Author: Mandakinee

How Mobile App Can Bring A Modern Revolution To Competitive Business

Posted on by Mandakinee

Now it is important that all companies have mobile software today.

The mobile application is a growing industry with significant competition: more and more processes from different walks of life are being transferred to smartphones as applications.

The niches in which the applications work is diverse: games, health, office programs or SaaS, eCommerce, etc.

The infographic statistics shows, building mobile applications must be a priority for many organizations, but it is often difficult to choose a better development method because the lines between the various options available are becoming increasingly blurred.

So, before choosing any development method for developing mobile applications, e.g. Web vs. mobile vs Hybrid, we will give the modern and trending integration options mentioned by professionals and the cons for each.

Depending on the project’s business goals and objectives, you can decide which development method you should choose. Also, this infographic will discuss more deeply about the development of mobile applications and their benefits.

Before that, let’s know;

What is the Importance of Developing Mobile Applications?

When developing applications for certain mobile platforms or operating systems, it is known as mobile application development.

They provide optimized performance for customers and have the latest technological advantages such as GPS compared to web applications. There is a special application store for mobile applications where users can access this application.

The leading mobile app stores – App Store and Google Play offer a huge amount of software that solves the tasks of users. However, there is still room for innovation in the market.

How Mobile App Can Bring a Modern Revolution to Competitive Business

Conclusion:

In the last few years, there is an overwhelming increase in popularity in the use of Artificial Intelligence in various fields of business, industries as well as users.

So, it is fair to reveal that AI is the future of mobile app integration and development. App development agency like Andolasoft and many experts are forecasting, this technology will grow rapidly and will offer more benefits to the user.

Want to develop a modern feature-packed mobile application for your business? Let’s discuss!

Best Java Frameworks To Build Extensible Applications

Posted on by Mandakinee

It’s 2020, Java has completed 24 years in the industry but is still popular as the most commonly used programming language worldwide. It is supported by a huge community and above 9 M Java programmers in the world.

Java is a not so simple language, yet chosen mostly for custom web application development. Surprisingly, more than 1, 34,861 websites including Amazon, eBay, Dell, and ESPN, have been using Java Frameworks.

The following chart gives you a clear idea about the use of Java in different industries.

Java TechTop Industries Using Java(Source – https://enlyft.com/tech/products/java)

It is now easier to build highly scalable and secure customer-oriented apps with java web frameworks.

Being a strong and dynamic language, when it gets paired with best Java frameworks, offers exceptional solutions for different industry verticals; from eCommerce and finance to banking, education, healthcare, etc.

Web FrameworksJava Developer(Source – https://www.jrebel.com/blog/java-web-framework-usage-stats)

Java has little competition when programmers need tools to make enterprise-grade applications. It is very helpful in building windows, mobile, web applications, and more.

If you are a web developer with prior experience in Java, you can start with the best Java frameworks anytime. Well, before you take a plunge into it, let’s have a quick review of Java frameworks, their application, and why you always need to choose the best of them.

Never miss an update for us. Join 10,000+ marketers and leaders.

What Java Frameworks Are?

A Java framework is nothing but a per-written code structure available for faster, easier, and effective development/implementation of web applications.

It is a type of template which comes included with specific tools, libraries, compilers, and APIs for increased productivity of the developer.

Java frameworks give developers the flexibility to go for Java web application development by adding their app code and re-using the basic features in it.

They all have the same coding structure and operate with identical terms, concepts, etc.

What is the Use of Java Frameworks for Application Developer?

A Java framework lessens the burden of writing the application code from scratch. It provides a basic structure to the java developers for web apps while automating so many things for reliable and precise outcomes.

They also have predefined classes and functions to respond well to both software systems and hardware devices, based on their type.

As a Java developer, you are free to use any framework just by calling the related inheritance, functions, etc.

Why Choose the Best Java Framework All the Time?

There are so many options available in Java frameworks. However, you can’t expect them all to be perfect in all aspects.

Each of them has its strengths and weaknesses too. By choosing and using the right framework, you can ensure the long term performance of a Java web application.

As a Java developer, you should find a framework that matches your app requirements, not being the best in features.

This is where most developers go wrong. After all, your objective is to develop a web app that functions well and can be extended in the future.

