Tag: mobile application development

How To Reduce Web And Mobile App Development Cost?

Posted on by Jay

The best web and mobile app development are more than a concept for every tech entrepreneur to pitch for. It is something that makes everything easy for customers but often comes with a high price tag.

According to industry experts, it is worth spending on quality mobile app development as the return will be too much.

The bitterness of poor quality remains long after low pricing is forgotten! Leon M. Cautillo

But this is how customers react to development companies who prefer to ignore quality to bring down the costs of their web or mobile app.

If you are not ready to lose the quality of mobile or web app development, it is still possible to reduce app development prices. Let’s find out how to bring down the cost of business app development without falling in quality.

Why Does Quality Always Matter?

Quality is never replaceable. It is the only factor, helping products to become popular and grow in market share. To manage Android or iOS app development within the customer’s budget is the main concern for professional developers out there.

But is it possible anyhow?

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It takes a lot of planning, skill, time, focus, and work hours to develop a fully functional web or mobile application.When customers ask to decrease the app development cost, most of the development companies have no option but to cut corners.

Quality is the most common among other factors to get ignored in this process. But this approach can backfire unexpectedly.

Despite the clear demand for app development cost reduction, there are some proven tips which if followed throughout the development process, can make it happen quite easily for developers.

Let’s take a look at the options you have to reduce web or mobile app development costs in real life.

Reduction in Web and Mobile App Development Costs – Tips to Consider

The development cost of an app is due to many factors that are interconnected to each other and it is difficult to miss any of them. To be true, this cost can be reduced with some effective strategies in use.

Mind you, it is a no joke!!

Don’t you all get convinced?

Some important factors are normally forgotten by mobile app developers. But considering them all from the early stage of development can save developers a lot on their app development costs.

It’s time to learn about all of them one-by-one…

1. Plan carefully and effectively

As you all know failing to plan is equal to planning to fail, app development planning is very crucial. It is the top consideration is to prevent random functionalities and features getting added to the app over time, creating a mess that only wastes time and money.

From deep research on the competitors and targeted users to know about their likes and preferences in features, everything needs to be done before the app development starts.

It will help to make the app unique and profitable in the market too. Once the research part is over, you need to plan on what’s and how’s to reach the development goal.

The more effectively you plan a mobile app development plan, the better it will be to lower trial-and-error costs.

The planning of app development will allow you to focus on quality and budget while avoiding unnecessary expenditures. Also, less time will be invested in the development process.

2. Make Interactive App Prototypes

An interactive prototype is like a quick visualization of a finished app. It has great importance in web and mobile app development when it comes to meeting the user as well as the client’s expectations.

Mobile app developers should think of building interactive prototypes as they give a fair idea of the look and feel, navigation, UI/UX design, and more so that neither customers nor users feel disappointed later.

The prototype serves as a blueprint for the customer and the developer to know if they see the same end product! It is easy to review the prototype and suggest any corrections or modifications by the customer, saving both time and money.

The cost of building an interactive prototype is relatively low in comparison to the cost of correcting or modifying the finished app as per customer’s demand later.

By then, a great deal of our resources and time is already spent on the app development process.

With tools like Figma, Atomic, Adobe XD, it has been easier to build real-looking app prototypes. So, think of making a prototype before developing an app!

3. Launch a Basic Version of the App (MVP)

The idea of launching an MVP (a basic version of your app) helps you get the actual market response in real-time without spending hugely on its complicated secondary features.

And, it is possible adding advanced features in regular updates, after launching your MVP app. Since MVP is based on an agile development methodology, it can evolve with necessity or demand!

The decision to launch an MVP can be crucial in saving both the time and cost of app development in its initial stage.

Moreover, it ensures testing the product in the real market setting, so that you can be sure about the release of upgraded versions in the future.

MVP is not just a quality checking technique but also saves significant costs while improving quality after a live test every time. It also guards against poor user response to the developed app.

