Category: Guest Blogging

This Is Why SaaS Is Getting Popular

Posted on by Akash Tripathi

60% of businesses today are online and they all use SaaS products in one way or another. SaaS is nowadays considered an important part of a company’s unhampered growth and success in the ever-changing market.

So, let us have a peek into why SaaS is getting popular and how it can help your business.

What Is SaaS?

What is SaaS?

SaaS, elaborated as Software as a Service, is software providing technology that enables users to access data stored on the cloud from any device, connected to the internet using a browser.

It helps businesses run their applications on the cloud version without having to worry about investing in their hardware.

It has been in the picture since the late 1990s and has been a proven cost-effective solution for businesses.

Further simplifying it, It is a software on demand which offers IT solutions over shared infrastructure usually deployed via the cloud network rather than owned separately by a particular business.

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If you are looking at and thinking about why SaaS is so popular with businesses these days, then let’s dig into everything you need to know.Reasons why Businesses are Preferring SaaS

Here are some of the prominent reasons why businesses are going with SaaS:

Reduced Infrastructure Costs:

While you deliver your next software/project to your client using SaaS, you do not need to worry about all the key infrastructure it will require to run properly.

All infrastructural needs for your project are completely handled by your SaaS provider.

The providers are the one who are responsible for dealing with all the necessary infrastructural needs of your project.

The SaaS provider is also responsible for all the maintenance that your infrastructure will ever require during the time it is being used by you.

Low-Cost:

SaaS services are affordable for almost all businesses because SaaS providers charge businesses as per their usage. It is a cost-effective business solution as you only pay for the infrastructure you use.

As opposed to establishing the company’s infrastructure for the project, where costs can go sky-high and the resources might not get utilized to their extreme.

Trouble Free:

Every aspect of the infrastructure is handled by the SaaS provider, ranging from installations, maintenance, and upgrades, if needed all are taken well care of.

This results in almost no infrastructure related troubles for the business and ensures smooth working of it almost all the time. SaaS vendors always take care of their promises and try to handover their solutions in the designated time frames.

Fully Scalable:

As a business, we all want a service or infrastructure which we can expand and scale as per our needs.

When we run high on projects we would usually need more infrastructure for deployment and other parts of the project, whereas when the company is a little bit low on its workload, it requires less of everything.

SaaS helps you right away with this, when the company wants to scale up its storage capacities, it can be done quickly by just opting for a bigger plan, hence, eliminating all the needs of buying and implementing our infrastructure which can result in a lengthy process in time-critical businesses.

Unlimited Updates:

SaaS vendors usually take care of your software’s updates and also suggest and do upgrades as and when necessary, introducing you with the newest features in the market which can help you score big in your business.

You will always be in front, with all the latest patches and software updates delivered to you very easily and without any underlying complexities.

Secure:

SaaS vendors earn money based on the trust people have in their company. As the trust of people in SaaS companies increases, more people opt in to use the solutions provided by a SaaS company.

SaaS companies usually set up their data servers in such a way that they are geographically scattered. Scattering servers decreases the chances of security breaches and also provides more up-time to the customers.

While SaaS was on its progress stage, many companies held back off because they thought that SaaS was not fully secure.

But as time has passed SaaS has proved everyone wrong, and has emerged as a secure way for companies to use software and store their data.

Great Availability:

SaaS service providers always ensure that their systems are up and running all the time, most SaaS vendors have recorded uptime of 99%.

With this, all that you need to have is a computer connected to the internet to manage your tasks easily. This makes it particularly easy for everyone because a request is all you need to access the data.

So, what is the Future of SaaS in businesses?

Increased Productivity And Newer Apps:

Oracle’s reports show how widely GitHub’s user base grew between the users 2012 to 2018. It rocketed to 31 million users from a mere 5 million users in 2012.

This growth in user base points to only one direction, better and more proficient software developers, which have increased productivity and better ideas to deal with all the problems they are pitched with.

As a part of technological advancements taking place with SaaS, newer and more improved apps can come into the picture. SaaS will improve coding processes and the development tools indulged in it.

More Businesses Migrating To Cloud:

Today more and more businesses are starting to use cloud-based solutions for their workflows.