Top Java Frameworks to Work with

You have different frameworks for Java web application development, serving special purposes, and fitting specific app requirements.

Are you still wondering how to choose the right Java framework for your next project?

Here is mentioned a quick list of the best Java web frameworks for your reference.

1. Spring (Modern & Developer Friendly Java framework)

It is a popular, lightweight, and feature-rich web application development framework used for building enterprise-level apps.

The basic features of the spring are effective for making any kind of Java app such as streaming, Web Socket, web, etc. It is better known as a comprehensive modular framework having REST APIs, secured authentication, SOAP services, and many more add-ons.

This framework is excellent for development as well as the implementation of all layers of a real-time app. With it, you can also develop any specific layer of a real-time app which is not possible with other frameworks.

Spring has additional modules including Spring MVC, Spring Boost, Spring Core, Spring Security, Spring ORM, Spring Transaction, etc.

Strengths

  • Support classes for the JDBC to ensure decreased errors and improved productivity
  • High degree of modularity to add to code readability
  • Facilitates XML and annotation-based bean configuration
  • Simple dependency injection (DI) to test code data through POJOs (Plain Old Java Objects)
  • Provides libraries for backward compatibility and better code testability
  • Utility
  • Web app development
  • Enterprise Java (JEE)
  • Any kind of Java app

Examples: – Amazon, eBay, Netflix (Spring Boot)

2. Struts (Fully Featured Enterprise-level Framework)

Struts is an open-source framework based on the MVC model and designed by the ASF (Apache Software Foundation). It is capable of creating a more coupled MVC structure, unlike Spring MVC. Struts enable Java developers to build easy to maintain Java apps all the time.

It is expandable using plugin architecture so that various project needs can be met. Struts integrate well with plugins specific to the JSON, REST, and Config.

You can manage coding tasks that are not exclusively built in the MVC framework by using Struts in integration with other Java frameworks. For instance, the dependence injection included in the spring plugin can be used for object mapping in Struts.

Developers can use various client-side technologies from HTML with Angular to Java Server Pages to create front-end apps.

Strengths:

  • Long existence makes Struts reliable and free of errors.
  • Compatible with REST, SOAP, and AJAX.
  • Allows modular app development, management, and integration with third-party components.
  • Supports themes and templates.
  • Use of simple POJOs (Plain Old Java Objects)
  • Utility:
  • The Struts 2 version is perfect for MVC-based web app development.
  • It makes use of and expands the Servlet API to let developers adjust to the MVC model.

Examples: – Accenture, Infosys, NexGen Technologies

3. GWT (Free to Use and Open-source Web Framework)

It is one of the best Java frameworks allowing the developers to build front-end Java applications with JavaScript quite fast.

Google Web Toolkit contains core Java API libraries, widgets along with a compiler, and development server. You can develop a Java web app and later cross-compile it into JavaScript with the help of GWT.

You can easily write complex browser-based applications with the use of GWT. It helps in developing and debugging Ajax applications in Java language.

The best thing about Google Web Toolkit is that you don’t need to be proficient in front-end technologies to start with progressive web app development.

It has great functionalities like internationalization, bookmarking, cross-browser compatibility, history management, UI abstractions, etc.

GWT is popular for coding responsive and performance-oriented web apps with relatively less load on server-side and heavy utilization of the client-side.

Strengths

  • Supports code reusability for standard web development activities.
  • Google APIs can be included in apps built with GWT.
  • Ensures support for unit testing, localization, internationalization, etc.
  • Online tutorials are available to learn it easily.
  • Helps the app load easily by separating code into separate JavaScript files.

Utility

  • Helps in developing and maintaining complicated JavaScript front-end apps.
  • Inclusion of Google APIs.
  • Making of progressive web apps.

Examples: – Blogger, Google AdSense, Google Wallet, etc.

4. Grails (Groovy-based Dynamic Framework)

Grails is a full-stack web app framework, supported by the Groovy JVM (Java Virtual Machine) coding language.

It is a dynamic platform written in an object-oriented language, Groovy, which aims to improve the developer’s productivity.

Java Developers can not only enjoy static-typing but are also capable of static compilation with Grails.

Being a developer, you will always find Java-compatible syntax in it which can be later compiled to JVM bytecode.

