Category: Technology

Things You Should Know Before Hiring A PHP Developer

Posted on by Ajay Sahoo

“It’s always cost-effective and secured to go with PHP development and convert your business ideas into reality. Experienced PHP developer can take you to the next level with advance technique. So it’s your time to cross check various aspects, like developer’s knowledge, ability, experience and the hiring process of company/agency while you are going to hire a developer”.

As you know, PHP is one of the most popular and robust framework to develop beautiful and user-friendly websites and applications for any size of business.

The demand of PHP developers are growing now days and their numbers are increasing also. In the mean time you need to choose the right developer for your business.

“The best programmers are up to 28 times better than the worst programmers”

                                                                                                              – Robert. L. Glass

It’s not advisable for you if you will throw money according to your requirement and discuss with him/her at the end for your output. You need to have few idea/documentation, so that your developer can make it live with code. A good developer has very well future vision and he/she develop website and applications which can be accommodate many of future changes and updates.

Never miss an update from us. Join 10,000+ marketers and leaders.

So, don’t be so aggressive or hurry while you are hiring someone. Here in this article we will cover the core things of a developer before or at the time of hiring.

1. Technical Expertise:

A PHP developer must have wide knowledge on various technical aspects like content management systems (CMS), Java Script, HTML/HTML5, CSS/CSS3 and Ajax etc and should have exposure to the latest technology trends. Must have expertise in understanding your requirements.

As a webmaster or entrepreneur you must have goal and what you want to implement in your website or application, but don’t know the exact time frame, budget and scope of work. In this situation an experience developer can be of help and can manage within your budgets.

No doubt you will get thousand of PHP Development Company in Google search but choosing the right one is the key; you can measure them from their previous works.

2. Industrial Knowledge

An ideal PHP developer expected to be on top of the latest technology trends relating to website designing, development and industry experience. Your developer must be aware about, what is going on the industry and how to catch or impress the target audience. Attractive, friendly and engaging information are much needed to grab the attention of users for eCommerce or any other websites.

3. Time Management

Time Management in delivering projects within a specific time frame is one of the most important skills of a good PHP developer. Managing time not only delivers quality output but also estimating and setting up expectation is of most important. This helps keeping up a brand name of company. Sometimes developers handle multiple projects at same time and fail to meet the expectation.

4. Work Portfolio

It’s very important for you to check the PHP Developer company portfolio or previous PHP work before planning to take PHP development service. Portfolio gives clear picture about developer’s previous work and how good are they in the domain.

5. Communication

Communication is the way to represent your thoughts. A good developer must be a good listener and speaker also. Communication with good temperament, understanding the requirement and justifying the action are signs of a developer.

6. Ability to learn Quick and adopting new challenges

A good developer is always a self learner. They do research to get alternative solutions for your specs. If you ask questions to them, you can find they are very much open to adopt or learn the new technologies. Another quality is if he is able to use the researches in the implementations. In such cases you can consider that you’re going with right guy.

7. Work and Hiring Process

Each company’s working process of and hiring developers are different from other and based on a specific model. You need to get idea on their development process and communication options before hiring developers to get good results.

At Andolasoft we follow agile methodology and our flexible engagement models have been designed keeping the exact need of the prospects in mind.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

We have three different engagement models to hire our PHP developers,

  • Dedicated Developers – You can hire single or multiple full-stack developers to work in your project dedicatedly according to your requirement,
  • Fixed-bid – You can hire developers when your requirements with each module and tasks are clearly outlined.
  • Time & Material–You can hire developers, when project’s scope and specification cannot be defined from the beginning but the requirements keep on changing as the development progresses.

Conclusion:

The demand of PHP developers are growing and it’s completely upto you to choose the right developer and company among the growing numbers. Some companies are still adopting traditional model in their work process and some are adopting new. We at Andolasoft are adopting the best models for you.

Are you looking to hire PHP Developer! Consult Now

Whether it may eCommerce shopping carts development, CMS Development, or CRM Application development, we are the best PHP development company to fulfill your business needs.

Proven Ways To Increase Sales Of SaaS Products

Posted on by Anurag Pattnaik

SaaS Market is booming now and SaaS Product has become the medium to reach users of your target market to generate revenue.

If you are working for a Software as a Service (SaaS) product, then there are chances that you’ve heard about “SaaS products sell themselves”.

However, this idea acts as a form of disservice to the hard work of SaaS sales and for the marketing teams. 

Also, developing a Sales team and creating a foolproof sales strategy for the team to follow are one of the most important things that any SaaS company will do to ensure the growth and success.

SaaS Products(Source: solutelabs.com)

You have done some research and finally built it, which can be customizable according to the user’s requirement with an objective to generate online sales. Having a SaaS application is not the end to generate revenue; you need to market it well.

But before proceeding, let’s have a look at 

What Is SaaS?

There are days, when old on-premises systems ask for much valuable storage space on the server, with the development of SaaS based systems, much advancement in the technology field was observed.

