Tag: WordPress themes

Top 8 WordPress Design and Development Trends of 2023

Posted on by Jay

WordPress is one of the most versatile and adaptable platforms that offers a range of features and functions that make it suitable for both individuals and brands to create their online brand presence.

It started-out as a basic blogging platform nearly two decades ago and since then it has become a powerful content management system powering nearly 50% of all websites in the world.

WordPress CMS platform features better technology integration, mobile support and user experience which is also supported by a passionate community of contributors who constantly develop new features and tools that increase its capabilities.

Today, in this blog I am going to list out the latest trends in WordPress design and development which you can implement to increase your brand awareness and sales.

Top Stats and Facts About WordPress Development

  • WordPress Dominance:
    WordPress powers over 40% of all websites on the internet, making it the most popular content management system globally.
  • Themes Availability:
    The official WordPress Theme Directory offers over 8,000 free themes, providing a vast selection of design options for website owners.
  • Plugin Repository:
    WordPress users have access to more than 60,000 free plugins in the official WordPress Plugin Repository, enabling enhanced functionality and customization. 
  • Responsive Websites:
    As of 2021, approximately 70% of WordPress websites are responsive, meaning they automatically adapt to different screen sizes and devices for an optimal user experience. 
  • Mobile Traffic:
    Mobile devices generate around 52% of global website traffic, underlining the importance of mobile-responsive WordPress designs.
  • Popular Page Builder Plugins:
    Page builder plugins like Elementor and WPBakery have gained significant popularity among WordPress users, enabling drag-and-drop design functionality without coding knowledge.
  • E-commerce Integration:
    WooCommerce, a popular ecommerce plugin for WordPress, powers over 5 million online stores, making it a leading choice for online retailers.
  • Multilingual Support:
    WordPress offers support for more than 200 languages, allowing businesses to create multilingual websites to reach a global audience. 
  • Security Concerns:
    WordPress is frequently targeted by hackers due to its popularity. As of 2021, around 90,978 attacks are made on WordPress sites every minute. 
  • Gutenberg Editor Adoption:
    The Gutenberg editor, introduced in WordPress 5.0, is now used by over 47% of all WordPress websites, indicating steady adoption among users. 
  • Open-Source Community:
    WordPress is an open-source software maintained by a global community of developers and contributors, with thousands of individuals actively involved in its continuous improvement.

Here are the Top 8 WordPress Trends to Follow in 2023

  1. Video Backgrounds
  2. Parallax Scrolling
  3. Augmented Reality
  4. Dark Mode UI
  5. Minimalistic Themes
  6. Voice Search Integration
  7. Chatbot Integration
  8. Multilingual Support

Video Backgrounds

Video Backgrounds

(ImageSource: https://qodeinteractive.com/wordpress-theme/kenozoik-vibrant-portfolio-theme/)

Video background is one of the latest trends in WordPress web development which includes using a short video as the background of the web page. It can be achieved by custom developing your WordPress website, installing a pre-developed theme or installing a plugin to this particular effect on your WordPress website.

Why is video background a trend?

  • Video backgrounds provide a stunning and engaging experience for users
  • It retains user attention which encourages users to spend more time on the website
  • Create an immersive user experience which converts more visitors to customers
  • Video backgrounds deliver more meaningful messages that text and still-images
  • Video backgrounds are responsive which can fit to any screen size delivering a consistent user experience across all devices
  • With the availability of plugins it is now easier than ever to implement video background to WordPress site.

Parallax Scrolling

Parallax Scrolling

(Imagesouce: https://stockdutchdesign.com/en/lookbook/)

Parallax scrolling is a WordPress development technique that provides a depth to the movement of the browsing experience. Here the background of the web page moves at a different speed than the foreground content which creates a visually engaging experience for the users.

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Why parallax scrolling is in trend?

  • Parallax scrolling creates a visually stunning and engaging experience for users.
  • It encourages more engagement from users.
  • It increases user engagement and encourages users to stay longer on the website
  • Parallax scrolling is responsive and can be implemented using plugins and add-ons.