Grails integrate well with other popular Java components and technologies such as JEE containers, SiteMesh, spring, Hibernate and Quartz, etc.

Since this framework is built on top of the modular Spring Boot, it inherits the time-saving qualities from the same.

Strengths:

  • The Setup procedure is quite easier
  • Object-relational mapping (ORM) becomes easy
  • Ensures a rapid development cycle
  • Integrates with a range of plug-ins for easier coding
  • CSS management is easy
  • Supports dynamic configuration
  • It has clean and clear documentation.

Utility:

  • MVC pattern web apps
  • Rapid application development
  • e-Commerce websites

Examples: – Foodtube, PEP Store, Tropicana, etc.

5. Vaadin (Cross-platform Java Framework)

Vaadin is the last one in the list of top Java frameworks. It is a nice framework focused on UX (User Experience) accessibility.

Vaadin is a robust platform for modernized Java development. You can also use it to build custom component-based web apps.

A big plus of using the Vaadin framework is automated communication between client and server.

Vaadin gives you direct control over the DOM while running on the JVM so that no extra steps will be required to integrate and expand the components.

With the launch of the new version (Vaadin 10), the earlier massive framework has got divided into 2 parts.

Vaadin Flow is the lightweight part among them, handling routing and communication between the client and server.

Vaadin components are easy to integrate with any IDE you choose and use. Due to its cross-platform compatibility, it does not involve any code migration into a separate platform.

Utility:

  • Modernized Java app development
  • Custom component-based web development

Strengths

  • Facilitates data binding with MVP or MVC
  • Dragging and dropping support, together with other, wonderful features that lead to easy development of single-page User Interfaces for Java apps.
  • Web Socket support for automated server-browser communication.
  • Routing with the different levels of the nested route and multiple parameter support
  • Supports Java Virtual Machine languages such as Scala and Kotlin.
  • Built-in Spring support

Examples: – Puma, Volkswagen, Bank of America, etc.

I’ve worked with the team at AndolaSoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Conclusion

The above list is not final as you have many other popular Java frameworks beyond it to cover your project needs.

All the above-mentioned ones are great—as far as popularity and use are concerned. Just remember that once you use a framework and learn to make the most of its features, changing to another one will never be difficult.

Before picking a framework, weigh your app requirements, its level, and your work experience with Web Frameworks and in Java application programming. Then, tick on the framework that fits your needs.

We are here to recommend the most suitable Java framework for your web application development.

Share your app requirements and see how fast we can offer you a solution.

For Java related queries or concerns, chat with us now!

Make The Best Use Of SaaS Development Services

Posted on by Mandakinee

Let’s start with What is Software as a Service (SaaS)?

Gartner describes “Software as a service (SaaS) is software that is owned, delivered and managed remotely by one or more providers. The provider delivers software based on one set of common code and data definitions that is consumed in a one-to-many model by all contracted customers at anytime on a pay-for-use basis or as a subscription based on use metrics.”.

In other words, the application that you can use to deliver and managed remotely, and you can access it via your web browser (and mobile device).

All verified end users can connect to it over the internet at any point in time on a subscription basis or pay as you go basis.

As these Cloud-based SaaS solution which can be accessed from various devices like laptop, tablets, and smartphones. It is more important for workers as they can work from anywhere and at any time. Particularly, on this Covid19 Pandemic situation.

What is SaaS Development

Source: Cleveroad.com

SaaS platforms are ever showing smug with their current growth arrow or customer churn rates, even they are the peak of their performance.

Never miss an update from us. Join 10,000+ marketers and leaders.

In 2022, you need to take a deep dive to assess the productiveness of your SaaS marketing and engagement strategies to find prospective adoptions.

“52% of SaaS companies increased their spending on customer retention last year.”

“55% of SAAS companies rate Customer Retention Cost as the key metric to measure. (Totango)”

Chris Lean – 310creative.com

SaaS And Andolasoft

SaaS application models are only continuing to grow in popularity, thanks to their scalability, flexibility, license cost reduction, and automatic updates.

Yet while it offers many advantages over on-premise solutions, SaaS also present certain unique challenges that companies need to keep in mind.

This infographic shares the core benefits for adapting the SaaS Solution and how Andolasoft can make your development journey clean and clear.

