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Everything You Need To Know About WordPress Firewall Security

Posted on February 16, 2023 by Jay

Website security basically refers to the measures taken to protect a website from potential security threats, such as hacking, data theft, or malware infections. Website security is crucial for protecting sensitive information and ensuring that a website remains accessible to users. The goal of website security is to ensure the confidentiality, integrity, and availability of the website and its data.

Some common security measures of a WordPress website are,

Using strong passwords and implementing two-factor authentication
Keeping the website and its components (e.g., themes, plugins) up to date
Using a reputable web host with built-in security features
Implementing an SSL/TLS certificate for encryption
Installing a security plugin, such as a firewall or antivirus software
Regularly backing up the website’s data
Monitoring the website for suspicious activity
Educating users on safe browsing practices.

A firewall is a security tool that monitors and controls incoming and outgoing network traffic based on predetermined security rules. In the context of WordPress website security, a WordPress firewall acts as a barrier between your website and potential security threats, such as hacking attempts, malware infections, or data theft.

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Here are some of the benefits of using a WordPress firewall for your website security:

Protects against hacking attempts: Firewall helps to prevent unauthorized access to your website by blocking malicious traffic & suspicious IP addresses.
Prevents malware infections: A WordPress firewall can detect and block malware-infected requests before they reach your website.
Increases website speed: By blocking malicious traffic, a WordPress firewall can improve the overall speed and performance of your website.
Enhances security: A WordPress firewall provides an additional layer of security to complement other security measures, such as SSL certificates, anti-virus software, and regular backups.
Simplifies security management: Many WordPress firewalls come with user-friendly interfaces that make it easy for non-technical users to manage security settings.

What is WordPress Firewalls?

A WordPress firewall is a security tool that helps protect a WordPress website from various online threats, such as hacking attempts, malware, and malicious traffic. It acts as a barrier between the website and the internet, analyzing incoming traffic and blocking any requests that may be harmful to the site.

The firewall helps to prevent unauthorized access, data theft, and other security breaches, making the site more secure and reliable. Some popular WordPress firewalls include Sucuri, Wordfence, and All In One WP Security and Firewall.

Why use WordPress Firewall

Using a WordPress firewall in a website provides several benefits, like;

Improved security: A firewall helps to protect the website from various online security threats, such as hacking attempts, malware, and malicious traffic. It acts as an extra layer of security, filtering out harmful traffic and blocking potential attacks before they can cause damage.
Protection against attacks: A firewall helps to prevent unauthorized access, data theft, and other security breaches, making the site more secure and reliable.
Real-time monitoring: A firewall provides real-time monitoring of incoming traffic and alerts administrators if any suspicious activity is detected.
Enhanced website performance: By blocking malicious traffic and reducing the load on the server, a firewall can help improve the overall performance and speed of the website.
Easy to install and use: Many WordPress firewall plugins are easy to install and configure, making it simple for website owners to implement this extra layer of security without needing technical expertise.

Therefore, using firewall is a smart and effective way to secure a WordPress website and protect it from potential security threats.

Best WordPress Firewalls

There are many options available for WordPress firewalls, and the best one for a specific website will depend on its unique needs. Here are some popular and well-regarded WordPress firewalls below,

Sucuri: A comprehensive security solution that offers a firewall, malware scanning, and website monitoring.
Wordfence: A security plugin that includes a firewall, malware scanning, and real-time traffic monitoring.
All In One WP Security and Firewall: A security plugin that provides a range of security features, including a firewall, malware scanning, and website optimization.
Jetpack Security: A security solution that offers a firewall, automatic backups, and real-time security scanning.
IThemes Security: A security plugin that provides a firewall, two-factor authentication, and malware scanning.

These are just a few examples of the many WordPress firewalls available. It’s important to research and compare different options to find the one that best fits your site’s needs and budget.

