Category: Technology

Big Data Analytics Solutions: The Data Management Revolution

Posted on by Prashant Gurav

With the emerging options provided by big data solution providers, it has become an interesting field to analyze considering its future aspects in every industry.

At present, big data solutions have become more powerful than any other analytics of the past and various business executives are ready to measure its precise level.

The big data solutions companies have led the world to make smart decisions and to project better results, hence it has become convenient to make effective interventions in every industry that was earlier dominated by intuition rather than data and calculations.

It is also significant that real-time information has made it possible for the big data analytics service providers to remain much more ahead than the competitors.

Definition of big data

The utility of big data is almost seen everywhere and it can be defined as a structured or unstructured assembly of voluminous data that can inundate the day-to-day processes of any business.

This service also provides insight to business owners to make proper strategies. In general big data refers to the collection of data from various digital or traditional sources representing the source of its ongoing Discovery and predictive analysis.

Over the years, big data has grown exponentially, especially in the fields of cloud computing, multimedia computing, social media platforms, mobile development and many more.

What makes big data analytics solutions different?

Several factors make big data consulting services different from the corresponding solutions. This includes:

  • Volume – in simple terms large numbers of data are developed now as compared to before and rough estimates are above 50,000 million.
  • Velocity – the data which is created with the utilization of big data services is incredibly faster and it can be said that it is close to the real-time factors.
  • Variety – large numbers of big data services companies play a key role in manufacturing the data and it comes from various sources for forums, including social data. It also involves the information which is generated from social networks like Twitter, Facebook and so on. Much of the data which is available from these resources is unstructured, that is it lacks organized structure in a database which refers to the problem of analysis.

Milestones in the big data consulting services

The big data consulting services have enough potential to revolutionize data management. Given its features, various business managers can easily measure their processes and translate the efficiencies during decision making.

The tech giants like Google or Amazon are already taking this path.

The utilization of big data services can easily transform the traditional business segments for small as well as large businesses.

The service has equal utility in supply chain management to understand the defects and customer services, intervening reliable solutions to its handlers. Let us see how they are indulging the real-time dynamics-

1. Improving the predictions

The big data services companies can easily make accurate information available across platforms, sharing the latest updates with everyone.

The analytics of big data powered by advanced Management solutions give the organizations a comprehensive profile of the customer and enables them to deliver the ultimate customer experience.

2. Driving the sales

Big data solutions have the potential to drive sales for any business platform generating the maximum value from the data available from customers, vendors and products.

The big data solution providers provide the ability to the companies to aggregate their data from multiple resources in real-time.These results enhance customer engagement effectively through interactions and marketing programs.

3. Reduction in cost

The big data consulting services help the companies decrease their overhead and other expenses in real-time. The tools offered by big data can increase the overall efficiency of the operations, along with reducing the cost.

Also, it does not alter the primary goal of the enterprises.

4. Fraud detection

One of the most incredible benefits of Big Data analytics is that it can actively check for any fraudulent activity. Its systems also rely on machine learning algorithms that have a distinctive pattern for detecting anomalies.

The tools offered by the big data solutions enable financial platforms to spot any stolen card or false purchase even before the cardholder knows that something has gone wrong.

5. Customer Acquisition And Retention

Accumulating customer data is one of the crucial aspects of understanding who matters to your business. The more customer data gathered means the more you understand the behaviour of your customer base and have the ability to devise more personalized and effective customer acquisition campaigns.

With big data analysis, enterprises can also track specific behaviors of current customers who are on the verge of leaving and work on identifying their needs and concerns.

Conclusion

It is essential to understand that despite the advantages of big data analytics solutions, its vision is still critical for various platforms to utilize its complete efficiencies because if any big data solutions companies select the unreliable platform, then it can ultimately lead to failure.

Considering the emerging dynamics of big data analytics service providers, it can be said that these services are shaping the future of various business management processes and also helping to create a reliable management revolution.

Know The Benefits Of Hire Remote WordPress Developers

Posted on by Mandakinee

COVID-19 Pandemic has changed the entire global market almost in the period of a week. And the business industries having no exception from this calamity.