As the time comes, about 80% of businesses will migrate from the traditional, privately owned data warehouses to public cloud data warehouses, which will be a driving force to the companies of the future who want to implement and use different work cultures as well as for trying out different options for data storage.

Extensive Use Of AI And Machine Learning:

As per the reports of Oracle, 89% of people use voice assistants in one or the other way. AI-powered chat bots are used by companies to be connected with their customers always.

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Companies no longer rely on management for critical decisions, rather they use AI to make efficient decisions by feeding in the most accurate data available for a specific decision.

Final Thought

SaaS is an evolutionary system, which will always help you in one way or the other as it has so many benefits. It is a service where you pay as per your usage, so it simplifies costs greatly for companies.

SaaS solutions offer integration and customization capacities for all types of users.

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More and more businesses are now adopting SaaS platforms for their daily works and every other project. SaaS systems greatly decrease the complexities involved in deploying software projects.

These are some of the reasons why SaaS is getting popular with businesses these days.

10 Reasons Why It’s Time To Move From Website To Mobile App

Posted on by Juned Ghanchi

Since mobile devices dominate the digital reality and user experience across all nooks and corners of our lives, users mostly access the web on their smartphone screens, and businesses prioritize mobile users through their web offerings.

But even mobile websites have their shortcomings in contrast to mobile apps‘ native user experience. No wonder businesses are increasingly opting to turn their websites into native mobile apps.

If you are still not convinced about the impact of turning websites into mobile apps, here we explain key reasons to consider for such a move.

More Personalised User Experience

The biggest draw of mobile apps is the scope of personalisation in user experience. Since mobile devices are highly personal in nature and offer a full scope of individual preferences and choices, users expect a more personalised experience while interacting with business brands.

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Mobile apps can communicate users and customers in a tailored manner based upon specific individual interests, user location, user behaviour, etc.

Mobile devices coming equipped with powerful sensors like accelerometer, GPS mapping, and location technologies can easily grab user contexts and situations to communicate accordingly.

Obviously, an expert mobile app development company can always guide you about specific aspects and considerations to drive personalisation in user experience.

Smarter User Experience

Thanks to the digital platforms, all businesses, irrespective of their sizes, have a more or less level playing field with fair, competitive scope and audience for everyone.

Mobile apps further extend this scope and opportunities with smarter user experience.

With smart and sophisticated user experience, even a small business app can compete with a big brand app. People often make purchases thanks to great app user experience, not just products.

When it comes to a smart and anytime-anywhere shopping experience, mobile apps stay way ahead of traditional websites.

Mobile App Monetization

Mobile apps are not just channels for businesses to market the same products and services they do through company websites.

Mobile apps can also be built as a consumer product to create solutions that address specific customer problems.

For example, instead of just creating an app version of their old website, a banker can also integrate mobile payment and wallet feature to make transactions further easier.

Staying Connected Through Notifications

While for decades, email communication has ruled the business world; in recent years, it has been taken over by the mobile push notifications to stay connected with customers and the users.

With mobile notifications, a business can guarantee traction with their marketing messages and alerts, while emails can only be opened at the email users’ will.

Mobile apps offer two basic types of notifications, respectively, push and in-app notifications. Two of them offer alternative communication methods to keep users informed about various things related to app offerings, alerts, and other aspects.

The simple and easy way to send customers and business prospects instant and non-intrusive messages is a lucrative marketing measure for many businesses.

These notifications also help businesses keep a lively contact with the customers apart from promoting products and services. Push notifications allowing businesses to enjoy constant communication with their customers are the most popular reasons businesses opt for mobile apps.

Offline Access

The biggest and fundamental aspect that makes a mobile app different from a website is offline access to content.

Though mobile apps primarily work on a network connection to allow access to different features and in-app content, with local device caching, they can also help users access their last opened content and features without requiring the internet.

The offline access to content gives users a lot of ease and flexibility. They can read, watch, and use in-app content that they opened earlier, and once the network connection is established, the app is updated with the latest changes.

Thanks to offline access, businesses can continue to remain communicate with their customers irrespective of network connection availability.

Customers Spend More Time with an App

While the vast majority of e-commerce transactions and website visits now happen on mobile, mobile apps’ popularity continues to supersede mobile web.

So, if you have a mobile app representing your business brand, you are exposed to the vast majority of users who prefer using mobile apps instead of a website.