How to Install a WordPress Firewall on Website

Installing a WordPress firewall on a website typically involves the following steps:

Choose a firewall plugin:

Choose a WordPress firewall plugin that fits the needs of your website. Some popular options include Sucuri, Wordfence, and All in One WP Security and Firewall.

Install the plugin:

Login to the WordPress admin dashboard and go to the “Plugins” section. Click “Add New” and search for the firewall plugin you’ve chosen. Install and activate the plugin.

Configure the plugin:

Once the plugin is installed and activated, navigate to its settings page to configure it according to your preferences. Some plugins may offer default settings that you can use or adjust as needed.

Test the firewall:

After configuring the firewall, test it to make sure it’s working correctly. You can do this by visiting your website and checking for any errors or issues.

Regularly update the plugin:

To ensure the firewall remains effective, it’s important to regularly update the plugin to the latest version. This will help to address any known security vulnerabilities and improve the overall security of your website.

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These are the general steps for installing a WordPress firewall. However, the exact steps may vary depending on the specific plugin you choose, so it’s recommended to consult the plugin’s documentation for detailed instructions.

Conclusion

WordPress firewall security is a crucial aspect of maintaining the security of your website. By using a combination of security plugins, server-side security measures, and best practices for website management, you can significantly reduce the risk of your site being hacked or compromised.

Regularly updating your WordPress software, plugins, and themes, and backing up your website regularly can also help ensure that your site remains secure and protected from potential threats.

Security must be taken seriously: a breached website can lead to sensitive data loss, reputational harm, and costly losses.

How To Migrate Your WordPress Website Manually

Posted on January 27, 2023 by Jay

Migrating a WordPress website manually can seem daunting, but with the right steps and preparation, it can be a relatively straightforward process. Here in this article I will walk you through the process of manually migrating your WordPress site, including how to backup your current site, install a new version of WordPress, import your content, update URLs and file paths, test your new site, and finally go live.

Whether you’re moving to a new hosting provider or simply want to change the domain of your website, this guide will provide the information you need to successfully migrate your site.

Keep in mind that the process can be complex and time-consuming, so it’s always best to consult with an expert if you’re not sure about how to proceed.

Manually WordPress website Migrating steps –

Migrating a WordPress website manually involves several steps, including:

1. Backing up your current site:

This includes creating a full backup of your site’s files, as well as a database export. Backing up your current website is an essential step in the process of manually migrating a WordPress website. Here are the steps to create a full backup of your site:

Database Backup: Using a plugin like “Duplicator” or phpMyAdmin, export a copy of your database. This will save all of your posts, pages, comments, and settings.
File Backup: Use an FTP client like FileZilla to download a copy of all the files from your website. This includes all of your themes, plugins, images, and other media.
Store the Backup: Store the backups in a safe place, like an external hard drive or cloud storage service.

It’s important to regularly backup your site to have a recent copy to restore if something goes wrong during the migration process. Once you have created a backup of your website, you can then proceed to the next step, which is installing a new version of WordPress on your new server or hosting account.

Note: You also can use various backup plugins for WordPress to automate the backup process

2. Installing a new version of WordPress:

Installing a new version of WordPress is the next step after you have backed up your current website. Download and install the latest version of WordPress on your new server or hosting account. Here are the steps to install a new version of WordPress:

Download WordPress: Go to the WordPress.org website and download the latest version of WordPress.
Upload WordPress: Use an FTP client like FileZilla to upload the WordPress files to your new server or hosting account.
Create a Database: Create a new database on your new server or hosting account. Make sure to note the database name, username, and password, as you will need them during the installation process.
Run the Installation: Go to the URL of your new server or hosting account and run the WordPress installation process. This will involve entering the information for your new database, such as the name, username, and password.
Complete the Installation: Follow the prompts to complete the installation process, including setting up your site title, creating a username and password, and selecting a theme.

Once the installation is complete, you can proceed to the next step, which is importing your content into the new site.

It’s important to note that, before installing the new version of WordPress, you must check the server requirements and also the compatibility of the theme and plugins you’re going to use with the latest version of WordPress.