4. Use the Option of Cross-Platform Development

Developing cross-platform apps can turn out to be cost-saving too. Instead of targeting your users across multiple platforms separately, you can still use the option of cross-platform app development to reduce the development cost.

The best practice to reduce the cost of developing an app while launching it for both Android and iOS is to go for cross-platform development. It takes the proper use of technical knowledge and expertise to build cross-platform apps.

Appcelerator, PhoneGap, Unity3D, Xamarin, and many more popular cross-platform development tools are available to make the job easier for any professional app developer.

5. Outsource the Project

There are more qualified app developers who can be helpful in keeping the mobile app development cost under check. If your company does not have the right resources to handle app development, it’s better to outsource the project to any such developer outside your company.

Outsourcing has cost advantages along with others. It’s too normal for your app development company to face the challenge of not having specialized in-house developers for any upcoming project.

And you can’t even think of wasting time and money training your developers when projects need to be completed fast.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Outsourcing can make up the skill your developers lack and help achieve what you can’t afford to lose. This enables you to find a technical partner who has both the skill and expertise to develop the web/mobile app on your behalf.

Both off-shore development and outsourcing are cost-effective means widely used in the area of app development.

Conclusion

Cost of Quality (COQ) is the cost of not making the right product. Every time the product is modified or corrected the cost of quality rises. So, by avoiding doing things wrong, you can genuinely increase the chance of developing the right app at reduced cost and yet not losing quality.

All the above considerations will help you keep app development costs under control.

Do you need a professional web or mobile app development company for cost-effective app development solutions? Call or chat with our expert consultants now!

How To Launch A Mobile App The Right Way

Posted on by Regina Deemer

With easy access to smartphones and quick internet connectivity, the app industry is growing exponentially. According to a recent survey by Statista, there are more than 300 billion smartphone users globally, and this number will add several hundred million in the coming years.

China, India, and the U.S. are the leading nations in terms of having the maximum number of smartphone users, with almost everyone glued to some app or the other. Almost everyone today has a smartphone, with numerous apps downloaded on their phones or tablets.

Google Play Store already has billions of apps, with the most popular category of apps being gaming, social media, educational, entertainment, health-related, delivery apps, e-commerce, etc.

Another report on app usage confirms that the number of mobile app downloads in 2019 was 204bn, generating a total revenue of 462bn USD, around the world. The mobile app revenue is estimated to cross 935.2bn USD by the end of 2023.

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The above figures are enticing for every entrepreneur or start-ups to create a successful, engaging app and turn it into a lucrative business opportunity.

There are two significant milestones for becoming a successful ‘Appreneur.’

  • Creating a feature-rich, user-friendly, robust, engaging, secured and innovative app
  • Successfully launching the app in the market

Usually, people ignore the 2nd point, i.e., launching the app correctly, and regret it later when their app does not generate the expected revenue.

So, here is the checklist that one must orchestrate while launching their app in the market, as it will attribute to the success of your treasured app, and generate maximum revenue.

Key Points to Check Before Launching the App

Believing that your app is completely ready, and all set to be launched, the primary goal of every Appreuner is to have initial downloading of the app in huge numbers and eventually retain the users for the long haul.

So, let’s come straight to the essential points to implement to ensure the successful launch of the app.

1. Thorough Market Research

With billions of apps already available on Google, there is undoubtedly a fierce competition for your app to join the league.

To help your app stand out and perform better than the other related apps in the niche, check out the customer reviews of the leading apps on App stores, YouTube, or blogs and use them to upgrade your app to provide a more reliable solution for your users.

2. Set Target Goals

Some essential measurable goals should be set in advance, which will help in defining your app success.

Active Install Rate, App Ratings, Revenue Generation, etc. are some of the benchmarks that will help you determine your app’s success.

3. Cross-platform Versions

Your app must work seamlessly on different platforms and browser versions of the app to have a wider reach. It also makes your app affordable, especially in the long run.