SaaS technology introduced the concepts of securing, remotely hosting, and managing the software.

Never miss an update from us. Join 10,000+ marketers and leaders.

SaaS Technology plays an important part in everything that we do in our day today life, from how we listen to music to how we communicate. 

In such a way, Software as A Service plays an important role in the growing subscription economy, delivering the software directly to the computer in a way that other subscription services are delivered  with physical goods to your doorsteps.

It is expected, the Global SaaS market will reach $400 billion by 2025. In a scenario the Indian SaaS companies will fulfil 19% of the global SaaS demand.

So now, you might think or you may ask your marketing experts, “How to generate online sales or how can you increase your sales through SaaS product?”

Techniques like, content marketing, email marketing, SEO, link building and viral marketing can helps you to market your product and do so.

Here in this article I would like to share the major tips to increase the sales of your SaaS product, but before that let’s have a quick look at the experts’ advice,

Larry Kim – Founder of Word Stream
Larry-kim

I’m really excited about Facebook and Twitter Ads because:

  1. People spend a ridiculous amount of time on social media.
  2. It’s cheaper to advertise on social media than on search.
  3. I can promote my best content and generate trials for my product.
Ben Sardella – Co-founder & CRO at Datanyze
Ben Sardella

A way to drive new leads and conversions is to deliver value during the visitors’ initial experience. This can come in many forms, but one of the most common is a freemium approach. At Datanyze, we have several freemium tactics:

  1. Free premium content – we invest a lot of time and effort delivering know-how from the best people in the space.
  2. Market-share data – we have valuable data that we give to researchers.
  3. Free browser-plugin – this puts the power of Datanyze into the hands of our typical users for free. It’s not a free trial, but yet a free tool that gives us a bottom up approach to infiltrating a potential customer.
Tom Gorski – Founder at SaaSGenius
Tom-Gorski

In the SaaS industry, users come to making decisions by following specific patterns. Let me explain. It all starts with the Awareness stage, an initial point in which a customer comes in contact with your app. Although he or she wasn’t specifically looking for you, they may have come in contact with your product.

The process then moves to Consideration stage in which a user begins to consider whether to actually purchase a specific solution and then, researches what would be the best alternative.

This is the stage during which they will research your company, your app’s features but also seek out and read reviews and other social proof. Lastly, they purchase the selected solution. Therefore, it’s important that you get reviews from your users, because they will affect the purchase decision on your potential customers.

(Source: blog.omniconvert.com)

 

Tips To Increase Sales Of SaaS Product

1. Reduce Churn Rates:

One of the crucial metrics that you need to track as a SaaS company is churn rate. It expresses the percentage of customers that decided to leave your product during a specific period.

Churned Customers / Total Customers

With reduced Churn Rate Shows that the products are really valuable and that the lifetime value is more high. While discussing sales performance, you should not take the churn lightly and measure it according to the time that suits best. 

Churn has become a major challenge that is faced by SaaS companies, and you need to address it, you have to benchmark the best rate of your business and implement the important tactics to attain it.

2. Allow Users To Use Free Trial Period:

Free trail is the standard way of selling SaaS Products. After launching, keep your sign up free and provide free trial period without keeping any restriction on the functionalities. People are spending more dollars latter after using the product as trial. But make sure to keep your trial period short, say 15 to 30 days.

Remember; never force your visitors to sign up free with credit card details. Remove credit card info from the sign up form. The chances of losing signup and conversion are high because visitors are not interested to share card info at the initial stage. Let’s have a look the comparison stata,

Conversion Comparision

3. Focus More on Design And User Engagement:

Professional, simple looking and soothing colored UIs are preferable by visitors, otherwise visitors don’t find the site to the interesting and they leave. Ultimately, they abandon the cart.

So, give a simple look to your product and adopt three click rules. Three click rules are basically making things easier for visitors to reach right place with three clicks. Use more relevant and high resolution images for easy understanding and clear visibility.

Visitor

Create some killer and catchy headings; Use different attention grabbing personal CTAs.

Make your product fully responsive, because more than 60% of online users are using Smartphone. Use multilingual feature, to be familiar with different regions target audience which you are focusing.

Make your page loading faster in terms of few second to have good visitor engagement and thereby increase in revenue.

Page Speed

Sites with 3 seconds loading time get 22% fewer page views, 22% lower conversions and a 50% higher bounce rate than sites with 1 second load times.

And sites with 5 or more seconds of loading time are worse. They get 35% less page views, 35% less conversions and 105% higher bounce rate.

Further research even shows that reducing page load time from 8 to 2 seconds can boost conversions by 74%. So always try to minimize the loading time as much as you can.

(Source: blog.omniconvert.com)

4. Get Connected With Emails:

Email is the most powerful gun to hit your target audiences in direct marketing. This also helps in generating high sales compared to organic search. So make an email list of your potential users/customers and send triggered emails to encourage subscription. Try to maximize your contact list and go for smart and personalized sales calls and do timely follow ups.