3. Importing your content:

Importing your content is the next step after installing a new version of WordPress. Here are the steps to import your content:

Install the Import/Export Plugin- Go to the WordPress plugin repository and install an import/export plugin such as “All-in-One WP Migration” or “Duplicator”.
Import the Database: Using the plugin, import the database export file that you created earlier in the process. This will import all of your posts, pages, comments, and settings into your new site.
Import Media Files: Use the plugin to import the media files from your file backup. This will include all of your images, videos, and other media.
Check your content: Once the import process is complete, check your new site to make sure that all of your content has been imported correctly. You should also check that all of your links are working properly.
Update Permalinks: Go to the permalink settings page and update the permalinks structure.

It’s important to note that, depending on the size of your website, the import process may take some time. Also, some plugins can have limitations in importing large files, in that case, you may need to split the database into smaller chunks and import them one by one.

Once your content has been imported, you can proceed to the next step, which is updating URLs and file paths.

4. Updating URLs and file paths:

Update any URLs and file paths that have changed, such as when moving from a development domain to a live domain.

Updating URLs and file paths is an important step in the process of manually migrating a WordPress site. This step ensures that all of your links and media files are working properly on your new site. Here are the steps to update URLs and file paths:

Update the URLs: Go to the general settings page in your WordPress dashboard and update the site URL and home URL to the new URL of your site.
Update the file paths: If your file paths have changed, you will need to update them in the database. You can use a plugin such as “Better Search Replace” to do this.
Check your links: After updating the URLs and file paths, check your site to ensure that all of your links and media files are working properly.
Update hard coded links: If you have any hard coded links in your theme or plugin files, you will need to update them manually.
Update internal links: Go through your website and update any internal links that may have changed as a result of the migration.

It’s important to note that, Updating the URLs and file paths can be a tedious task, so it’s essential to double-check everything to avoid any broken links. A broken link can harm the user experience and your SEO ranking.

Once you have updated the URLs and file paths, you can then proceed to the next step which is testing your new site to ensure that everything is working properly.

5. Testing your new site:

Test your new site to ensure that all of your content has been transferred correctly, and that all of your links are working properly.

Testing your new site is an important step in the process of manually migrating a WordPress site. This step ensures that everything is working properly on your new site before you make it live. Here are the steps to test your new site:

Test all the links: Go through your site and test all of the links to ensure that they are working properly.
Test forms: Test all the forms on your site, such as contact forms and registration forms, to ensure that they are submitting and sending properly.
Test media: Check that all of your media, such as images and videos, are displaying correctly.
Test e-commerce functionality: If you have an e-commerce site, test the checkout and payment process to ensure that everything is working correctly.
Test on different devices: Test your site on different devices, such as desktops, laptops, tablets, and smartphones, to ensure that it is responsive and working correctly on all devices.
Test on different browsers: Test your site on different web browsers, such as Chrome, Firefox, Safari, and Edge, to ensure that it is working correctly on all browsers.

It’s important to note that, testing your new site thoroughly is crucial before you make it live, as any issues found after going live can be harmful to your users and your business.

Once you have thoroughly tested your new site and are satisfied that everything is working properly, you can then proceed to the final step, which is going live.

6. Going live:

Once you are satisfied that your new site is working as expected, you can update your DNS settings and make your new site live.

Going live is the final step in the process of manually migrating a WordPress site. This step makes your new site live and accessible to the public. Here are the steps to go live:

Update DNS settings: Update the DNS settings of your domain to point to the new server or hosting account where your new site is located.
Update the CDN: If you’re using a Content Delivery Network (CDN), make sure to update the CDN settings to point to your new site’s IP address.
Set up redirects: Set up redirects from your old site to your new site, to ensure that any incoming traffic to your old site is redirected to your new site.
Monitor your site: Monitor your site’s performance and uptime after going live, to ensure that everything is working as expected.
Update Google Analytics: Update the tracking code of your Google Analytics account with the new site’s tracking code
Notify your visitors: Inform your visitors that the site has been moved and provide them with the new site’s URL

It’s important to note that, going live is a critical step, so make sure to double-check everything before making the switch. It’s also recommended to schedule the migration during a low traffic time to minimize the impact on your visitors.

