application on Ruby on Rail?Let’s Discuss!

How Android Apps Are Beneficial For Entrepreneurs?

More than 2.5 billion smartphones are being used. But the interesting fact is Android remains an unchallenged winner in the smartphone market world.

You may ask, do we really care? Well, the answer is “Yes, we do…

That’s because, for every Android and iOS users, it is like ‘if you have a task to do, you have an app’. That’s why Google Play loads with more than 2.6 million apps.

Every year, Google comes up with a new and updated version of the Android platform with the latest features that are useful for both entrepreneurs and individuals.

When the entrepreneur comes to the point of developing a custom mobile app for their businesses, most of them prefer the Android operating system.

And the reasons are many like high scalability, flexibility, and capacity to address a large number of the audience all over the world.

Here, I’d like to mention some of the top signs that show the importance of Android apps in our digital lives and how they have transferred the way in our business doing.

Use of Android Apps in Our Everyday Life:

1. Improves Collaboration and Communication:

Tell me honestly, can you live without social media? Not exactly.

Today, social media has taken such a place that it became hard to imagine the world without it.

Everyone wants to stay connected with their family, relatives, and friends through social networks, and luckily Android apps enable people to do so.

On the other hand, android apps help us to connect and communicate with other people in an advanced and efficient way. Ultimately, it’s putting a huge impact on our business and daily life.

2. Shares Fun and Entertainment:

Google play has many categories for updating our lifestyle. Also, it has an abundance of apps that offer a lot of fun and happiness. Different gaming apps are attracting and engaging people of all age groups.

Let’s take PUBG (Play Unknown’s Battleground) as an example. I don’t need to explain, you guys know about it, right!

It’s engaging youngsters in a huge amount. All most everyone is now playing this game.

For entrepreneurs, different teamwork or strategy games are also there which help to engage employees effectively.

3. Manages Daily Tasks Easily:

It is easy to maintain pending tasks’ order with apps. Utility apps help you to manage and accomplish daily activities.

From fixing an appointment to arrange a meeting, booking a movie ticket to getting recipes, everything is just at your fingertips.

Many professional and personal apps are proven useful in our life.

4. Brings Automation:

Those days are gone where you have to stand in a long queue to book a ticket, or pay bills. Customized and updated Android apps can do these things instantly and securely.

Various mobile wallet apps are available which offers a secure and instant option to pay bills. It has spread to sectors like banking, healthcare, and retail and offers convenience to people.

There are no limitations in the offerings of Android apps. All I can say that enhanced comfort has made us more dependent on it.

From research, it has found that more than 46% of business people are using Android OS for their mobile app development. Here’s a pictorial representation on the same;

Smartphone OS UsersImage Source: Zdnet.com

Despite our daily lifestyle, it has also some major impacts on our work life as well. Let’s find out what are the reasons behind the Android app’s popularity in the business world.

How Android App Development Is Beneficial To Businesses?

As an entrepreneur, you must capitalize on those platforms where users get constant engagement.

Let’s find out the benefits of bringing your business to the Android platform.

1. Massive Audience:

You can find Pro-Android users everywhere in the world. Now, when it’s about business, these Android users became a huge audience to promote products and services.

It has become easy to build and improve brand promotion with the Android app as it helps you to reach a wide audience with ease.

In this competitive world, no one can afford to skip the Android platform for simplifying business processes and enhancing customer services.

2. Adaptability:

When you have decided to use a customized mobile app solution using Android for your business, you keep ensuring to integrate technological improvements to meet different business needs.

3. Time to Market (TTM):

One of the biggest pros of Android apps is, it can be built quickly if you’re ready with the basic features.

In the beginning, businesses can bring an app with the most required features and simultaneously add more features to that app to save time and money.

In this instance, reduced Time to Market (TTM) is a supreme advantage of Android app development for the business.

It can give an extract mileage to the companies in progress and an edge over other companies that have no mobile apps yet.

4. Customization:

Today, businesses have diverse requirements as they are multidimensional.

It is mandatory for them to meet the requirements along with the customer’s demand. At this stage, customization in app development can play a major role.

It becomes easy to add features and necessary functionalities in the Android apps.

The scalability and open-source nature also help the app developers to meet corporate needs. In short, easy customization assists business to keep their apps updated and user-friendly.

5. And It’s a Wrap:

Just like other mobile platforms, Android apps can be deployed in different ways. You don’t need to rely on a single platform to spread your applications.

With your choice of promotional strategy, you can reach your end users through multiple channels.

Hence, it is fair to say that Android apps have brought revolutionary changes in our personal as well as professional life.

You can hire Android application developers to make the most out of it and grow your business beyond borders.

In this competing market, Andolasoft has been providing the best quality Android app development services to its clients all over the world.

It offers the sophisticated Android app solutions that are capable of taking your business to the next level and a competitive edge over your peers.