Moreover, the average time spent on mobile apps by users all over the world is continuously increasing.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Lastly, once an app is downloaded, and a few satisfactory purchases occur, a mobile app enjoys more chances to become revisited and reused. In that sense, mobile apps can easily help a business brand gain more customer loyalty than the so-called mobile websites that are only accessed through browsers and hence establish no repetitive connection.

Conclusion

Mobile apps with two large marketplaces such as iOS and Android have become the most popular digital products of our time, and hence they enjoy huge branding potential for a business.

Instead of just conceptualising a business channel to make sales happen, companies can build mobile apps to target specific customer problems uniquely, and this is how a mobile app can also help you re-position your business brand as a customer-centric one.

How SaaS Products Can Expand Your Dream Business

Posted on by Debanjana Ghosh

Want To Gain Huge Revenues With Less Investment?

Investing in SaaS products is a great idea if you want to grow your business quickly without spending too much money on manufacturing, operations, and IT departments.

Implementation of SaaS products in organizations serve for versatile purposes to expand your business at its optimum level.

What Is SaaS?

Software as a service is the program integrated into the cloud-based infrastructure to store data in the servers that can be accessed online.

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Hence, the third-party vendor provides the cloud servers to store the data from where the consumers can retrieve the online data from their computer systems.

The SaaS provider distributes the software integrated to the cloud servers to the businesses purchasing the SaaS products.

Why SaaS?

SaaS Products are gaining huge attention due to low cost as compared to the traditional setup.

1. Flexible Deployment

The deployment of cloud-based software is extremely convenient as it does not require any prior hardware setup. Hence, no need to invest in workforce and maintenance charges to set up the software. A sustainable and effective solution to deploy IT software into the systems.

2. Subscription Payment Model

No need to worry about purchasing a license by paying a huge sum of money. All you need to do is subscribe to the SaaS products on a monthly or yearly basis. Hence, extremely cost-effective by paying only a nominal amount as per your requirement.

3. Customization

Cloud computing has made it possible to customize software at ease. Tweak your dashboard with the information required to be displayed. Avail the features with different levels of payment. Hence, highly customizable to meet the organization’s requirements.

4. Scalable And Reliable

The extensive data and activity reports are stored in cloud servers, hence highly scalable to handle huge volumes of data in the server.

SaaS vendors accept to protect the privacy of the client. Hence, the client’s data and information are extremely protected and confined to prevent any data leakage.

5. Trouble-Free Setup

The easy setup of the software is hassle-free and user-friendly. All you need is a good and reliable internet connection to access your data from the cloud.

6. Cost-Effective

Deployment of SaaS products gets rid of manufacturing and maintenance costs, hereby no need for technical employees to set-up software. Hence, extremely cost-effective due to low investment.

Transition To SaaS Products

In the emergence of the digital world, the evolution of SaaS products is happening at an accelerating rate. Industries across the world are demanding SaaS tools to manage and expand the businesses.

Source: BetterCloud

According to Better Cloud March 2015 poll, the average number of SaaS applications used by IT is almost double of 2015. Hence, a dramatic increase in the usage of SaaS applications was observed in 2 years.

Hence, SaaS applications are becoming the driving force to boost productivity.

According to the 2017 research report of BetterCloud, nearly 73% of companies will completely adopt SaaS-based technologies by the year 2020.

Moreover, 86% of end-users have believed that SaaS-based applications have generated higher success rates than desktop technologies.

Therefore, SaaS technologies are no longer alternative solutions for business processes. However, it has become the integral core to carry out all the business operations at its optimum level.

Hence, the potential of SaaS technologies is increasing with the evolution of digital space.

How Do SaaS Products Grow Businesses?

The prerequisites of a successful business are engaging workforce and efficient management.

A business will grow in real terms when more revenue is generated with lower investments. In other words, more clients are generating and retaining.

You have a fixed budget to set up a business, imagine if you are spending a huge proportion of the amount to the development and maintenance of the software with a skilled workforce. This leads to the investment at three levels, manufacturing, maintenance, and labor.

But if you are integrating SaaS-based technologies in your business operations, you can bypass the multi-levels of investment. Hence, a one-time investment in SaaS products saves the company’s resources.