By following these steps, you can ensure that your site migration is successful, and your new site is up and running smoothly for your visitors.

It’s important to note that this process can be complex and time-consuming, and it’s always recommended to consult with an expert if you’re not sure about how to proceed.

Conclusion:

Manually migrating a WordPress website can be a complex process, but with the right steps and preparation, it can be done successfully. The key to a successful migration is to create a full backup of your site, including both files and database export. Additionally, it’s important to install the latest version of WordPress, import your content, update URLs and file paths, test your new site, and finally go live.

It’s important to note that migrating a site can be time-consuming and may require some technical expertise, so it’s always recommended to consult with an expert if you’re not sure about how to proceed. Here is the quick recap,

Backup your current site.
Install the latest version of WordPress.
Import your content.
Update URLs and file paths.
Test your new site.
Go live.

By following these steps, you can ensure that your migration goes smoothly and your site is up and running on your new server or hosting account in no time. Andolasoft has experienced and skillful experts for consultation. So feel free to communicate with us and schedule a free consultation now.

Best Lead Generation Plugins For Your WordPress Website

Posted on April 19, 2022 by Netrananda M

After developing a WordPress website the next important step is, you need how your website can generate leads to maximize your sales. Generating leads from website is not an easy task but some marketing strategies are there which simplify your work.

There are plugins available for a WordPress website and lead generation plugins comes to the picture. You need to install the best Lead Generation Plugin in your WordPress website to do the needful.

WordPress has a variety of lead generation plugins. These plugins help you to nurture, manage, and meet your potential customers at every step of their buying process. Lead Capture Plugin provides all the tools that are necessary to grow your email list fast and provides growth to your marketing.

Whether you are running a blog or online business or an e-commerce shop. Collecting information from the one showing interest in your services or product and selling your product to them is the main motto.

More than 75% of people who visit your website, they don’t return once leave. In such cases, you lose many opportunities. And as most of the traffic is anonymous, you can’t sell your website to anyone who you don’t know.

In this scenario, WordPress Lead generation plugins help to generate leads. You can grow the email list, develop a long-lasting relationship with your customers, and more. You need to choose the right lead generation tools to get more customers and sell easily to grow your business.

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What is Lead Generation?

Lead generation is defined as the process of how you attract your potential clients to your WordPress website and convert them into your long-term customers.

With Lead Generation tools you are generating the interest of your prospective customers. It can be done in various ways. Lead Generation on your website means getting visitors into you’re:

Email newsletter
Contact submission or inquiry form in your website
Improving contact with your customers through live chat
Book a call with your sales team.

Therefore, Lead Generation becomes essential for all online businesses. It helps you to have a strong process of converting your leads into customers.

A good lead generation strategy can target and locate your valuable prospects and initiate the journey of your sales pipeline. A good lead Generator tools is effective for your marketing sector.

(Source – Brndle)

Once you generate these leads, you can engage or re-engage with them at each stage of the customer’s journey. The more leads you develop, the amount of sales increase. Also, the better you manage the lead, the speed and the quality of sales also increases.

A lead generation tool and WordPress plugin are connected directly with the website and provide new features and functions. You should think of these plugins as apps that can be loaded into your iPhone or Android device. You can install any app and all will provide these unique services.

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What are the best WordPress lead generation plugins?

With a WordPress lead generation plugin, you can connect it directly to your website and provide new features and functions. You need to consider these plugins as an app that is loaded to your android or iPhone device. You can download several apps and they all offer you some unique service.