5. Adopt SEO And SMO:

Search engine optimization (SEO) plays a vital role in bringing visitors and prospective leads through keywords. So after the completion of design and development of the product, make that search engine friendly with suitable keywords and on page SEO. Your site needs to appear in organic search with your keywords.

Social Media Optimization (SMO) is the real viral marketing to reach millions of users on the web. Give some time in social engagement in top social media sites and participate in groups, forums and discussion to create a branding of your product. Paid social media advertising is expensive but also can boost sales.

6. A/B Testing Your Key Pages:

A/B testing is the conversion oriented analysis for rapid growth of your sales in your product’s existing traffic. You need to do regular testing of your major pages/ high traffic pages in Google Analytics to check your existing and new users’ activity. Go for setting funnels and try to find out the leak points of your page to modify accordingly.

It’s always easy to gather a huge amount of traffic through paid promotions and marketing but these are too expensive. Go for regular testing and analysis of pages to maximize your sales

7. Content Marketing:

Content marketing is the art of creating online content like blog, video, Infographic, eBooks, social postings and share them for user/reader awareness.

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Quality content always educates your reader, reach more users, aware them about your product and create a brand name.

Why Content

(Source: illuminationconsulting.com)

Blog, video and tutorial contents help in maximizing your sales. Through content marketing you can reach product influencers and earn their trust.

8. User Customer Testimonial And Online Reviews:

People may think negative or wonder when you talk about your products, but get convinced when they see testimonials. Testimonials are the feedback from the real users and this helps winning the trust of your potential customer.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
                                                                                                 – Mark Zuckerberg

You need to be very very careful on choosing the right one, because it should match your demographic, the occupation and the position of user and industry as well.

According to brightlocal consumer review in the year 2017, 97% of consumers read online reviews for local businesses and 85% of consumers trust online reviews as personal recommendations.

So, don’t forget to include testimonial and reviews on your product page.

9. Effective Communication And Excellent Customer Support Are Top Priorities

Communication is the key factor to represent your thoughts with others. Use the right words at the right time while you talk to the prospects to keep them engaged before any financial discussion. Be open in discussion with confidence and handle the queries thrown by your prospect and never forget to suggest the correct one.

Customer service is the lifeline of your online business. According to helpscout.net, 78% of consumers fail to purchase because of poor service. This is very bad, despite having a good product.

Most of the SaaS Companies focus towards the revenue from new prospects, rather than focusing on their existing users. But the truth is only 5-25% revenue can be generated from new and more than 80% revenue comes from renewals and up-sales.

So you need to give priorities to your customer support like free upgrade, product onsite training, quick response of queries and sharing support documents through which users can understand the details quickly.

10. Use Secured Hosting:

As all web hosting’s are developed equally and hosting vulnerabilities will create chances of getting your WordPress websites being hacked easily.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

When choosing the web hosting provider, you don’t go for the cheapest one that you find. Go for research and make sure to use a well established company with a good tracking record for strong security measures.

Related Blog : 6 Basic & Easy Tips For Never Losing Your SaaS Customers

Conclusion:

These are the most necessary tips to improve the sales of your SaaS product. Besides these you need to do regular optimization, analysis of your product and also analyse your competitor’s activities with keeping in mind your target users.

As a SaaS product development company, Andolasoft has two award winning products like Orangescrum– Project Management application and Wakeupsales– a CRM tool, why don’t try these now?

However, if you want to develop your SaaS tools you can contact us, at Andolasoft our expert developers will help you in developing your SaaS based product.

Are you interested to discuss more about your SaaS Product? Consult now

Top Factors That Influence Online eCommerce Behavior

Posted on by Lori H Morrisis

You can setup the best eCommerce store in the world, but if you fail to fully understand online customer behavior or how to align your marketing practices for best results, you won’t get the results you’re looking for.

The good news is that there is lots of information on how to best market your products and services online.

It all begins with a working knowledge of your product and the niche in which you operate. It would also help to have a basic understanding of the operating systems that support your store. Then there’s the marketing side of things, and there is a good chance you will have to cover this essential aspect of retail all on your own.

But, there is one more crucial aspect of eCommerce that is sometimes underappreciated and misplaced in all the facts and figures. This is the behavior of the online customer. While the behavior seems pretty straightforward – a customer arrives on your site, sees something that interests them and if the price and shipping is acceptable, the transaction is made.

In a perfect world, yes! But, in reality things are rarely that simple. There is a lot more that goes into the buying process. The four stages of the frameworks are these:

  • Need recognition
  • Search for solution
  • Evaluation of alternatives
  • Purchase

Each of these stages of the process has specific factors that affect them. If you are thinking of investing time and effort into your store, you can’t ignore these crucial factors that affect your success.