Perhaps, the anti-dote might be under development but this global epidemic is going to make a long-lasting impact on the common society.

We can say the business to each individual is putting themselves in lockdown to skip this calamity. But certainly, we can not stop working. Every business and industry must go on.

If we would not, we can face global economic crises in the very recent future. There will be sectors, companies, and workers that will be severely harmed.

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So, let’s not stop running our business rather change the way we work. So that we can achieve equivalent productivity.

As also most every Government of states has released the advisory to stay at home and maintain social distancing to stop the spread of this virus, the online business stakeholder may consider hiring the dedicated or remote team for outsourcing their business needs.

When it comes to the point of running or starting-up new business;

Building a business website online may be something in your mind for days even not for months.

Well, it will take some time before you start as you need to decide on the right development platform and package.

Maybe, you want to try one of the top 3 CMS platforms (WordPress, Joomla, and Drupal) and are already seeking answers from professional wordpress website development company companies.

Even if you have professionals to build your website, you still like to manage it yourself once it is launched. So, you need to make certain crucial decisions like which platform to choose and use for your website development.

The million-dollar question is why?

Why Businesses Choose WordPress CMS:

Well, WordPress is one of the most commonly used CMS platforms for developing websites. More than 24% of websites worldwide are built on WordPress.

Since 2003, this CMS has taken the world of blogging by storm. However, several transformations have made it more than just a blogging website to an open-source web development platform.

WordPress is used by millions of web users globally and is a perfect platform to promote products and services. The CMS is easy to use, full of unique features.

WordPress also offers plenty of plugins that can dramatically improve user experience. With the help of an experienced WordPress development company, you can build a website that will boost sales and visibility of your business.

It’s not just about digital presence and sales though. With a WordPress-based website in place, you can leverage many other benefits to improve business efficiency and stay ahead in the competition.

Also Read: 8 Incredible Benefits for Choosing WordPress Development for Your Website

Advantages Of Remote WordPress Development Team

If a fast time to market is one of your priorities, with outsourcing app development you can start your project very quickly. It especially works best in the conditions of nationwide strict quarantine, when remote work is obligatory for everyone.

In such case the best option is to set up a team of remote developers who work for a software company, not freelancers since it is quite risky, and taking risks is not a good time when your business is operating on the edge.

Cost Reduction

It is one of the main advantages of outsourcing over in house development. An offshore outsourcing company helps businesses reduce development costs, which in turn frees up resources that can be used for new development opportunities.

Outsourcing Saves Time

The market typically requires a fast turnaround for the process of mobile application development. When outsourcing such a project, you do not waste time and money on hiring, training, and retaining employees.

Best Engineering Talent

When you team up with employees from other countries, you are getting access to the best engineering talents from all over the world, as opposed to simply hiring people that are available within a radius of 30 km from the location of the company.

This factor becomes especially crucial when you have not just a company, but a startup: where every new employee is an important decision that will almost certainly affect the outcome of your business.

You hire an experienced WordPress Developers, well-coordinated, and dedicated team. Well-established outsourcing companies offer fully staffed and dedicated teams of developers where team members have known each other for a long time and worked together on many projects.

You can be sure that these employees are professionals and have a lot of experience to meet the requirements of your project and introduce the best solutions.

High Communication Standards:

You get a team that follows the highest communication standards to ensure full transparency throughout the process, just as if you were working with an in-house team. Needless to say, they adapt to your local hours.

Close Supervision:

Your personal manager will keep you in the loop with regular meetings, demo sessions, and constant communication. As a result, you will always know exactly what your team is working on as well as monitor the progress status of the tasks and their expected completion date.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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End-to-end services and support. On-demand access to a pool of developers, DevOps, QA, designers & architects. You can easily and accordingly adjust your team size or skill set(s) to the project requirements throughout the evolution of your project.

Risk Reduction:

After signing a contract, all project risks are transferred to the outsourcing company. Typically, an outsourcing company guarantees delivery on time and on budget. Also, all your sensitive data regarding the project is protected due to signing a non-disclosure agreement, so that you can be sure there is no risk of a “project theft” or any confidential information leakage.