4. Showcase on Social Media platforms

Social Media accounts act as an ideal place for generating interest in users about your services, games, etc. Attractive UI/UX can attract more users and their feedback and ideas can be used to improve your site.

5. Engaging Content

Publishing content related to your app is essential. This includes blog posts, social media content, demo videos, press releases, website content, email marketing content, etc.

It adds value to your app, and helps in better user understanding. Also, it is crucial to check daily reviews and cater to your prospective user queries, to help them build trust in your app.

6. Select an App Store

While launching your app, you should consider choosing just one app store, which will help you streamline all the fundamental changes and implementations.

It will also contribute to attaining high user concentration and ratings.

7. Use App Store Optimization (ASO)

ASO helps discover the app by users quickly in the App Store if proper keywords are used in the title.

Also, ensure that you mark all the essential categories related to your app, in the app store.

8. App Integrations

These app integrations are useful in retaining your users, as their data is stored in apps.

For example, Pinterest integrated with Facebook and has dramatically benefited Pinterest in creating a vast user base.

9. Pitch your story

For effective marketing, you must present your app’s demo video to mobile, tech, industry journalists, bloggers, etc. to market your app by fitting into their editorials. You can also gather insights from them and improve your app technically.

Also, sharing your app demo with proficient techies, having expertise in providing software solutions, and web-based services like Ruby, SaaS, CakePHP, and other latest technologies, can be of great help.

10. Set-up Paid Advertising

Paid advertising during the launch week is a great way to campaign your app on Google, or Facebook, etc. You can also direct users to a dedicated landing page for more accuracy of the app.

11. Influencer Marketing

With increasing competition in the app industry, tapping influencers or Industry thought leaders, is trending in 2020.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Identify social media influencers and conduct personalized email outreach to help them understand your product’s benefits. Know more.

12. Affiliate marketing

Creating an Affiliate program encourages users to download your app or purchase it. Appreneurs should partner with Affiliates to promote your app. Incentives, rewards, during the app launch, attract users for app installation.

14. Prompt users to Download App

Once your app is ready for the launch, you should place download links everywhere, on the blogs, Social media, marketing emails, etc.

I am sure; the tips mentioned above will help you launch your mobile app successfully and turn it into a lucrative business solution.

By following the above steps, your app will gain an edge over the competitors and earn more revenue through improved user engagement, loyal clientele and better performing app.

How to Capture the Opportunity after 59 Mobile Apps Banned in India

Posted on by Jay

Last week the Government of India did announce to ban 59 mobile applications as the government said these mobile apps were engaged in activities that were prejudicial to the sovereignty, integrity, and defense of the nation.

The list includes TikTok, UCBrowser, WeChat, CamScanner, etc and these apps are quite popular and have been widely used in India and in other countries as well.

Ever since the coronavirus pandemic and the lockdown that followed has changed the way many professionals work.

Technology has played a pivotal role — be it work from home or online classes or digital payments.

Same time, certain IT experts feel this may be the best and ideal opportunity for the Startups, particularly from India, to develop and deliver the alternative apps to shine.

What Entrepreneurs are Saying After the Ban:

Shortly after the announcement, Debjani Ghosh, NASSCOM’s president took to Twitter to laud the decision and encourage India’s start-ups to fill the void in the app ecosystem. Her tweet was accompanied by numerous entrepreneurs including PayTM founder Vijay Shekhar Sharma, who was also welcomed by the move.

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Debjani Ghosh, president of NASSCOM, feels that it is the right time for the government and industry to focus on building for the Indian movement. She tweeted –

How This is an Opportunity:

From the last 10 years, India’s tech start-ups have been struggling to compete with the digital offerings with foreign companies which is typically backed by heavy volumes of funding, and capable of undertaking relentless and wide-scale marketing campaigns.

According to experts, India’s tech start-up ecosystem has struggled to secure the same levels of investments that the foreign-backed firms receive. And coupled with the lack of institutional support for the Indian government as well.

