Author: Peter Page

I am a blogger and online shopping consultant and love shopping a lot. To spread awareness, I write shopping and fashion blogs and articles. I endeavor to tell people the secrets of online shopping and help them in saving money. I do a lot of shopping both online and offline and love to explore various styles. So, here I am sharing small tactics that can allow you to get huge deals and discount on various online shopping websites.

How You Can Reduce Shopping Cart Abandonment?

Posted on by Peter Page

While setting up an e-commerce website, one of the most predictable fears is the shopping cart abandonment.

The event where the customers move products into their cart and then leave it there is quite a possibility.

Most of the e-commerce sellers face this challenge.

According to research, the average shopping cart abandonment in 2018, was up to 69.2%.

Even though it may seem like a dead end, there are many ways you can overcome and reduce this phenomenon.

Below mentioned are some proven and practical techniques to help you out and beat all your cart abandonment blues.

What is cart abandonment all about?

It is extremely essential to understand what we are dealing with before we begin discussing the various techniques.

When a potential customer browses your e-commerce website, and keeps on adding products in the cart, but eventually leaves without making a purchase, this entire phenomenon is known as cart abandonment.

Now imagine when you go shopping in a brick and mortar store and select an item of particular clothing, then try it on, but eventually decide to come and buy it later or not at all.

Cart abandonment rate shows, that how many of the items that are finally added in a shopping cart are abandoned.

Cart abandonment determines the overall success of your purchase and, gives you an idea of the possible revenue that you can generate, by implementing the required optimization.

A study found out that, more than 65% of e-commerce stores have cart abandonment rates higher than 50%.

This is a revelatory phenomenon, wherein you have a chance to maximize the profits, but instead, you are left with depleting revenues and unachieved business goals.

By evaluating the final cart abandonment rate, you can implement the required changes in your website and can access your sales accordingly.

Reasons for cart abandonment

A recent study pointed out that almost 58.6% shopping cart abandonment is done by customers who are merely browsing and comparing the prices.

Below mentioned are the abandonment you have no control over, but the rest of them are due to some specific reason, which can be tackled.   

  • Delayed delivery
  • Confusing check-out process
  • Additional costs
  • Necessary account creation
  • Limited payment option

Techniques to reduce cart abandonment

  • Upfront display of all the cost

Including all the taxes and shipping fees in the displayed product cost on your website is a smart technique, and try to provide a discount on the same displayed cost during the check-out process.

Following this practice leaves a positive impact on the customer’s mind when compared to a greater value of the product during the check-out.

  • Simple check-out process

Once the user has added products to his cart, ensure that the road after that is free from any hurdles.

Asking the customers to fill in their shipping details and directly proceed to the payment gateway, without demanding any unnecessary detail, is another effective technique to avoid cart abandonment.

Demanding more information than required, kills the enthusiasm of the customers and forces them to leave the online shopping process midway. 

  • Including product image throughout the process

Ensuring that the image of the product, that the customer has finalized, is always visible throughout the check-out process.

The reason behind this technique is that an image stays in mind longer than text, and hence registers well with the customers.    

  • Provide them quick delivery

Customers are always attracted to an e-commerce portal that provides them quick delivery options.

One of the best e-commerce portals like WAKI, even provide the customers with 30 to 90 mins delivery facility, to generate a potential customer base and avoid cart abandonment by the users.

Following this technique to curb the cart abandonment rates is recommended.       

  • Focus on product images and descriptions

One of the most important technique to avoid cart abandonment is to keep the product description crisp and proper and try to stick with the most realistic product images.

Including all the critical details about handing and usage and any other essential product information, in the product description help you to overcome cart abandonment.

Such practices instill trust in potential customers and give them the required satisfaction about the product they are purchasing.

  • Intent pop-ups

Using a creative and attractive pop-up to connect with the user, right before he exits the page, captures his attention right then and there.

Cart abandonment pop-ups increase the chances of the sale of that product by up to 10%. You need to ensure that you keep the content of that pop-up, direct and concise.

The pop-up needs to stand out and must not look too compelling.   

Conclusion

Implementation of these methods can help you to minimize the cart abandonment rate of your e-commerce portal.

Why E-Commerce Business Needs A Mobile App?

Posted on by Peter Page

One of the industries, which is cultivating at a very fast rate is e-commerce. Due to the continuous raising awareness about its enormous benefits, the future is going to be highly dependent on online businesses. The improvement we are seeing in the innovative ideas and technology advancement, mobile or smartphones are one of the driving forces for these changes.

Mobile is now becoming one of the pivotal requirements of e-commerce business as it is a direct driver of e-commerce development. It drives almost up to one-third of the website traffic. They are continuing to become the best medium for constantly sharing information, as they help them to stay ahead of the competition.

Smartphones are becoming the best medium for viewing or receiving information these days, and they are also important for the business. Gone are those days when apps were considered a luxury by a web-based company. These days apps are becoming a necessity for engaging users. E-commerce portal like WAKI is providing its customers with mobile-based application in Saudi Arabia, for simplifying their shopping experience.

Building mobile apps for an e-commerce business will allow the companies to be at the right fingertips of customers when they are ready to make purchases. This will ensure the overall increase in sales.

There are many other reasons why e-commerce business needs to consider building a personalized apple store app or mobile app for increasing sales.

  1. Preferred over mobile browsing

Due to the lack of time in this fast-moving world, users don’t want to invest any time in browsing through their phones. They want an application which they can directly open up in mobile, from the home screen, and have all the information, in front of them instantly. Offering this facility to the user will remove the need to open a browser, find out the website, and then navigate. Through the app, they can directly open it and start shopping. Almost 78% of smartphone users stated that they prefer using a mobile app for receiving their information than using a mobile browser.

  1. Constant contact and Push notification

E-commerce businesses are very well aware of the fact that it is extremely important to maintain constant connections with the clients, for sharing information, promotions, sales or any other factor that will allure the buyer to make a purchase. Using push notifications, that are sent through the app, will also draw the user’s attention, as they are directly displayed on the mobile’s notification system. Push notifications are the perfect way to communicate a promotion or sale. A simple tap by the user can directly take them to the purchase page on the app.

  1. Optimizing  user experience

If a user has an app installed on his mobile device with all his personal information stored, like username, password, and different payment option, then he only needs to select the desired products he is looking for and then submit the purchase. With the majority of purchases going on at the same time, the natively stored payment information makes it easy for users to complete the purchase, with the increasing conversion rates.

  1. Offline availability

Once the customer has downloaded the app in a mobile device, they can view or access it easily, even if they do not have the proper internet connection, allowing the customers to view the products no matter where they are. Of course, they won’t be able to finalize their purchase or make any payments, but this will let them create a wishlist or fill their cart for easy purchase in the future.

  1. Increasing conversions

Creating a mobile application for your e-commerce business with a professional development company will help to increase the wide range of functions that are necessary to maximize usability and sales. Mobile applications have been successful in converting the potential customers to regular buyers, by providing them ease of commerce.

Submitting an app for an e-commerce business is a stepping stone towards building an important relationship with the visitors. It becomes easy and beneficiary for a business to monitor the customer habits, by observing the analytics from its own application and maximizing the purchase.

The main objective should be, to provide a seamless and customized expertise to clients, irrespective of which device they are using.

One of the most remarkable examples of e-commerce portal using mobile app is WAKI. It provides customers with ease of shopping experience through its mobile application. WAKI is basically a continuously cultivating e-commerce portal, which provides users with simple and fruitful shopping experience through its mobile application.