Looking to reach the Digital Audience through Android Apps? Let’s Discuss!

Why Ruby on Rails is Popular among Developers and Entrepreneurs?

Not so long, just ten years ago, the Rails framework was written in Ruby programming language.

According to Hotframework ranking statistics, “Rails reside in the 4th place at the overall catalog of frameworks used now-a-days”.

Ruby on Rails Ranking on HotframeworksSource: Hotframeworks.com

GitHub warehouse, StackOverflow query and questions, and Google Trends all are displaying the same statistics.

Overall Framework Catalog Ranking
Overall Framework RankingSource: Hotframeworks.com

So, the first question arises, why this Ruby on Rails is so popular between both developers and entrepreneurs?

Many merchandise owners think Ruby web development is the most prolific way to build web applications. Well, it’s not an uncovered claim. It permits efficient ways for structuring applications at every step of the development procedure when many significant mechanisms can be generated as an alternative to being coded.

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Ruby on Rails includes many established techniques and methods, familiar by both beginners and experienced developers, to deliver high-quality software. So, it would be easier to maintain the code in the future even, the addition of new features and making other changes would be like a piece of cake also.

First let’s see, how it works?

Well, Ruby development works for countless projects; however, it is an ideal option if your site or app refers to one of the mentioned classes:

  • E-commerce: Ruby on Rails offers significant forms with very familiar user-friendly feature and modular based approach for most e-commerce sites.
  • Content Management: Ruby web development would be the perfect choice for those websites which exhibit lots of database-friendly content such as the article, audio, video etc. It gives the easiest navigation to the site, upload and manages content as well.
  • Custom Database Solutions: ROR works perfectly at higher database configuration for different business models.
  • Membership Sites: Rails is good for subscription sites, membership site and social networking enabled sites. It has a number of plug-ins, which helps resolve approximately any job of social networking.

Sites like ShopifyHuluGrouponTwitterZenDeskYellowPages, and GitHub has developed with Ruby on Rails.

Here at Andolasoft, we also have vast experience in building projects on Ruby on Rails. Below are only a few examples:

Portfolio for Ruby on Rails Projects

Now come to the main query, Why Ruby on Rails is so popular?

Ruby on Rails’ reputation between developers and business owners has risen rapidly. Let’s find out some reasons.

1. Ruby is an ideal answer for MVP development

Development of Minimum Viable Product (MVP) to authenticate the thought with a user base is the baseline for a startup approach. Startups’ software development procedure is often limited by time and budget. So, it is essential to find the development team who would run programming tools. Below I have tried to explain a few reasons why it is good for building an MVP.

  • Fast programming: The tempo of MVP development in Ruby is much advanced in contrast with that incomparable language such as PHP or Python. When you’re into startup you always need to manufacture products as fast as possible. Ruby with its built-in development tools and handy elements allows you to speed up the development procedure and focus on your core business.
  • Strong Ecosystem and Higher Compatibility. Ruby on Rails having an enormous set of features such as multi-platform compatibility, object-oriented, bunch of free plugins (gems) and best compatibility with other frameworks.
  • Save on development costs: Rails’ machinery significantly clips the financial plan of the project, which is particularly precious for startups. Also, RoR does not involve any costs if you want to re-use, change, duplicate and allocate it.
  • Easy to scale: Startups get hold of a working model inside a short time without spending much funds. This model may develop into a complete application with fewer efforts.

2. Easy API Formation for Mobile Apps

Application developed with Ruby on Rails uses RESTful structural design by default. It allows APIs creation easier and it is a well-recognized model among mobile and web programmers as well. You do not require hiring a new developer to implement RESTful code either.

3. Ruby is perfect for agile projects

RoR’s modular design helps to reproduce the instant changes rapidly with no loss in code and quality. Product proprietor is also able to give immediate feedback, and new versions can be implemented instantly. Automated tests in Rails structure help make sure the lack of bugs throughout code adjustment and it does not require extra documentation.

4. Community support

Community support for Ruby on Rails is just amazing – Ruby developers can get free online tutorials. The Ruby developer community forever keeps the framework advanced.

5. Automation and Development Smoothness

This is part where developers love Ruby on Rails. The framework automates many manual odds so that developers can put their focus on the project’s core features. It makes sure the immense efficiency of development procedure where the product proprietors get impressed.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Last but not least, the framework offers economical, quick and dependable testing, which create it a charming spot for developers.

In other hands, outstanding maintain and automated structure of Ruby on Rails are the main reasons why it is so demand able.

Now that you know, what is Ruby on Rails used for and why it is popular for many developers and gainful for an extensive range of entrepreneurs. We could say it is one of our favorite development tools. In the end, Ruby on Rails outsources permits you to get a project within less period of time without giving up quality and performance of your application or website.

Are you planning to build your dream project on Ruby on Rails? Let’s Discuss!