The popular mobile apps like TikTok, UCBrowser, Vigo, and other apps, many of which come pre-installed on smartphone manufactures and sold by foreign-based companies in India such as Huawei, Xiaomi, ZTE, etc.

What We Can Achieve:

The whole thing is actually about data privacy. There no connection to the Indo-China Border conflict issue for this banning.

So here only to focus the Indian Data-Privacy policy along with other privacy policies to launch your mobile app into the market.

Other checkpoints like features, engagement, usability must to consider for developing a new mobile app.

Obviously, if you are developing a mobile app for public entertainment or people would use the app for their entertainment your data privacy policy need to be transparent as much it can be.

Security of User Information

With that kind of information at stake, mobile app developers need to do everything they can to protect their users and clients.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Some the step we can follow like:

  • Encrypt All Data
  • Be Extra Cautious With Libraries
  • Use Authorized APIs Only
  • Use High-Level Authentication
  • Deploy Tamper-Detection Technologies
  • Use the Principle of Least Privilege
  • Deploy Proper Session Handling
  • Use the Best Cryptography Tools and Techniques

The above guidelines will help to keep the mobile app secure as an oyster and keep your clients and users happy.

Conclusion

From video sharing app like TikTok to chat-based services WeChat, to eCommerce, to web browsing and gaming, the latest ban has provided a much-awated gift to the Indian digital niche, at a moment when the spirits may have been at their lowest due to Covid-19 pandemic situation.

Same time, the Indian Government also has to back the Indian startup as a wing to gain popularity. The time is ripe then, for India’s tech entrepreneurs to finally take center-stage.

What’s on your mind? Let’s develop it!

Reaping the Advantages of Mobile App Development

Posted on by Abhimanyu

Mobile applications are a growing industry with significant competition: more and more processes from different walks of life are being transferred to smartphones as applications. The niches in which the applications work is diverse: games, health, office programs, e-commerce, etc.

Building mobile applications must be a priority for many organizations, but it is often difficult to choose a better development method because the lines between the various options available are becoming increasingly blurred.

So, before choosing any development method for developing mobile applications, e.g. Web vs. mobile vs Hybrid, we will give an idea of the three options mentioned by professionals and the cons for each.

Depending on the project’s business goals and objectives, we decide which development method we should choose. Also, this article will discuss more deeply about the development of mobile applications and their benefits.

What is the Importance of Developing Mobile Applications?

When developing applications for certain mobile platforms or operating systems, it is known as mobile application development.

They provide optimized performance for customers and have the latest technological advantages such as GPS compared to web applications. There is a special application store for mobile applications where users can access this application.

The leading mobile app stores – App Store and Google Play offer a huge amount of software that solves the tasks of users. However, there is still room for innovation in the market.

Now it is important that all companies have mobile software today. Therefore, it is important to know the advantages of using mobile applications compared to web or hybrid applications.

The Popularity of eCommerce Mobile Apps

Is it mandatory for an online store to have its own mobile application? Will the investment justify itself? And what will be the return?

  • Mobile users spend 88% of their time in applications, and surfing the Internet takes up only 12%.
  • 60% of smartphone owners in the US use their gadgets for online shopping, 67% of them do it weekly.
  • 3 E-Commerce apps are installed on average on Americans’ smartphones and 33% of them are used weekly for online shopping.
  • 82% of smartphone users prefer a mobile app to a site.
  • +39 of the 50 major online stores have mobile apps.

Does the Online Store Need a Mobile App?

The experience of foreign partners shows that a mobile application is vital for E-Commerce projects. Such an application, in addition to a mobile site, is a win-win business strategy in the e-commerce segment. Consider why this is so.

What is Better for eCommerce: a Mobile site or a Mobile Application?

According to recent reports, 76% of Internet users in global go online with tablets and smartphones, and the share of mobile traffic continues to grow. To reach this audience, a site adapted for smartphones and tablets must be present at any online store.

