Future Of Magento Ecommerce Trends To Implement

The online world is bombarded with E-commerce websites and this business model is growing at an exponential rate. To enjoy success in such a competitive market, your E-commerce store needs the latest & innovative trends.

Magento is among the most effective CMSs as it offers result-oriented features like a mobile-friendly platform, cost-effectiveness, flexibility, and scalability.

Because of these features, Magento has become extremely popular and is dominating the online selling industry.

E-commerce stores need to integrate innovative trends to offer engaging & unique experiences to customers.

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These trends ensure the growth of online selling stores and the business model is slowly replacing brick-n-mortar selling.

Change is growing at a rapid pace within the industry. Online sellers are always on their toes as the future is completely unpredictable.

The best approach is to integrate futuristic trends. Startups & entrepreneurs are consulting Magento experts to leverage the power of the latest trends. In this post, we are discussing different E-commerce trends.

Let us learn about the different E-commerce trends in detail.

1. Personalized Shopping

Seeing the growing number of new E-commerce websites within the market, it becomes crucial to building customer-centric websites to boost user experience.

Here Magento CMS brings plenty of advantages to Ecommerce world. The CMS can facilitate the building of highly responsive websites and apps.

This gives the potent scope of personalization.

With Magento, it becomes easy to send push notifications and emails to customers based on their shopping behavior.

A popular trend is to come up with personalized product pages as per user requirements.

2. Voice Commerce

By the end of 2021, the demand of smart speaker will grow by more than 30%. This clearly states it is the most demanding E-commerce trends to implement.

In fact, some brands are offering smart speakers with the features to book ticket to shopping online.

Several online merchants taking assistance from Magento Experts to implement voice commerce in their online stores.

Voice search in E-commerce website development will bring higher ROI.

Few tips to integrate voice search are mentioned:

  • The integration of Amazon Alexa & Google Assistants
  • Content optimization for voice queries
  • Facilitating a simple flow to buy products
  • Voice-based navigation on the website

3. Social Commerce

When it comes to the improvement of online sales and overall business ROI, the social commerce trend can’t be ignored.

Shoppers take keen interest in the websites integrated with social media platforms for sharing.

This makes it a preferred choice for buyers to know about all the top-rated deals on the Internet.

The number of online ads are growing with each passing day over social media platforms. This makes people aware about latest products & services in a convenient manner.

Hence, a dedicated Magento developer can never miss out on such a remarkable trend.

It has become a need these days for the guaranteed success of any online selling website.

4. AR/VR

The technological revolution is completely transforming industries. This is because of the emergence of latest technologies comprising Virtual Reality & Augmented Reality.

Seeing the relevance, these technologies are highly beneficial during the E-commerce website development.

Several people complain about the product feel & look present in brick-n-mortar store.

VR & AR technologies have helped online merchants to eliminate such gaps in online shopping.

There are plenty of reasons why E-commerce merchants are considering the integration of these trends. Shoppers can easily visualize products with the inclusion of latest AR technology.

Shoppers with ease can check whether the product is worth buying and meeting their demands or not.

The use of AR/VR is a super exciting trend that will be the most talked in the year 2021.

5. Artificial Intelligence

The Artificial Intelligence implementation in E-commerce business for product recommendations is not hidden from the whole world.

In the last few years advanced algorithms are introduced to uplift AI technology.

E-commerce websites get the chance to prepare for smarter product suggestions that will overall improve the customer experience.

Different trends are integrated with the support of Artificial Intelligence.

The customization of trends as per the buyer behavior & market needs will help to determine the best scenario for listing different products.

It will boost the marketing & sales efforts of different E-commerce businesses.

6. Push Notifications

Magento offers the option of customized push notifications for its visitors. First of all study the buying patterns and click behavior of the customers to send push notifications.

The primary objective of PUSH notification is to retain existing customers and engage new ones. In Magento 2, it is easy to communicate with the customers even after the website is closed.