Augmented Reality

Augmented Reality

(Image credit: Dent Reality)

Augmented reality is quickly taking shape to be the next big thing after AI. Companies like Meta and Google are already paving the way for the new companies to emerge in this market. Augmented reality is typically employed by ecommerce stores to provide a more immersive and physical store-like experience to online shoppers.

Why is augmented reality in trend?

  • Customer can get a store-purchase like experience
  • Businesses have wider scope of interaction with the customers
  • Ecommerce store reduces chances of returns and exchange as the shoppers
  • Today’s technology enables WordPress store owners to easily integrate AR and VR to their web store.

Dark Mode UI

Dark Mode UI

(Image Credit: www.apple.com)

Dark mode UI is a trend that involves using darker backgrounds and lighter text to create a visual design that is easy to view. It is in trend because of the increasing mobile usage for which users today prefer dark mode to reduce eye strain when using mobile devices in low-light environments.

Why is dark mode UI in trend?

  • Dark mode delivers a soothing viewing experience for the users.
  • It improves accessibility for users with visual impairments.
  • It reduces energy consumption and requires less power to display backgrounds
  • Availability of plugins and custom code makes it easier than ever to add dark mode themes and features to the WordPress site.

Minimalistic Themes

Minimalistic Themes

(Image Credit: Kalium Themes)

Minimalistic designs are in trend among WordPress development community because of its simple and uncluttered layouts. It creates an attractive and user-friendly layout by utilising a minimalist colour scheme; coupled with a simple typography and minimal use of graphics it gives a sophisticated appearance to the websites.

Why are minimalist themes in trend?

  • Minimalistic themes are pleasing to the eyes and provide information in a more uncluttered way thereby making it easier for them to view and consume content.
  • It increases user engagement and helps businesses succeed in a competitive market and users prefer minimalist design that doesn’t overwhelm them with too much visual information.
  • Minimalist themes are highly customizable enabling users to easily change the color scheme, typography and other visual elements that match their brand persona and style.
  • Minimalist themes are responsive and can be implemented with a simple theme installation.

Voice Search Integration

Voice search integration has become a growing trend. Today, it answers nearly 93% of all search queries. Which signifies the importance of having a voice search feature on web apps. Some consider voice search integration to be a must-have feature on their web apps.

It gives users the ability to search for information with ease and convenience which has grown in trend after the advent of smart home devices such as Google Nest and Amazon Echo.

Why is voice search integration in trend?

  • Voice search provides hands-free search capabilities to users
  • It makes it easier for users to find more accurate search results
  • It facilitates accessibility for users with disabilities thereby enabling businesses to reach a wider audience
  • Today’s technology makes it even easier to add voice search integration to WordPress sites.

Chatbot Integration

Today chatbot is the cornerstone of providing high-quality customer support. Chatbot integration is in top trend as it provides answers to initial queries effectively before transferring it to a real-human being.

It is particularly useful for businesses who get a large number of queries everyday and want to delegate simple queries to chatbots.

It uses artificial intelligence to mimic human conversation and provide helpful information and support to users.

Why is chatbot integration in trend?

  • Chatbots can stay online 24/7 providing on-demand support to customers.
  • It enables businesses to provide better customer support services to their global customer base.
  • Chatbots can be configured to answer queries in any language and all time zones.
  • It can manage a high volume of customer inquiries, thereby enabling businesses to provide better and more efficient customer service.
  • It reduces response times and can respond to queries almost instantly.
  • By using AI, chatbots can personalize their responses and provide a more customized user experience.
  • Chatbots make WordPress websites more cost-effective at the same time provide stellar customer support at a relatively lower cost.
  • It enables businesses to derive valuable insights and data from their WordPress websites.

Multilingual Support

Multilingual Support

Multilingual support is an essential feature in WordPress websites as it enables businesses to reach a global customer base. It facilitates online businesses to reach a wider audience by providing support for multiple languages there by providing an improved user experience for non-English speaking visitors and expanding their customer base.

