Author: Jay

Do what you do best in – that’s what I’ve always believed in and that’s what I preach. Over the past 25+ years (yup that’s my expertise ‘n’ experience in the Information Technology domain), I’ve been consulting to small, medium and large companies ‘About Web Technologies, Mobile Future as well as on the good-and-bad of tech. Blogger, International Business Advisor, Web Technology Expert, Sales Guru, Startup Mentor, Insurance Sales Portal Expert & a Tennis Player. And top of all – a complete family man!

Why Magento Is The Ultimate Choice For ECommerce Business?

Posted on August 28, 2018 by Jay

Magento is the most popular platform to implement eCommerce application for online marketplace. The reasons are like it’s highly scalable and provides great user experience with optimum performance.

This is the fast-growing solution for eCommerce development for those who are looking for online marketplace.

It has shown significant improvement over the past few years. Magento successfully integrates digital and physical shopping experiences, to the delight of customers.

According to official website, more than 250,000 merchants around the globe have opted Magento as their eCommerce platform.

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The usage of Magento has increased and it is far ahead from other platforms like Shopify and Big Commerce. Let’s have a quick look at the E-commerce statistics of various platforms.

(Source: cminds.com)

The internet users are growing day by day and eCommerce business owners are generating more & more revenues. eCommerce can take your business to great success as it has more reachability.

Let’s have a look at the benefits of using Magento for your eCommerce application.

Conclusion:

Magento stands tall as a one of the best eCommerce platform, offering boundless features that grant your business unparalleled flexibility and customization.

This cutting-edge content management system is meticulously crafted to align with the latest trends, driving your website’s SEO ranking to new heights and propelling the exponential growth of your business.

With the CMS, the possibilities for developing your dream app or online store are truly limitless.

Our dedicated developers team is here to support you every step of the way, resolving any challenges that may arise and turning your innovative ideas into tangible realities.

Are you looking to develop a Magento App/Store for your Business? Contact US!

Why To Invest In Mobile Application Development For Business Growth

Posted on August 2, 2018 by Jay

As businesses are powered with technology in more than one way, It has become a common practice for any business are investing in mobile application development for business growth.

There are many mobile applications that are available in the Google Play Store and Apple store for many functions like E-commerce applications for shopping, Social Media Applications, fitness applications, productivity applications and more.

There are more than 3.2 billion smartphone users globally, and it’s no surprise that the mobile application industry is rising. As the app usage and smartphone penetration are growing at a steady rate without any signs of slowing down in the coming future.

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Therefore, investing in an app is a better way of growing business. Mobile applications are likely to generate more than $935 billion of revenue by 2023.

As there is a dominance on the mobile applications uses, it’s important for business owners to invest in mobile application development to enhance the growth of business. It is because the business can reach out to customers easily through the mobile app, as customers love to access mobile on the go.

With the increasing demand of the digital era, the technology has changing a lot.

Technology has such an impact that the revolutionary changes in mobile apps become one of the most integral parts of human life.

With a huge number and varieties of mobile apps, life has become more and more simplified.

It seems one’s day is incomplete without Facebook, WhatsApp, Instagram or any other app. Literally, people are with mobile phones at any given point of time.

Mobile apps are not only helping people’s personal/social life’s by browsing and shopping but also helps to develop their business’ productivity.

Business owners are getting more & more dependent on mobile apps to get a high return on investment (ROI) in the competitive market. It has become the most ideal way to reach our target customers.

A study says that the sales over mobile apps have gone up to 80% increase in sales.

Let’s have a quick look at the statistics; How mobile app has become important for your businesses,

Key App Statistics:

The total number of mobile app downloads in 2017: 197 billion (a forecast) (Source: Statista)
The total number of iOS app downloads in 2016: 25+ billion (Source: App Annie)
The total number of Android app downloads in 2015: 50 billions (Source: Benedict Evans)
The total number of Android app downloads in 2016: 90 billion (App Annie)
The app category people spend time the most is Social Networking (29% of users) [Source: comScore]
The most popular app, both iOS and Android, by penetration Facebook (81% of users) (Source: comScore)
The Mobile app Millennials use the most in 2015: Facebook (21% of users) (Source: comScore)
The mobile app Millennials use the most in 2017: Amazon (35% of users) (Source: BusinessInsider)
The time spent per user with digital media on mobile in US daily in 2017: 2.3 hours (Source: comScore)
The age group that spends the most time on apps monthly in US in 2015: 18-24 (90.6 hrs on Smartphone apps, 34.7 hrs. on tablet apps) (Source: comScore)
The age group that spends the most time on apps monthly in US in 2017: 18-24 (93.5 hrs / month on Smartphone apps, 27.6 hrs. / month on tablet apps) (Source: Statista)
The average number of apps people use daily – 9 , monthly – 30 (Source: TechCrunch)
The major age group of users that operate a Smartphone with two hands – 55+ (39% of users) (Source: comScore)
Total number of iOS apps on the App Store – 2.2 million (as of the January of 2017) (Source: Statista)
Total number of Android apps on Google Play – 3 million (as of June of 2017) (Source: Statista)
Total number of apps on Amazon AppStore – 600k+ (as of spring 2016) (Source: Statista)
The most popular iOS app category, by volume – Games (25%) (Source: Statista)
The most popular Android app category, by penetration – Tools (99.8%) (Source: Statista)
The most popular Amazon AppStore category – Games (21% of the total number of apps)
Total number of app publishers – 968k (Google Play), 498k (App Store), 75k (Amazon AppStore) (Source: App Annie)

(Source: businessofapps.com)

According to Juniper Research “More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017”

Benefits Of Investing In An App:

So, as a small or enterprise business owner, it’s very necessary to develop a mobile app to reach your target audience and the growth of your business.

As you hire dedicated developers for your mobile application development for business, you open your business for various opportunities irrespective of business size or whether you have a physical store or not.

Let’s have a look at major reasons on how mobile app can help your business grow.

1. Manage To Reach Target Global Audience

In the digital age, more than 80% users have internet access and they are browsing through mobile apps. This can be clear with the above statistics.

Users are always preferred to go with a seamless experience in a single platform and find related information on their move.

Enhanced user experience, interface and services offered on a single platform will push customers to buy instead of hassling around from websites.

Everyone is using mobile phones nowadays, mostly smartphones. In a research report it was observed that 1.5 times more mobile phones are present worldwide than there are people.

Here in the image given below represents the number of applications downloaded worldwide:

(Source: Sag ipl)

2. Market Research Made Easier

Market research an essential part for the growth of any business. Mobile apps collect user’s data accurately according to their preferences.

Collecting and analyzing data is much required when it comes to sales and marketing.

The reason is that it gives an idea and information of users like, what is the origin, their interest level and the actions taken on the app.

Market research helps to develop your business according to the user’s needs.

3. Quick Access And Mobile Payments Everywhere

Security always a big concern for all users. A user always prefers to go with quick, seamless and secure interface for transaction.

Sensitive data such as credit card number, pin and password are usually replaced by symbols. The chances of leaking any sensitive and personal information are very less with mobile apps.

Mobile app has integrated with secure mobile payment option; where customer/user always feels secure about their transaction and private information.

4. Maximize Customer Engagement And Retention

Smooth and hassle free user interface always engage users and helps in retention.User loves to go with their single experience by putting your business right in their palm.

Customer engagement is one of the most important metrics for achieving customer success and real-time, personalised experiences to customers as per their requirement can retain them.

Measuring and gathering information on the way users are behaving with your brand and the level of trust they have on the information they received are the best way to engage more users.

5. Provides Real Time Data User Data

Real-time user data is always helpful for the growth of the business. Collecting and analyzing data helps in modifying your product and services according to the user’s preference.

Because through a mobile app, the possibilities of getting users real-time data like the origin of the customer, their interest level and the actions taken on the app.

6. Establish Brand Name in Market

Developing a mobile app is costly but it has countless benefits.

When many potential customers or users will install it in their smartphones because of its features and usefulness, at that time it creates a special brand name in the market for your business.

Through the development of mobile app, you can notify people about the latest offer, deals or updates that you are offering and also get feedback from users.

Providing right information at right time for users through mobile app promotes your brand in the market.

Mobile application development works magic when it comes to brand promotion. When you invest in an app, this will land your business in the Android and IoS app store. A large number of potential customers who are looking for the products and services that you offer will come forward and download.

Therefore develop a well-created, user friendly, and amazing application that will give unforgettable impressions to your customers and help in improving brand recognition.