An ideal lead generation strategy includes a combination of tools each working together to improve the sales pipeline. You cannot get avail to a one-size fit- for all plugins. You get a better return when you invest in any individual tools that work best for any unique business model

CRM Plugin:

(Source – wordpress.org)

CRM Plugin refers to the Customer relation plugin that helps you to organize and store information of your prospective customers. The system manages all the aspects of your relationship with each customer. Whether it means monitoring the engagement with any of your cold email campaigns or tracking the personalized messages that are sent to long-term clients.

By using a CRM plugin, you can automate tasks like email creation, form builder, and data analysis that are used to improve communication with each prospect at an affordable range. This stored information provides an insight into the potential business efficiency and you can act based on that information.

Lead Capture Plugin:

(Source – wordpress.org)

Lead capture is defined as the process that helps in attracting and collecting all necessary information about your customers. So you can develop a business relationship.

For example, you might get the email address from the capture form that is attached to any free Webinar or E-book. As the clients put all their information (that is collected in your CRM), you can use this data to increase communication and start your marketing journey.

WP Forms:

(Source – wpforms)

It is the best drag and drops Plugin form WordPress. You can easily get simple contact forms and also more powerful forms like survey forms and e-commerce order forms.

Contact forms are a great way of capturing leads. It is one of the most used and the oldest way of collecting emails to be in touch with the users. Apart from the contact forms, interactive forms such as survey, quiz, polls, etc., that helps to gather the Email address and improve sales.

It comes with more than 100 pre-built form templates that can be used as a starting point. You can easily customize your form to match all your needs. This is an easy-to-use plugin that can be used to create forms by using the drag and drop builder.

HubSpot:

(Source – wordpress.org)

HubSpot is the ultimate WordPress plugin to grow your mailing list, generate leads and manage contacts. The plugin will automatically collect the form submission from your website and add it to the fully integrated WordPress CRM. With HubSpot, you can measure the growth of your business. You can also create live chat and chatbots, manage your contact database and provide the drag and drop email feature.

OneSignal:

(Source – wordpress.org)

This plugin allows you to easily create push notifications for various situations. Such as the signature of any new entries at the end of a new subscription, etc. With these plugins, you can send the targeted notification, increase the engagement of the user, opt-in for push notification, and provide real-time analytics. With OneSignal you can enjoy the free plan which covers upto 30,000 desktop subscribers and unlimited plans on mobile.

Thrive Leads:

It is a popular lead generation plugin that is used to grow your email list. It is a pre-designed template and drop editor, with easy to use and drag. You can create highly converting optin forms.

This flexible lead generation plugin allows you to develop mobile-optimized forms, with 2 steps options and the widgetized forms can be placed throughout your website.

(Source – Thrivethemes)

FAQ:

What is a lead generation plugin?

A lead generation plugin is used to collect email addresses and other necessary details of your potential customers. So you can develop a healthy relationship with them and convert them into customers.

Why do you need a lead generation plugin?

Lead generation is defined as the process that provides visibility, trust, credibility, and interest from a particular group of people (potential leads). Hence by focusing on lead generation, you can drive traffic from the high-quality prospects that provide high-value customers.

What is the best lead generation plugin for WordPress?

The best Lead Generation Plugin for WordPress are:

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Conclusion:

Lead Generation is important for any business. But you need the right set of plugins to streamline your sales pipeline. It doesn’t matter if you are running an eCommerce store, simple blogs or a business website, you can grow your business with it by converting lots of visitors into subscribers and leads. With these plugins, you can attract more priority clients and provide them a better user experience, all of that can improve the conversion rates.

If you are finding any difficulty in choosing the right lead generation tools for your business. Or want to collect more information for integration of your WordPress website, you can contact us, we will serve you with the right solution for your WordPress website.

How To Grow Your Business With WordPress Website

Posted on March 29, 2022 by Netrananda M

WordPress is one of the most popular content management systems for building websites. It allows you to create a unique website, without the need of any programming knowledge. It is a perfect choice for businesses of all types and sizes.

In today’s modern world, everyone is using a device to browse the internet. This means that having a simple, yet engaging website is a requirement. A good way to have a business presence online is to build a WordPress website.

