Category: Technology

Importance of Mobile Application in Blockchain Management

Posted on by Naman Modi

Blockchain technology is one of the modern-day secured technologies and is now applied in mobile app development. It has been streamlined in the mobile development industry to ensure that clients get the best, convenient, and secure transactions.

What makes the transaction more secure is how data is encrypted into a safe mesh. In this article, we are going to explore the importance of blockchain technology in mobile application development.

Today numerous companies have adopted blockchain technology in their management systems. HTC abs Facebook are some of them. Its use will increase in the future since it’s also used in supply chain management.

Benefits of Mobile applications in Blockchain Management

Numerous benefits come with mobile applications that offer blockchain solutions to their clients. With blockchain technology, your apps will have:

  • Enhanced security
  • Transparency
  • Better tracking abilities

Its developers are not quitting there; they are working on other ways to use blockchain, and in the future, it will be used in multiple domains such as finance, supply chain, and other sectors of the economy.

It will play a vital role in Decentralized mobile applications. As a mobile application developer, you can get clients from any sector seeking to secure their transactions and data sharing processes.

Logistics, real estate, and health care services are some of them.

1. Enhanced Security in Mobile Apps

The greatest gain in using blockchain technology in building mobile application is its enhanced security features.

It’s cryptography techniques are advanced, making it safe and secure when handling transactions using your phone.

Basically, blockchain is made up of interconnected blocks with all the information about a particular transaction. These blocks also provide timestamps to other blocks.

What makes it difficult to alter any block is that all the data is encoded and saved using a cryptographic hash. Security in mobile application is also increased using high-level encryption and cryptography, benefiting both the mobile developer and the client seeking mobile development.

Developers can now spend less time on security and more time building apps.

2. Highly Reliable

Besides enhancing the security of mobile apps, blockchain also enhances the reliability of mobile applications. Blockchain has a reliable infrastructure, that is why many companies are benefiting from it.

Copies of data are replicated across multiple devices in different locations thanks to blockchain nodes distributed worldwide.

Chances of blockchain crashing are minimal due to its decentralization. Data and blocks are processed in different locations, making it reliable.

3. Increased Transparency

Since all blockchain records all transactions in public ledger, it makes it easier for anyone to track transactions wherever and however they want.

This makes it quite transparent, and users don’t need to worry about fraudulent transactions and scams. The whole system is incorruptible and fully scalable.

This means that mobile apps that use blockchain technology can easily increase the number of users to meet their requirements.

4. Things are Kept Simple with Blockchain

Developing and maintaining apps that use blockchain technology is complex and time-consuming. Although developing a new blockchain is an uphill task, the implementation part of it is quite simple.

Mobile app developers have work cut out for them, since building a mobile-based blockchain app is easy. The cost of development and app maintenance since everything is catered to from the word go.

Entrepreneurs will have an easy time developing feature-filled apps using blockchain technology.

5. Enterprise-level Mobile Apps

The tools are resources used to build blockchain are available. Therefore developers can easily access them and start developing apps quickly. Since the technology is open source, developers can contribute to making blockchain even better to improve its implementation.

Enterprises can benefit from this by giving directives on how they want their enterprise-level apps developed to suit their needs. In the future, blockchain technology will be used by government institutions and enterprises to store data that can’t be manipulated.

Since this data is viewed anywhere and anytime with anyone, it will make the information transparent and reliable.

6. Importance of decentralized ledger system

Blockchain is powered by a network of computers that are decentralized, which is the ledger system. Data is synced and parsed collaboratively using these computers.

When change is made, it reflects all the computers holding the ledger. The system can decide to keep or neglect the change or changes depending on the nature of the change.

The distributed network of computers is used as servers for clients. The client is a mobile application in this case. The entire system becomes better when developers get more storage and enhanced data streaming.

Conclusion

Companies and businesses are looking to do ways to improve their transactions in terms of security, convenience, and reliability. That has prompted them to seek blockchain solutions because it provides all these features.

The technology has substantially improved and is now incorporated into mobile app development. There are numerous companies using blockchain in their apps, including Facebook, Coinbase, and Block. One. This is meant to make transactions fast and secure for both clients and these companies.

The beauty of using blockchain is that anyone can access information anytime, anywhere, using any device, making mobile apps built-in blockchain technology convenient.