Also Read: What’s Going To Be WordPress Trends for the Year 2020?

Wrapping Things Up

Choosing WordPress to develop a website is a wise decision term for both performance and profitability.

If you want to build a website for your business, WordPress offers you a perfect platform for engaging target customers. By hiring a WordPress development company, you will get a quality website having all the features that will promote your business. You can also show the world that you offer them something unique to choose from. WordPress websites stand out in the digital space in terms of performance, appearance, and user-friendliness.

Looking for a remote WordPress Developer Team? Get in Touch!

How To Build An eCommerce Marketing Plan?

Posted on by Nicol Garrison

Running an eCommerce website means you’re fighting for your piece of the market with some seriously strong competitors. Regardless of what you’re selling, you’re bound to face the competition and realize you need to up your game if you want to stand out. This is why you need to invest your efforts in developing a strong marketing plan.

Your marketing plan will help you achieve your goals. You’ll be able to raise brand awareness, increase sales, and earn your place on the market. If you’re not sure how to write a marketing plan for your eCommerce, just keep reading.

We’ll walk you through each step.

Walk Each Step

Source: Pexels

1. Analyze Your Competitors

The first thing you need to do before you start developing your marketing strategy is to detect your biggest competition.
You’re not doing this to copy what they’re doing. On the contrary. You’re doing this to be able to stand out from them.

So, make sure that you:

  • analyze the market
  • detect your direct competition
  • analyze their marketing efforts, strategies, customer relationship, and tools they’re using

Once you do this, you’ll be able to see a pattern and think outside the box to avoid becoming just another eCommerce.

2. Use Content Marketing

Content Marketing is the building block of your marketing strategy. Content marketing is about creating useful, informative, or entertaining content to draw attention to your brand.

The key steps of content marketing are the following:

  • Keyword Research

Find specific keywords your target audience might be interested in. Choose those that are easy to rank and avoid general keywords.

  • Content Creation & Blogging

A blog is the center of your content marketing strategy. There, you’ll publish blog posts covering topics your target audience is interested in. Your blog posts need to; answer questions, solve problems, provide guidance, inform, teach, provide value, cover trending topics.

  • Promoting Your Content

Your blog is not the only place where you promote your content. Use social media such as Instagram and Facebook to further boost your content engagement.

Content marketing will help you raise brand awareness and reach those people who don’t even know your eCommerce exists.

3. Use Email Marketing

Email marketing is one of the oldest, yet most effective marketing strategies.

Email marketing gives you a chance to connect to your current and potential customers and make sure they become loyal to your brand.

Using email marketing, you can send emails such as:

  • Welcome emails
  • abandoned cart reminder
  • special offer note
  • coupons
  • birthday cards and discounts
  • sale notifications
  • recommended products that just arrived

Email marketing is closely related to personalization since you’ll be using personalized data about each customer to create those special offers and specific emails.

Email Marketing

Source: Gmail printscreen

4. Use Instagram Product Tagging

Instagram

Did you know that Instagram has more than 1 billion active users globally? This social media platform is absolutely essential for your eCommerce marketing and here’s why.

Instagram offers you the option of using product tagging. It’s a quick and effective way to get your customers from your social media post to your website and a shopping bag.

Here’s how it works:

  • you post an image of your products on Instagram
  • you tag each product on the image
  • the tag shows the name of the product as well as the price
  • if the customer is interested in buying, all the have to do is click the tag
  • the tag takes them directly to the product they choose, on your eCommerce website

They don’t have to search for it and waste time during which they might even give up on the sale.

Instagram product tagging is a brilliant strategy you need to use.

5. Use Videos

Videos are an extremely popular form of content. This is because more and more people are instantly bored when they see huge chunks of text and like to be provided with this form of instant information that videos offer.