However, to increase sales, increase customer loyalty to the brand, and attract new customers, you just cannot do without a mobile application. Let us see why the application solves these marketing problems better than a mobile site.

3 reasons why you should create a mobile application for your online store

  1. The online store app creates a loyal audience
  2. Application Usage Trends and Mobile E-Commerce Market – Growing
  3. A mobile application for an online store allows you to create an advanced marketing strategy

What to remember

The main metrics of the effectiveness of mobile applications is a place in the ranking of App Store and Google Play stores for key requests and the number of downloads.

However, it is also worth evaluating the audience’s loyalty to the mobile application or otherwise an indicator of user retention.

To do this, analyse the average number of active users per day – DAU (daily active users) and MAU (monthly active users), that is, the number of users who launched the application at least once a month. This will help you understand how often they use it.

Conclusion:

In closing, mobile applications look and feel great, and function well, which leads to a better user experience, customer satisfaction, and retention rates.

After all our deductions, we can conclude that the original application is easy to use, has an excellent UX / UI design and works very well, which makes the application provide an excellent user experience, customer satisfaction, and retention rates.

Before choosing an original application for development, the following factors must be considered, such as:

  • Which major platform you want to build for – Android or iOS.
  • If you want the best quality, user experience and user interaction.
  • If you are looking for a high-performance commercial software product.
  • The budget of your mobile phone as a mobile application is quite expensive.

As user demand increases from the mobile experience, it basically becomes important to adapt to their dynamic and ever-increasing demands.

In short, we recommend that you choose “mobile forms software” to develop mobile applications to stay competitive and provide high-quality products.

We advise you not to try to choose the application development that is affordable, but chooses the option that suits the market needs, gives you value, and helps you stand out in the market.

How IoT Creates An Impact On Mobile App Development

Posted on by Jay

A digital system record adjusts all your interactions and monitors the connected physical items. By 2025, forecasts suggest that there are going to be more than 75 billion Internet of things (IoT) connected devices to be used.

We will get more connected devices than the total number of Earth’s inhabitants. This whole phenomenon is known as the Internet of things or IoT. It refers to the ecosystem that comprises physical objects that are accessed through the internet.

As the Internet of Things (IoT) continues evolving, the concept of smart homes would thrive.

In this era, mobile devices function as the main interface through which we could interact with IoT-enabled devices. Here, I’ll explain how IoT making impacts mobile app development. So let’s move inside;

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Today, we are living in a world where mobile apps have been dominating daily life routines. Mobile apps are the key to those organizations that create smart devices to enhance every aspect of people’s lives.  

It’s said that mobile apps are the reason behind the rise of the Internet of Things (IoT). Mobile application development isn’t only a preferable option for business, but it also provides support to people from all sectors of life. 

But What Exactly IoT Is?

IoT or the Internet of Things refers to a connected network of devices. The inherent connection between these physical devices can be created anywhere, in your home or at your workplace like a retail store, a manufacturing unit, etc.

These devices may include smart gadgets that can be easily accessed as well as controlled from any remote location. It benefits users from a variety of industries.

IoT has seen a significant rush in the technical era.

When it is powered by the proper capabilities of mobility, technology seems to create new milestones in the forms of innovation, user experience, and business performance.

The sensor collects the data and transmits it to the cloud, these can be accessed using the smartphone app. The IoT application development allows data acquisition that enables us to implement data analysis to predict the result and make decisions accordingly. It has the potential to improve the productivity and efficiency of its managing process.

Application Development (Source: Polyuno)

Many industries have started to build the best apps that are easy and helpful to users.

According to Smart Insights, 90% of people spent time on mobile devices for mobile apps. No wonder, mobile apps have grown quite powerful and popular over the last few years, and with time have started to influence the growth of the Internet of Things (IoT).

It’s not a nebulous statement on how IoT has impacted the mobile industry. By 2021, the number of mobile devices integrated by IoT is expected to exceed 1.5 billion.