How To Sell SaaS Product To More Customers With Less Time

Posted on by Hermit Chawla

Running a SaaS company is a big task for any CEO. Ideally, you’ve assembled the correct group around you, yet when you are merely beginning, your group may be extended flimsy, taking on different jobs.

If you don’t have a new business coming in all the time, at that point, before you know it, you’ll be out of income, and your SaaS will be dead in the water.

So how would you ensure you can keep everything running smoothly, while as yet acquiring a new business?

Here are top SaaS solutions on how to sell SaaS product to more customers with less time

1. Comprehend The Value Of Your Product

You ought to have the option to persuade your possibility of the genuine estimation of your product.

What are the advantages to your possibility, and by what method will your product assist them with accomplishing their objectives?

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On the off chance that you are experiencing difficulty articulating any of this to a possibility with certainty, you may need to return and invest some energy working it out.

2. Contract A Sales Team

Try not to be modest while enlisting your sales group; a high sales rep will pay for themselves, and that’s only the tip of the iceberg.

Yet, that doesn’t mean you should employ just anyone. Be particular; somebody who might make a decent remote helper (VA) doesn’t have the right stuff necessary to bring a deal to a close.

On the off chance that you redistribute your sales to an inappropriate people, your bet is accomplishing more damage to your business than great.

3. Make Your Email Campaigns More Personal

Individuals’ inboxes are pummeled with messages each day, so, significantly, you can stick out and offer worth — mainly if they are possibilities trialing your product just because.

Have a go at making your correspondences with your clients progressively close to home. Utilize genuine names in your email addresses instead of “Sales@yoursaas.com” or “admin@yoursaas.com.”

It might appear to be a little detail, yet it’s the seemingly insignificant details that can have a significant effect while associating with your clients.

4. Email Tracking Strategy

Messages ought to go out in various circumstances, for example, upon joining, on the off chance that they visit the record crossing out page, or if their preliminary is reaching a conclusion.

It additionally shows that you care about how they are utilizing your software and that you effectively see approaches to improve their client experience.

5. Call Your Customers

Not every one of your possibilities will need to jump on the telephone, yet addressing individuals straightforwardly can massively affect changing over an opportunity into a paying client.

The phone is an extraordinary method to qualify or exclude somebody rapidly, or for you to react to any protests on the spot.

6. Always Give Demo Of Your Product

Concentrate on demonstrating a possibility of how your product is going to assist them with being progressively fruitful.

Keep the demo short; on the off chance that you can’t get the estimation of your product across in under 15 minutes, at that point, you are accomplishing something incorrectly.

You either don’t have the foggiest idea about your product, your possibility, or the worth you are giving.

Now and again, the SaaS sales rep completes the demo by saying thank you and never requesting the deal while the lead is hot.

Your demo is a sales apparatus, so toward the finish of the demo, clarify what the subsequent stages are for them to pay for your software.

The best time to request the deal is the point at which your possibility has your product front-of-mind.

7. SaaS Development

The cash is in the development. It would help if you got either a reasonable yes or no. A perhaps is undoubtedly not a no until it’s a no.

So ensure you or your group follow up until your possibility offers you a response somehow.

Utilize a client/customer relationship with the board framework (also called a CRM) to deal with this, or you can set up mechanization in your auto-responder to do this.

Set a few principles, so on the off chance that they don’t react to or open the messages, you get told to catch up physically either by email or telephone.

8. Nail Our On-boarding Process

You have to ensure that when your clients pay for your product, they are utilizing it.

How often have you pursued the rec center, just to quit pursuing a month or two?

What occurs straightaway?

You drop your participation following a half year since you aren’t utilizing it and are simply squandering your cash.

This is the reason it’s critical to have an onboarding procedure. Onboarding is the way you ensure your clients are taking advantage of it, so they don’t alter their perspective and drop.

The unpredictability of your product will decide how included you or your group should be while onboarding.

Bomb this, be that as it may, and your clients will stir quicker than a child experiences diapers.

9. Increment Your Prices

While prevailing over your rivals on cost may appear to be a decent method to get a head start in your industry, selling your product also efficiently may reverse discharge, making numerous possibilities question in the event that you can convey on your guarantees.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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It costs a similar measure of exertion to procure one $10 client as it does one $50 client, so is there any good reason why you wouldn’t have any desire to get 100 $50 clients rather than 100 $10 clients?