You can create different types of videos, test them, and see what resonates best with your audience. We strongly recommend:

  • product videos showing how a product is used
  • how-to-videos giving advice on how to use the product properly
  • interviews with influencers or experts in your niche
  • “behind the scene” videos showing your offices, team members, or the process of creating a product
  • educational videos providing information your target audience might be interested in

“Videos are great because they are visual, entertaining, and attention-grabbing. Every eCommerce should invest in creating videos as one of the primary forms of content they share,” says Daniel Faber, a digital marketing specialist and writer at Studicus.

Share your videos on your blog, IGTV, YouTube Channel and all the other platforms you’re using.

6. Show Product Reviews

It’s one thing when you promote your brand, but it’s a whole other thing when your customers do it for you.

People who are shopping online like to check how other customers felt about the product before they make the purchase. In fact, nearly 95%of shoppers read online reviews before making a purchase.

This is why you need to ensure you have other people:

  • leaving reviews
  • leaving comments
  • leaving images of the product they’ve received

Product review

Source: Romwe

This way, you’ll encourage other customers to trust your eCommerce and go on with their initial shopping intentions.

Final Thoughts

Building an eCommerce marketing plan requires doing proper market analysis, and using several different strategies and tools. With some effort and dedication, you’ll be able to create a unique and effective marketing plan for your eCommerce.
Use the advice provided above and start working on your new marketing plan.

What Makes SaaS Marketing Unique And How To Do It Well

Posted on by Michael Dehoyos

Software as a Service (SaaS) marketing encompasses a specific niche in the eCommerce market, but a pretty large niche. According to surveys, 80% of businesses use at least one SaaS product, and 73% predict nearly all of their most-used services will be SaaS by the end of this year.

That being said, this multi-billion dollar industry operates on a unique model, and as a result, requires a unique marketing approach.

A SaaS business host software and make them available to users through the internet, often via a subscription fee.

This is why traditional marketing tips are not always applicable to SaaS marketing: there is no physical product to showcase, the service is often constantly changing and updating, or it is highly specialized to suit a handful of companies.

Even the few users who fully appreciate the usefulness of the software don’t necessarily “own” the product.

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It’s due to all of these unique challenges that a specific breed of SaaS marketing has emerged. Some of these tips will seem counter intuitive to some marketers, but they are all designed to highlight the strengths of SaaS.

More Than Free Samples

If you can conjure up any examples of SaaS products, the first thing you’ll likely notice is that they’re all free, at least for a time.

Free trials are the lifeblood of SaaS, as it gives users the chance to try out the software, get hooked and convince them to continue onto the full subscription.

Compare this to traditional marketing: most companies wouldn’t dream of giving out complete access to their product for free.

That is the difference between direct ownership and SaaS, one relies on the specific instance of sale while the other is a long game that relies on protracted investment and engagement.

Make It Quick

Another thing that sets apart SaaS from regular products is the speed of sales. In B2C SaaS interactions, the time between a customer discovering your service and signing up for a free trial is often a matter of hours.

This is one of the advantages of the free trial: it encourages your customers to engage quickly because there is practically no barrier to entry. Often customers will look to SaaS products because they solve a particular need that has suddenly arisen, rather than a long decision process.

Seeing as 89% of SaaS businesses depend on new customer acquisition for growth, capitalizing on this sudden need is essential.

This means the way you make sales has to facilitate this speed of entry. A SaaS customer will usually make a purchase decision not long after visiting your product’s landing page.

Compare this to product marketing, which could mean days or weeks of research and deliberation, allowing for a more wide-net internet presence.

For SaaS landing pages it is more important than ever to sell your product succinctly, after which try to put as few barriers as possible between your landing page and your checkout page.

Stand Out, But Not With Price

As the SaaS market is expanding os rapidly, you can be pretty sure that, whatever your product offers, there will be competitors out there offering similar services.

It begs the question: how do you stand out in such a crowded market? The first inclination might be to undercut on price.

It’s a common tactic from traditional product marketing; offering the same product for less; and while some statistics show a 1% price reduction boosts sales by 11%, it’s not always a sustainable tactic in the SaaS game.

Due to the iterative and constantly updating nature of SaaS, you might be able to offer the cheapest option for some time but eventually, another company can come in and undercut you, dragging the price down for the whole market.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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If you base your offer on pricing then suddenly you don’t have a leg to stand on. Much better is to advertise the quality of your features first, something that takes a lot more work to beat.