Let’s get started:

Make the Best Use of SaaS Development Services

Conclusion

By choosing the right approach, you will obtain the ability to maintain, distribute, license your product in the most convenient ways.

But while switching to the SaaS model, you must consider your business strategy that will vastly increase your odds of long-term success.

So, do not hesitate to ask your question and seek clarification from our technical gurus. Let’s talk!

How to Implement and Apply SaaS IoT

Posted on by Mandakinee

Organizations must figure out how to implement and apply IoT, how long it takes to get started, and what it will cost. Questions like these often have discouraging answers, especially for smaller companies with little in-house infrastructure.

The cloud, like the internet before it, changed the IT game and became the great equalizer for organizations of all kinds and sizes.

With the cloud, smaller companies could deploy enterprise-scale applications by renting, rather than buying, infrastructure.

IoT isn’t as clear-cut as cloud technology, either in form or substance, which means organizations must rethink their strategy and architecture.

IoT is hardware-intensive and its applications are difficult to design, which sets smaller companies up for the same difficulty as they encountered before cloud offerings.

3-IoT-Connected-Devices

It should surprise no one that vendors have deployed SaaS IoT platforms to address the problem of adapting the enterprise for IoT-based applications, as well as many of IoT’s hardware and infrastructure challenges.

How to implement and apply SaaS IoT - Infographic

Considering all the points, it’s apparent that IoT is one of the biggest digital revolutions in the technology industry.

It is an advanced technology that understands their needs and increases its convenience. And there is no doubt that the SaaS IoT has seen a rise in all sectors.

Looking to Develop your own SaaS? Let’s Discuss!

Know The Benefits Of Hire Remote WordPress Developers

Posted on by Mandakinee

COVID-19 Pandemic has changed the entire global market almost in the period of a week. And the business industries having no exception from this calamity.

Perhaps, the anti-dote might be under development but this global epidemic is going to make a long-lasting impact on the common society.

We can say the business to each individual is putting themselves in lockdown to skip this calamity. But certainly, we can not stop working. Every business and industry must go on.

If we would not, we can face global economic crises in the very recent future. There will be sectors, companies, and workers that will be severely harmed.

Never miss an update from us. Join 10,000+ marketers and leaders.

So, let’s not stop running our business rather change the way we work. So that we can achieve equivalent productivity.

As also most every Government of states has released the advisory to stay at home and maintain social distancing to stop the spread of this virus, the online business stakeholder may consider hiring the dedicated or remote team for outsourcing their business needs.

When it comes to the point of running or starting-up new business;

Building a business website online may be something in your mind for days even not for months.

Well, it will take some time before you start as you need to decide on the right development platform and package.

Maybe, you want to try one of the top 3 CMS platforms (WordPress, Joomla, and Drupal) and are already seeking answers from professional wordpress website development company companies.

Even if you have professionals to build your website, you still like to manage it yourself once it is launched. So, you need to make certain crucial decisions like which platform to choose and use for your website development.

The million-dollar question is why?

Why Businesses Choose WordPress CMS:

Well, WordPress is one of the most commonly used CMS platforms for developing websites. More than 24% of websites worldwide are built on WordPress.

Since 2003, this CMS has taken the world of blogging by storm. However, several transformations have made it more than just a blogging website to an open-source web development platform.

WordPress is used by millions of web users globally and is a perfect platform to promote products and services. The CMS is easy to use, full of unique features.

WordPress also offers plenty of plugins that can dramatically improve user experience. With the help of an experienced WordPress development company, you can build a website that will boost sales and visibility of your business.

It’s not just about digital presence and sales though. With a WordPress-based website in place, you can leverage many other benefits to improve business efficiency and stay ahead in the competition.

Also Read: 8 Incredible Benefits for Choosing WordPress Development for Your Website

Advantages Of Remote WordPress Development Team

If a fast time to market is one of your priorities, with outsourcing app development you can start your project very quickly. It especially works best in the conditions of nationwide strict quarantine, when remote work is obligatory for everyone.

In such case the best option is to set up a team of remote developers who work for a software company, not freelancers since it is quite risky, and taking risks is not a good time when your business is operating on the edge.