10. Sell Prepaid Annual Plans

One approach to decrease your beat and to get clients to submit long haul is to sell prepaid yearly evaluating plans.

While month to month repeating income (MRR) is better when it’s coming in routinely, everything necessary is several bombed installments, and out of nowhere, you’ve lost a client.

Take a stab at offering your possibilities limited rates if they purchase a prepaid yearly arrangement, and give them what the rebate resembles from month to month.

Know that annual estimating implies you get all the cash in advance, so if you spend everything promptly, you’ll be sitting tight an entire year for the following part of income to come in, instead of the next month, which influences your month to month income.

Why All Businesses should buy an Online Scheduling Software

Posted on by Julia Ching

In the competitive world to run a business successfully and stand out in the market is the primary task for the entrepreneurs.

If your business relies on the client’s booking, then you need software to handle every task of your business. More appointment booking means more traffic and higher revenue.

Online scheduling software is the most preferred to keep your business organized. It is beneficial for every small to a large business because it can handle things at once.

The appointment booking software works hassle-free. With the right booking platform, you can easily save time, boost your business efficiency and money, and serve better customer experience.

Booking software will allow the clients to book an appointment through an online portal.

Online booking platforms also come with calendar management capabilities that make it easy for your business and staff to stay on top of your appointments, clients, and business in general.

In this post, we will review the pros of online booking software. You’ll learn why it’s essential, and the top benefits of having a tool in your small business.

Need to buy an online appointment scheduling software

Numerous factors can assist you with why you need to buy an appointment scheduling software.

With the booking software, you make your clients the master. As they can choose the time and date accordingly.

Let’s get started with the benefits!!

Intelligent booking system

The traditional way of booking is a problematic way of booking. Because clients have to pick up the phone and book an appointment and make a reservation.

The service provider would then need to take down the customer’s information manually, and you also have to be careful about following up so that customers don’t miss their appointment.

This is a lengthy process that can cause error and miscommunication. It gives an unhappy experience to customers.

But with the software, you can easily book an appointment by clicking on the button.

The software offers all available time slots, so your customers can reserve the time that can work for them. The software is a genius as it sends the reminder automatically to ensure the appointment.

24/7 booking

Most customers want to book an appointment at a convenient time for them. Online scheduling software can be accessed anytime and anywhere from web-connected devices. This includes laptops, smartphones, and tablets.

The 24/7 booking enables your customer to book an appointment even after the business hours. One study shows that 40% of clients like to reserve an appointment even after business hours.

This can be the boon to your business that can take your business to heights.

Reduce no-shows

No-shows are the missed opportunities in the business. These are the minor hassles in the business that can give a significant loss to the business.

But online booking software saves a lot of time and money. By sending the automatic confirmation and reminder to the business. It will never let the customer skip an appointment.

By sending a text message or email the scheduling app can decrease the chances of no-shows. In a study, it is revealed that the text reminder reduces 39% of no-shows.

If you reschedule or cancel an appointment, your booking software can give massive help to your business.

Better insights

Analytics helps business a lot. It can skyrocket the sale in the business. Right ideas help to figure out which is the least popular service in the business.

It helps to determine the best way of marketing to them that is not possible in the traditional booking.

Appointment booking is a tedious task. Having your appointment software automatically gives insights where you can save you tremendous time and effort in the long run.

Social media integration

Social media has become an integral part of life. Presently 2.82 billion people are using social platforms such as Facebook, Instagram, Twitter, etc.

Online scheduling software has the additional feature of social media integration that will help the customers to book an appointment from their social media accounts.

It can entice maximum customers and increase the chances of customer retention.

Easy payment gateway

Online scheduling software provides the most effortless feature of payment integration, which helps to improve the functionality of the software.

The booking software provides the most extensive payment methods such as PayPal, Stripe, credit, debit card, etc. which helps the customer to pay from any convenient option. This saves a lot of time because they can pay anytime and anywhere safely

Wrapping up

Above, we have discussed different factors why businesses need online scheduling software. Web-based online scheduling apps have tons of features, which helps to make the business more successful.

These will help to increase the visibility of the business and skyrocket sales with the above given exclusive feature.

Hopefully, this article will be beneficial for you.