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Why is multilingual support in trend?

  • Any WordPress website can be made multilingual by implementing a plugin to the CMS platform.
  • WordPress features a WordPress multi-site that enables web admins to create a separate site for each language in a few clicks.
  • WordPress multilingual site enables business owners to reach a global audience base.

Conclusion

WordPress is a rapidly evolving open-source CMS platform, all thanks to its larger community who keep improving its features and functionalities.

Apart from the design and development trends mentioned above the WordPress community is also witnessing an increase in other lesser known trends such as WooCommerce integration, headless WordPress development, multi-purpose WordPress themes, drag and drop page builder, and WordPress VIP.

If you are a business owner planning to build your next website using WordPress you should consider the above-mentioned trend to stay ahead of the competition and be more successful in your niche.

 

FAQs

  • What are the pros and cons of following design trends versus sticking with a timeless design?

The pros of the latest design trends is staying current and appealing to modern audiences, showcasing innovation and creativity, and creating a fresh user experience. Whereas the cons of the design trends are that these trends may become outdated quickly, leading to frequent redesigns, and risk of losing brand identity by blending with competitors.

  • Are there any security considerations I should be aware of when implementing these trends?

Be cautious of using third-party plugins or themes from untrusted sources. Regularly update all components to patch vulnerabilities, and ensure secure data handling in features like AI-driven personalization.

  • Will these trends require additional training or expertise to implement effectively?

Implementing complex trends like AI personalization or 3D effects may require specialized knowledge or hiring experts. WordPress tutorials and courses can help bridge knowledge gaps.

  • What are the potential challenges or risks associated with adopting new design and development trends?

Adapting new trends can lead to compatibility issues with older plugins or browsers. Overloading with excessive animations or visuals may slow down website performance. User acceptance and understanding of trendy features are uncertain.

  • Are there any performance optimization tips for websites that incorporate these design trends?

Optimize images and media files to reduce loading times. Minimize HTTP requests by merging CSS and JavaScript files. Use caching plugins to improve page loading speed. Prioritize lightweight themes and clean code to ensure faster website performance.

How To Promote WordPress Plugin And Themes?

Posted on by Netrananda M

In the present situation WordPress has helped many businesses to get success. Large number of people with WordPress are making a living. They use this platform to sell goods and services. The WordPress developers, copywriters and designers, are working more on it to deliver a better and user-friendly website.

Whereas, many other people choose another option of making a living through WordPress. They are selling WordPress in the form of plug-in and themes.

However, developing a website is only the beginning. But getting paid customers is a more difficult task. You need to put more effort and attention into it.

The WordPress developers spend hours creating perfect websites. But your efforts need results, your plugins and themes need to be sold.

Lead Generation Plugin helps to generate the leads. It helps to obtain more contacts that help to visit your website. They can become potential customers as they show interest in services and products that are offered on your website.

Not only is lead generation tool effective but the WordPress theme is equally important for your website growth. When your visitors lands to your website the first things they observe is the theme. It is what creates a first impression to your visitors.

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Promotion methods to sell your Plugins and Themes:

Have you ever wondered how WordPress developers are experts in selling their themes and plugins? Even after you put lots of effort into your development, the result you receive is very less.

“More than 90% of visitors to our blog come from search engines. So, sellers can expect more potential users/buyers of their products when paying for promotions or collaborating with us”

With these highly effective methods, you are definitely going to generate more customers for your WordPress Plugins and themes.

So follow these winning strategies:

Offer a Free Version:

Many people always find ways to try new things. So, if they are not aware of you or you are a new developer, launch your very first theme or Plugin.

So, in such a scenario you can market your product by offering something for free first.

It’s a very effective method that many developers follow and has achieved success with it.

Although the free version doesn’t offer many features, this allows people to try a new model and later buy it to enjoy the overall features.

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Share your plugin to WordPress Repository:

If you have offered a free limited version of the plugin, you can now understand why it is important.

With the lead generation plugin you can manage your marketing process as given in the below image.