The Web Push Notification extension work by using the web browser to show push notifications.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Hence, the customer can see the push notification whenever their web browser is open.

The push notification is an important tool to interact with the customers and get instant feedback. It captures the instant interests of the customers.

Thus, building a pure organic customer base in your niche.

Wrapping Up:

We have discussed the top-trends of Magento E-commerce for this year. After going through the post, we hope you have proper idea of how the CMS continues to build its standards.

Hence, why not take the leverage of these technology trends to enrich your website?

Consult an experienced E-commerce development company that can always be by your side to offer instant support services.

This is a perfect investment plan to remain competitive in the world of E-commerce.

The Important Elements For Better ECommerce Conversion

In the last 9 months of COVID situation, eCommerce development is considered as the most important development for online product selling businesses. Due to the lockdown, more and more users are turning their heads into the digital world to do business and generate high revenue.

“50-60% of the business contributors are a direct outcome of eCommerce development and designing.”

Having an eCommerce website to represent your business, you need to make it convenient to shop anytime, anywhere across the globe with any device as well.

So, anyone can get your products or services online with a few clicks on a mobile device or computer without the need to visit any store nearby.

And the great part of an eCommerce website is that it also provides the product comparison with an efficient and simpler manner.

Somehow, it is not as easy as it sounds. Due to heavy competition, you need to make your eCommerce application more user-friendly to make your application stands out from the crowd.

Here I have mentioned some of the elements that can help your eCommerce website to make better conversions.

Responsive Design

A first needed element and almost every person caring a smartphone and with the help of which they can also do shopping in a convenient manner. This is where the need for responsive design arises.

Responsive Design

The Responsive UI makes the website accessible on different mobile platforms and desktops.

So, It makes the eCommerce web application more usable for consumers and enhances the online product sale.

Choosing the Right Ecommerce Platform Selection

Choosing the right e-commerce platform for eCommerce development gives flexibility, scalability and expandability to the users of the industries.

Choosing the Right Ecommerce Platform Selection

Among different eCommerce platforms, the common platforms are WordPress, WooCommerce, Magento, and Shopify, which has empowered numerous online retailers and brands to grow.

Highlight Products with Description

The e-commerce website works well when the design is matched with the product. Its main purpose is to showcase the product and description that defines the website to viewers.

Besides, an e-store must have a perfect text, color scheme, theme and images to highlight the products with description and keep it coherent for consumers.

Check-Out Option is Mandatory

Check-out options are necessary for e-commerce website because all customers don’t prefer to create an account every time they visit any site to purchase a product.

Check-Out Option is Mandatory

Adding check-out options removes the barrier for customers to shop and thus, increases the conversion rate too. It provides an easy way to shop online and attract more buyers towards any business.

Easy Navigation

Keeping the search features and web pages easy to navigate assists customers to find the exact products the customers want.

This is because, if it takes a lot of hassle to show the product, then there are chances that people might turn away from the website. Easy navigation helps people to find the product in categories easily without spending much time.

Website Speed optimization

The speed of an e-commerce website is important to gain on online business.

No user wants to be on such site that takes much time to load the page and they might switch to another website after a few minutes.

The speed of website should be optimized in order to make it run smoother and give better results.

Site Security

In e-commerce websites, people have to provide personal information such as bank details, account number, address, and mobile number etc. to shop for the products and access the payment.

Site Security

Ideally, these websites are built with a secure socket layer to encrypt the information stored on the site.

Conclusion

There are some website owners who have a mindset that eCommerce development is just to get more customers online.

But, these types of websites are also used to expand the product pages and even, much more.

So, when go seek eCommerce development, develop the site wisely and try to consider all the above things to develop the best site.

The Most Common Challenges Faced By Small eCommerce Businesses

For a small eCommerce business, the eCommerce store is the primary retail growth engine for their business. The fast growth of eCommerce witnessed over the last 10 years. And it is expected to claim 17% of the industry by the end of the year 2022.