If you have any queries or suggestions, we will love to hear from you in the comment section.

Thank you for reading!!

How To Achieve SaaS Growth Through Customer Acquisition Techniques

Posted on by Mandakinee

An established SaaS company can achieve growth in many ways. They could retain more customers, increase prices, or reduce churn rate either. 

But as a startup, you just only have one option: “to acquire more customers“.

However, the problem is that you might not have a clear path of how to do it, right?

That is exactly what I have explained with some proven strategies.

Through this post, we will show you the top 5 customer acquisition strategies that will boost your SaaS growth.

Intrigued? Then let’s do it.

Defining Acquisition:

Before making a deep dive into the techniques, let’s make something clear;

“Customer acquisition has nothing to do with generating new users.“

But the acquisition is a process of bringing new visitors to your application and helping them to sign up. 

Without new signups, you’d have no one to try to convert into a user, and retaining them as a paying customer.

However, customer acquisition is the most important part of the SaaS growth process.

“To ensure that customers go through the funnel stages (to Revenue), you have to make sure that there are enough customers at the top of the funnel. Without those customers, there will be no customers at the end.”

Defining Acquisition

(Source – incisive-edge.com)

The above graph described this point quite well. TO generate the average conversion rates at each stage, you need to acquire a large number of incoming visitors to paying users.

Now, let’s take a look at some customer acquisition strategies or techniques to grow your SaaS business.

Verify Your Product & Its Market Fit:

Like other vendors, you also like to start acquiring the targeted users as early as possible, even if you don’t have a product ready.

And it is always crucial to acquire the first user for your application.

Acquiring the first users helps you validate your idea, and learn if you’re targeting the right customer pain point.

When you have a validated idea and achieved your product & its market fit, then you can switch you focus it to grow your SaaS application.

It refers to a situation of being “in a good market with a product that can satisfy that market.”

Verify Your Product & Its Market Fit

(Source – incisive-edge.com)

Pivoting a value proposition is relatively straightforward, and speaking in technical terms as well. 

So, before you launch any strategy to attract new customers, ensure that you have validated your idea.

Develop Customer Personas:

It helps you design your products & campaigns that your target audience connects with. Preparing a customer persona also gives you detailed insights into your target audience, their behavior, their needs, etc.

But without buyer personas, it’s hard to know who your potential users are, and how you could reach them online.

Or figure out the best ways to attract them, at that.

For example, how can you create lead magnets that will attract new users to your list, without knowing their pain points relating to your product first?

Or discover channels that drive the most targeted traffic?

You see, buyer personas make it easy to attract the right type of web visitors. And that, in turn, makes customer acquisition a much simpler task.

Develop Customer Personas

(Source – incisive-edge.com)

Identify The Most-Targeted Traffic Sources:

We admit this strategy requires experimentation to get it right. But the benefits of going through the process are immense.

Because you see:

Not every traffic channel will deliver visitors who can convert.

In fact, often, channels you might consider a certainty flop.

A couple of years ago, Dan Norris did an experiment to assess his traffic sources. And as it turns out, sources he banked on, like Adwords or email brought hardly any results.

However, strategies like guest posting, being active on forums, social media, and Twitter auto follower strategy, delivered actual conversions.

Identify The Most-Targeted Traffic Sources
(Source – incisive-edge.com)

Now, your best visitors might come from different channels. Perhaps SEO would work for you or maybe advertising your SaaS product on Facebook would drive the most signups.

It’s hard to tell without testing.

And so, to ensure that first, you get new customers, and secondly, acquire them at a relatively low cost, you have to identify your best channels.

Create Different Customer Acquisition Funnels:

Most of the time the website visitors do make the sign up on the homepage.

But many others will not even see it.

And yet, they could become users too. 

For the most part, however, SaaS founders focus on a simple acquisition funnel that looks more or less like this (via Google Analytics):

They calculate that visitors on the website will notice the Sign-Up call to action, act through it, signing up for the free or version. 

And then, through the onboarding and retention strategy, convert into paying customers.

And many do. However, a large group of your visitors may not yet be ready to create an account and start using your product.

As Elizabeth Yin points out in this article: (http://www.launchbit.com/blog/what-customer-acquisition-funnel-should-you-use-as-a-saas-company/)

“these days, the Saas market is becoming inundated with new Saas products. Nearly every Saas company has either a free trial or a free package, so free software no longer a unique factor that distinguishes your product from the competition. Professionals are no longer jumping at the opportunity to try every new free Saas tool that is on the market.”