The Way Forward

This is only the beginning of what makes SaaS marketing, what gets your customers in the door. The hard part is continuing to engage them in your service, and that’s all down to the quality of your product.

Put the quality of your software first and the marketing will follow.

How to Generate New Leads With LinkedIn Sales Navigator

Posted on by Stephen Hakami

LinkedIn has changed the game for professionals. More specifically, for salespeople and marketers.

It has tools and features that help sales teams generate hundreds of solid leads for outbound marketing in literal minutes.

What Is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is an account type with features to improve your cold outreach campaigns.

Some of the features include the Buyer’s Circle, account targeting, and the How You’re Connected tool.

The most notable feature is the Advanced Search. It’s like Google, but for finding leads on LinkedIn. With this tool, you can use several filters to get extremely specific in the profiles that appear in search results.

How To Generate Leads With Sales Navigator

I’m going to take you through the step-by-step process for generating leads with this account. But these won’t just be any leads — these will be really good leads.

1. Set up a lead list

Before you generate leads, you need a place to put the good ones. So you can create a lead list within your Sales Nav account and any bookmarked profiles go on this organized list.

To make your first lead list, Lists → Lead Lists and click “Create Lead List” in the middle of the page. Then just title your lead list and you’ll be ready to start finding profiles.

2. Filter your searches

To find relevant leads, you need to filter your searches. This is where the benefits of Sales Navigator come to fruition.

With Advanced Search, you can filter by:

  • Industry
  • Location
  • Professional background
  • Keywords
  • 1st, 2nd, 3rd, etc degree connections
  • And many more…

This allows you to find the people who are more likely to be interested in buying what you’re selling. It helps you find your target audience.

3. Bookmark leads

Once you have your tailored-to-you search results, you can add those profiles to your leads list that you set up in step one. This will basically bookmark those people and companies. You can then organize that list and even get notifications for when people on your list have a job change or view your content.

You can either add the leads one at a time, or you can import every search results item all at once. The former option lets you get to know each lead, the latter option saves time.

4. Write a message template

Once you have your list of leads, you can then start contacting them as part of your sales outreach strategy. And the best first step is to write a template that you can adjust according to each recipient.

There are two ways to contact leads: LinkedIn’s InMail messages or emails.

InMail can be convenient and effective, but it does have some limitations. You only get 20 InMail messages per month and each message is restricted to 300 characters.

Emails, on the other hand, are unlimited in quantity and length. And cold emails work.

Here are some general tips for writing an effective message or email template:

  • Write a short subject line (just a few words)
  • Personalize the greeting and the opening line (this is possibly the most important aspect of your messaging)
  • Keep the email short (professionals are crunched for time as it is)
  • End with a clear call-to-action, usually to respond to your message
  • Use one font type and one color to avoid overwhelm
  • Run the message template through Grammarly

If you’ll be using email don’t include links in the initial cold email. Spam filters may snag it. And if they don’t, it will look a little too spammy. Let it be a genuine interaction.

Words you can use to increase your response rate include things like “try,” “free,” “download,” and “reserve.”

5. Start contacting your leads

Now that you have your leads and a message template, you can start reaching out to these professionals.

If you’re going to send cold emails, find a LinkedIn email finder to extract and export the email addresses of the people on your leads list. Then you can start copying and pasting that template you made, personalizing it for each person.

And that’s how you generate new leads — reliable leads — with LinkedIn Sales Navigator.

How To Boost eCommerce Sale During Covid19 Pandemic

Posted on by Ajay Sahoo

Since the last few years, COVID-19 has made the most unexpected impacts worldwide. As of December, 2021, COVID-19 has affected millions of people worldwide with many deaths.

As with the New variants of Covid-19, the Omicron variant is emerging again, creating a major impact on millions of lives and to the economic sector.

As for the impact on the global business, we can’t say the industry like eCommerce is experiencing the complete fallout. The online sale has taken the hit but it is not completely down.