Cost Reduction

It is one of the main advantages of outsourcing over in house development. An offshore outsourcing company helps businesses reduce development costs, which in turn frees up resources that can be used for new development opportunities.

Outsourcing Saves Time

The market typically requires a fast turnaround for the process of mobile application development. When outsourcing such a project, you do not waste time and money on hiring, training, and retaining employees.

Best Engineering Talent

When you team up with employees from other countries, you are getting access to the best engineering talents from all over the world, as opposed to simply hiring people that are available within a radius of 30 km from the location of the company.

This factor becomes especially crucial when you have not just a company, but a startup: where every new employee is an important decision that will almost certainly affect the outcome of your business.

You hire an experienced WordPress Developers, well-coordinated, and dedicated team. Well-established outsourcing companies offer fully staffed and dedicated teams of developers where team members have known each other for a long time and worked together on many projects.

You can be sure that these employees are professionals and have a lot of experience to meet the requirements of your project and introduce the best solutions.

High Communication Standards:

You get a team that follows the highest communication standards to ensure full transparency throughout the process, just as if you were working with an in-house team. Needless to say, they adapt to your local hours.

Close Supervision:

Your personal manager will keep you in the loop with regular meetings, demo sessions, and constant communication. As a result, you will always know exactly what your team is working on as well as monitor the progress status of the tasks and their expected completion date.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

End-to-end services and support. On-demand access to a pool of developers, DevOps, QA, designers & architects. You can easily and accordingly adjust your team size or skill set(s) to the project requirements throughout the evolution of your project.

Risk Reduction:

After signing a contract, all project risks are transferred to the outsourcing company. Typically, an outsourcing company guarantees delivery on time and on budget. Also, all your sensitive data regarding the project is protected due to signing a non-disclosure agreement, so that you can be sure there is no risk of a “project theft” or any confidential information leakage.

Also Read: What’s Going To Be WordPress Trends for the Year 2020?

Wrapping Things Up

Choosing WordPress to develop a website is a wise decision term for both performance and profitability.

If you want to build a website for your business, WordPress offers you a perfect platform for engaging target customers. By hiring a WordPress development company, you will get a quality website having all the features that will promote your business. You can also show the world that you offer them something unique to choose from. WordPress websites stand out in the digital space in terms of performance, appearance, and user-friendliness.

Looking for a remote WordPress Developer Team? Get in Touch!

How To Achieve SaaS Growth Through Customer Acquisition Techniques

Posted on by Mandakinee

An established SaaS company can achieve growth in many ways. They could retain more customers, increase prices, or reduce churn rate either. 

But as a startup, you just only have one option: “to acquire more customers“.

However, the problem is that you might not have a clear path of how to do it, right?

That is exactly what I have explained with some proven strategies.

Through this post, we will show you the top 5 customer acquisition strategies that will boost your SaaS growth.

Intrigued? Then let’s do it.

Defining Acquisition:

Before making a deep dive into the techniques, let’s make something clear;

“Customer acquisition has nothing to do with generating new users.“

But the acquisition is a process of bringing new visitors to your application and helping them to sign up. 

Without new signups, you’d have no one to try to convert into a user, and retaining them as a paying customer.

However, customer acquisition is the most important part of the SaaS growth process.

“To ensure that customers go through the funnel stages (to Revenue), you have to make sure that there are enough customers at the top of the funnel. Without those customers, there will be no customers at the end.”

Defining Acquisition

(Source – incisive-edge.com)

The above graph described this point quite well. TO generate the average conversion rates at each stage, you need to acquire a large number of incoming visitors to paying users.

Now, let’s take a look at some customer acquisition strategies or techniques to grow your SaaS business.

Verify Your Product & Its Market Fit:

Like other vendors, you also like to start acquiring the targeted users as early as possible, even if you don’t have a product ready.

And it is always crucial to acquire the first user for your application.

Acquiring the first users helps you validate your idea, and learn if you’re targeting the right customer pain point.

When you have a validated idea and achieved your product & its market fit, then you can switch you focus it to grow your SaaS application.

It refers to a situation of being “in a good market with a product that can satisfy that market.”

Verify Your Product & Its Market Fit

(Source – incisive-edge.com)

Pivoting a value proposition is relatively straightforward, and speaking in technical terms as well. 