Top SaaS Tools To Grow Business

The SaaS Products has lots of potential applications serving different purposes for different teams to effectively run the business operations.

You don’t have to be a techie expert to choose the SaaS tool for your company. Just focus on the features required to meet your company’s requirements.

Here, we are outlining the important SaaS Products to run and grow your business effectively.

Project Management

Project management tools are important to track your tasks to accomplish the projects and deliver them on time.

Proofhub is an easy to use project management software integrated with collaboration chat, organized files, and feedback platforms to facilitate a simplified and coordinated work approach.

Human Resource Management

HR management software is predominantly used in all organizations to hire the right talent and manage employees’ requirements.

BambooHR provides a user-friendly dashboard displaying insight reports on employee’s activities. The effective tool to manage employees starting from hiring the right talent, on-boarding, fulfilling compensation, and promoting friendly culture.

Team Collaboration

Setting up meetings and to get ready for video chat, communication with your team and manager is critical to gain better clarity on work progress and to discuss the solutions to challenges elaborately and effectively.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Zoom is the perfect tool to communicate with remote teams. Zoom allows video conferencing along with the options to share screen, file share, and messaging.

Employee Monitoring Management

When it comes to managing employees, employee monitoring tools are important to track your employees’ daily productivity.

WorkTrak is an effective SaaS tool that generates insight reports of employee’s daily productivity. Get acquainted with your employees’ performance, attendance, idle and active times and protect your company’s valuable data from insider theft. The best part is the tool comes with a load of premium features at extremely competitive prices.

Conclusion

The broad spectrum of SaaS products available can grow your business at an accelerating rate with less investment. Beat your competitors by integrating the SaaS tools into your daily operations.

6 Ways to improve business sales e-commerce Virtual Assistant

Posted on by Harshal Shah

Here we are going to discuss the ways to improve your Business sales conversion with help of an eCommerce virtual assistant.

Customer Support:

The customer is the most important part of the e-commerce store. The business depends on customer services and reviews of products.

An e-commerce virtual assistant can be a medium of interaction or support to the clients. The virtual assistant can be the medium of contact with your customers using phones, chats, or emails. It can make sure to keep the consumers updated and resolve their queries.

Few things where a professional virtual assistant service can help:

  • Respond to buyer’s queries
  • Handle complaints and take actions
  • Figuring out the opportunities for business growth
  • Being in contact with the customers
  • Take review from customers

These are some mandatory tasks that a virtual assistant services company can handle and manage for business sales.

Website Management

Making an e-commerce store is never enough. Professional Management of the online store is essential for growth. Few services that a virtual assistant services company might provide and what they can accomplish for your online e-commerce store:

  • Update the charges data on your products
  • Update the content of your services
  • Add or remove products from your store as per requirement
  • Take care of broken links on the website
  • Keep your e-commerce store updated
  • Update the descriptions on the website regularly
  • Take care that the page loads don’t take much time
  • Deal with the server issues to make sure that the customer doesn’t have a bad experience while looking for products
  • Images and data should be regularly updated and user-friendly

Virtual personal assistant services will make you easy to handle all these tasks and focus on your idea of growth for the business.

SEO

Knowing all about SEO is all that’s needed to increase the productivity of your store. Search Engine Optimization is another basic part of an e-commerce store that requires sufficient time and consideration.

The e-commerce business should concentrate on making SEO-rich content, picking the correct keywords that are just the beginning.

When you have a virtual assistant who has SEO data, you make your e-commerce store more effective to achieve your goals, and you’ll wind up with more traffic on your online store. In addition, it will be more focused on traffic which is more valuable to your business.

A top virtual assistant service would be a great add-on for these functionalities:

  • A smart virtual assistant can create blogs, articles or videos to bring sales
  • A social media platform handler would be a great assistance for you, where the customers are regularly contacted
  • Your own assistant can schedule posts and blogs on your online store
  • Interacting with your consumers regularly
  • Creating communities on social media platforms to promote your e-commerce store
  • Keeping a track of reviews and influencing posts on your websites
  • Finding various ways to interact and bring more traffic to your e-commerce store

Each one of these requires a great amount of time as well as information about them and professional knowledge.

Fortunately, an eCommerce Development company helps you manage such mundane tasks easily.