It’s clear that moving forward, choosing between online sales and brick-and-mortar stores won’t be the answer — instead, “offering a compelling Omni channel experience…is a requirement for survival,” says McKinsey analysts.

The drastic E-commerce growth amid movement restrictions induced by Covid-19 has increased the online Retail sales from 16% to 27.6% in 2021.

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According to a report by UNCTAD, online retail sales have grown in many countries, with the Republic of korea holding a large number of  shares at 25.9% by 2021, up from 20.8% the year before.

This pandemic has spread to over 100+ countries now. But as an eCommerce vendor, it is also time to deliver to their customer despite the circumstances.

Actually, it is very important to handle every step along the way with safety as paramount.

Despite this “post- Covid” era, the situation is constantly changing. With retail and E-commerce business has begun to observe behavioural shifts in the shopping habits , along with many new behavioural shifts observed in the shopping habits.

Online Shopping Increases By Demographic:

A report by BigCommerce has shown that in the Covid-19  various gender and age-groups have adopted E-commerce in varying degrees.

According to a survey it was observed that in the UK and US, 96% of millennials and GenZ are worried about the pandemic which has affected the economy. The widespread worry was  observed that this age group differentiate their behaviours  more noticeably in comparison to other generations.

Agility PR has reported that 30% of millennials has done more Online shopping during pandemic. In contrast 20% of Gen X, 24% of Gen Z and 8% of Baby boomers. 

More data has shown that 24% of boomers and 34% of GenZ have seen Covid-19 has created an impact on the items they are purchasing, compared to nearly half of millennials. These effects might include the cutting back on spending, carrying certain items  and spending less on the experiences.

There is also much disparity observed between genders, with 24% of men found to be online shopping in the pandemic, in comparison to 18% of women. Also, one third of men, in comparison to 25% of women, said that Covid-19 has created more impact on how much they spend on products.

Here I have drafted some safety measures that you should adopt to make your selling experience more effective.

Sanitize Every Place That You Work

For the safety measures, you need to do this at shipment centres, inventories, warehouses, and all the workspaces of your organisation where works are made out. This is the top priority for included people, especially those in the eCommerce sector, considering the far-reaching geographical capabilities of the industry.

Here are some precaution checkpoints of sanitization that you can undertake:

  • Screening the warehouse personnel regularly
  • Instant sanitization of the warehouse
  • Minimizing the working resources and maintain the social distance
  • maintain heavy caution on entry and exit points
  • An emergency phone line to contact the hospital or police station, if required
  • Maintain the manual register for all visitors
  • Contactless delivery

By setting as an example India with1.3 billion people shut down, the World Health Organisation (WHO) said “India’s COVID fight could make or break the global war. WHO said India has a tremendous capacity to deal with the pandemic as it has experience of eradicating smallpox and polio”.

With the contactless initiative, customers can ask the delivery guy to leave their order package in a secure location, from where the end-user can pick it up.

“It can go a long way in containing the spread of COVID-19 and protects both your courier partner and the end customer.”

Winners On The E-Commerce Shift:

Big commerce has reported that month over month, the food and beverage has increased. The impact of E-commerce on emerging markets has grown to 18.8% and also shows a big growth in the downloads of  mobile applications. It has allowed people to hire personal shoppers to prepare and also in some cases they deliver the goods.

The rise of E-commerce popularity was observed as many of us were quarantined  at home, usinging Netflix, Disney+ and all the gaming subscribers has observed growth at an unprecedented rate in Q1 2021.

Provide Training On Sanitization

In these testing times, the biggest threat to society is perhaps, ignorance.

Ignorance, perhaps this is the biggest threat to society. It is so important that each and every single person is well informed about the basics to fight effectively.

Government officials of many countries have adopted epidemic training and awareness procedures for staying safe.

This includes;

  • how to wash your hands
  • how to wear a mask
  • how to stay away from infected surfaces
  • how to deliver using contactless delivery

Collaborate With Shipping Aggregators

The most advantageous outcome of partnering with a shipping partner is to reduce the workload of your internal team and make sure a clean, hygienic shipping process end-to-end.