7. Quick And Better Customer Support

Customer is always great for your business and they can use your application anytime from anywhere.

Quick business response made possible with the mobile app and this is the first think of customer satisfaction model.

Mobile app track each and every activity of customers like their orders, purchase details anytime, view deals and so much more directly through their smart phones and communicate quickly.

8. Maximize Sales and Revenue

Mobile app transaction has increased in now-a-days because of its security, user-friendliness and flexibility.

Once the users are confident with an app which delivers expectations beyond their imagination, they will spend without any hesitation.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

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Apps that are more focused on user experience tend, generate more sales and revenue.

9. Use Of Mobiles For Everything

Gone are the days, where people were using mobiles only for calls and messages. At present, even the smallest to biggest tasks were performed using mobile phones.

With smartphones our capability has increased, we can do many things using our mobile phones that are beyond our expectations. With a mobile application you can run your business, keep track of your health, book tickets, and many more.

Conclusion:

Mobile apps are one of the best options to reach your global target audience within a short period of time and this will help you to survive and grow in the competitive market.

Mobile apps play a key role in the growth of various businesses, this helps to improve the engagement of customers, increase revenue and satisfaction.

Mobile applications also help to reach a global audience. This makes your business more and more competitive in the market. Therefore, investing in hiring a mobile application development company like Andolasoft is a must for your business growth.

Andolasoft is one of the top Mobile App Development Company in USA. We are the certified mobile app development company from Applancer and Appfirms. We have experienced mobile app developers to convert your ideas to an initiative app which can stand in your target market.

Are you looking to develop mobile app for your business? Let’s Discuss

Ecommerce Trends To Watch In The Mid Of 2018

Posted on June 22, 2018 by Jay

With the hasty growth in eCommerce, online shopping has also changed a lot. The growth of global eCommerce is mind-boggling. There are lots of changes and development has come out in the eCommerce sector in the last couple of years.

The year 2017 had great for eCommerce and in 2018 it is also proceeding with a great level. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021. In the USA it’s growing 15% more each year compared to retail sales.

(Source: shopify.in)

Now a day’s shoppers are no longer wants to go to the nearest store; they grab the nearest digital device. The online retail ecosystem is fast evolving. It’s not the purchasing habit they are doing digitally but the retail experience has changed a lot.

Before buying any product buyers are reviewing these products online at their home and eCommerce store are plying as a personal assistant for them.

If you will do some research on global eCommerce markets, China is coming on the top with the highest billion USD. Let’s have a look at the top global eCommerce market

(Source: shopify.in)

The global eCommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The industry is booming and there is no sign of any fall in the near future. E-commerce stores with excellent digital eCommerce facility can reach your target customers.

According to the market demand you need to reach your target customer to generate more revenue. To make these things easier here I am going to share the top eCommerce trends which are dominating the market in the mid of 2018.

1. Augmented Reality and Virtual Reality

With AR and VR, buyers are able to visually testing out products before purchase. AR and VR are also helping companies to keep their buyers in website and apps more than the longer time.

Consumers are also going to buy from companies that allow them the option of visually testing out products before purchase.

According to Ross Beyeler, founder of eCommerce consultancy Growth Spark,

“We’ll see AR and VR become not just part of the in-store experience for customers, but part of the packaging experience with QR codes triggering ‘enhanced experiences’ of products, and even packaging itself being repurposed as a throw-away AR ‘device’,” he argues. “These sorts of experiences could particularly expand on the ‘try before you buy’ viewing of products in-home.”

2. Automation

Automation has become the most effective way to catch online consumers to sell product and maximize revenue. According to Rachel Jacobs “Why to spend precious time on manual tasks that deliver no tangible ROI, when you could use an automation tool to take care of it for you?” She says “As more and more eCommerce merchants turn to social media to drive traffic and sales, it makes sense to automate the process as much as possible.”

3. Voice Search

Now a day’s voice search has become the best-preferred alternative of search. More than 40% of millennials are already using voice search before any online purchase. Voice search has become 3X time more local for users. So it’s very necessary to list your business on Google to come in the local search.

“Voice will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become commonplace,” predicts Mari Corella- a fashion and beauty eCommerce specialist.

4. Mobile First

The percentages of mobile users are growing day by day and the mobile purchase is also growing. So it’s important to create your eCommerce website and app 100% mobile friendly to grab more visitors.

Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. That is an incredibly high number, and it shows just how great the opportunity is for companies to capitalize on consumer conversion just by creating mobile responsive and user-friendly websites.

Let’s have a quick look on the eCommerce Mobile Stats,

125 Million U.S. consumers own smartphones
50 million U.S. Consumers own tablets
62% of Smartphone users have made a purchase online using their mobile device in the last 6 months
One-third of all eCommerce purchases during the 2015 holiday season was made on a Smartphone.
ECommerce dollars now comprise 10% of ALL retail revenue
80% of shoppers used a mobile phone inside a physical store to look up product reviews, compare prices or find alternative store locations
An estimated 10 Billion Mobile Connected Devices are currently in use

Ignoring these trends in mobile eCommerce evolution means potentially missing out on more and more profit as these trends continue.

(Source: outerboxdesign.com)

5. High-Quality Product Images and Videos:

Your eCommerce website can be more user-friendly with high-quality content, images, and videos. 360-degree images of product models can give clear information to visitors and helps to keep visitors more time on your website.

High-quality videos showcase your products real context, features and motivate users to buy. More than 80% of online users are converting to consumers through videos.

6. Machine Learning

Machine learning another big trend in eCommerce and it is similar to automation. With machine learning, you will not only save your time in automation but also you can take better decision to convert more visitors to the customer.

According to Jason Stokes, CEO of Eastside Co, “E-commerce traffic is still dictated by search, but that the ways we can search are changing — another opportunity for automation and machine learning.

7. SaaS eCommerce Platforms

SaaS eCommerce platforms are continuously updating their products and adding new features to keep their consumers or subscribers much productive in the competitive market. SaaS maintain speed and stable cloud on-premise system. So be hurry to make a move if you are not using any SaaS eCommerce platform for your business because the benefit of SaaS is more productive for the business.

8. Easier Checkout

Now the current payment options like Android Pay, Apple Pay, PayPal, and others are providing quality and quick transactional checkout comparing to the traditional payment options. So make your website more compatible with web and mobile user-friendly and make sure to minimize the checkout process for the quick transaction.

9. Web Performance

E-commerce website performance or user experience is the most important factor to stay ahead of the competition. The performance of the website always matter for users because a website with high performance can bring more customers but few milliseconds issues can lose customers for your competitors.

Various performance checking and improvement tools for websites are available in the market you can take the help of these to know and maximize the web performance.

10. Social Shopping

All we know that social media plays a great role to reach your target market and social shopping has a massive impact on eCommerce business in this present time.

Social media platform like Pinterest and Instagram are two highly visual platforms where merchants can bring their products in front of the huge number of the customer. In 2018, social media has become the perfect landscape in which retailers can create a buying scenario by showcasing their products on apps that customers spend most of their time with.

11. B2B E-commerce

B2B eCommerce is the fast-growing e-commerce trend and firms are spending more on technology comparing to online retails. According to the source, by 2019, B2B firms will spend more on eCommerce technology than online retailers do. The US B2B e-commerce market could reach $1.1T and account for 12.1% of all B2B sales by 2020, and over $6 Trillion worldwide. The average age of a B2B buyer/researcher is now under 35 years old. 89% of buyers search online in a B2B purchase process, with 74% doing so for more than 50% of their purchases.

(Source: datorama.com)

Over To You

Over the years eCommerce trends are continuously gearing up for better user engagement and retention. As an eCommerce business owner, you need to update your business according to the new market trends to stay ahead of the competition. Hope these trends will help you in the development of your business in the mid of 2018. Appreciate if you share your thoughts with comments.

From the last ten years, Andolasoft is consistently providing eCommerce solutions and we have a good name and reputation in the eCommerce world. Let’s discuss more of our service according to your requirements.

Are you looking to develop eCommerce website or app for your business? Let’s Discuss!

How To Enhance The Security Of WordPress Website

Posted on June 7, 2018 by Jay

WordPress is one of the power-packed CMS platforms to develop rich featured websites with lots of plug-in and themes. Regardless to the fact that, It is also one of the most hacked CMS platforms across the web.

WordPress Security is an important part to look for by every website owner. Google has blacklisted more than 10,000 websites each day for malware and around 50,000 websites for phishing every week.