Schedule Appointments

People hire assistants to schedule and keep a note of their meetings. This is a time-consuming task and consumes efforts. The virtual assistant is an escape to such complex activities. The top virtual assistant services can schedule, cancel, and update you with every appointment.

Handle Order and Shipping Process

What a negative impression it would be if you were not able to provide the correct order or the shipment is done incorrectly?

Here’s where a professional virtual assistant service can help you handle all the activities of order and shipment of items. Some of the tasks that a virtual assistant can take care of:

  • Compile the orders
  • Keep the track of orders
  • Maintain a record for each order
  • Sending required invoices to the customers
  • Communicating with the seller for product, order and shipping details
  • Manage and update the database regularly

Keeping an updated store helps the customers to reach out to you easily.

Manage Marketing and Promotions

Digital marketing is based on new technologies and online platforms. In a perfect world, you appoint an experienced virtual assistant for your business who has all the knowledge about digital marketing strategies.

There is a particular territory of advertising that your virtual assistant may be happy to assist you with. While doing promotions and giving deals to the customers you need to take care of:

Email Marketing

The assistant must be skilled in emails and draft them in a manner that it doesn’t go to the spam folder of the customers. A regular newsletter that can engage your customers. The emails should interactive and user-friendly that the customers have to reach your e-commerce store.

Virtual Assistants can add marketing contents and important task in the mails. They can even schedule your emails and keep updating customers about the latest deals.

Content Marketing

The digital content on your business platform is the first impression and creates your brand image. It should be engaging and display the desired results.

The virtual assistant has a sales-oriented skill and can draft regular blogs, newsletters, and emails. They can keep in mind the important keywords that can bring more traffic to your e-commerce store.

Social Media

As of today, we have so many social media platforms to engage with our end-users. It would be a hefty task to take action on different platforms. But with the virtual assistant at your service, this can be managed easily.

It can regularly post about the latest updates, deals, promotions, newly added products, and many more.

This provides easy access to your platform through the various social media platform. Virtual personal assistant services can revert back to your comments and messages.

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Need a guide to hiring an e-commerce virtual assistant?

Before searching for a virtual assistant for small business and professional, you need to know the advantages of an e-commerce virtual assistant.

Develop an E-commerce App Your Customers Love

Posted on by Scarlett Brown

So, as time grew tough and people are expected to stay indoors longer than ever, don’t you consider taking your business to your customer’s home? The mobile revolution is here affecting lives stronger than ever before.

Having a mobile E-Commerce app is the trend today.

It is the easiest way to reach your audience and provide them the services. Apps have become an indispensable part of our lives.

With the scope of the Internet expanding so well, apps seem to be a cheap solution for targeting a wider audience ensuring connectivity, across boundaries, across regions, across districts, and domains.

With the outbreak of the pandemic, online delivery of essential goods and services are no more a choice but has become a government priority.

The scope has expanded to the regions where it was unheard of. The capacity is being extended and explored. This is a high time to leverage on an E-commerce app and help push your sales and profits in the upward direction.

Principles of a Successful and High Returning Ecommerce App

Before you plan to take your business online, let’s talk about the basic principles of a successful and high returning eCommerce app that would help your audience enjoy your services from the comforts of their bedrooms.

Principle 1: Assessment for Customers

When you decide to take your business to your audiences’ devices make sure it has everything that they would need. All the services, products, and variations should be mentioned clearly and easy to navigate. The ability to bring on-screen what your customer wants is the key here.

Principle 2: Life Is Easy for Customers

It is important that the app you are about to launch serves its purpose well. It should be designed and developed in a way that the user can easily navigate through it and make payments. If your users get what they want in the shortest navigation, your app is going to slay the market, surely.

Principle 3: Element of Surprise for Your Customers

This is one thing that is going to earn you great ROI. Surprises are something that everyone loves! Add some interesting elements, offers, and discounts for your customers that would make them stay connected with your business. And if you have something interesting that your customers need to know about then just a few notifications. Interesting way to market, isn’t it?

Principle 4: Space for Your Customers

Give your customers some space for themselves. They need to express their gratitude, complaints, and reviews. This is a great way to see if your customers love your product or not. Also, this would increase their engagement with the app. You can click here to hire salesforce consulting services to come up with a CRM your customers can engage with easily.

Done!