IOT Impact on Mobile App Development(Source: Finoit)

Now let’s know how IoT creates an impact on mobile app development

  • Centralized App:

IoT has several opportunities and possibilities with its services in the market.

It is focused on providing one centralized platform to the end-users to manage multiple devices.

This has improved the management process and cost-effectiveness for the end-users as well as the app developers.  

  • Provide Hybrid Apps:

Who wouldn’t want to give try to new ideas these days? Almost everyone is looking for a solution that improves the way we interact today.

Mobile app development companies have started using the current technical UI/UX with advanced codes to come up with hybrid apps. 

  • Decreased Human Effort:

IoT sets multiple devices, apps, and functions as one system managing all. Mobile devices with IoT allow you to track cab locations, switch on the light, check security cameras, and more.

Hence, it has made life easier for both the developers and end-users. When users can manage all from a single device, ultimately it reduces the amount of effort being put in by developers while building an app. 

  • High-End Security:

IoT allows an unmatched amount of entry points that can be a big threat to the security of the apps.

Ultimately, it becomes easier for cyber-criminals to exploit the data. App developers need to be focused on cyber-security to eradicate any cybercrime. 

It’s vital to focus on IoT application development for mobile that is safe and secure.

Users’ privacy must not be hampered at any stage. Industries have started to run IoT-enabled devices to put an extra layer of security.

So these are the IoT impacts on mobile application development. Rather than all of the above, it’s also vital to carry in-depth knowledge in IoT app development.

Benefits Of Mobile App Development With IoT:

Valuable Insights:

As IoT is the network of several interconnected devices, servers, sensors, and many other digital items, access, and store sensitive information, and personal information regarding the users. 

The most important advantage of mobile applications with IoT you can use that information to create accurate decisions related to consumers’ behavior and buying patterns in real time and tweak your business process accordingly.

You can create all the necessary changes in inventory and overhaul the marketing strategy in your IoT apps. You can create many differences with customer-driven data and get a personalized and more effective customer experience.

Flexible Accessibility:

Your customers can enjoy accessibility. The integration of IoT and mobile application development, enables users to access any interconnected physical objects from any part of the world with a single touch on their smartphones.

Your IoT application development company needs to ensure your IoT-enabled mobile app will scale with the IoT platforms that enhance functionality and increase the user’s network usage.

Niche Market Entry:

The benefits of IoT are uncountable, most business still avoids using IoT app services that help to get the technology’s full potential. 

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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They don’t identify that not developing custom IoT mobile apps will give them a competitive edge and address a niche market that is already developed with IoT-based mobile applications.

So here’re the factors to keep in mind for IoT App Development;

  • Strictly adherence to the license agreements
  • Connectivity mode
  • hardware capabilities
  • Programming protocols

Over To You

The future of the mobile app seems challenging and bright with enticing and innovative possibilities.

Whether you are an owner of a business, a designer, a quality analyst, or an app developer, great times lie ahead in the busy mobile app development world.

With the constant development in the IoT, mobile apps can lead to a better-connected world.

We are recognized as a top California Mobile App Development Company on DesignRush!

Considering all the points, it’s apparent that IoT is one of the biggest digital revolutions in the technology industry.

It is an advanced technology that understands their needs and increases its convenience. And there is no doubt that the IoT in mobile apps has seen a rise in all sectors.

If you want to develop your IoT apps, then contact us, we will be happy to help you in your IoT app development.

Why To Invest In Mobile Application Development For Business Growth

Posted on by Jay

As businesses are powered with technology in more than one way, It has become a common practice for any business are investing in mobile application development for business growth. 

There are many mobile applications that are available in the Google Play Store and Apple store for many functions like E-commerce applications for shopping, Social Media Applications, fitness applications, productivity applications and more.

There are more than 3.2 billion smartphone users globally, and it’s no surprise that the mobile application industry is rising. As the app usage and smartphone penetration are growing at a steady rate without any signs of slowing down in the coming future.