The FFF Model Of Online Consumer Behavior

In 2012, two management professors working at the Priyadarshini Engineering College and S. B. Patil Institute of Management proposed a model for online customer behavior. Ujwala Dange’s and Vinay Kimar’s model is not the first of its kind, but is the most relevant one I have found to this day.

The FFF model includes both the external and internal factors when affecting buying behavior. It goes on to describe in detail some filtering elements that customers apply to their selection process when choosing a store to do business and the process that leads them to the final choice of product.

Let’s have a look at the factors that influence online shopping behavior,

1. Factors

From left to right, the first thing we see illustrated by Kumar and Dange are the factors that lead a customer to purchase a particular product. There are two categories the internal and external that affects a purchase. The external factors are those that can’t be controlled by the customer. These include five different sectors:

  • Demographics (including socio-economics, technology and public policy)
  • Culture
  • Subculture
  • Reference groups
  • Marketing

From these factors, the customer produces two very different buying emotions: non-functional and functional.

Functional motives for buying include those reasons that appeal to the needs of the consumer, such as the availability and convenience of a certain outlet. This could also include the environment of the shopping location and the selection of goods available.

Non-functional motives are related to reasons such as social values or cultural reasons for a purchase. These may include the specific brands available or the store brand itself.

2. Filtering Elements

Security, trust and privacy are the three hurdles that must be countered to attain successful online marketing. Customers use these three important factors to filter their stores and arrive at the one where they will be willing to do business. In other words, if you don’t pass these three tests from the customer, there is a good chance of losing customers, even if you are the cheapest option out there.

It is important to consider the risks involved with online purchases compared to conventional transactions in a brick and mortar location. Customers feel the lack of any tangible interaction as a high-risk purchase and must be reassured their cash and shopping experience is safe in every way.

They use the three factors mentioned to decide how reliable their retail outlet is.

Security

It is a hazard of the digital realm that information can be easily intercepted, lost or stolen. This includes the important figures of the payment made and the personal information of the individuals making a purchase.

The details of the transaction can be kept in the stores database and there are numerous cases of a security breach where all this sensitive information is accessed by the nefarious. Customers are becoming increasingly aware of this tendency to identity theft and are more cautious about who they hand this information to.

Privacy

Another important risk that even the most unassuming consumer is aware of is the threat that their information can finds it way to third parties with no end of misfortune. From spam to undesirable correspondence this is a serious issue. Even though the results of a privacy breach in this form will result in financial loss the inconvenience of this situation makes it serious enough to shun any non-trustworthy online retailer.

Trustworthiness

Trust is the single most important of the three and certainly the hardest to come by. There is an increasing amount of distrust online for these smaller stores. The obvious result is that bigger name corporations like Amazon are taking all the booty.

But, if you can attain a level of trust with your customer pool you will set yourself miles ahead of the competition. Trust tells the consumer they are the most important.

3. Filtered Buying Behaviour

The last topic covers a set of motives and expectations that your customers have about the filters set above and is important study material for the eCommerce entrepreneur.

How To Use Marketing Model To Develop a Better Store

Understanding these important points will allow you to build toward a better marketing model. The following takeaways should never be forgotten.

  • Understand that different demographics will have different motives for affecting their final purchasing decisions. Make sure that every aspect of your eCommerce presence is created with these details in mind.
  • Show some personality and present your human side in the store, this makes you a “real” person rather than a potentially dishonest machine. This can be done with those personal touches that show you really know your customer their needs and even what they like to see in a valued product.
  • Focus on customer service. If you are known for going the extra mile and making your customer feel it, you will reach that success you hope for. If they see you reaching out beyond the machine they will feel more inclined to do business with you.

Conclusion:

It’s very hard to read the exact behavior of users and consumers in your eCommerce business because online shopping completely depends on customers’ mindset. The above points can make your products to reach near your target users expectations. You need to do deep market and consumer behavior analysis.

We at Andolasoft provide wide range of services such as eCommerce application development/customization including store development. We have developed our own shopping cart (JuggernautCart) with digital products and services. JuggernautCart is one of the most affordable for selling your digital products/assets such as eBooks, add-ons, podcasts, images, videos and many more and you can customize and use these according to your needs.

The Next Generation of eCommerce

Posted on by Lori H Morrisis

Amazon celebrated its birthday on July 5, 2017. The conglomerate already commands 37 per cent of the eCommerce market according to recent projections. And will be responsible for half of all the online sales within 3 years.

Taking these numbers into consideration, it’s easy to forget that both Amazon and eCommerce are still in their infancy in the grand scheme of things.

In spite of the futuristic advances such as the new drone service and 2-hour delivery, success in the long run starts with an understanding of the potential points of friction and fundamental market opportunities.

What does the future of eCommerce hold for 2018 and beyond? The answer is in the following trends:

eCommerce is enjoying growth, but represents just 9.1% of retail sales

The market share of eCommerce in Q3 2017 expressed as a percentage of the overall retail sales has grown to 9.1% according to the U.S. census bureau, which is up from 3.5% just one decade ago.