There are many vendors using this workflow, so you will be able to choose an alternate courier partner without wasting any time.

Keep Customer Support Paramount

To ensure customer satisfaction and general peace amongst customers, make sure that customer support is available round the clock.

Customer service at whim can make sure that the customer and the seller are constantly in touch.

Okay. These are the safety measure for online vendors to ensure the safety of packing to deliver the goods to end-users.

But can we see this lockdown period as an opportunity to boost your eCommerce sale?

As people are willing to stay at their homes these days and they need their daily life stuff also.

So, the answer is YES!

Strategies To Boost Online Sales

It is very obvious that the consumers are spending more time on the internet as they are social distancing and IT professionals are working from home.

So, our recommendation would be to consider your online presence of the online store. This depends on the eCommerce platform you use. Various eCommerce platforms have different limitations.

Example; The core features of Magento, WordPress, are pretty much search engine friendly.

If everything is OKAY.. then revisit your marketing spend and improve the effectiveness of your virtual communications.

1. Reach Out To Your High-Value Customers

Analytica says, “20% of your customers contribute 80% of your total revenue”. Considering this you need to prioritize the high-value customers ensuring their lifetime loyalty.

eCommerce Stats
Source: Squarespace

Applications like Wakeupsales, (cloud-based Salesforce Automation tool) act like the customer relationship solution and contacting platform all in one.

Through this, your marketing staff can stay in touch with the prioritized high-value customers remotely.

So, you can send personalized recommendations that include links to purchase online.

2. Adapt Your Marketing Messaging

During this sensitive period, you also need to rethink your marketing strategy.

However, brands should be cautious of pivoting too far away from their core brand messaging, or worse yet, coming off as opportunistic.

Below are some examples of brands that made simple adjustments to their messaging to “read the cultural room” while remaining authentic.

3. Create “Social Experiences” On Social Media

Staying home means surfing the internet and social media. So the brand needs to get creative about how they leverage their social media presence.

The brand can create problem-solving social media campaigns to gain more reach of your brand or product.

Also, consider the campaign must make aware of your brand and how your brand gets to solve the daily life requirement.

This helps to acquire loyal customers.

4. Offer Free Shipping Or Local Pickup And Delivery

Shipping cost is always a barrier for online users. So if possible, you can consider offering free shipping.

There is another option available “curbside pickup”.

This term of delivery is actually, a customer ordered a product online and can pick it up fro your local store.

It decreases the hassle of the delivery process. And for customers, it also cut the waiting time.

Still, you need to integrate the whole setup on your eCommerce website. This is not a big development process. You can integrate this delivery set up by hiring an eCommerce developer remotely.

5. Extend Your Return And Exchange Policy

“Extending your return and exchange policy in acknowledgment of the current climate could alleviate buyer doubt and incentivize online sales.”

So, changing the return policy can bring some sighs to your customers. As on the lockdown period, the delivery time and pick up time could be delayed. So, extending the return period could help to gain some loyal customers too.

6. Use Retargeting Ads To Reach Your Customers

Paid advertising can help you to reach such people which you cannot go with organic campaigns. And doing it smartly would help you to regain such visitors who were at your store before.

Technically, we called this a Retargeting campaign.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Through it, your ads or product can be displayed to those users who visited your website recently.

The various ads managers like Facebook, Google, etc have the algorithm to perform such methods.

Conclusion:

Developing and delivering the fruitful content display will always have the high-end stuff for your eCommerce website too.

So, before adopting all these methods and strategies, you need to ‘consider your existing website performance and capabilities.

When we come to the point of COVID-19, there is no ETA on when this crisis is going to end. But it is heartwarming to see all people coming together to fight this pandemic.

As the new Covid Variant, Omicron is growing gradually, therefore it is important to take all the necessary steps and grow your business gradually. Develop your E-commerce application now with Andolasoft. 

Our experts, App developers, will guide you with this path, by developing your desired eCommerce Application.

We at Andolasoft also urged the merchant to follow the guideline and secure every touchpoint.

Is your eCommerce site fully integrated to fight this situation? Let’s Discuss.