The pandemic has led to major growth in e-commerce business. Many offline businesses have shifted towards the E-commerce platform after observing a major downfall in the offline business.

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Back in the early days, you could easily sell anything and earn lots of money. The competition was very less, technology was not affordable at that time. But now everything has changed. 

(Source: Sales layer blog)

Amazon has become an important competitor for everyone. As China is expanding its business, that makes technology easily accessible for everyone.

This growth has also risen several eCommerce challenges as well. With this meteoric growth and demand for online business, running eCommerce is not easy, especially for small businesses.

It was estimated that 95% of business transactions is likely to be taking place online. So this is the right time for most retailers to overcome the barriers of ecommerce

As per the survey of NetSolution, 81% of the majority of shoppers begin their shopping journey with a normal online search. So, it is essential to make your online marketplace highly responsive to please the customers’ shopping experience.

Until 2020, the TTV (Total Transaction Value) in the digital eCommerce segment has been reported with a worth of 3.7M USD. And it is expected to hit 5M USD in 2023.

Total Transaction Value

Source: Net Solution

However, to make a stand out in this crowded marketplace, the eCommerce startups must address the core challenges of these niche businesses.

What is the biggest challenges for most e-commerce business?

Entrepreneurs across the globe face a lot of challenges of eCommerce while adapting to the digital commerce business. Here I have listed the most common eCommerce issues and their solutions while working towards building a successful eCommerce business.

1. Capitalization Of Data

The expansion of the eCommerce function to become a part of the holistic brand solution is the first and crucial eCommerce challenge.

To facilitate this, businesses are working hard to build efficient data-enabled eCommerce solutions that help them right from shipping to store management, new Key Performance Integrals (KPIs), beyond conversion rates, and the Average Order Values (AOV).

It is better to capture the systematic data rather than experimenting based on assumed market trends. The entrepreneurs who have realized the impact of the data on their day to day performance is a long-term business decision.

2. Customers’ Exploding Expectations

Retailers all over the world are continuously trying to build their reputation and a sharp brand image with the promise of a great experience.

In an era where experience matters the most and tech giants like Amazon are taking the online buying process to the proverbial ‘next level’ with anticipatory shipping methods, it is very difficult to meet customer expectations.

Thus, competing with these giant eCommerce Companies and fulfilling the never-ending customer demands is a huge challenge in today’s eCommerce business.

3. Agility Challenge

Agility is the capability of a business to introduce eCommerce development, advancements, and deploy digital content, react to seasonal changes, etc. rapidly.

Agility drives immediate digital eCommerce fulfillment and development. It is identified as one of the most important initiatives to adopt in the modern eCommerce business.

The agile eCommerce transformation is at the heart of the digital business, and scaling is essential for making it successful.

A large number of companies including startup businesses find it difficult to move or change quickly as per the needs of customers and seasonal demand.

It is usually because they can’t integrate new eCommerce technologies efficiently with their existing eCommerce applications. As end result penetration into the market gets harder.

4. Personalization Approach

eCommerce personalization is one of the key factors for a good customer shopping experience. Through personalization, retailers provide the customers with a personalized experience without noticing it.

In this procedure, retailers need to develop a one-to-one relationship with the customers. And it turns into a major challenge in front of eCommerce developers.

eCommerce business leaders must focus on developing a one-on-one relationship with their customers. And it needed to strengthen its developing tools and capabilities for a better, reach, and visibility amongst the consumers.

It only can be made possible with the integration of the latest eCommerce technologies, smart coding into current e-commerce frameworks to automate the entire customer journey.

Additionally, the AI eCommerce tool, machine learning approach, cross-platform data sharing also can harness the purpose of services.

5. Being Consistent

Consistency is the most critical element for a successful omnichannel shopping experience.

Customers use multiple platforms to search for items before making a decision which bounds businesses to provide seamless purchasing encounters through every product or service offered by them.

But analyzing and understanding customer interactions across all touchpoints and using it to build a consistent and seamless customer experience is one of the major eCommerce challenges for retailers.