However, brick and mortar businesses are still dominant, and by a huge margin. The quick growth coupled with a low market share means that the opportunity still exists for new players to outpace the leaders in the industry.

High-growth businesses should find ways to enjoy success in business and life. Companies that wish to capitalize on this trend also need to focus on optimizing the in-store experiences for customers in conjunction with the eCommerce expressions.

B2B eCommerce dwarfs B2C eCommerce by more than $2 Trillion

You might not have already made an investment in your own eCommerce wholesale channel, but you have probably considered it. The B2B eCommerce numbers speak for themselves after all. Statista estimates that the gross merchandise volume of B2B eCommerce transactions in 2017 is projected to equal $7.66 trillion up from 2013’s $5.83 trillion.

The difference in growth is almost equal to the whole amount of projected transactions in business-to-consumer transactions in 2017 at $2.143. The average conversion rate of business-to-business survey respondents was 10%, which is more than 3 times higher than the 3 percent average that B2C eCommerce executives reported.

The opportunity naturally comes with its own challenges. All B2B eCommerce buyers are also potential B2C eCommerce shoppers. Having shopped at Amazon, they are also likely to be conditioned to desire a similar experience i.e. streamlined, direct, and fast operations without any resistance between search and checkout. They are likely to prefer buying at the website and not via a sales representative.

It is mandatory to experiment with self-service B2B eCommerce.

 eCommerce Automation is an Attainable Reality for Businesses

Would you tell anybody if your business had a secret formula to reducing costs, saving time, and selling more? Marketing automation was that secret a decade ago. Enterprises such as Costco, Walmart, and Amazon, which had resources for research and development on a large scale leveraged its power to build empires.

Automation is an emerging new secret for the future of eCommerce. For starters, no eCommerce platform offers comprehensive automation as an accessible feature. Firms that are automating have either created custom in-house processes at a great financial cost, or assembled mix-and-match workarounds using third-party applications.

No platform has unleashed eCommerce automation until now:

1. Shopify Scripts

With Shopify Scripts, you can add relevant payment options, automatic discounts, and specialized shipping options to ensure that each customer has a customized checkout experience. Scripts provide enhanced control over the customer’s cart and helps optimize closest to the money.

2. Launch pad

Launchpad acts as the command center for major commerce events such as special celebrations, product releases, and flash sales. Schedule everything on the to-do list long before the arrival of big days and take the heavy-lifting and guesswork out of driving revenue to the store.

3. Shopify Flow

Shopify Flow refers to a 3-step visual builder that makes automation for any back-office or customer-facing process that you can imagine possible. By specifying actions, conditions, and triggers, you can create your own processes or even download and then install a growing number of per-made workflows without the need to code.

The biggest Challenge for eCommerce is Fragmentation

The accessibility of digital has made it possible for consumers to enjoy access to increased buying opportunities than previously. Phones now provide users with immediate access to numerous retailers. For the big-ticket items, it means an exponential increase i.e. touch points.

The lower-cost products hardly ever takes 3 months of research, but just about all the online buyers currently follow the same, meandering path. If you are a large company, this can scare you since niche boutiques are uniquely positioned to enjoy increased market share. If you are a smaller company, the lower barriers to market entry and growth will excite you.

Irrespective of where you sit on the fence between a dominant player in the industry and a startup, there is always an opportunity to win as well as an opportunity to lose.

International eCommerce is Still Mostly Untapped

1.4 billion People are likely to join the middle class in the world by 2020 according to McKinsey.

85 of these people will be in the Asia Pacific region. Retailers that enter this space early enough are likely to gain competitive advantage when it comes to meeting market demand.

For example, the William Wrigley Jr. Company, which is a leading manufacturer of chewing gum, has already gained 40% market share in China. eCommerce as a whole is actually likely to shift away from the West too in the future.

Why?

Every country introduces a new set of market preferences, constraints, and security challenges. Take a country such as a Nigeria for example, where U.S. eCommerce products might be in high demand but fulfilling this demand is highly risky.

You shouldn’t just avoid these global opportunities. A better idea would be to find a trusted partner and creative workaround. For example, Mall for Africa is a service that helps UK and US eCommerce companies reduce the stress and risk associated with selling into Africa because of fraud.

The company has managed to create distribution points in key locations to make sure that goods can be accessed even in somewhat remote locations and depends on rigorous and multi-level security systems to protect data and identities and even identify any unusual purchases.

The company has helped lower the risk and allowed brands such as Ralph Lauren, Abercrombie & Fitch, Brooks Brothers, and J. Crew entry into African markets where they are in high demand.

Double down on the global eCommerce markets and ensure that infrastructure such as the international warehouses and global fulfillment partner is ready to handle it.