And so, to acquire them, you’ll need to find another way to convince them to sign up.

For example, you could first target them with your lead generation strategies, then nurture them, and finally, entice to sign up at the time when they’re ready to do so.

Invest In Building Audience:

Nothing beats having an audience.

Just take a look at SaaS companies like Orangescrum, Wakeupsales CRM. They enjoy engaged audiences.

And although many of these people aren’t their customers (and maybe will never even sign up for a trial), they actively help them promote the app.

How? By sharing their content, for example, telling others about it, commenting on their blog posts, attending and promoting their webinars, and other events… The list goes on.

So, building a targeted audience for your SaaS application as early as possible. 

But when building your audience, go beyond from just posting blogs on your blogging portal:

  • Repost your content on other channels, like Medium or Linkedin. Many successful SaaS companies utilize this strategy to simultaneously initiate conversations with many audiences without having to produce original content for all of them.
  • Repurpose your content into lead magnets and content upgrades and build a lead generation engine to fuel your secondary funnel (the one we talked about in the previous point).
  • Target social media channels that you’d discount in B2B, like Pinterest, for example. You can hear Dustin Stout from Warfare Plugins sharing his experiences with less common social networks for B2B (and how they’ve become his top traffic sources) here.

Warping Words:

Last, not the least, be sure to always put your customer’s requirements first before applying the customer acquisition techniques. By focusing on the customer’s benefits and presenting the solutions to their queries would lead to more retention.

Keeping this in mind, and finding the best way to guide the visitors through the acquisition process with helpful involvement that comes at the right time and adds value to their experience. This will lead to much more success in the long term.

Have an awesome SaaS idea, but not sure about the techniques and developing the strategies? Let’s Discuss!

How To Overcome From B2B SaaS Marketing Challenges

Posted on by Ajay Sahoo

B2B SaaS marketing is always tougher than customer marketing. And we are not saying that marketing to consumers is easy, but it is more traditional.

Anyone who works in the B2B segment knows that the industry creates its own sets of constant challenges. However, in the B2C industry, the marketing takes place with the customer, the sales cycle is smaller whereas in the B2B SaaS marketing, the sales cycle is quite prolonged. Mostly if you target smaller groups with higher priced products.

The list of challenges for SaaS marketing is much longer and pretty complicated. You need to understand not only about your product and services but also about your customer industries. It is important to create a good rapport and empathy with your customers, without these two factors your business can surely fail.

Whether you’re racing to market with a brand new offering, gaining a foothold and trying to scale, or firmly established and trying to improve performance, there’s no shortage of challenges SaaS businesses inevitably face.

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Still, not selling a physical product already possesses its own challenge and this is not familiar to many people as well. Not to mention, SaaS marketing can be very demanding, where not only growth but also it is more required for a successful business.

What Is SaaS Marketing:

Let’s start with the theory of SaaS first. SaaS or Software as a Service provides users the ability to connect and use the cloud-based application via the internet.

Basically, users or business customers hire this kind of application for their business.

On the other hand, you can hire this kind of application for your business, so your user can get connected over the internet.

And SaaS marketing is simply the process to market this kind of application.

If your company offers software as a service to other businesses, there are several targeted marketing strategies you can use to achieve the highest conversion rates possible.

If you are a SaaS vendor, you must adopt the latest marketing strategies to archive more customers and high conversions.

So how do you get started with SaaS marketing?

Still, before getting started the SaaS Marketing process you may face several challenges.

Challenges Of SaaS Marketing:

SaaS is a logical product. And the mindset of its customers is always different than other targeted customers.

The decision of purchasing a SaaS product would be more logical than emotional, pricing and compatibility like factor must take some part as well.

And the purchasing decision does not lie on a single person.

So, having these facts the challenges become more complicated when it comes to SaaS marketing.

Logically, marketers may have dealt with many physical products but in SaaS is not having any physical presence.

Other Major Challenges In SaaS Marketing:

Demand and SaaS offerings are always changing. The constant update and release of new features can make your marketing strategies chaotic before your previous strategy would make any significant impact.