6. Facing Competition

The internet offers everyone an equal platform and hence an equal opportunity. This makes the environment extremely competitive, with possibly hundreds of other businesses offering the same products or services as you and to the same target audience.

Even the most niche brands have to fight hard to carve a place for themselves. And every segment in the eCommerce space is set to get increasingly congested and competitive over the years.

A homegrown startup has to keep pace with a multinational giant and vice-versa. And every enterprise is continuously experimenting to come up with an innovative eCommerce business solution to gain an edge.

7. Data Security

The uptake of eCommerce also brings along associated eCommerce challenges – security threat being one of the most critical of them.

There is a looming threat of hackers and fraudsters attacking the host server and not just stealing confidential data but also infecting with viruses. Breach of credit and debit card details has become common news, and such lapses directly affect the trust of a consumer.

Phishing is yet another threat where hackers pose as businesses and ask for sensitive information from their customers.

Several users are increasingly concerned about the eCommerce websites’ capability to effectively shield their personal identity as well as the security of the transaction details.

8. Technology Partnerships

Technological partnerships are becoming increasingly popular in the eCommerce domain. When businesses join hands with a company to bring their idea to life, there is a lot at stake.

The end product can turn out to be a success not by focusing merely on the tech or processes but also giving precedence to trust, transparency, and communication between the partners.

Many businesses gravitate towards choosing a partner based on costs without setting the right expectations or understanding their work scope.

These gaps lead to a disastrous collaboration and eventually, the end product. With access to an enormous pool of talent and technology, outsourcing eCommerce development in itself can prove to be extremely beneficial if done right.

9. Customer Retention

Even some of the biggest players in the eCommerce segment struggle to retain their customer base.

The reason for customer-centric eCommerce challenges can be attributed to many factors such as :

  • the evolving expectation of the consumer
  • the presence of several similar options
  • failure to provide a pleasant shopping experience
  • and sometimes even the offers
  • discounts on the other platforms.

Customer loyalty is indeed a determining aspect in a business’s success, and even a minor glitch from the retailer can entirely ruin the brand reputation for a consumer.

Many businesses fail to understand that trying to retain a user is about investing in building a steady and rewarding relationship with them over time and employing every channel of communication to materialize it.

10. Relevant Leads

For eCommerce businesses, drawing good traffic may be achievable through promotions and other marketing efforts, but getting the relevant leads remains a huge challenge. No wonder the average eCommerce conversion rates are often minimal.

A report points out how only 2.57 percent of eCommerce website visits have been converted into purchases in the US.

The efforts invested in qualifying the visitor into a user can be futile if the right audience is not accessing the website. Several times brands fail to communicate the right message about their product or service and hence are unable to engage the interested audience.

11. Getting the right customers:

The online shoppers don’t shop in the same way as they were doing earlier. They use amazon to get their products, not only through google. They check lots of recommendations from social media. 

By using the smartphones, they easily get product reviews unlike in the stores and then buy it using all the available payment methods. Many things have changed including the way they accept the content and hold the communication through online. One major challenge of e-commerce is that consumers get distracted through social media and other technology.

The retailer needs to focus on their audience and how to attract them efficiently without hampering the marketing budget.

 Most businesses when going online face some of these challenges but with a strong marketing strategy and advanced technology, will help you to build a long lasting business with your customers.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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 You can get lots of opportunities of e-commerce business, where your business can easily reach out to your customers all through online methods.

Final Thoughts

To overcome these eCommerce challenges, businesses should operate as modern omnichannel retailers. They should focus on turning data into insights, knowledge, and ways for market leadership.

Inspiring shoppers and driving loyalty with personalization at scale can work in their favor and can help support their brand, business model, and international expansion.

In this highly competitive world, entrepreneurs need to use smart digital retail practices to address the eCommerce challenges facing online businesses with the right set of tools.

Finally, all of this must be backed up by strong digital leadership, providing clarity and support with the right resources to help you become a market leader.

On the edge of developing your eCommerce Application? Talk to our expert!