Marketing Process(Source: Broadley Speaking)

It is a necessary step, many of your competitors lie on the same page with high reviews and ratings. You are definitely going to get lots of customers and customers for the pro commercial version.

Also, you can place the WordPress.org approved sign on your plug-in website. It is proof that your plug-in will meet all the standards and requirements of the WordPress.org community.

Develop connected Products:

The other way of marketing your product is by developing a connected product. You might need some time and effort to get the particular user requirements. But this method is surely going to pay off.

For example, you can develop connected plugins that work in both ways. It can be downloaded as stand-alone plugins or as add-ons for the main plugin.

Weekly Newsletter:

By creating a Weekly Newsletter for your WordPress Plugin and WordPress themes, you get to create more and more customers into your website.

It is the most beneficial way of promoting your WordPress Plugin and Themes.

Engaging Content for Audience and Search Engine:

When you have already decided to promote your theme and plugin, you need to do some extra work. This means you need to fill out the listing for the WordPress directory. It means the entire tab, people that includes FAQ and screenshot.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose

It also defines how you are making your website full of resources for users. On your website, you need to develop a blog with FAQs, case studies and uses for plugins.

With more helpful content on your website, the more professional look you are providing your website.

When you fill your websites with content you encourage them to visit your site again and again. Take the advantage by sending an occasional communication.

Offer a monthly email newsletter, it’s a better way to be in touch, inform the users about your updates, and provide a forum for feedback.

Content is a better way to make people reach your website and get engaged with your product. It is also a reason how SEO finds you. Create high-quality, engaging, and original articles. You can also allow guest posts and other blogs to get maximum benefits.

Advertise Your Plugins and Themes:

Well, you need to spend some money to bring your target audience to your website. You need to advertise your work. Not every type of advertisement works, but some do, and these are:

  1. Paid submissions: In this form of advertisement you need to pay to place your plugin details on other’s website.
  2. Paid Reviews: In this advertisement form, you need to pay the most popular blog of WordPress to write about your product and they do. This is a professional way where your potential customers read about you and visit your website.
  3. Google AdWords: It is a pay-per-click advertising form. You can achieve good results, but you need to have some experience and knowledge of using it. Or you are going to spend your money and time.

So these are some forms of advertising that you can use to advertise your website. If your plugin varies from others in design, usability, and features, you will automatically get more customers. They will share it and recommend it to other users.

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FAQ:

How to sell your WordPress theme?

To sell your WordPress theme you need to follow these plans:

  • Create a plan
  • Find the right niche for your theme
  • Know your competitors
  • Decide your product price
  • Provide unique design
  • Offer documentation and support
  • Add correct functionality
  • Add plugin to your theme

Can I gain profit by selling WordPress themes?

For many years selling WordPress themes has been a most profitable business.

If you manage to create beautiful, reliable, and stable themes, for which you are sure it will provide great customer support. It is not going to be a burden, these businesses will perform very well.

Where should I sell my plugins?

Here is the list of places that you can use to sell your WordPress themes and Plugins:

Conclusion:

So, this is a hell of a lot of information, but you cannot avoid that this is some very important information that is very effective for your growth.

You need to apply these tactics to market your product. However, you need to market WordPress first to grow your products and achieve your business goals.

With these actionable tactics. You are surely going to generate more sales and revenue. Focus on growing your products and adding value to customers.

Are you facing any problem in developing your WordPress Plugins and Themes or want to create any modification in your website, contact to Andolasoft. Our dedicated WordPress developers will help you in developing your website or creating any changes to your existing WordPress Website and custom Plugins and Themes development.

How WordPress Support And Maintenance Services Help Your Business

Posted on by Netrananda M

The Present world focuses more on the digital presence. Therefore your organization’s web presence is as important as its physical presence. Your WordPress website is the main showcase of your business and that should be available all time to engage with users.

So, now the question arises, why do you need website support and Maintenance Services?

Normally user-friendly, quick loading and bug free websites help to generate more revenue compared to buggy websites.