These are the four principles on which the foundation of an E-commerce app is built. It is important that your e-commerce app developer sticks to these principles before bringing something else on the stage. Now that we know the principles let’s further move ahead and see how to develop an E-commerce app your customers would love.

Develop an E-commerce App That Sells!

When speaking of e-commerce app development a lot of organizations have sailed through the turn of tides in the app market. They all excel in building applications that are unique for each customer. Here’s a detail of the process of building an eCommerce app that succeeds in today’s market scenario.

1. Define the Niche

The first thing before you set a store is to know what you are going to sell. This is the first step. Identify your niche and enlist the products and the variations that you plan to sell. Studying your audience and the targeted area is a great move. When your niche is decided, the buying tendencies, popular items, importing certain stuff, etc. can be explored better. Knowing the niche would help you determine the design and style of your app.

2. List Essential Features

When the product engineer plans your app, it is important they enlist the features that need to include in your app. These features should fulfill the purpose of your app and help the audience reach the desired item in the least number of clicks. Some essential features that the simplest e-commerce app to the most creative ones should have, are mentioned here:

  • Authentication feature for app set up
  • Categories and subcategories to search for the product
  • Review system to increase user engagement
  • Integrate payment methods
  • Interesting and compelling push notifications
  • 24*7 customer support
  • Features for intuitive analysis

These are just a few features that even the basic e-commerce app has. You can further add features that would make things easier for you and impress your customers.

3. Design Element Aesthetic

The pinnacle of success of your app is its visual appeal. The user aiding design makes it easier for the customer to interact with the app. Coming up with a design that interacts with the user and provides keys and buttons to navigate easily is something that your customers would love. The important points to consider here are:

  • Placement of essential features
  • Simplifying check-out process
  • Ease of order placing
  • Simple tracking

These are a few things that your product engineer needs to consider before the implementation and development part begins.

4. Find the Right Platform

Now, that we have moved to the development part, it is important to find the right platform for developing your e-commerce app. It could be android, ios or PWA. Many on-demand app developers make it easier for their clients to select the right platform considering the region of their operation, the economic situation of priority customers are all the determining factors of platform selection. The right platform makes it easier for you to reach the target market and generate the expected ROI.

5. Test Your Application

As the platform is decided, we next move to e-commerce application development. Often developers ensure the working of functionalities and features with the help of a QA and testing team. Some of the standard test cases that are considered are:

  • Execution pattern e-commerce application
  • Online payment functionality
  • Compatibility with web browsers
  • SEO and mobile responsiveness
  • Social Media integration

Testing and quality analysis of the app is important. Once the app clears this phase, you can be assured of bringing in the market a flawless app.

6. Launch Your App

Now is the right time to launch your app. In the first phase, you would rather be interested in marketing strategies to make your app popular before it is brought in the market. Most companies use traditional techniques like social media promotions, google ads, video ads, and many other techniques like gaming, offers, etc to take the app to the right audience as quickly as possible.

And with this, you are all set to hit the market with your e-commerce mobile application!

Bonus

One thing that keeps any e-commerce based company moving ahead of its competition is its way of treating the customer and responding to their queries. One needs to be really creative and think out-of-the-box to reflect their care and affection for the customers. Find out innovative strategies to engage your customers with the app and you are ready for the long run.

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Wrapping It Up!

A dexterous study of the steps here would help you come in the market with an app that reflects well. Most full-stack developers follow these steps to make sure that their client’s app is unique and innovative and hits the road to success in a matter of weeks.

If you are looking forward to coming up with an e-commerce app like amazon or eBay, all you need is have a basic plan ready. Once you have a basic plan of what you need, hitting the market with a high reflecting app would become a child’s play.

eCommerce Marketing Ideas During COVID-19

Posted on by AdNabu

It’s no doubt that the Coronavirus pandemic is taking its toll on businesses around the world. Marketers are referring to it as the season of ‘crisis marketing’ where businesses must adapt to consumer demands to survive and thrive.

As consumers are locked indoors, the number of online orders is on the rise and many are working towards stocking up for worse outcomes due to the pandemic.