6 Ways to improve business sales e-commerce Virtual Assistant

Here we are going to discuss the ways to improve your Business sales conversion with help of an eCommerce virtual assistant.

Customer Support:

The customer is the most important part of the e-commerce store. The business depends on customer services and reviews of products.

An e-commerce virtual assistant can be a medium of interaction or support to the clients. The virtual assistant can be the medium of contact with your customers using phones, chats, or emails. It can make sure to keep the consumers updated and resolve their queries.

Few things where a professional virtual assistant service can help:

  • Respond to buyer’s queries
  • Handle complaints and take actions
  • Figuring out the opportunities for business growth
  • Being in contact with the customers
  • Take review from customers

These are some mandatory tasks that a virtual assistant services company can handle and manage for business sales.

Website Management

Making an e-commerce store is never enough. Professional Management of the online store is essential for growth. Few services that a virtual assistant services company might provide and what they can accomplish for your online e-commerce store:

  • Update the charges data on your products
  • Update the content of your services
  • Add or remove products from your store as per requirement
  • Take care of broken links on the website
  • Keep your e-commerce store updated
  • Update the descriptions on the website regularly
  • Take care that the page loads don’t take much time
  • Deal with the server issues to make sure that the customer doesn’t have a bad experience while looking for products
  • Images and data should be regularly updated and user-friendly

Virtual personal assistant services will make you easy to handle all these tasks and focus on your idea of growth for the business.

SEO

Knowing all about SEO is all that’s needed to increase the productivity of your store. Search Engine Optimization is another basic part of an e-commerce store that requires sufficient time and consideration.

The e-commerce business should concentrate on making SEO-rich content, picking the correct keywords that are just the beginning.

When you have a virtual assistant who has SEO data, you make your e-commerce store more effective to achieve your goals, and you’ll wind up with more traffic on your online store. In addition, it will be more focused on traffic which is more valuable to your business.

A top virtual assistant service would be a great add-on for these functionalities:

  • A smart virtual assistant can create blogs, articles or videos to bring sales
  • A social media platform handler would be a great assistance for you, where the customers are regularly contacted
  • Your own assistant can schedule posts and blogs on your online store
  • Interacting with your consumers regularly
  • Creating communities on social media platforms to promote your e-commerce store
  • Keeping a track of reviews and influencing posts on your websites
  • Finding various ways to interact and bring more traffic to your e-commerce store

Each one of these requires a great amount of time as well as information about them and professional knowledge.

Fortunately, an eCommerce Development company helps you manage such mundane tasks easily.

Schedule Appointments

People hire assistants to schedule and keep a note of their meetings. This is a time-consuming task and consumes efforts. The virtual assistant is an escape to such complex activities. The top virtual assistant services can schedule, cancel, and update you with every appointment.

Handle Order and Shipping Process

What a negative impression it would be if you were not able to provide the correct order or the shipment is done incorrectly?

Here’s where a professional virtual assistant service can help you handle all the activities of order and shipment of items. Some of the tasks that a virtual assistant can take care of:

  • Compile the orders
  • Keep the track of orders
  • Maintain a record for each order
  • Sending required invoices to the customers
  • Communicating with the seller for product, order and shipping details
  • Manage and update the database regularly

Keeping an updated store helps the customers to reach out to you easily.

Manage Marketing and Promotions

Digital marketing is based on new technologies and online platforms. In a perfect world, you appoint an experienced virtual assistant for your business who has all the knowledge about digital marketing strategies.

There is a particular territory of advertising that your virtual assistant may be happy to assist you with. While doing promotions and giving deals to the customers you need to take care of:

Email Marketing

The assistant must be skilled in emails and draft them in a manner that it doesn’t go to the spam folder of the customers. A regular newsletter that can engage your customers. The emails should interactive and user-friendly that the customers have to reach your e-commerce store.

Virtual Assistants can add marketing contents and important task in the mails. They can even schedule your emails and keep updating customers about the latest deals.