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Therefore, investing in an app is a better way of growing business. Mobile applications are likely to generate more than $935 billion of revenue by 2023. 

As there is a dominance on the mobile applications uses, it’s important for business owners to invest in mobile application development to enhance the growth of business. It is because the business can reach out to customers easily through the mobile app, as customers love to access mobile on the go.

With the increasing demand of the digital era, the technology has changing a lot.

Technology has such an impact that the revolutionary changes in mobile apps become one of the most integral parts of human life.

With a huge number and varieties of mobile apps, life has become more and more simplified.

It seems one’s day is incomplete without Facebook, WhatsApp, Instagram or any other app. Literally, people are with mobile phones at any given point of time.

Mobile apps are not only helping people’s personal/social life’s by browsing and shopping but also helps to develop their business’ productivity.

Business owners are getting more & more dependent on mobile apps to get a high return on investment (ROI) in the competitive market. It has become the most ideal way to reach our target customers.

A study says that the sales over mobile apps have gone up to 80% increase in sales.

Let’s have a quick look at the statistics; How mobile app has become important for your businesses,

Key App Statistics:

  • The total number of mobile app downloads in 2017:  197 billion (a forecast) (Source: Statista)
  • The total number of iOS app downloads in 2016: 25+ billion (Source: App Annie)
  • The total number of Android app downloads in 2015: 50 billions (Source: Benedict Evans)
  • The total number of Android app downloads in 2016:  90 billion (App Annie)
  • The app category people spend time the most is Social Networking (29% of users) [Source: comScore]
  • The most popular app, both iOS and Android, by penetration Facebook (81% of users) (Source: comScore)
  • The Mobile app Millennials use the most in 2015: Facebook (21% of users) (Source: comScore)
  • The mobile app Millennials use the most in 2017: Amazon (35% of users) (Source: BusinessInsider)
  • The time spent per user with digital media on mobile in US daily in 2017: 2.3 hours (Source: comScore)
  • The age group that spends the most time on apps monthly in US in 2015: 18-24 (90.6 hrs on Smartphone apps, 34.7 hrs. on tablet apps) (Source: comScore)
  • The age group that spends the most time on apps monthly in US in 2017: 18-24 (93.5 hrs / month on Smartphone apps, 27.6 hrs. / month on tablet apps) (Source: Statista)
  • The average number of apps people use daily – 9 , monthly – 30 (Source: TechCrunch)
  • The major age group of users that operate a Smartphone with two hands – 55+ (39% of users) (Source: comScore)
  • Total number of iOS apps on the App Store – 2.2 million (as of the January of 2017) (Source: Statista)
  • Total number of Android apps on Google Play  – 3 million (as of June of 2017) (Source: Statista)
  • Total number of apps on Amazon AppStore – 600k+ (as of spring 2016) (Source: Statista)
  • The most popular iOS app category, by volume – Games (25%) (Source: Statista)
  • The most popular Android app category, by penetration – Tools (99.8%) (Source: Statista)
  • The most popular Amazon AppStore category – Games (21% of the total number of apps)
  • Total number of app publishers – 968k (Google Play), 498k (App Store), 75k (Amazon AppStore) (Source: App Annie)
(Source: businessofapps.com)

According to Juniper Research “More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017”

Benefits Of Investing In An App:

So, as a small or enterprise business owner, it’s very necessary to develop a mobile app to reach your target audience and the growth of your business.

As you hire dedicated developers for your mobile application development for business, you open your business for various opportunities irrespective of business size or whether you have a physical store or not.

Let’s have a look at major reasons on how mobile app can help your business grow.

1. Manage To Reach Target Global Audience

In the digital age, more than 80% users have internet access and they are browsing through mobile apps. This can be clear with the above statistics.

Users are always preferred to go with a seamless experience in a single platform and find related information on their move.

Enhanced user experience, interface and services offered on a single platform will push customers to buy instead of hassling around from websites.