So, you might be wondering: “What are the benefits of having a WordPress website?”

Or you might be wondering if it is right for your business and your marketing goals.

Are you thinking of to grow your business online without spending a huge amount of money?

If yes then, here I am going to share some practical tips that will help you to grow your business.

A strong online presence is important for a successful business. As the internet and digital marketing have grown to a larger extent. A powerful website is important to shape your brand image.

Many brands choose WordPress to develop their website. It is because WordPress is easy to use, reliable and it’s a marketing tool.

Therefore, more than 33% of websites on the internet are powered by WordPress.

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How can you grow your business with a WordPress Website?

Developing a Business Website is not enough; you need to make your business grow.

All you have to do is spend a few hours and spend undivided attention. You can make your website ready to go live.

But, it’s not the only thing that makes WordPress one of the best tools to grow your business online.

A WordPress website provides enormous benefits.

“We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar

Why Use WordPress to Build your Business Website?

Be in the top search result of Google:

Being a marketer you understand the value to rank at the top search results of Google. But it is not easy to get to the first page when you don’t have any basic knowledge of Search engine optimization.

But if you are using WordPress you don’t need to worry about it. Installation of a SEO plugins can make your WordPress website SEO friendly.

Many SEO friendly Plugins are available on the web. With the best plugins that is beneficial with SEO marketing will help your website to be at the top position in Google search.

Provide Technical Support

Being a consumer, you often come across many consumer tech support issues for some services or products. Every business can develop trust among the audience, by providing technical support windows on the WordPress website. This helps your customer to lodge consumer complaints or feedback.

Test variable Contact Forms:

You can install the Contact Form 7, the most commonly used WordPress Plugin for contact forms. It helps to collect a variety of information from your potential customers. Whether you need an email address, or any contact information, it can be set up with a few clicks using the contact form 7.

Such a facility is available with the WordPress, hence it is an effective way to grow your business.

Mobile Responsive:

Google always goes for mobile-friendly websites. If your website is not mobile responsive then it will take more time for Google to rank your website and you will miss huge number of traffics as many people are using mobile phones to visit a website. Therefore a mobile-friendly website is important. With WordPress, you can choose a mobile-friendly theme that will help your business to grow.

Create a Knowledge Resource:

If your business website has to deal with lifestyle, education, philosophy, etc. By using WordPress you can create your personal knowledge series. This will provide a detailed knowledge guide to your audience and clients.

You need to update this knowledge resource, to increase the value of the resources.

You can also create and run the user forum of these resources and develop a community on your own. It is a huge opportunity for business promotion.

Monitor your Website:

With WordPress, you can monitor and analyse the marketing strategy from the dashboard. You can also use Google Analytics for it. But you need to switch tabs if you want to check your business performance.

The Plugins offered by WordPress helps to install Google Analytics directly into your WordPress website. This helps to check the stats without switching to any tabs and straight from your dashboards.

With this, you can identify which tactics will work for you. It can also be used to improve the strategy that doesn’t work for your business.

Customized Theme:

With WordPress and other platforms to build your WordPress website it becomes scarier. But with WordPress you get thousands of customizable themes that helps you to get started.

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Partnership:

The easiest and fastest way to grow your business is through partnership. You can get a partner for your business from your existing customers. So, partner with a business that helps you to create new opportunities for your customers.

FAQ:

Is WordPress good for your business?

WordPress has been a user-friendly CMS. Many people built their websites using WordPress and not by developers. The CMS makes it easier to build a clean, good website that can boost your business.

Can a beginner use WordPress to build their website?

WordPress is an easy-to-use CMS. You don’t have to visit website developers to build your website. Beginners can also build their business website with WordPress

It’s very easy to set up and run. Many web hosts come with one-click auto-installers. WordPress is very simple to use like Microsoft Word or Word Processor.

What are the benefits of using WordPress to build your business website?