Content Marketing

The digital content on your business platform is the first impression and creates your brand image. It should be engaging and display the desired results.

The virtual assistant has a sales-oriented skill and can draft regular blogs, newsletters, and emails. They can keep in mind the important keywords that can bring more traffic to your e-commerce store.

Social Media

As of today, we have so many social media platforms to engage with our end-users. It would be a hefty task to take action on different platforms. But with the virtual assistant at your service, this can be managed easily.

It can regularly post about the latest updates, deals, promotions, newly added products, and many more.

This provides easy access to your platform through the various social media platform. Virtual personal assistant services can revert back to your comments and messages.

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Need a guide to hiring an e-commerce virtual assistant?

Before searching for a virtual assistant for small business and professional, you need to know the advantages of an e-commerce virtual assistant.

Develop an E-commerce App Your Customers Love

So, as time grew tough and people are expected to stay indoors longer than ever, don’t you consider taking your business to your customer’s home? The mobile revolution is here affecting lives stronger than ever before.

Having a mobile E-Commerce app is the trend today.

It is the easiest way to reach your audience and provide them the services. Apps have become an indispensable part of our lives.

With the scope of the Internet expanding so well, apps seem to be a cheap solution for targeting a wider audience ensuring connectivity, across boundaries, across regions, across districts, and domains.

With the outbreak of the pandemic, online delivery of essential goods and services are no more a choice but has become a government priority.

The scope has expanded to the regions where it was unheard of. The capacity is being extended and explored. This is a high time to leverage on an E-commerce app and help push your sales and profits in the upward direction.

Principles of a Successful and High Returning Ecommerce App

Before you plan to take your business online, let’s talk about the basic principles of a successful and high returning eCommerce app that would help your audience enjoy your services from the comforts of their bedrooms.

Principle 1: Assessment for Customers

When you decide to take your business to your audiences’ devices make sure it has everything that they would need. All the services, products, and variations should be mentioned clearly and easy to navigate. The ability to bring on-screen what your customer wants is the key here.

Principle 2: Life Is Easy for Customers

It is important that the app you are about to launch serves its purpose well. It should be designed and developed in a way that the user can easily navigate through it and make payments. If your users get what they want in the shortest navigation, your app is going to slay the market, surely.

Principle 3: Element of Surprise for Your Customers

This is one thing that is going to earn you great ROI. Surprises are something that everyone loves! Add some interesting elements, offers, and discounts for your customers that would make them stay connected with your business. And if you have something interesting that your customers need to know about then just a few notifications. Interesting way to market, isn’t it?

Principle 4: Space for Your Customers

Give your customers some space for themselves. They need to express their gratitude, complaints, and reviews. This is a great way to see if your customers love your product or not. Also, this would increase their engagement with the app. You can click here to hire salesforce consulting services to come up with a CRM your customers can engage with easily.

Done!

These are the four principles on which the foundation of an E-commerce app is built. It is important that your e-commerce app developer sticks to these principles before bringing something else on the stage. Now that we know the principles let’s further move ahead and see how to develop an E-commerce app your customers would love.

Develop an E-commerce App That Sells!

When speaking of e-commerce app development a lot of organizations have sailed through the turn of tides in the app market. They all excel in building applications that are unique for each customer. Here’s a detail of the process of building an eCommerce app that succeeds in today’s market scenario.

1. Define the Niche

The first thing before you set a store is to know what you are going to sell. This is the first step. Identify your niche and enlist the products and the variations that you plan to sell. Studying your audience and the targeted area is a great move. When your niche is decided, the buying tendencies, popular items, importing certain stuff, etc. can be explored better. Knowing the niche would help you determine the design and style of your app.