Developing a Website is not enough. You need to keep that active and bug free for smooth online presence and transaction.

WordPress Maintenance Services(Source – wpaos.com)

WordPress maintenance and support services help to reduce the time spent on maintaining your websites. You can handle issues such as bugs, spam, and hacks. Maintenance and support services are much needed for a static as well as ecommerce website.

The maintenance services will take care of the mundane tasks that need to be done. Such as theme updates, plugins, website backups, and security checks. All the important tasks that are necessary for a successful online business.

What do WordPress Maintenance and Support services do?

Most of the time the website owners do not focus on maintenance. Maintenance is an important factor for your business website.

If you do not maintain your website you get exposed to many potential problems such as increasing the chances to get hacked, page loading slowness, and reducing the search engine ranking.

As WordPress is a popular website, it is a common target for hackers, bots, and viruses.

According to a report by ZDNet, WordPress accounted for roughly 90% to get hacked among all Content Management systems.

Imagine you found your website contains malware and is unsafe or you found some part of your website disappearing fully.

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Sometimes the hackers take your website under their control. They steal your important information and damage your brand and reputation.

However, you can protect your website from these problems by keeping your website updated.

Keeping the Website Current is the first line of defence:

Your WordPress website should receive several routinely updates and new release each month. This improves the security and performance of your website. To make your website more secure, you need to maintain its core code and the used plugins.

Having a routine update to your WordPress website and all plugins are important. It ensures that your site has the latest security patches. This will significantly reduce the vulnerability to any attacks.

Health and Security of Your WordPress Website:

When you keep your website healthy, you are keeping your attackers away from your website. It also ensures that your site is performing at its highest level.

WordPress Website Maintenance(Source – valet.io)

Tools like Google Analytics, Google webmaster tools provide you with comprehensive website metrics. It gives an idea of the areas where your site is performing well and which are not.

You can check the stats of your website regularly. This helps you to avoid the problem before it turns bigger.

Some of the common website health problems are excessive site downtime, broken links, and slow-loading pages. Periodical monitoring of these metrics helps to identify the issue before it become bigger.

The other factor that affects website health is website security. Your website size and security precaution will determine your course of action. Many website owners go for various plugin options. Such as

With a well-protected website, you avoid any kind of unnecessary issue that can lead to hacking or poor security.

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Maintaining and optimising your database:

If you are running a busy site that has lots of traffic, regular content updates. Then you need to look after your database.

By regularly maintaining your database cleans your website cobwebs. This helps to improve the loading speeds and decreases the frequency of database errors.

WordPress Plugin that helps to simplify the entire process and this is the simpler way to keep your database clean and update.

FAQ:

Why do you need WordPress Website maintenance?

A WordPress Website needs regular maintenance in various aspects like core plugin updates, WordPress updates, website updates, theme updates, uptime monitoring, security, and more. This helps the website to remain secure, stable, and in good working order like other software.

What do WordPress maintenance and Support service provide?

The WordPress maintenance and support service provides the following functions:

  • WordPress themes, & plugins updates
  • WordPress core
  • Compatibility support
  • Website backup
  • Database and performance optimization
  • WordPress support and many more

How can I get WordPress Maintenance service?

There are several WordPress agencies, who are providing WordPress maintenance and support services with proper process and cost effective price. They have various types of service plans that includes the basic features and activities to make your website smoother and secure. You can choose your plan according to your needs.

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Why should I work with you?

  • High Quality Coding Standards
  • Experience with Diverse Verticals
  • In-time Delivery within Budget
  • Cost Effective Pricing
  • Transparency in Billing
  • One Stop Shop
  • 24/7 support

Conclusion:

With regular maintenance of your WordPress Website helps to run smoother and maximises the user engagement. But it’s not an easy task to do. Experienced and dedicated WordPress developers are required to manage all the issues to provide a smoother user experience.

WordPress Development agency like Andolasoft has dedicated and part time WordPress developers to make your work easy. It offers not only website maintenance and support Services but you can also develop new websites for your business.

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