Growing your business website with WordPress will provide many benefits such as:

Easy to use and installation
Mobile-friendly themes
Easy to customize and control
Versatile and scalable
Built-in business blog

Conclusion:

Starting and setting your business is quite challenging for business owners. But, thankfully by using WordPress, you don’t have to worry about any issues that will hamper the business performance.

WordPress websites offer a lot of benefits for any business. However, there are things to think about before getting started.

WordPress allows you to create a website on an easy-to-use platform, it does not mean that the platform is easy to use. It takes time and effort to learn the ins and outs of how to build a website with WordPress. Consider investing in learning this skill if you don’t have any experience with coding or web design.

In order for your website to be successful, it must appeal specifically to your target audience. So, if you want people who are newly interested in your industry, consider building a different kind of site than if you want people who have been interested in your industry for years.

If you are considering using WordPress as a way to grow your business online, keep the above things in mind!

By following the above-mentioned tips to grow business you can promote your WordPress website to grow in the right way.

However, if you find any difficulty in developing your website, our WordPress developers are happy to help your business grow.

How To Promote WordPress Plugin And Themes?

Posted on March 22, 2022 by Netrananda M

In the present situation WordPress has helped many businesses to get success. Large number of people with WordPress are making a living. They use this platform to sell goods and services. The WordPress developers, copywriters and designers, are working more on it to deliver a better and user-friendly website.

Whereas, many other people choose another option of making a living through WordPress. They are selling WordPress in the form of plug-in and themes.

However, developing a website is only the beginning. But getting paid customers is a more difficult task. You need to put more effort and attention into it.

The WordPress developers spend hours creating perfect websites. But your efforts need results, your plugins and themes need to be sold.

Lead Generation Plugin helps to generate the leads. It helps to obtain more contacts that help to visit your website. They can become potential customers as they show interest in services and products that are offered on your website.

Not only is lead generation tool effective but the WordPress theme is equally important for your website growth. When your visitors lands to your website the first things they observe is the theme. It is what creates a first impression to your visitors.

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Promotion methods to sell your Plugins and Themes:

Have you ever wondered how WordPress developers are experts in selling their themes and plugins? Even after you put lots of effort into your development, the result you receive is very less.

“More than 90% of visitors to our blog come from search engines. So, sellers can expect more potential users/buyers of their products when paying for promotions or collaborating with us”

With these highly effective methods, you are definitely going to generate more customers for your WordPress Plugins and themes.

So follow these winning strategies:

Offer a Free Version:

Many people always find ways to try new things. So, if they are not aware of you or you are a new developer, launch your very first theme or Plugin.

So, in such a scenario you can market your product by offering something for free first.

It’s a very effective method that many developers follow and has achieved success with it.

Although the free version doesn’t offer many features, this allows people to try a new model and later buy it to enjoy the overall features.

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Share your plugin to WordPress Repository:

If you have offered a free limited version of the plugin, you can now understand why it is important.

With the lead generation plugin you can manage your marketing process as given in the below image.

(Source: Broadley Speaking)

It is a necessary step, many of your competitors lie on the same page with high reviews and ratings. You are definitely going to get lots of customers and customers for the pro commercial version.

Also, you can place the WordPress.org approved sign on your plug-in website. It is proof that your plug-in will meet all the standards and requirements of the WordPress.org community.

Develop connected Products:

The other way of marketing your product is by developing a connected product. You might need some time and effort to get the particular user requirements. But this method is surely going to pay off.

For example, you can develop connected plugins that work in both ways. It can be downloaded as stand-alone plugins or as add-ons for the main plugin.

Weekly Newsletter:

By creating a Weekly Newsletter for your WordPress Plugin and WordPress themes, you get to create more and more customers into your website.

It is the most beneficial way of promoting your WordPress Plugin and Themes.

Engaging Content for Audience and Search Engine:

When you have already decided to promote your theme and plugin, you need to do some extra work. This means you need to fill out the listing for the WordPress directory. It means the entire tab, people that includes FAQ and screenshot.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose

It also defines how you are making your website full of resources for users. On your website, you need to develop a blog with FAQs, case studies and uses for plugins.