2. List Essential Features

When the product engineer plans your app, it is important they enlist the features that need to include in your app. These features should fulfill the purpose of your app and help the audience reach the desired item in the least number of clicks. Some essential features that the simplest e-commerce app to the most creative ones should have, are mentioned here:

  • Authentication feature for app set up
  • Categories and subcategories to search for the product
  • Review system to increase user engagement
  • Integrate payment methods
  • Interesting and compelling push notifications
  • 24*7 customer support
  • Features for intuitive analysis

These are just a few features that even the basic e-commerce app has. You can further add features that would make things easier for you and impress your customers.

3. Design Element Aesthetic

The pinnacle of success of your app is its visual appeal. The user aiding design makes it easier for the customer to interact with the app. Coming up with a design that interacts with the user and provides keys and buttons to navigate easily is something that your customers would love. The important points to consider here are:

  • Placement of essential features
  • Simplifying check-out process
  • Ease of order placing
  • Simple tracking

These are a few things that your product engineer needs to consider before the implementation and development part begins.

4. Find the Right Platform

Now, that we have moved to the development part, it is important to find the right platform for developing your e-commerce app. It could be android, ios or PWA. Many on-demand app developers make it easier for their clients to select the right platform considering the region of their operation, the economic situation of priority customers are all the determining factors of platform selection. The right platform makes it easier for you to reach the target market and generate the expected ROI.

5. Test Your Application

As the platform is decided, we next move to e-commerce application development. Often developers ensure the working of functionalities and features with the help of a QA and testing team. Some of the standard test cases that are considered are:

  • Execution pattern e-commerce application
  • Online payment functionality
  • Compatibility with web browsers
  • SEO and mobile responsiveness
  • Social Media integration

Testing and quality analysis of the app is important. Once the app clears this phase, you can be assured of bringing in the market a flawless app.

6. Launch Your App

Now is the right time to launch your app. In the first phase, you would rather be interested in marketing strategies to make your app popular before it is brought in the market. Most companies use traditional techniques like social media promotions, google ads, video ads, and many other techniques like gaming, offers, etc to take the app to the right audience as quickly as possible.

And with this, you are all set to hit the market with your e-commerce mobile application!

Bonus

One thing that keeps any e-commerce based company moving ahead of its competition is its way of treating the customer and responding to their queries. One needs to be really creative and think out-of-the-box to reflect their care and affection for the customers. Find out innovative strategies to engage your customers with the app and you are ready for the long run.

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Wrapping It Up!

A dexterous study of the steps here would help you come in the market with an app that reflects well. Most full-stack developers follow these steps to make sure that their client’s app is unique and innovative and hits the road to success in a matter of weeks.

If you are looking forward to coming up with an e-commerce app like amazon or eBay, all you need is have a basic plan ready. Once you have a basic plan of what you need, hitting the market with a high reflecting app would become a child’s play.

How Technology Helps Businesses During This Pandemic

The Covid-19 pandemic is a really difficult time for all. It has triggered a panic button all over the world as a medical emergency, disrupting the global economy and hitting businesses hard in the area of operation and survival.

The consequences such as social distancing, lockdowns, low production/demand, lack of labor, and a high degree of uncertainty, have questioned their continuity. But digital technology has helped pandemic hit businesses to keep up and running like least affected.

Thankfully, many tech companies are promptly offering next-level digital technology to keep their businesses operational even amidst the crisis. As the need for digital infrastructure has grown for businesses during this emergency, solutions like custom app development and cloud computing have proven beyond useful.

A Reality Check for Businesses

From retail, healthcare, and finance industry to grocery, apparel, and salon, every industry has to quickly adapt to the new situation; to serve their customers safe and fast. They have to consider options of virtual contacts, eCommerce tools, and technologies to respond to this crisis-ridden situation in a better way. These drastic changes in business sectors are long-term.

Pandemic and Contribution of Tech Stacks

Businesses are left with no option but to digitize all or some part of their activities to protect customers and employees put under travel restrictions due to the pandemic. Some of the tech stacks have already confirmed that they are getting a record number of requests for the implementation of remote work and digital services across multiple domains.