If you want to secure your websites, then you need to pay attention to each WordPress security best practices.

WordPress infections have increased from 74% in 2016 to 83% in 2017.

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Security of any website is a big concern for webmasters but the risk of cyber-attack is much higher with WordPress website.

Google has blacklists around 20,000 websites for malware and security issues and WordPress infections have increased from 74% in 2016 Q3 to 83% in 2017.

But still, WordPress is getting popular amongst the competitor CMS platforms.

Now you might be wondering that after such huge possibilities of cyber hack how WordPress is getting more popular day by day?

The answer is pretty simple that, there are no more issues in the original WordPress platform but the problem is with the webmasters who are not updating their websites and not maintaining the security levels of their website.

I have seen many webmasters are neglecting the security of WordPress. This is open source; hacking & malware attacks.

This is partially true because there are lots of golden rules of securities to keep website more secure to overcome hacking and malware but you cannot blame WordPress.

Why WordPress Security Is Important?

As an online business owner, it’s your responsibility to keep safe your website from malware and hackers attack.

A hacked WordPress website can create a large amount of damage to the business revenue and it’s reputation. The hackers can steal all the users passwords, information, install any malicious software into your websites and also distribute malware for your users.

The worst situation is you can get yourself into a stage where you will be paying ransomware to many hackers to get access to your websites.

Because of such threats it has created many serious problems in generating revenue and establishing a good reputation in the market. Your data may be lost or hackers can steal your user information.

So, in such a situation an important question arises in everyone’s mind, is WordPress safe?

You and your WordPress developer have done everything on your website by keeping in mind about the users and target market with lots of hard work.

Finally, your website is ready to go live. But still, there are some security factors you need to check right from the beginning as soon as you make that available on the web.

Here I will share the points of how to secure your WordPress website, to make it 100% safe that helps to escape from online hackers and gain the trust of users

Let’s step right in,

1. Limit Login Attempts And Use Of Unique Password

The back-end of WordPress website can easily be accessed by users through its standard login page URL and through that people try to do brute force.

Customized WordPress login page URL with /wp-login.php or /wp-admin/ can limit the login and page interaction.

Lockdown feature prevents repeated brute force attacks with repeated wrong password attempt and notify the unauthorized activity of website and gets the site locked.

A strong password which you have never used before in website gives high security to your online accounts.

The possibility of getting hack is very less with a unique password. So try a unique password with a combination of cases, numbers, and symbols with a recommended length of minimum 12 characters.

2. Use Two-Factor Authentication

Two-factor authentication (2FA) is a good security step to get full access to the website.

In this case, the user provides login details for two different components and these components may be a regular password followed by a secret question, a secret code, a set of characters, etc. set by the website owner.

3. Replace Username With Email

Log in to your account with email instead of username is the more secured approach. If you are logging in with your username, you can replace that with your email id for more security. Hackers can easily guess the username rather email. Make sure to come up with a new email for your new website for secure login.

4. Delete Old Plugins And Update Plugins

The chances of brute force attacks are much higher with WordPress Plugins because these are vulnerable.

If you have unused Plugins on your website, then delete these immediately because hackers may hack through the old Plugins easily.

Old and unused Plugins are not secure for your website. Hackers are always searching for weakness and to overcome such situations you need to update your used Plugins regularly.

Updating of Plugins maintain the security level and new features can get available.

5. Don’t Link To Social Sites

For faster login access, you might be using social media platforms to connect your website but this is not secured.

For safe practices, you need to remove social linking because valuable information is passing through your social media platforms.

Keeping them separate can at least make it more likely that security issues with one don’t end up affecting other accounts as well.

6. Install Firewall

For smooth operation and better service, you need to consider the internal and external security of your website.

Firewall prevents potential safety hazards of the website. So it’s better to install the firewall in your system for internal security.

A security plugin like FireFall will take care of your websites security, monitor your websites 24×7 and scans the malware in your websites.

7. WP-Admin Directory

The wp-admin directory is the main part of your website and if you lost control over it then you may be lose your entire website.

Secure passwords can save you. As a webmaster, you need to implement the two secure passwords, one for login page and another for admin areas.

If the website users are required to get access to some particular parts of the wp-admin, you may unblock those parts while locking the rest.