Mobile might be the norm now, but it adds complexities to purchases

You have probably witnessed mobile traffic outpacing or at least coming close to your desktop traffic levels in the past year. In the most recent Black Friday and Cyber Monday saw Shopify, mobile sales accounted for 59.6% of overall number of orders and 64% of the Black Friday sales specifically, which represents a growth of 10 percent year-over-year.

Native social selling is finally producing results

Selling directly on social media might still be in its experimental stage, but the results are in!

Instagram will have more than 1 billion monthly active users by the time you read this. Flurry estimates that the average adult spends about 5 hours daily on their devices and over half the time is spent on messaging, social, entertainment and media applications.

A good percentage of them are translating into sales with about 18.2% of respondents to the September 2016 survey reporting to have purchased products via social media directly. More are likely to buy in the future because the early adopters help vet and validate the experience.

MVMT Watches has already enjoyed some success with social selling. The brand generated $15,000 in revenue and 1,500 people visited their Facebook in a week. The brand director of brand and retention marketing, Blake Pinsker says that the brand’s mobile conversion rate was more than double once people became comfortable with the idea of buying from their phones. Blake says that the brand believes that its growth on its Facebook shop is almost the same as people familiarize themselves with the platform.

The Holy Grail of eCommerce engagement is content

Great content is helpful, educational, and entertaining. It is cost-effective and impact to ROI as a marketing strategy. It is the reason why 78% of CMOs believe custom content is the future of marketing. In addition, brands that depend on content usually save more than $14 on every customer you acquire.

Hypothetically, content is something companies can create as soon as the next day. Creating a product guide or launching a blog requires minimal resources. However, it is important to be strategic and thoughtful about your approach: the attention spans of consumers are spread thin and audiences have high-quality standards when it comes to what they read, watch, and interact with.

Some Final Words…

It is no longer “business as usual.” eCommerce leaders now have a world of opportunity to evolve and adapt, with success emanating from a series of small steps.

Except the web and mobile app development, Andolasoft has its own shopping cart (JuggernautCart) with digital products and serving others in building their own shopping carts. JuggernautCart is the most affordable shopping cart to sell your digital products or assets like eBooks, add-ons, podcasts, images, videos and many more and you can customize and use these according to your need.

Are you looking to build your own Shopping Cart! Consult Now

How To Increase Your Mobile App Downloads

Posted on by Lori H Morrisis

You have finally built a mobile app of your own! You really love your app icon and design, and it works perfectly on all of the devices that you tested it on.  You found a competition-free and unexplored niche.

There is just one problem (and unfortunately, it’s a major one): your app isn’t being downloaded by anyone.

If this is the case, then you have encountered the same problem that numerous app developers encounter after their apps have been published.

Don’t get discouraged – if you would like the entire world to use your mobile app – you can make this happen.

You can start making some real money after you begin getting downloads.

It just takes the right knowledge and some effort in order to get attention for your app from the masses.  In order to learn all of the best ways for increasing mobile app downloads, first, you have to understand how people download apps.

Let’s discuss some essential mobile application development language.

Most likely you have a basic understanding of what search engine optimization (SEO) is.  But do you know about app store optimization (ASO)?

In terms of your app’s success, they are quite similar, but ASO has an even bigger impact on your app’s listing than SEO does for Google’s search results. In addition, ASO specifically increases your app’s visibility in the market.  The higher its rank is, the more people will be able to find your app when doing a search.

After your app has been found by a user, ASO helps to determine as well whether or not the person will download your app.  Your ASO is affected by a number of different factors:

Positive Reviews – A mobile app with more positive reviews will have a higher rating.  When an app is highly rated by users, it will be ranked highly also, which will increase the number of downloads the app gets.

App Downloads – The higher the number of downloads your app gets, the more it will receive.  To rank highly, the goal of an app published should be to get steady amounts of downloads.

Keyword Relevance – Apps that have popular keywords in the description and title will get more downloads.

Revenue – Apps that have a good revenue generation record will receive more visibility in the app store.

Country – Your ranking for a region might be influenced by regional success.  There can be a snowball effect when your rankings are boosted in multiple regions.

Back links – Your app rankings can be improved if you have back links points to numerous relevant pages.

Social Proof – The popularity of your app across various social media platforms may affect its rankings in the app store – particularly on Androids.  Google+ shares and +1’s can determine whether your app is ignored or noticed by users.

App Starts – How many times your app is actually opened by users can impact your ranking significantly.

Retention – Your rankings can be affected by how many people keep your app for 30 days vs. how many uninstall it.  Your app description should be catered heavily towards your target audience in order to ensure retention.

When all of the above is taken into account, it can change how the general public perceives your mobile app dramatically, and how the app store algorithms treat it.

Now that you better understand the fate of your app after it has been published, we can take a more detailed look at some of the best ways to increase downloads of your app.

Get an Enticing App Icon Created

The first thing that somebody will see inside of the app store is your app icon, so your chosen design is crucial to your success.  When users are scrolling through an app store, your icon should pop out and be recognizable and eye-catching.