This is a time when businesses have to be clear and vocal about their communications and operations. Here is a list of the top eCommerce Marketing Ideas During COVID-19 being employed by businesses

1. Pay Per Click or Paid Ads

We’re all stuck indoors due to the Coronavirus and this is a time when people are busy stocking up. If your brand is contributing to helping people and committed to the cause, you should let people know.

PPC Campaigns or Paid Ads are experiencing lesser clicks on average but that doesn’t mean they’ve become irrelevant.

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Fast-moving Consumer Goods (FMCG), healthcare and medical businesses, food, and retail – these are the sectors experiencing the fastest growing at the moment. Home improvement eCommerce businesses are seeing a steady increase in conversions and investing their money on ad spends.

  • Google Shopping Ads

Google is giving away free credits that online marketers can use to place shopping ads on the platform. For businesses selling courses or offering valuable products during these times, the Google Product Feed lets merchants sync their inventories with the Google Merchant Center and AdNabu has written a handy guide on how to use these Shopping Ads to your advantage.

  • Re-Targeting Ads

Over 2 billion people log in to Facebook every day and Google itself has a huge user base. Retargeting ads are an eCommerce marketing strategy where you place ads on external websites. When leads click on these ads, they are redirected to your main website or landing pages.

Nomatic does a wonderful job of applying this. Whenever a customer adds something to their cart and leaves it behind, they display ads on their Facebook Newsfeed.

Pay Per Click or Paid Ads

Source: Veeqo

2. Content Marketing

Content marketing has become a priority for brands that want to stay in business. Sales-focused content marketing won’t do too well since this is a time of crisis but content marketing that tells your audiences what’s going on will help.

Sharing updates about your changes in shipment policy, alterations to business inventory, and how the brand is adapting to changes across the COVID-19 landscape economically and more – these are stories your readers want to hear about.

  • Video Content

Over 78% of users online prefer watching videos over textual content according to HubSpot. eCommerce video content trends show that businesses with YouTube channels and IGTV videos tend to perform way better than brands who only post images and text content.

Product videos showing how the technology works or showcasing services offered by the business – these are what people want to see.

  • Blog Posts

There’s just so much that goes into eCommerce blogging but the top two tips would be – writing for your audience and sharing content that provides value.

Don’t sell too much but aim to educate your readers about what’s going on in the industry. Pay attention to optimizing your SEO and if you’re trying to learn more about eCommerce blogging strategies.

  • Interactive Content

Interactive Content has been shown to engage audiences time and time again.

Quizzes, for example, have been shown to engage audiences. 96% of readers don’t finish the pieces they are reading but when you leverage interactive content like surveys, giveaways, and contests, they are more likely to read until the end and participate.

With the blending of AI and VR, eCommerce marketers have already realized that interactive content is the future of marketing in the digital age.

BuzzFeed

Source: Outgrow

As for getting views and engagements, BuzzFeed has been doing it right so far and newcomers can learn from them.

3. Unboxing Experiences

Unboxing experiences are the holy grail of eCommerce marketing. Ask any influencer and they will highly recommend it. Despite the fact it’s COVID, there’s no denying that unboxing videos will help grow your brand.

People are willing to pay up to 4 times as much for the same product if the packaging on it looks simply stunning.

The way your boxes are designed, the messaging, and overall branding, when combined with the ultimate reveal, is sure to make an impact. Here’s an example.

  • Coupon Codes Inside the Box

Giving out coupon codes or promo codes during unboxing videos or at the start is a good way to attract new leads and convert them into customers.

It works!

4. Email Marketing

Big brands are reaching out to their subscribers and letting them know how they are being of help. Email marketing is critical to business success especially in times of this crisis. People are panic buying and brands are doing their best to assure customers that they can make it through the quarantine.

Email

Source: Emailonacid

Take a look at how TruEarth is marketing its products while staying mindful of the situation. This is what customers appreciate.

  • New Customer Email Flows

You should have a customer onboarding and welcome strategy put in place when you’re setting up your mailing list. And this needs to be automated. You can use marketing automation software for this.

You can trigger free content downloads and send helpful relevant content automatically to your leads when they fill up your sign-up forms.

  • Browsing Follow-Up Flows

Neil Patel has best described how to use follow-up flows to increase engagements, drive more traffic, and boost conversions. He knows what he’s talking about and for a business, following up with your potential clients indicates that you actually care and make a difference.