8. Use SSL (Secure Socket Layer)

SSL (Secure Socket Layer) certificate is another way to increase the security level of WordPress website. SSL helps in safe data transfer between the server and user browser.

This is one of the strong securities which not only helps in secure data transfer but also helps in improvement in ranking on top search engines.

So make sure to purchase this and use this on your website as quickly as possible.

9. Regular Website Backup

Backup helps in quick recovery of your data. All of us we are trying hard to keep our website and data safe with heavy security.

But we MUST NOT forget the backup data of the website. Keeping the backup of website data should be a regular practices since this can save you from disaster by recovering of data.

Hackers do continuously try to hack any website with different methods. There are Plugins which can help you take regular backup of the website automatically and keep you safe with quick recovery.

10. Update Your Website Regularly:

Website Hackers don’t always hack any sites by using various methods. There are several plugins that help in taking regular backup of your websites automatically and keep your website safe and do quick recovery.

WordPress being an Open-Source Software is used to regularly maintain and update. WordPress automatically install any kind of minor updates. For any major releases you have to manually update your websites.

There are thousands of themes and plugins for WordPress Websites that can be installed into your websites. These plugins and themes were maintained by the third-party developers that released regular updates .

Hence, by updating your wordPress websites regularly, you can preserve the security and stability of your WordPress websites. You need to make sure that your WordPress Plugins and themes are regularly updated.

11. Safe Server Connection

You know FTP, SFTP, or SSH are the mediums to connect the server. SFTP or SSH is more secure connection comparing to the traditional FTP because FTP has certain security leaks.

I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.

Ruthie Miller, Sr. Mktg. Specialist

Salesforce, Houston, Texas

LEARN MORE

Safe and secure file transfer always good for the website. You hosting provider might handle this server part otherwise you would need to do it manually.

Over to You:

Just like in the real life you need to keep your digital assets more secure. Keeping WordPress website secure is the most important things for any webmaster to gather user trust and generate more revenue.

The possibilities of website hack can be prevented with quality security update regularly by the website owner.

There are lots of security measures in WordPress and I have mentioned few of them in this article which will help you a lot.

Appreciate if you would share your valuable ideas and problems with comments so that I will try to reply each of them.

Are you looking for a security audit of your WordPress website to ensure the security? Let’s Discuss

Top 9 Tips Before You Go For Mobile App Development

Posted on May 25, 2018 by Jay

The mobile app has a significant amount of opportunity to communicate, engage with users and customers.

It’s always good to hear that, you are planning a mobile app for your business.

No doubt you have great ideas but how are you going to build it? What important factors you will consider while developing an app?

These always matters for you to stand out from the crowd.

Developing a mobile app is not just like getting things done from your mobile app developer.

It must be organized; feature full and well designed to meet the end-users requirements.

Otherwise, your app may get unnoticed among the huge numbers of competitive apps.

So, it will be more productive for you to note down all your ideas and sketch all in a paper. Before jumping with your decisions, please make sure to consider few aspects which are much needed.

Here in this article, I’ve put together this list of things that you need to think about before you start mobile app development.

Here you go,

1. Purpose of App Development

It’s very important for you to know the real reason or purpose of your app development and how it will help your business.

You must have a clear vision of your app and this must be aligned with your business objective.

The mobile world is growing fast and people prefer more towards comparing to the desktop.

More than 4.9 Billion global mobile users are using their mobile phone in browsing and it is likely to reach 5.07 billion by 2019.

So the chances of reaching more users and generating revenue are much high through mobile apps.

Coming to the mobile usages report of the top global market like USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia from comScore, mobile users are consuming 2x minutes comparing to the desktop.

(Source: smartinsights.com)

2. Deep Market Research

Market research is the first and foremost thing before developing app relating to your product and service.

In-depth market research of competitors gives clear insights about your competitor’s strengths and weakness. You need to research on some points like,

Who are your competitors?
What is their business strategy?
What are their strengths and weaknesses?
What are their customers saying in the reviews and on social media?
What is their unique selling point?

Through your research, you can outline your business objective and you can avoid repeating the mistakes your competitors made.

3. Know Your Target Audience

Market research of your business not only helps you collecting information about your competitors but also helps in understanding your target audiences. Knowing target audience and their behaviour is not an easy task but the deep analysis can make it possible. Ask yourself the below questions, to get know your targeted audience.