Everyone is using mobile phones nowadays, mostly smartphones. In a research report it was observed that 1.5 times more mobile phones are present worldwide than there are people.

Here in the image given below represents the number of applications downloaded worldwide:

Manage to Reach Target Global Audience(Source: Sag ipl)

2. Market Research Made Easier

Market research an essential part for the growth of any business. Mobile apps collect user’s data accurately according to their preferences.

Collecting and analyzing data is much required when it comes to sales and marketing.

The reason is that it gives an idea and information of users like, what is the origin, their interest level and the actions taken on the app.

Market research helps to develop your business according to the user’s needs.

3. Quick Access And Mobile Payments Everywhere

Security always a big concern for all users. A user always prefers to go with quick, seamless and secure interface for transaction.

Sensitive data such as credit card number, pin and password are usually replaced by symbols. The chances of leaking any sensitive and personal information are very less with mobile apps.

Mobile app has integrated with secure mobile payment option; where customer/user always feels secure about their transaction and private information.

4. Maximize Customer Engagement And Retention

Smooth and hassle free user interface always engage users and helps in retention.User loves to go with their single experience by putting your business right in their palm.

Customer engagement is one of the most important metrics for achieving customer success and real-time, personalised experiences to customers as per their requirement can retain them.

Measuring and gathering information on the way users are behaving with your brand and the level of trust they have on the information they received are the best way to engage more users.

5. Provides Real Time Data User Data

Real-time user data is always helpful for the growth of the business. Collecting and analyzing data helps in modifying your product and services according to the user’s preference.

Because through a mobile app, the possibilities of getting users real-time data like the origin of the customer, their interest level and the actions taken on the app.

6. Establish Brand Name in Market

Developing a mobile app is costly but it has countless benefits.

When many potential customers or users will install it in their smartphones because of its features and usefulness, at that time it creates a special brand name in the market for your business.

Through the development of mobile app, you can notify people about the latest offer, deals or updates that you are offering and also get feedback from users.

Providing right information at right time for users through mobile app promotes your brand in the market.

Mobile application development works magic when it comes to brand promotion. When you invest in an app, this will land your business in the Android and IoS app store. A large number of potential customers who are looking for the products and services that you offer will come forward and download.

Therefore develop a well-created, user friendly, and amazing application that will give unforgettable impressions to your customers and help in improving brand recognition.

7. Quick And Better Customer Support

Customer is always great for your business and they can use your application anytime from anywhere.

Quick business response made possible with the mobile app and this is the first think of customer satisfaction model.

Mobile app track each and every activity of customers like their orders, purchase details anytime, view deals and so much more directly through their smart phones and communicate quickly.

8. Maximize Sales and Revenue

Mobile app transaction has increased in now-a-days because of its security, user-friendliness and flexibility.

Once the users are confident with an app which delivers expectations beyond their imagination, they will spend without any hesitation.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Apps that are more focused on user experience tend, generate more sales and revenue.

9. Use Of Mobiles For Everything

Gone are the days, where people were using mobiles only for calls and messages. At present, even the smallest to biggest tasks were performed using mobile phones.

With smartphones our capability has increased, we can do many things using our mobile phones that are beyond our expectations. With a mobile application you can run your business, keep track of your health, book tickets, and many more.

Conclusion:

Mobile apps are one of the best options to reach your global target audience within a short period of time and this will help you to survive and grow in the competitive market.

Mobile apps play a key role in the growth of various businesses, this helps to improve the engagement of customers, increase revenue and satisfaction. 

Mobile applications also help to reach a global audience. This makes your business more and more competitive in the market. Therefore, investing in hiring a mobile application development company like Andolasoft is a must for your business growth.

Andolasoft is one of the top Mobile App Development Company in USA. We are the certified mobile app development company from Applancer and Appfirms. We have experienced mobile app developers to convert your ideas to an initiative app which can stand in your target market.

 

Are you looking to develop mobile app for your business? Let’s Discuss