  • Customers are not aware of the use of your SaaS product. So, your marketing strategy and content needs to detail educational
  • You need to bring together the SaaS B2B customers and your sales cycle.
  • Standing Out from the Crowd
  • Build a loyal customer Database
  • Targeting your audience
  • Dealing with constant changes

SaaS Marketing Strategy:

Statista data shows – “the total size of the SaaS market has increased to $116 billion in 2019 from $105 billion in just one year. And it is expected to cross $135 billion in 2020.”

So, as a SaaS vendor, you must take a deep dive into marketing.

Before jumping into SaaS marketing, you need to learn about the customer journey first. And can prepare your marketing strategy by following the respected journey stages.

The customer journey may consist of the following stages:

  • Awareness
  • Consideration
  • Decision
  • Retention
  • Advocacy
SaaS Customer JourneyImage Source: Singlegrain[.]com

Actually, there are countless marketing strategies available to produce maximum results. With a mixed knowledge, I have listed some (would be) impactful SaaS marketing results.

  • Define Your Goals

The countless effort without the right directions is totally meaningless. To define a clear and achievable goal is the first step to do for successful SaaS marketing.

    • The goals must be specific and tractable by assigning KPIs and key metrics.
    • Figure your overall business
    • Figure how marketing and sales team can align to achieve the goals

The goal must be realistic. The bigger goal is always hard to achieve. So break down the bigger goals to smaller with realistic milestones.

  • Inbound Marketing

The inbound marketing methodology has four phases;

    • Backup your step
    • Evaluate how to create an inbound strategy
    • Define your buyers’ personas
    • Illustrating key traits of the buyers

And the very next step is to create content for them and address their issues and help them by solving those problems.

  • Content Marketing

Content marketing is an important strategy for any business including SaaS marketing as well. You may look at some of the biggest players of the SaaS market; strong content marketing is their key factor.

The content marketing methodology has encompassed two things:

    • Letting your audience know the use of your product
    • Establish your position at the related industry

You can extend your approach to social media platforms to provide the same information as well.

Existence, trust, and credibility are an important part of assets in the SaaS niche. And you can prove your existence by spreading the voluble information through content marketing.

  • Communicate Value Differentiators Of Their Product 

With the rise in the internet, the size of the market has enlarged. Many new and unique SaaS products were emerging daily, with at least ten competitors, who are launching similar products. This gives the customers a variety of options to choose, while purchasing any kind of products or services.

Therefore you need to demonstrate your product and marketise how your product is different from your customers.

You can handle this sales challenge by showing how your product is different and unique. The key is by doing some research on your customer’s industry and addressing their pain points of the future upgrades will be pretty much helpful for you. You need to communicate and concise about your product and how it will help the customers in solving their major issue.

  • Giving Users Free Trial

To encourage new customers and let them experience the actual benefits of your SaaS products, a free giving period is the best tactic to focus on.

And alternatively, it can be used for the lead generation as well!

This doesn’t mean you should go blindly without any strategy here;

“Optimizing the conversion rate within the free-trial period should be the focus of any SaaS marketer, and this will also mean one other thing: your product must be good.”

Through the free trial period, you would have the chance to showcase your customer service excellence.

Standing Out From The Crowd:

The shift from On-premises software to a cloud based SaaS took some additional time to get recognised in the market. B2b customers are pretty much apprehensive about their data security, location and many other things.

 Things might have taken some turn, however the last few years have noticed a significant development among various SaaS solutions.

However, the global cloud revenue is predicted to reach $ 474 billion by 2022, the ongoing pandemic has increased the demand for digital services and made the cloud a centerpiece for many new digital experiences.

  • User Engagement

And the last not the least Customer engagement is a goal that must stretch across teams and metrics.

It can be performed at a high level, as the knowledge and tap points of a customer for your product, company, or brand.

It is the relationship between your company and your customers and is closely related to customer loyalty and retention.

The better user experience can make a bold relationship between your SaaS product and customers and closely related to the customer success stories and retention.

Many biggest SaaS companies follow the strategy of building a loyal database for their customers. Under the SaaS subscription model, the costs are recovered along with time when the customers continue to renew the subscription.