What will be the key functionality of app?
Which functionality are people using more?
Which functionalities giving pain to users?
Which business goals will it help you achieve?
What audience will benefit from it?

4. Ways to Generate Revenue from App

Mobile App plays a different role in generating revenue for your business. Some app directly generates revenue where others are serving as a resource for users.

There are strategies like private advertisement inside your application to start earning on pay per click or pay per view basis.

Once your application will get 1000 installation naturally, you will avail the free banner ad service and include your advertisement code to your application through affiliate advertisement.

Make your app Freemium which is free for download but certain features are locked and they can only be accessed through purchase.

You can also make your app premium where the user needs to purchase the app from the store to earn direct money.

5. Platform to Select

Choosing the right platform for an app is completely depend open the features and users. Whether you choose iOS or Android to build your app but you need to consider your business model, user demographics, and the market you are targeting.

According to Statista the global market share held by the leading Smartphone operating systems in sales to end users from 1st quarter 2009 to 2nd quarter 2017 is,

(Source: Statista)

If you look at the Statista report of ComScore, Android is leading Smartphone operating system in the United States

(Source: Statista)

Both operating systems are getting used by a sizable audience. Choosing the right platform completely depends on your business requirement, budget, and timeframe to complete.

It is good that you should analyze your target audience usages before development.

6. Rich Features

There is a simple mantra, “If you are doing something, do it with 100% efficiency and accuracy, else just don’t do it.

“It’s always true that best features always keep users with you. So now the question comes – how you will know which features are best for your business and end users?

To get the solution for the above you need to ask yourself about,

What features your target users are looking for?
Does your planned feature provide great value to your business and users?
Will the audience use it?
How app can be more user-friendly?

You need to focus on features that will deliver biggest impact rather adding unused features.

7. Usability for End users

Usability is the process of identifying user’s need and providing a good environment to achieve a specific goal effectively.

Usability is the combination of good user interface, easy to use, memorable, unique and better looks for user satisfaction and error-free interface.

If the app will not provide better usability to the end users then the success rate will ultimately suffers.

Mobile App should be in such a way that user can be able to use the features without any assistance.

8. App Marketing and Store Optimization

Marketing highly affects the success of your mobile app. App branding, pre lunch and post lunch efforts maximized the web presence.

Before developing an app you need to plan about the logo, content and colour combinations to stay ahead of competitor’s app and consistency should be maintained in all places.

You need to find out the channels where you will get your target users and plan according to that to reach them through content, images, and videos.

Reach the influences in your niche and approach them personally to put your app in front of your audiences.

App store optimization helps users to find your app in stores. So plan a suitable name and prepare a unique title and descriptions with character limits for your app.

Plan to create some high-resolution screenshot images of your app and videos to add to the app store for aware users about your app.

9. App Development Cost

The app development cost completely depends upon the features you want to implement and the man-hour needs to spend on it.

It’s not an easy task for you and me to tell how much it really costs to develop a mobile app.

To some extent, an app developer can tell you and estimate the cost based on your requirements. You need to be careful while developer does the estimate.

If you are planning to hire a developer, you must ask some valid questions to him/her.

Conclusion

Development of mobile app is little expensive and time consuming process to be successful in the market.

If you will keep the above points in your mind before development, then the app development process will be easier and you can jump the distance easily.

A right mobile app developer or agency can guide you in proper way and you will get benefited.

Andolasoft is one of the recognized mobile app development company help you in all your queries. It’s not late yet, plan well, we’d love to assist.

How to Maximize User Engagement and Retention of Mobile App

Posted on April 19, 2018 by Jay

It’s always thankful to you that you have done a mobile app for your business to reach mobile users. The success of your mobile app always depends on the user engagement and retention. Getting people to download mobile app is not a big deal but keeping them engaging with the app is much more required to retain and generate revenue.

Mobile App engagement and retention are two different metrics which provides the real insight of app success. Low engagement and retention of apps lead failure to business but high engagement and retention help in business growth.

Mobile app engagement is the activities of users on your app after downloading and user retention is the percentages of users who are returning back to your app within three months of their download time or from the first session.

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Conclusion:

User engagement is the primary factor of the mobile app. To maximize the retention and engagement you need to come up with creative ideas and these should be properly implemented by your mobile app developer.

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