Be sure that the design you use clearly represents your app.  It needs to provide a clear idea of what users will get after they have installed your app.

Your app icon should be straightforward and not be too flashy.  It is best to keep things simple – you don’t want it to be too confusing or look cluttered.

Social Media Outreach

Even before making decisions regarding which social networks you want to use for building the public persona of your app, you first must decide which angle to get started from.  That means that the social media voice that you use needs to match the personality of your app.

What does your app resemble?  If it was a human, what would it act and sound like?

Use that voice on a consistent basis whenever you are posting.  If you have a cool and edgy app, then don’t use bland business language and bore your fans.  However, if you have an app that is geared for young professionals, then that type of business language might be well-suited for your audience.

The social media platforms that provide the most attention for apps are:

  • Twitter
  • Facebook
  • Pinterest
  • YouTube
  • FourSquare
  • LinkedIn

Don’t just post promotions and information about your app on the social platforms.  Instead, engage and create conversations with fans. To increase engagement, respond to the comments in the voice of your app.  This type of relationship will help to increase the amount of positive word-of-mouth you get for being committed to your users, and as a result, will increase your downloads.

Effectively Market Your App

Don’t get too conservative with your marketing budget.

Marketing is typically used structured over several months or weeks.  However, if you would like your app to see a sharp spike in the number of downloads quickly then, concentrate your marketing spend all within a short time frame.

In order to roll out a comprehensive marketing campaign at the same time does take dedication and courage, but you can see some outstanding returns when it is done successfully.

Depending on how much your total budget is, you should spend your money within a couple of days or at most a week.  Your advertising should be spread across the most popular channels that your target audiences use, and may include the following:

  • Social media
  • Websites like Digg and Reddit
  • Relevant magazines and blogs
  • App directory sites
  • Content marketing
  • SMS marketing
  • Email marketing

You will receive many of your downloads from organic searches, however, you will also get a lot of downloads from the landing page on your website.   That is why you need to have a webpage created that is dedicated to your new app and has a clear call-to-action that tells users to download the app.

Request Reviews

If you are able to get positive reviews from your app’s fans, it will result in an exponential increase in your downloads.

Reviews declaring that your app is valuable or that state that it provides an excellent user experience are great testimonials that tell other users that it is worth it to download your app.

You may be tempted to buy fake reviews to increase how much attention your app gets overall. However, if the app store discovers you have used that tactic, your app may be suspended.

Organic reviews coming from real individuals are much more valuable for your app compared to ones that are fabricated since you can learn from them also.  They will not only provide other users with feedback and a better understanding of the app, but they can also tell you what things need to be changed or fixed.

Request reviews from various individuals who have real influence.  Critics from major tech websites and popular You Tubers with big audiences are some excellent targets to send requests to.

Mention in your press release that you want to get feedback on your app.  The media outlets in some cases will have somebody on their staffs already who reviews apps.

Since you alerted them to something that relates to your product, they might return the favor and give you a positive review. After a publication has reviewed you, then contact all the smaller outlets you reached out to previously.  Tell them about the new article.  It may cause them to write their own review.

In the end…some closing points

It isn’t always easy to achieve getting more downloads of your app.

However, if you follow best practices and use the tips above, you will see a significant increase in your app store rankings and downloads.

Always keep in mind what your target audience’s preference is when trying these strategies out.   What works the best with general consumers may not work the same for your audience, so keep their best interests in mind when using these tips.

Are you looking to Increase Your Mobile App Downloads! Consult now

We featured on Top Python Mobile App Development Agencies at App Developer Listing! From the last 13+ years, Andolasoft is serving customers as a globally respected web and mobile application development company.

Strategy That Makes Enterprise Mobile App Development Easy

Posted on by Lipsa

Both mobile app and mobile app development is growing like wildfire, huge business and personal requirements are looking forward to the strategy that makes Enterprise Mobile Application easy.

By using enterprise apps by your employee, you can get  an extra 240 hours of work each year.

Thorsten Heins

Smartphones and Mobile systems are important in the postmodern era. It is a small yet potent device that is omnipresent with almost all spheres in the daily routines. Whether for grocery shopping, searching for a food outlet or getting the right birthday present. 

Never miss an update from us. Join 10,000+ marketers and leaders.

With the present day apps which were known until a few years ago, it has become a necessity more than a choice. So much that you can observe a visible synergy between people’s behavior and with the capabilities of their mobiles. The increasing use of smartphones with portable devices has completely changed the way of communication with enterprise software solutions.

The opportunity level is much higher and you would be able to reach your target audience. Both startups and enterprises are rushing to mobile app development to reach to their segment of users.

According to a report by Statista, in 2021 there were 276.8 million people in the U.S who accessed the internet by using mobile devices. Whereas in 2023, it is expected to reach 287 million mobile internet users. At present more than 83% of the U.S populations are mobile internet users.