So, before you launch any strategy to attract new customers, ensure that you have validated your idea.

Develop Customer Personas:

It helps you design your products & campaigns that your target audience connects with. Preparing a customer persona also gives you detailed insights into your target audience, their behavior, their needs, etc.

But without buyer personas, it’s hard to know who your potential users are, and how you could reach them online.

Or figure out the best ways to attract them, at that.

For example, how can you create lead magnets that will attract new users to your list, without knowing their pain points relating to your product first?

Or discover channels that drive the most targeted traffic?

You see, buyer personas make it easy to attract the right type of web visitors. And that, in turn, makes customer acquisition a much simpler task.

Develop Customer Personas

(Source – incisive-edge.com)

Identify The Most-Targeted Traffic Sources:

We admit this strategy requires experimentation to get it right. But the benefits of going through the process are immense.

Because you see:

Not every traffic channel will deliver visitors who can convert.

In fact, often, channels you might consider a certainty flop.

A couple of years ago, Dan Norris did an experiment to assess his traffic sources. And as it turns out, sources he banked on, like Adwords or email brought hardly any results.

However, strategies like guest posting, being active on forums, social media, and Twitter auto follower strategy, delivered actual conversions.

Identify The Most-Targeted Traffic Sources
(Source – incisive-edge.com)

Now, your best visitors might come from different channels. Perhaps SEO would work for you or maybe advertising your SaaS product on Facebook would drive the most signups.

It’s hard to tell without testing.

And so, to ensure that first, you get new customers, and secondly, acquire them at a relatively low cost, you have to identify your best channels.

Create Different Customer Acquisition Funnels:

Most of the time the website visitors do make the sign up on the homepage.

But many others will not even see it.

And yet, they could become users too. 

For the most part, however, SaaS founders focus on a simple acquisition funnel that looks more or less like this (via Google Analytics):

They calculate that visitors on the website will notice the Sign-Up call to action, act through it, signing up for the free or version. 

And then, through the onboarding and retention strategy, convert into paying customers.

And many do. However, a large group of your visitors may not yet be ready to create an account and start using your product.

As Elizabeth Yin points out in this article: (http://www.launchbit.com/blog/what-customer-acquisition-funnel-should-you-use-as-a-saas-company/)

“these days, the Saas market is becoming inundated with new Saas products. Nearly every Saas company has either a free trial or a free package, so free software no longer a unique factor that distinguishes your product from the competition. Professionals are no longer jumping at the opportunity to try every new free Saas tool that is on the market.”

And so, to acquire them, you’ll need to find another way to convince them to sign up.

For example, you could first target them with your lead generation strategies, then nurture them, and finally, entice to sign up at the time when they’re ready to do so.

Invest In Building Audience:

Nothing beats having an audience.

Just take a look at SaaS companies like Orangescrum, Wakeupsales CRM. They enjoy engaged audiences.

And although many of these people aren’t their customers (and maybe will never even sign up for a trial), they actively help them promote the app.

How? By sharing their content, for example, telling others about it, commenting on their blog posts, attending and promoting their webinars, and other events… The list goes on.

So, building a targeted audience for your SaaS application as early as possible. 

But when building your audience, go beyond from just posting blogs on your blogging portal:

  • Repost your content on other channels, like Medium or Linkedin. Many successful SaaS companies utilize this strategy to simultaneously initiate conversations with many audiences without having to produce original content for all of them.
  • Repurpose your content into lead magnets and content upgrades and build a lead generation engine to fuel your secondary funnel (the one we talked about in the previous point).
  • Target social media channels that you’d discount in B2B, like Pinterest, for example. You can hear Dustin Stout from Warfare Plugins sharing his experiences with less common social networks for B2B (and how they’ve become his top traffic sources) here.

Warping Words:

Last, not the least, be sure to always put your customer’s requirements first before applying the customer acquisition techniques. By focusing on the customer’s benefits and presenting the solutions to their queries would lead to more retention.

Keeping this in mind, and finding the best way to guide the visitors through the acquisition process with helpful involvement that comes at the right time and adds value to their experience. This will lead to much more success in the long term.

Have an awesome SaaS idea, but not sure about the techniques and developing the strategies? Let’s Discuss!