With more helpful content on your website, the more professional look you are providing your website.

When you fill your websites with content you encourage them to visit your site again and again. Take the advantage by sending an occasional communication.

Offer a monthly email newsletter, it’s a better way to be in touch, inform the users about your updates, and provide a forum for feedback.

Content is a better way to make people reach your website and get engaged with your product. It is also a reason how SEO finds you. Create high-quality, engaging, and original articles. You can also allow guest posts and other blogs to get maximum benefits.

Advertise Your Plugins and Themes:

Well, you need to spend some money to bring your target audience to your website. You need to advertise your work. Not every type of advertisement works, but some do, and these are:

Paid submissions: In this form of advertisement you need to pay to place your plugin details on other’s website.
Paid Reviews: In this advertisement form, you need to pay the most popular blog of WordPress to write about your product and they do. This is a professional way where your potential customers read about you and visit your website.
Google AdWords: It is a pay-per-click advertising form. You can achieve good results, but you need to have some experience and knowledge of using it. Or you are going to spend your money and time.

So these are some forms of advertising that you can use to advertise your website. If your plugin varies from others in design, usability, and features, you will automatically get more customers. They will share it and recommend it to other users.

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FAQ:

How to sell your WordPress theme?

To sell your WordPress theme you need to follow these plans:

Create a plan
Find the right niche for your theme
Know your competitors
Decide your product price
Provide unique design
Offer documentation and support
Add correct functionality
Add plugin to your theme

Can I gain profit by selling WordPress themes?

For many years selling WordPress themes has been a most profitable business.

If you manage to create beautiful, reliable, and stable themes, for which you are sure it will provide great customer support. It is not going to be a burden, these businesses will perform very well.

Where should I sell my plugins?

Here is the list of places that you can use to sell your WordPress themes and Plugins:

Conclusion:

So, this is a hell of a lot of information, but you cannot avoid that this is some very important information that is very effective for your growth.

You need to apply these tactics to market your product. However, you need to market WordPress first to grow your products and achieve your business goals.

With these actionable tactics. You are surely going to generate more sales and revenue. Focus on growing your products and adding value to customers.

Are you facing any problem in developing your WordPress Plugins and Themes or want to create any modification in your website, contact to Andolasoft. Our dedicated WordPress developers will help you in developing your website or creating any changes to your existing WordPress Website and custom Plugins and Themes development.

Why You Should Use WordPress for Your Website

Posted on August 13, 2021 by Jay

Converting business offline to online isn’t a big thing today. The Covid19 pandemic created a huge impact on all types of business. Consumers who never thought about websites, but now they prefer online shopping.

According to the latest PYMNTS’ 2020 Remote Payments Study “72% of consumers are using mobile devices to shop in stores.

Your customers are also included in between 72%, then you need to convert your business to online if you want to get back them.

Create your own business website by choosing a good content management system (CMS) like WordPress.

What Is WordPress?

WordPress is one of the best open source content management systems (CMS) available today since 2003. This CMS allows you to easily create, edit, manage and publish content on your website without having to learn any programming at all.

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WordPress has come a long way and has now emerged as a reliable web development solution for professional websites and e-commerce stores.

Today, it’s used by 31.9% of all the websites, which is a content management system market share of 59.4%.

Since the last few years, The CMS has also become the choice for non-blogging websites.

Let’s see the top reasons why wordpress app development is so popular and why you should choose the WordPress platform for your website.

Conclusion

WordPress is the most powerful and free content management system which has a wide range of features to develop impressive and user-friendly websites for your business.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Also, a well-designed website can engage your users and influence them to return to your website. This will definitely help a lot in defending your market share.

So, you need to find an experienced wordpress development firm, who are ready to give their support through the project within your budget.

Before hiring a WordPress developer or agency, you should check their work and their skill and how they can help you within your time and budget.