US Internet User by Device

Users are spending 90% of their time in Mobile Apps alone.

User Time Spent on Mobile Apps

Both play store and app store are loaded with millions of amazingly featured mobile apps. You can find more than 2.8 million apps in the play store and 2.2 million apps in the App store.

Smartphone Users

(Source Statista and TUNE)

App Downloads

(Source Statista and TUNE)

With the growth of mobile use and app downloads, mobile app revenue has also grown up.

Even in the black Fridays mobile apps are generating revenues, In 2015 – global mobile app revenue was about $70 billion; in 2016 this number reached $88 billion and 2020 the expected mobile app revenue is expected to cross $180+ billion. That’s big.

Let’s have a look

Global Mobile App Revenue

(Source: businessofapps.com/data/app-revenues)

“Mobile apps are becoming the primary way that users across all demographics access and activate content, services, commerce, and critical business applications. This turns up the pressure on organizations to anchor business applications on mobile platforms. It’s clear that enterprises no longer consider mobility the laPeggy Annest step toward implementing a business application.”

Peggy Anne Salz, Lead Analyst, MobileGroove

 

 

Mobile App must be formulated, well thought over and built to reach a wider customer base and should be friendlier in mobility.

Because users are not always the same and they do not always stick to using the same device and same connection.

Mobility applications with Mobile Enterprise Application Platform (MEAP) development cycle can solve the enterprise level problems.

So now a question might come to your mind –“Is your developer adopting the MEAP rules with mobility technology to develop your enterprise mobile app?”

Here are the basic rules;

  • Must be compatible with different mobile applications
  • Must be compatible with different mobile operating systems
  • Compatible to integrate with different back-end data sources

Enterprise mobile app helps you to be connected and updated with your team or working networks. Data can be accessed anytime through your mobile device and allow your team or employees to access date through their personal devices instead of providing them company smart phone.

Personal devices can safely and easily manage enterprise mobile apps and this is cost effective for companies and not to invest more in smartphones, laptops etc.

So, are you looking to develop enterprise mobile app for your business?

The idea is not bad to go for an enterprise mobile app but you need to adopt the right strategy to get the things done in the right way. You need experienced team or dedicated developers with high level of security for development.

At Andolasoft we have delivered some of the most awesome mobile apps by utilizing our experience and knowledge with most comprehensive enterprise mobile app strategy to simplify your entire business process.

Andolasoft Mobile App Devlopment Process

Our objective is to provide mobility solutions which not only save your money but also save your time.

Let’s have a look at the – Strategies for enterprise mobile app development

1. Annalise Your Product Or Service Matrices:

Before taking any decision, you need to analyze your user and customer behavior towards your product and how they are responding to it.

You need to deep-dive with your mobile users and if you are a SaaS application development company, analyse how your product is used by various devices, operating system and the usage part, and from where users are churning out.

2. Develop A Baseline Standard

Once you have a mindset for the development after knowing the necessity of an app, you need to prepare a standard baseline against your planning. This will tell you the future of your app development process.

You don’t know what is hot in the market right now and what will be in the next future. So, time to do some research on how the industry is moving.

I am sure; this will surely help you to prepare a standard baseline for your app.

3. Prepare Complete Road-map

Roadmap gives you a clear vision with various steps and processes to reach your goal. Technologies are changing day by day and people prefer to get acquainted with smart features.

Your present app features may not come to picture in next two years or the features might have become obsolete.

This also helps your mobile app developer to make sure plan-out and put algorithms that are flexible enough and can quickly adapt to new features in new devices.

Roadmap can also show you the approximate resources, their skill you need and the development time that would be required at the very said time.

4. Collect Feedback

Gathering feedback from users and your customer about your product, always helps to develop a better app according to the need.

The smart way of gathering feedback is, inviting your existing customer to use your product at each step of your development process. They will love to use it and will let you know there feedback on your product.

5. Start Communication To Build Foundation

Mobile trends are changing each week.

You need to very closely monitor your user’s activity and all your matrices. This creates opportunity for a direct communication with your users. To keep connected them with your app, ask their problems, what their difficulties are, what they are thinking about your app and what new feature will help them to manage their jobs etc., better.

Collecting info in regular basis can deploy your flexible code to latest features helping you to scale.

6. Employee On-boarding

With an enterprise application development enhances the on-boarding process. The app mange all the information regarding staff certification, and saves time and efforts.

7. Supply Chain Control

The Mobile applications for companies deal with many supply chains that deal with many features for accurate planning, managing transportation and courier’s work.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

With the business enterprise applications you can optimize the supply chain management and save lots of money.

Conclusion

Development of enterprise mobile apps is not easy for everyone.

It needs solid experience and knowledge to catch ‘n’ understands the exact requirement and guide the app development according to it.

It’s not very easy to gather information or feedback for newly launched products.

The enterprise mobile app graph is reaching new heights. Looking for help!  Consult With Us Now.