  • Abandoned Cart Emails

Abandoned cart emails are being used as a follow-up strategy by businesses to boost sales and increase conversions. Over 70% of online shoppers fill up and abandon their carts before proceeding to the checkout page. You can prevent this and stand out from the competition.

  • Targeted Offers

Brands are kick-starting their businesses during this time by making targeted offers. We’ve covered this in our mailing list segment but if you want an in-depth guide on how to do that, read this.

5. On-site Marketing

On-site marketing involves optimizing a brand’s SEO strategy, meta descriptions, title tags, and more, in a bid to bring in more traffic and convert leads. The UX design of the website is also considered and making on-site engagement helpful to your customers is key.

A good example of this is recommending related products to your customers based on what they are adding to their carts. Encouraging your customers to share what they buy on social media is another effective tactic.

  • Sign-up Forms

Visitors don’t enjoy filling up sign-up forms which are why you want to make the process as painless as possible. Take notes from the likes of Medium and Facebook.

They’ve kept it simple. Integrate sign-up options using social media accounts for a smoother registration process. Mint has also mastered this art well by pairing it with strong copy, simple details, and a padlock icon for their call-to-action buttons for added security.

Sign Up Forms

Image Source: Justinmind

  • Product Pages

Product pages are the backbone of your selling strategy. The visuals you have must go well with the details and vice versa. Make sure you write product descriptions optimized for SEO while emphasizing on uniqueness and originality.

Product Page

Image Source: BigCommerce

Take a look at these examples and notice how each brand has clearly mentioned the features, benefits, and details for their offerings. Additionally, they’re crisp and concise which boosts the readability factor.

  • Content Copy

Copywriting is an essential element of successful eCommerce marketing. Using interesting and evocative language for your content copy without sounding too sales-y is what you should be going for. There are many good examples you can learn from. Don’t be afraid to take advantage of wordplay and create a sense of adventure through your offerings.

  • Product Images and Product Videos

Product images and videos should complement your content copy. You may have heard of this before but make sure your photos are high-resolution and taken in good lighting. Your product videos should showcase the different angles and have a model posing or demoing how your offerings work. Get your creative juices flowing! There’s no rule to this.

6. Selling Through Social Media

Closures of physical stores and the shift to online spaces have also forced consumers to live their life on the internet. More than 42% of consumers believe that shopping is going to fundamentally change in the future. This makes user-generated content online so much value since users are getting more active on social media platforms.

  • Instagram

Let’s dive into eCommerce marketing with Instagram. Optimize your brand’s profile bio and include a call-to-action. Your profile should be clean and simple. Make sure you also optimize your SEO and match the brand’s aesthetic with the tonality of your content copy.

Instagram

Image Source: Business2community

  • Facebook

Facebook is where shoppers hang out and leave raving reviews. If you haven’t yet created a Facebook page for your business, you’re missing out. Brands prefer spending money on Facebook ads for more engagement. Additionally, your Instagram feed can be integrated with these pages.

  • Youtube

YouTube is a breeding ground for likes and engagements. Your brand can get influencers to talk about its products and services. You can leverage customer testimonial videos and put them up on your business YouTube account to attract more viewers. Ultimately, you have complete creative freedom with this marketing channel.

Doing collabs with other brands or sponsoring influencers to promote your products are good for your business during these times.

7. Market Your Business Beyond Geographic Boundaries

If you’re trying to go local, we understand. But if you’re a business that provides international shipping, your interests would be best put into targeting different geographic regions. You can use Data Analytics tools for discovering new trends and getting new leads.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

For brands that are trying to expand during this season, marketing beyond geographic boundaries is a fantastic way to improve engagements and overall reach. Creating a mobile app on major platforms like Android and iOS is a good way to do that.

8. Highlight Product Reviews

If your customers love your products, you can bring in more leads by highlighting product reviews. These are testimonials that strike a chord with your growing audience and encourage them to buy.

Highlight Product Reviews

Image Source:  Groovehq

Conclusion

We have covered some of the most popular ideas for eCommerce marketing during COVID-19. We realize that businesses are suffering from huge dips but these are some strategies brands can use to grow and connect with potential customers better. Ultimately, COVID-19 isn’t going to last forever but it’s true that brands will be redefining the way they operate moving on. And eCommerce will be that way.