Again, shopper behaviors and ways of interactions have changed considerably, and the demand for digital technology is likely to continue in the future. Nearly around 75% of shoppers are using digital platforms for the first time. Web and mobile app development companies have to make sure that the approaching businesses are digital-ready and don’t miss a single customer in this unstable condition.

Recent data from McKinsey (Source: Covid-19 US Digital Sentiment Survey) shows the accelerated rate of digital adoption among US businesses and customers in different industries.

US ConsumersCOVID-19Remote Work(Source – mckinsey.com)

Challenges and Digital Adoption in the Press

The Covid-19 pandemic has thrown many challenges at businesses – the most important being the company management and financial stability, thus making business resiliency and continuity their ultimate priority.

There are a few other areas where businesses are facing challenges such as reducing operation costs, maintaining data security, etc. Digital technology helps pandemic have a low impact on businesses by taking their eCommerce development to the cloud platform and automating the whole business from supply chain to sales management.

Digital Transformation to Address Pain Points

Digital technology is a savior for businesses in pre-Covid19 and post Covid19 era. It is not just a good to have a feature – but a necessity for companies to weather the effects of the pandemic.

And as businesses now come to consult with tech companies more and more, they are seen struggling in the following areas:

  • Deploying remote staff
  • Reaching out to customers virtually
  • Remote access to business activities and details
  • Adding to agility and competence
  • Stay safe against new cybersecurity related issues
  • Cutting down operational costs and improving supply chain activity

While businesses are undergoing organizational, cultural, and social change, tech companies have been providing the required support to help them cope up with it gradually.

Restructured Traditional Business Model

Empowering businesses digitally is not all about facilitating remote access; they will have to be available 24/7 online taking/processing orders and addressing issues that employees are facing on the personal/professional front. Digital technology has successfully removed in-person client meetings and customers are no doubt experiencing an increased speed of response in the digital framework. Companies are now able to build excellent virtual customer contacts that could be easily shifted to core business activity post-crisis.

The insecurity triggered by the Covid-19 crisis is encouraging businesses to review their IT infrastructure and make sure that they work on the limitations there to work remotely. Businesses are now more versatile in the area of decision making and seen enjoying new customer engagements and conversations than before.

Effect of Digital Transformation

Digital transformation is the key to overcoming the pandemic and helping businesses get robust and resilient for the future. To start with, many companies have sped up the adoption of digital technology and tools that will quickly connect with their workers, clients, and partners safely, without making huge investments. New-age digital solutions like SaaS, Cloud, Data Security, and Automation have come together to make businesses pandemic-proof.

Digital Implementation in Full Glory

With work from home now becoming a standard, the importance of cloud service has grown more. And so far, you may have seen many businesses move to comprehensive WFH mode without any disturbance – thanks in real life to SaaS and cloud solutions providers, which are offering cost-effective packages.

Hundreds of custom app developments have been carried out to connect homebound businesses to collaborative/management tools for their continuity. Similarly, web and mobile app development companies continue working remotely and writing codes in cloud-based secure environments. Some of them even include built-in and cloud-managed features such as AI-backed applications for greater functionality during this pandemic.

BCP is no longer a tick-in-the-box habit rather has become a strategic strength for businesses. When facing supply chain issues during lockdowns, they have started to gain the ability to find raw supply chain data in real-time.

Businesses now use AI and other advanced technologies like IoT, blockchain, 5G coverage, and edge computing to finely balance operating costs, creating a solid supply chain worldwide and turning unimaginable into the projected. They have reached the goal of building better, smarter supply chains by integrating both data and technology. It helps them to escape the current pandemic effect as well as unexpected events in the future.

Conclusion

Distributed staff, virtual contact facilities, Artificial Intelligence, and machine learning, data, and analytics: all of them are part of the coveted digital world, already exploited by the businesses in different ways, and to variable degrees during this pandemic. In the post-crisis phase, they are likely to expand faster.

Are you feeling the heat of the Covid-19 pandemic and looking to overcome from it with technology? Let’s discuss! I am sure our tech experts and full stack developers can guide you in right path.