New customer acquisition has become the top priority for many SaaS business.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Customer retention becomes a key point in increasing profit for SaaS business. According to Salesforce desk, with 5% increase in the customer retention will drive profits up-to 125%

SaaS Product(Source: Unboundb2b)

The customer experience can be broken down into different stages and can be developed, and implemented separately. Like;

    • Short Signup process
    • Send the users through an onboarding sequence
    • In-App Chat Feature
    • Offer Free Training or Free Demo
    • Develop and link tutorial Videos to engage
    • Get Feedback for improvement

Warping Words

SaaS marketing is different from other product marketing. If you follow the right path and strategies then you can easily gain success for your SaaS product in a short period.

 For every business, becoming successful starts with attracting the right customers. It might take some longer for the SaaS company to grow, but it is achievable by following the right SaaS marketing strategy.

The strategy discussed above will work effectively in successfully growing your SaaS business.

And must make it a point to find regular feedback from your loyal customers and instantly try to improve the customer service.

Also, throughout the marketing methodology focus on retaining the customers as this can be a game-changer in your overall profits.

Thinking of building a SaaS product, let Andolasoft help you. Our Dedicated developers will build excellent SaaS products for your business, by following all the security major and latest features to grow your business.

Happy SaaS marketing!

Planning to launch your own SaaS product? Let’s discuss!

What is Offshore Software Development and How to Do it Right?

Posted on by Daniel Leo

Over the last few decades, the entire world’s technological environment has transformed quite significantly.

And over the years, newer demands have come up in the software development sector, and therefore, companies are coming up with new ways of dealing with it.

One of the common practices that global organizations are getting involved in is the outsourcing of their in-house tasks. And so far, the decision has paid off well for them.

What is offshore software development?

If you don’t know already, offshore software development is the outsourcing of tasks to a third-party software developer(s).

Such a service might include a holistic schedule of web development, web app development, mobile app development, etc. In most cases, the partner company that provides offshore services belongs to a foreign territory.

There are different ways you might want to implement outsourcing:

  • To an individual developer or freelancer
  • To an agency
  • Outsourcing the entire project or allocating only specific parts of the project.
  • Hire a dedicated team of developers that will stay ready to meet your demands whenever you wish.

Freelance developers might be experts in specific or multiple fields. For instance, for the development of a mobile game, you will require a concept artist, 3D developer, 3D model artist, UX/UI designer, motion graphic designer, or all of them simultaneously.

It’s a given that not all people can be experts in everything.

Therefore, it is often a better and much more productive idea to outsource your tasks to agencies rather than hiring individual freelancers.

Onshore, nearshore & more terms

There are many more concepts or terms in practice that are enough to make you confused. One such term in nearshore software development.

Nearshore software development is the same concept as offshore outsourcing.

However, the difference between them is the proximity. A nearshore development company is more likely to be in the same time zone or operating in a neighboring country.

On the other hand, an onshore development company is the one that operates in the same country as you are.

Why is outsourcing the key to entrepreneurial success?

The role of software development outsourcing and their role in helping the business houses feed the ever-growing demands of the corporate world is one of the most important fields of discussion among the leaders across the companies operating around the world.

Today’s global market has shrunk into a smaller economy. And as a result, most companies have to cater to the needs of an audience that is vast enough and much wider than it used to be even a few years ago.

Therefore, you need to adopt certain practices that will help you keep your organizational productivity in top shape without the need to compromise on quality.

But here comes a different worry altogether. When you are working towards the goal of delivering a more widespread service, it becomes mandatory to invest massively in a larger talent pool.

For most organizations, this means more expenses, which they might not be interested in. This is where the role of offshore software development comes to your rescue.

How an offshore software development company helps you achieve business goals?

An offshore software development company will help you in different ways.

In case you are considering the implementation of this specific model for your next project, here is a detailed study that will help answer all your queries.

Larger talent pool

There was a time when all the software development companies had to set up their operational warehouses in multiple locations across the globe.

Later these very companies ended up becoming technological giants with a multinational identity and existence. But then, the world’s economy expanded, and the market became a much smaller place.

Now that newer companies are coming up, they don’t necessarily have the resources to start operating or making use of the global talent pool.

This is why the popularity of offshore development services is rising more than ever.

In today’s economy, outsourcing is an inevitable part of software engineering.

If you want to take on the bigger business houses without facing the risk of elimination from the competition, you have to stay ahead of your peers.

An offshore software development company can help you succeed in achieving your organizational goals.